Download or read book La nueva comunicaci n Creatividad e innovaci n en la sociedad digital written by ALICIA; ALVAREZ RIVAS PARRAS PARRAS (DAVID.) and published by ESIC. This book was released on 2022-03-03 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Estrategias y m todos de creatividad e innovaci n written by Felipe Chibás Ortiz and published by CANOPUS EDITORIAL DIGITAL SA. This book was released on 2018-01-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un libro que será el mejor aliado de quienes desean dar soluciones originales en los tiempos actuales. Una obra que enseña a mirar de forma nueva la realidad, hacer acontecer en la práctica sus ideas, planes creativos y mucho más.

Download or read book Creatividad e innovaci n written by Romina Elisondo and published by . This book was released on 2014 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creatividad innovaci n y emprendedorismo en organizaciones educativo culturales en la era digital written by Felipe Chibás Ortiz and published by CANOPUS EDITORIAL DIGITAL SA. This book was released on 2024-05-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro ameno e interesante en el cual se explica, de manera sintética y clara, en qué consisten la Creatividad, la Innovación y el Emprendedorismo en la Era Digital. Aborda conceptos y herramientas actuales, como las rutinas creativas, la gestión de la Innovación, el Emprendedorismo Social y Verde y la Economía Creativa. Útil para todas las personas interesadas en la búsqueda e implementación de soluciones originales y emprendedoras para los problemas y en el desarrollo de la creatividad, la innovación y el emprendedorismo individual. También resulta útil para padres y familias que deseen entender mejor cómo educar a sus hijos en el período actual.

Download or read book La educaci n medi tica y los profesionales de la comunicaci n written by Alejandro Buitrago, Eva Navarro y Agustín García Matilla and published by Editorial GEDISA. This book was released on 2015-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?

Download or read book The Best of News Design 32nd Edition written by Society for News Design and published by Rockport Publishers. This book was released on 2011-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best of News Design 32ndEdition, the latest edition in Rockport's highly respected series, presents the winning entries from the Society for News Design's 2011 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.

Download or read book Digital Labour Society and the Politics of Sensibilities written by Adrian Scribano and published by Springer. This book was released on 2019-03-18 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a multidisciplinary perspective on a set of transformations in social practices that modify the meaning of everyday interactions, and especially those that affect the world of labour. The book is composed of two types of texts: some dedicated to exploring the modifications of labour in the context of the ‘digital age’, and others that point out the consequences of this era and those transformations in the current social structuration processes. The authors examine interwoven possibilities and limitations that act in renewed ways to release/repress the creative energy of human beings, just a few of the potential paths for investigating the connections between work and society that are nowadays involved in the battle of sensibilities.

Download or read book The Handbook of Global Media Research written by Ingrid Volkmer and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints

Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Download or read book Networks of Innovation written by Ilkka Tuomi and published by OUP Oxford. This book was released on 2002-11-07 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations are adopted when users integrate them in meaningful ways into existing social practices. Histories of major technological innovations show that often the creative initiative of users and user communities becomes the determining factor in the evolution of particular innovations. The evolutionary routes of the telephone, the Internet, the World Wide Web, email, and the Linux operating system all took their developers by surprise. Articulation of these technologies as meaningful products and systems was made possible by innovative users and unintended resources. Iterative and interactive models have replaced the traditional linear model of innovation during the last decade. Yet, heroic innovators and entrepreneurs, unambiguous functionality of products, and a focus on the up-stream aspects of innovation still underlie much discussion on innovation, intellectual property rights, technology policy, and product development. Coherent conceptual, theoretical and practical conclusions from research on knowledge creation, theory of learning, history of technology, and the social basis of innovative change have rarely been made. This book argues that innovation is about creating meaning; that it is inherently social; and is grounded in existing social practices. To understand the social basis of innovation and technology development we have to move beyond the traditional product-centric view on innovations. Integrating concepts from several disciplinary perspectives and detailed analyses of the evolution of Internet-related innovations, including packet-switched computer networks, World Wide Web, and the Linux open source operating system, the book develops foundations for a new theoretical and practical understanding of innovation. For example, it shows that innovative development can occur in two qualitatively different ways, one based on evolving specialization and the other based on recombination of existing socially produced resources. The expanding communication and collaboration networks have increased the importance of the recombinatory mode making mobility of resources, sociotechnical translation mechanisms, and meaning creation in communities of practice increasingly important for innovation research and product development.

