Download or read book La sociedad persuasora written by Miguel Roiz and published by Grupo Planeta (GBS). This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENIDO: Orden y persuasión en la sociedad global - Poder y control social por los medios y las mediaciones - La influencia de los medios y sus contenidos - El control persuasivo y los contenidos de comunicación de masas - Conclusiones: la construcción mediática de la sociedad persuasora.

Download or read book Los Medios en la Democracia Enrique Pe a Nieto Presidente written by Emeterio Guevara Ramos and published by Palibrio. This book was released on 2012 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: La serie de reformas políticas crearon y fortalecieron las instituciones electorales mexicanas que lejos de consolidad la democracia con la aceptación de los resultados electorales han llevado a conflicto postelectorales mayores. El quiebre de los vínculos democráticos entre candidatos derrotados e instituciones y la grieta entre medios de comunicación, partidos y ciudadanos ha sido alimentada no solo por el incumplimiento al apego a las normas democráticas sino por las denuncias - infundadas la mayor parte de ellas - de inequidad y manipulación. En este entorno Enrique Peña Nieto va a tomar posesión del nuevo gobierno el primero de diciembre. Emeterio Guevara en un esplendido libro reflexiona acerca del más importante momento político de México, el triunfo de Enrique Peña Nieto, la democracia, los medios de comunicación y los alcances de la polarización social. Este libro representa la culminación de los esfuerzos de la brillante carrera del autor para entender el proceso de transición y la consolidación democrática de México. Ciertamente será leído por todos aquellos que quieren entender los entramados del poder y su vinculación con los medios de comunicación.

Download or read book The Impact of International Television written by Michael G. Elasmar and published by Routledge. This book was released on 2014-04-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact that the assumption of strong cultural influence is not necessarily reflected in the body of research that exists within this field of study. In The Impact of International Television: A Paradigm Shift, editor Michael G. Elasmar and his contributors challenge the dominant paradigm of cultural imperialism, and offer an alternative paradigm with which to evaluate international or crossborder message influence. In this volume, Elasmar has collected original research from leading scholars working in the area of crossborder media influence, and contributes his own meta-analysis to examine what research findings actually show on the influences of crossborder messages. The contributions included here illustrate points, such as: the contentions of cultural imperialism and the context in which its assumptions emerged and developed; the complexities of the relationship between exposure to foreign television and its subsequent effects on local audience members; the applicability of quantitative methods to a topic commonly tackled using argumentation, critical theory, and other qualitative approaches; and the difficulty of achieving strong and homogenous effects. In bringing together the work of independent researchers, The Impact of International Television: A Paradigm Shift bridges over 40 years of research efforts focused on imported television influence, the results of which, as a whole, challenge the de facto strong and homogenous effects assumed by those who support the paradigm of cultural imperialism. The volume sets a theory-driven agenda of research and offers an alternative paradigm for the new generation of researchers interested in international media effects. As such, the volume is intended for scholars, researchers, and students in international and intercultural communication, cross-cultural communication, mass communication, media effects, media and society, and related areas. It will also be of great interest to academics in international relations, cross-cultural and social psychology, intergroup and international relations, international public opinion, and peace studies.

Download or read book The Age of Television written by Milly Buonanno and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Internet Advertising written by David W. Schumann and published by Routledge. This book was released on 2007 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: the foundations of Internet advertising theory consumer response to Internet advertising topical areas in which Internet advertising has significant influence on the consumer human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and students of the Internet, and will effectively suit courses taught in this area.

Download or read book Media Reception Studies written by Janet Staiger and published by NYU Press. This book was released on 2005-07 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A broad survey on how audiences make meaning out of mass media Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media. Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalytical research, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship. Providing an organized and lucid introduction to a staggering amount of work, Media Reception Studies is an indispensable resource for anyone interested in understanding the effects of mass media.

Download or read book International Review of Administrative Sciences written by and published by . This book was released on 1979 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transnational Television in Europe written by Jean K. Chalaby and published by Bloomsbury Publishing. This book was released on 2009-02-19 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today transnational TV networks count among television's most prestigious brands and rank among Europe's leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is based in extensive research into the international television industry and makes full use of its author's remarkable access to leading industry figures, from Sky and Turner to Discovery and BBC World.The tale begins with a few cross-border TV channels, who fought hostile governments, faced antagonism from the broadcasting establishment and provoked the contempt of advertisers. But, Jean Chalaby argues, the planets came into alignment for pan-European television in the late 1990s, when a transnational shift in European broadcasting was produced. He shows how transnational television and globalization have transformed one another, and how transfrontier TV networks reflect - and help sustain - a global economic order in which the connection between national territory and patterns of production and distribution have broken down.