Download or read book Le marketing de l innovation 4e d written by Linda Hamdi-Kidar and published by Dunod. This book was released on 2022-10-19 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’innovation constitue une source de croissance privilégiée pour les entreprises et les marques. Dans un environnement caractérisé par un grand renouvellement des technologies, l’apparition de nouveaux modèles économiques et l’émergence constante de nouveaux usages et attentes, il faut innover davantage, mieux, plus vite, à moindre coût. Au coeur de la création et du lancement, le marketing joue un rôle central dans l’innovation. Cet ouvrage aborde le marketing de l’innovation de manière globale et permet : • de maîtriser les décisions et de comprendre les processus inhérents au marketing de l’innovation dans tous les secteurs (grande consommation, industrie, services, luxe, high-tech, collaboratif...) ; • de faire le point sur les pratiques, les théories et les méthodologies les plus récentes ; • d’étudier l’intégralité des processus de développement et de lancement, depuis les décisions stratégiques jusqu’aux choix opérationnels. Cette 4e édition, entièrement actualisée, propose de nouveaux exemples et cas d’entreprise et intègre des thèmes d’actualité. Titre labellisé FNEGE en 2016 et qui intégère désormais la collection "Les fondamentaux business".
Download or read book The Handbook of Innovation and Services written by F. Gallouj and published by Edward Elgar Publishing. This book was released on 2011-11-01 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it approaches its task from a variety of directions.' From the foreword by William J. Baumol, New York University, US 'The Handbook of Innovation and Services is an exceptional volume. Its contributors, including Faïz Gallouj, William Baumol, Jean Gadrey, and Pascal Petit, are among the major thinkers in both the fields of the economics of services and the economics of innovation. Selected topics include the "cost disease", services innovation in the global economy, social innovation in the services, and innovation and employment in services. The book, I am sure, will become a standard reference volume in both these fields in the ensuing years.' Edward Wolff, New York University, US This Handbook brings together 49 international specialists to address an issue of increasing importance for the world's post-industrial economies; innovation as it relates to services. Contemporary economies have two fundamental characteristics. Firstly, they are service economies in as much as services account for more than 70 per cent of the wealth and jobs in most developed countries. Secondly, they are innovation economies as recent decades have seen an unprecedented development of scientific, technological, organisational and social innovations. This Handbook expertly links these two major characteristics in order to investigate the role of innovation in services, an issue that until now has been inadequately explored and one that poses many theoretical and operational challenges. This comprehensive volume encompasses the views of eminent scholars from a range of disciplines including economics, management, sociology and geography, and draws on a number of different analytical and methodological perspectives. With its multi-disciplinary approach this Handbook will be an invaluable reference source for academics and students in the fields of economics, management and the geography of services and innovation. Public authorities and managers in the service sector will also find this book fascinating.
Download or read book Innovation for Society written by Marianne Chouteau and published by John Wiley & Sons. This book was released on 2020-09-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a context marked by unprecedented challenges (the struggle against inequalities, climate change, etc.), innovation appears to be the readymade universal scapegoat. Innovation for Society, however, suggests that we look at innovation differently, by inviting us to innovate with consciousness. To do this, the authors introduce an approach they call Penser le Sens de l’Innovation (P.S.I., or “thinking about the meaning of innovation”), comprising a set of tools largely from the humanities and social sciences (observation, cartography, creativity, storytelling, etc.) to lead us to this “meaning”. By considering the question of “meaning” from the point of view of both direction and signification, the authors rehabilitate the eminently political question of knowing which innovations we choose for which societies.
Download or read book Innovation Trends in the Space Industry written by Victor Dos Santos Paulino and published by John Wiley & Sons. This book was released on 2020-01-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since their inception, space activities have been innovative, but not driven by commercial considerations that is, until the end of the Cold War, when the commercialization of space escalated. As a result, the direction of the innovation changed in order to leverage new business opportunities, which reached a turning point in the 2010s. This book discusses the developmental trends of the world space sector in detail, by analyzing their long-term evolution, and studying why this innovative industry sometimes experiences technological and organizational delays. Innovation Trends in the Space Industry also provides a framework to diagnose more accurately the potential technological threats that are currently faced by existing space tech manufacturers. Moreover, this book, with an economic perspective, provides a close examination of the space sector. It also contributes to enriching innovation management theory by leading us to better understand industry emergence shaped by customers, to reinterpret technological and organizational inertia in high technology activities, and to refine disruptive innovation trends.
