Download or read book Biblio List Updates in Print written by and published by . This book was released on 1992-04 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding Customers written by Chris Rice and published by Routledge. This book was released on 2010-05-14 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Download or read book Technological Change and Industrial Transformation written by Vicky Xiaoyan Long and published by Routledge. This book was released on 2021-08-18 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial transformation is a research and teaching field with a focus on the phenomenon and mechanisms of industrial development and renewal. It concerns changes in economic activities caused by innovation, competition and collaboration, and has a rich heritage of evolutionary economics, institutional economics, industrial dynamics, technology history and innovation studies. It borrows concepts and models from the social sciences (sociology, history, political sciences, business/management, economics, behavioural sciences) and also from technology and engineering studies. In this book, the authors present the key theories, frameworks and concepts of industrial transformation and use empirical cases to describe and explain the causes, processes and outcomes of transformation in the context of digitalization and sustainability. They stress that industrial transformation consists both of Darwinian "survival of the fittest" selection, and of intentional pursuits of innovation, and of industrial capabilities creation. The work argues that managing the global trends of transformation is not only about new technology and innovation: existing institutional settings and dynamic interactions between technological change, organizational adaptation and economic activities also have a profound impact on future trajectories. The areas under investigation are of great relevance for strategic management decisions and industrial and technology policies, and understanding the mechanisms underlying transformation and sustainable growth.

Download or read book Actor Network Theory and Technology Innovation Advancements and New Concepts written by Tatnall, Arthur and published by IGI Global. This book was released on 2010-11-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actor-Network Theory and Technology Innovation: Advancements and New Concepts provides a comprehensive look at the development of actor-network theory itself, as well as case studies of its use to assist in the explanation of various socio-technical phenomena. This book includes topics relating to technological innovation; both those using actor-network theory as an explanatory framework and those using other approaches. It is an excellent source of information regarding ANT as an approach to technological innovation and its link to ICT (Information Communication Technology).

Download or read book Informationweek written by and published by . This book was released on 1999 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of Marketing written by W. G. Leader and published by Nelson Thornes. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding Users written by Andrew Dillon and published by Taylor & Francis. This book was released on 2023-04-17 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in the user-centered design movement, this book offers a broad consideration of how our civilization has evolved its technical infrastructure for human purpose to help us make sense of our contemporary information infrastructure and online existence. The author incorporates historical, cultural, and aesthetic approaches to situating information and its underlying technologies across time in the collective, lived experiences of humanity. In today’s digital environment, user experience is vital to the success of any product or service. Yet as the user population expands to include us all, designing for people who vary in skills, abilities, preferences, and backgrounds is challenging. This book provides an integrated understanding of users, and the methods that have evolved to identify usability challenges, that can facilitate cohesive and earlier solutions. The book treats information creation and use as a core human behavior based on acts of representation and recording that humans have always practiced. It suggests that the traditional ways of studying information use, with their origins in the distinct layers of social science theories and models is limiting our understanding of what it means to be an information user and hampers our efforts at being truly user-centric in design. Instead, the book offers a way of integrating the knowledge base to support a richer view of use and users in design education and evaluation. Understanding Users is aimed at those studying or practicing user-centered design and anyone interested in learning how people might be better integrated in the design of new technologies to augment human capabilities and experiences.

Download or read book Advertising Promotion and Supplemental Aspects of Integrated Marketing Communications written by Terence A. Shimp and published by South Western Educational Publishing. This book was released on 1997 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.

Download or read book Information Knowledge and Technology for Teaching and Research in Africa written by Dennis Ocholla and published by Springer Nature. This book was released on with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Evolutionary Theory of Economic Change written by Richard R. Nelson and published by Harvard University Press. This book was released on 1985-10-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the most sustained and serious attack on mainstream, neoclassical economics in more than forty years. Nelson and Winter focus their critique on the basic question of how firms and industries change overtime. They marshal significant objections to the fundamental neoclassical assumptions of profit maximization and market equilibrium, which they find ineffective in the analysis of technological innovation and the dynamics of competition among firms. To replace these assumptions, they borrow from biology the concept of natural selection to construct a precise and detailed evolutionary theory of business behavior. They grant that films are motivated by profit and engage in search for ways of improving profits, but they do not consider them to be profit maximizing. Likewise, they emphasize the tendency for the more profitable firms to drive the less profitable ones out of business, but they do not focus their analysis on hypothetical states of industry equilibrium. The results of their new paradigm and analytical framework are impressive. Not only have they been able to develop more coherent and powerful models of competitive firm dynamics under conditions of growth and technological change, but their approach is compatible with findings in psychology and other social sciences. Finally, their work has important implications for welfare economics and for government policy toward industry.

Download or read book Consumer Behavior written by David L. Loudon and published by McGraw-Hill Companies. This book was released on 1984 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A college textbook discusses various theoretical concepts of consumer behavior and marketing research and their practical applications. The 21 chapters of the text are organized into 5 principal sections, covering: basic fundamentals and models for assessing consumer behavior; developing an understanding of consumer behavior relative to marketing strategies; environmental influences affecting consumer behavior from the general cultural, subcultural (i.e., ethnic), social class structure, family level, and personal influence standpoints; specific determinants of consumer behavior (e.g., motivational aspects; learning and memory aspects; self-conceptual factors; attitude characteristics and their modification); and factors influencing consumer decision processes, with respect to recognition of decision problems and purchasing processes and behavior. Photographs, charts, and tables are used extensively. Specific case studies are reviewed at the end of each of the 5 sections and each chaper includes discussion questons. (wz).

Download or read book Sustainable Nation written by Douglas Farr and published by John Wiley & Sons. This book was released on 2018-02-23 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: PROSE Award Finalist 2019 Association of American Publishers Award for Professional and Scholarly Excellence As a follow up to his widely acclaimed Sustainable Urbanism, this new book from author Douglas Farr embraces the idea that the humanitarian, population, and climate crises are three facets of one interrelated human existential challenge, one with impossibly short deadlines. The vision of Sustainable Nation is to accelerate the pace of progress of human civilization to create an equitable and sustainable world. The core strategy of Sustainable Nation is the perfection of the design and governance of all neighborhoods to make them unique exemplars of community and sustainability. The tools to achieve this vision are more than 70 patterns for rebellious change written by industry leaders of thought and practice. Each pattern represents an aspirational, future-oriented ideal for a key aspect of a neighborhood. At once an urgent call to action and a guidebook for change, Sustainable Nation is an essential resource for urban designers, planners, and architects.

Download or read book Gaining Momentum written by Joseph Tidd and published by World Scientific. This book was released on 2010 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Download or read book Rapport written by and published by . This book was released on 2005 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: