Download or read book La transmission du pouvoir marketing au consommateur comme outil de persuasion written by Ludovic Fenvarc'h and published by . This book was released on 2003 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L influence du pouvoir du consommateur final sur les choix marketing strat giques des entreprises fabricantes en termes de gestion de communication et de distribution multicanal written by Izumi Viviane Gremillard and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cette étude interroge la relation spécifique des consommateurs finaux et des fabricants, dans un cadre impliquant « l'univers du bricolage ». Cette étude a été menée en prenant tout particulièrement en compte les impacts de la révolution numérique (Web 2.0, technologies Internet et Mobile) sur la structure des marchés de consommation. L'étude exploratoire met en évidence un intérêt certain des consommateurs pour la communication des fabricants : les consommateurs vont sur les sites des fabricants, y naviguent pour récolter de l'information. L'expertise acquise sur des sujets autrefois réservés aux professionnels du bricolage permet aux consommateurs de comprendre les documents techniques (notices, normes, spécificités techniques des produits) et suscite une attente toujours plus grande en termes d'exhaustivité et de précision au niveau de la documentation commerciale et technique produite par les fabricants : une information technique rigoureuse ; les consommateurs vont sur les sites des fabricants pour leur fiabilité et leur expertise. L'étude interroge également les réactions des consommateurs finaux à l'évocation de la mise en place de plateformes communicationnelles (du type forum) sur les sites des fabricants. L'étude de ces réactions nous a permis de lancer des pistes de réflexion sur le type de communication attendue par les consommateurs. Il en ressort certains éléments récurrents : la rigueur et la fiabilité restent deux facteurs clés ; les types de communication évoqués sont révélateurs d'une attente de dynamisme de la part de certains consommateurs (des documentations expertes mais également agréables à lire) ; l'utilisation de nouveaux supports d'information : les vidéos, notices schématiques, fiches conseils. Si plateforme interactive il y a : les réponses des consommateurs finaux interrogés témoignent de leur enthousiasme à participer à la vie de l'entreprise, notamment à travers des suggestions produit (amélioration, retour sur l'utilisation etc...). Ils témoignent également de leur volonté de confronter leur expertise aux professionnels et donc d'avoir des interlocuteurs experts sur les produits de la marque. Cette plateforme pourrait également être un bon support d'information pour communiquer sur les sorties produits ou sur la gamme de la marque, puisque certains évoquent l'austérité actuelle des sites des fabricants et la faible intuitivité de la navigation sur leurs sites. Notre étude permet donc d'interroger une relation existante, puisque les consommateurs vont bien sur les sites des marques (sans pour autant que cela les empêche de se rendre également sur les sites des distributeurs) et y recherchent une information spécifique dont la nature a été peu étudiée jusqu'alors. L'étude de cet état de fait (recherche d'une communication par le consommateur avec le fabricant) révèle d'une part que les entreprises fabricantes et la structure du marché en général sont bien identifiées par les consommateurs finaux ; et d'autres part, que le fabricant a tout intérêt à dédier une partie de ses activités marketing et communication à la gestion de sa relation 'communicationnelle' avec le consommateur final. Notre étude présente cependant des limites puisqu'elle reste à un niveau exploratoire et mériterait d'être traitée de façon quantitative afin d'être complétée. Elle ouvre cependant une réflexion sur la relation spécifique consommateur final-fabricant, qui a jusqu'ici été peu exploitée. Elle permet également de maintenir une veille sur l'évolution des marchés suscitée par l'introduction des nouvelles technologies (web, mobiles), qui a une grande influence sur la nature des rôles des différents acteurs du marché et sur leurs relations au sein du marché.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Risk and The Other written by Hélène Joffé and published by Cambridge University Press. This book was released on 1999-09-29 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores personal responses to risk from a social psychological framework.
Download or read book The Circuit of Mass Communication written by David Miller and published by SAGE. This book was released on 1998-01-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
Download or read book Nongovernmental Politics written by Michel Feher and published by Princeton University Press. This book was released on 2007-04-25 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past, present, and future prospects of nongovernmental politics--political activism that withdraws from traditional government but not from the politics associated with governing. To be involved in politics without aspiring to govern, without seeking to be governed by the best leaders, without desiring to abolish all forms of government: such is the condition common to practitioners of nongovernmental politics. Whether these activists concern themselves with providing humanitarian aid, monitoring human rights violations, protecting the environment, educating consumers, or improving the safety of workers, the legitimacy and efficacy of their initiatives demand that they forsake conventional political ambitions. Yet even as they challenge specific governmental practices, nongovernmental activists are still operating within the realm of politics.Composed of scholarly essays on the challenges and predicaments facing nongovernmental activism, profiles of unique and diverse NGOs (including Memorial, Global Exchange, World Vision, and Third World Network), and interviews with major nongovernmental actors (Gareth Evans of International Crisis Group, Anthony Romero of the ACLU, Rony Brauman of M decins sans Fronti res, and Peter Lurie of Public Citizen, among others), this book offers a groundbreaking survey of the rapidly expanding domain of nongovernmental activism. It examines nongovernmental activists' motivations, from belief in the universality of human rights to concerns over the fairness of corporate stakeholders' claims, and explores the multiple ways in which nongovernmental agencies operate. It analyzes the strategic options available and focuses on some of the most remarkable sites of NGO action, including borders, disaster zones, and the Internet. Finally, the book analyzes the conflicting agendas pursued by nongovernmental advocates--protecting civil society from the intrusions of governments that lack accountability or wresting the world from neo-liberal hegemony on the one hand and hastening the return of the Savior or restoring the social order prescribed by the Prophet on the other.
Download or read book Biosocialities Genetics and the Social Sciences written by Sahra Gibbon and published by Routledge. This book was released on 2007-07-20 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biosocialities, Genetics and the Social Sciences explores the social, cultural and economic transformations that result from innovations in genomic knowledge and technology. This pioneering collection uses Paul Rabinow’s concept of biosociality to chart the shifts in social relations and ideas about nature, biology and identity brought about by developments in biomedicine. Based on new empirical research, it contains chapters on genomic research into embryonic stem cell therapy, breast cancer, autism, Parkinson’s and IVF treatment, as well as on the expectations and education surrounding genomic research. It covers four main themes: novel modes of identity and identification, such as genetic citizenship the role of institutions, ranging from disease advocacy organizations and voluntary organizations to the state the production of biological knowledge, novel life-forms, and technologies the generation of wealth and commercial interests in biology. Including an afterword by Paul Rabinow and case studies on the UK, US, Canada, Germany, India and Israel, this book is key reading for students and researchers of the new genetics and the social sciences – particularly medical sociologists, medical anthropologists and those involved with science and technology studies.
Download or read book Accounting for Culture written by Caroline Andrew and published by University of Ottawa Press. This book was released on 2005-03-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many scholars, practitioners, and policy-makers in the cultural sector argue that Canadian cultural policy is at a crossroads: that the environment for cultural policy-making has evolved substantially and that traditional rationales for state intervention no longer apply. The concept of cultural citizenship is a relative newcomer to the cultural policy landscape, and offers a potentially compelling alternative rationale for government intervention in the cultural sector. Likewise, the articulation and use of cultural indicators and of governance concepts are also new arrivals, emerging as potentially powerful tools for policy and program development. Accounting for Culture is a unique collection of essays from leading Canadian and international scholars that critically examines cultural citizenship, cultural indicators, and governance in the context of evolving cultural practices and cultural policy-making. It will be of great interest to scholars of cultural policy, communications, cultural studies, and public administration alike.
Download or read book Representations of the Social written by Kay Deaux and published by Wiley-Blackwell. This book was released on 2001-10-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This broad-ranging volume introduces social representation theory to a general readership, explaining how humans construct a framework of shared references which defines how we think about our world.
Download or read book Trust Matters written by S. Bibb and published by Springer. This book was released on 2004-02-24 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: · Organizational Success and Profitability · Winning and Retaining Customers · Effective Leadership · Innovation and Creativity · Motivating and Energising People · Managing Risk · Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it.
Download or read book Time to Listen to Children written by Pat Milner and published by Psychology Press. This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to communicating with children stresses the importance of learning to listen. Contributors give accounts of their work in education, social services, health, law and voluntary organizations.
Download or read book Cognitive Capitalism written by Yann Moulier-Boutang and published by Polity. This book was released on 2011 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are undergoing a transition from industrial capitalism to a new form of capitalism - what the author calls & lsquo; cognitive capitalism & rsquo;
Download or read book Forestry Research Management written by and published by . This book was released on 1987 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Hold a Crocodile written by Diagram Group and published by Firefly Books. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to do practical and improbable things, such as how to roast an ox, handle a hamster, photography a fish, play the bagpipes, and vanquish a vampire.].
Download or read book Narratives of fear and safety written by Kaisa Kaukiainen and published by BoD - Books on Demand. This book was released on 2020-09-01 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this edited volume, written in English and French, tackle the intriguing problems of fear and safety by analysing their various meanings and manifestations in literature and other narrative media. The articles bring forth new, cross-cultural interpretations on fear and safety through examining what kinds of genre-specific means of world-making narratives use to express these two affectivities. The articles also show how important it is to study these themes in order to understand challenges in times of global threats, such as the climate crisis. The main themes of the book are approached from various theoretical perspectives as related to their literary and cultural representations. Recent trends in research, such as affect and risk theory, serve as the basis for the discussion. The articles in the volume also draw from disciplines such as gender studies and trauma studies to examine the threats posed by collective fears and aggression on individuals' lives and propose ways of coping with fear. These themes are addressed also in articles analysing new adaptations of old myths that retell stories of the past. Many of the articles in the volume discuss apocalyptic and dystopian narratives that currently permeate the entire cultural landscape. Dystopian narratives do not only deal with future threats, such as totalitarianism, technocracy, or environmental disasters, but also suggest alternative ways of being and new hopes in the form of political resistance.
Download or read book Interculturalism at the crossroads written by Mansouri, Fethi and published by UNESCO Publishing. This book was released on 2017-05-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Develop Children as Researchers written by Mary Kellett and published by SAGE. This book was released on 2005-03-23 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book's unique child-centered perspective provides an easy-to-follow model for teaching research methodology to children to participate actively in their own education.