Download or read book ICIE 2016 Proceedings of the 4th International Conference on Innovation and Entrepreneurship written by Dr Kenneth A. Grant and Dr Sean Wise and published by Academic Conferences and publishing limited. This book was released on 2016 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E Health and Telemedicine Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-09-23 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in medical technology increase both the efficacy and efficiency of medical practice, and mobile technologies enable modern doctors and nurses to treat patients remotely from anywhere in the world. This technology raises issues of quality of care and medical ethics, which must be addressed. E-Health and Telemedicine: Concepts, Methodologies, Tools, and Applications explores recent advances in mobile medicine and how this technology impacts modern medical care. Three volumes of comprehensive coverage on crucial topics in wireless technologies for enhanced medical care make this multi-volume publication a critical reference source for doctors, nurse practitioners, hospital administrators, and researchers and academics in all areas of the medical field. This seminal publication features comprehensive chapters on all aspects of e-health and telemedicine, including implementation strategies; use cases in cardiology, infectious diseases, and cytology, among others; care of individuals with autism spectrum disorders; and medical image analysis.
Download or read book A Customer oriented Manager for B2B Services written by Valerie Mathieu and published by John Wiley & Sons. This book was released on 2022-02-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation. A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.
Download or read book Innovation Economics Engineering and Management Handbook 2 written by Dimitri Uzunidis and published by John Wiley & Sons. This book was released on 2021-07-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 2 is the second of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity
Download or read book The Elgar Companion to Innovation and Knowledge Creation written by Harald Bathelt and published by Edward Elgar Publishing. This book was released on 2017-11-24 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Companion provides a comprehensive overview and critical evaluation of existing conceptualizations and new developments in innovation research. It draws on multiple perspectives of innovation, knowledge and creativity from economics, geography, history, management, political science and sociology. The Companion brings together leading scholars to reflect upon innovation as a concept (Part I), innovation and institutions (Part II), innovation and creativity (Part III), innovation, networking and communities (Part IV), innovation in permanent spatial settings (Part V), innovation in temporary, virtual and open settings (Part VI), innovation, entrepreneurship and market making (Part VII), and the governance and management of innovation (Part VIII).
Download or read book New Frontiers of Customer Strategy written by Thierry Delecolle and published by John Wiley & Sons. This book was released on 2024-06-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
Download or read book Mountain Resort Marketing and Management written by Armelle Solelhac and published by Routledge. This book was released on 2021-08-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
Download or read book Innovations in Smart Cities Applications Edition 2 written by Mohamed Ben Ahmed and published by Springer. This book was released on 2019-02-06 with total page 1239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights cutting-edge research presented at the third installment of the International Conference on Smart City Applications (SCA2018), held in Tétouan, Morocco on October 10–11, 2018. It presents original research results, new ideas, and practical lessons learned that touch on all aspects of smart city applications. The respective papers share new and highly original results by leading experts on IoT, Big Data, and Cloud technologies, and address a broad range of key challenges in smart cities, including Smart Education and Intelligent Learning Systems, Smart Healthcare, Smart Building and Home Automation, Smart Environment and Smart Agriculture, Smart Economy and Digital Business, and Information Technologies and Computer Science, among others. In addition, various novel proposals regarding smart cities are discussed. Gathering peer-reviewed chapters written by prominent researchers from around the globe, the book offers an invaluable instructional and research tool for courses on computer and urban sciences; students and practitioners in computer science, information science, technology studies and urban management studies will find it particularly useful. Further, the book is an excellent reference guide for professionals and researchers working in mobility, education, governance, energy, the environment and computer sciences.
Download or read book Handbook of Research on the Evolution of IT and the Rise of E Society written by Habib, Maki and published by IGI Global. This book was released on 2018-09-07 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid advancement in information and communication technologies have led to interconnected and predominately online interactions in the current era. It is crucial for current organizations to adapt and integrate internet technologies to increase flexibility, effective services, and competitiveness. The Handbook of Research on the Evolution of IT and the Rise of E-Society is a pivotal reference source that provides vital research on the application of embedded and connected technology and its role in modern society. While highlighting topics such as information privacy, knowledge management, and social media, this publication explores the development and cultivation of e-community in organizations, as well as the methods of addressing interpersonal facilitation, user-friendly design, and mobile accessibility. This book is ideally designed for program developers, computer engineers, managers, business professionals, researchers, and graduate-level students seeking current research on the adoption and efficient usage, formation, and maintenance of internet and communication technology interaction.
Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Download or read book Embarrassment of Product Choices 1 written by Michel Millot and published by John Wiley & Sons. This book was released on 2018-10-08 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Download or read book Innovation in the Service Economy written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whilst contemporary economies are innovative, they are also predominantly service economies in so much as services are the main source of wealth and employment. However, there is still considerable unwillingness to consider innovation in terms of services, a paradox rooted in an obsolete conception which regards manufacturing as the only engine of growth. In this book, the author propounds a theoretical framework which describes and evaluates the main approaches to analyzing and understanding innovation in services. He provides interesting and extensive empirical material on the nature and sources of innovation in various services sectors and countries, and makes an original contribution both to theories of innovation in services and theories of innovation in general. Taking both an evolutionary and conventionalist stance, he demonstrates that services, and more importantly innovations in services, can be regarded as the new wealth of nations.