Download or read book People Power and Profits Progressive Capitalism for an Age of Discontent written by Joseph E. Stiglitz and published by W. W. Norton & Company. This book was released on 2019-04-23 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Nobel prize winner challenges us to throw off the free market fundamentalists and reclaim our economy. We all have the sense that the American economy—and its government—tilts toward big business, but as Joseph E. Stiglitz explains in his new book, People, Power, and Profits, the situation is dire. A few corporations have come to dominate entire sectors of the economy, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and our government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn’t done, new technologies may make matters worse, increasing inequality and unemployment. Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of America’s economic might and its democracy. Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for us—the U.S. citizens—and not the other way around. If enough citizens rally behind the agenda for change outlined in this book, it may not be too late to create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a middle-class life can once again be attainable by all. An authoritative account of the predictable dangers of free market fundamentalism and the foundations of progressive capitalism, People, Power, and Profits shows us an America in crisis, but also lights a path through this challenging time.

Download or read book Bill Gates el visionario detr s de la revoluci n tecnol gica written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-23 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Henry Gates III, nacido en Seattle en 1955, demostró desde temprana edad una aptitud excepcional para la tecnología. A los 13 años ya programaba ordenadores y, junto a su amigo de la infancia Paul Allen, fundó Traf-O-Data , su primera empresa. Esta primera experiencia encendió la pasión de Gates por la informática y sentó las bases de lo que se convertiría en Microsoft. En 1975, Gates y Allen fundaron Microsoft, con el objetivo de democratizar el acceso a los ordenadores personales. El sistema operativo MS-DOS de la empresa revolucionó la industria y se convirtió en el estándar para la mayoría de las PC. Bajo el liderazgo visionario de Gates, Microsoft lanzó productos innovadores como Windows, Office e Internet Explorer , dando forma a la forma en que el mundo interactúa con la tecnología. Con el éxito de Microsoft, Gates y su esposa Melinda dedicaron gran parte de su fortuna a la filantropía, a través de la Fundación Bill y Melinda Gates. La fundación se centra en cuestiones globales como la pobreza, la salud y la educación, utilizando el poder de la tecnología para promover el desarrollo humano. Gates también defiende la idea de un "capitalismo con propósito", donde las empresas asumen la responsabilidad de resolver problemas sociales y medioambientales. Descubra mucho más...

Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

Download or read book HCI International 2023 Late Breaking Posters written by Constantine Stephanidis and published by Springer Nature. This book was released on 2023-12-11 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volme set CCIS 1957-1958 is part of the refereed proceedings of the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held in Copenhagen, Denmark, in July 2023. A total of 5583 individuals from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.

Download or read book Entrepreneurship Policy Theory and Practice written by Anders Lundstrom and published by Springer Science & Business Media. This book was released on 2005-09-21 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship Policy: Theory and Practice is the first book to fully analyze the construction of entrepreneurship policy, a rapidly-evolving area of policy about which little is known. From a study and assessment of the practices of governments in thirteen countries in Europe, North America and the Asia-Pacific, this book fully describes the policy area and shares new tools and methods for better understanding and explaining the why and how of an entrepreneurship policy approach. Unlike other research in the field of entrepreneurship where implications from research findings are used to suggest what policy actions should be taken to increase the level of entrepreneurship in an economy, this study is based on what entrepreneurship policy actions are being taken. This is a unique book in the field which points to the way forward both for policymakers and for the research community in terms of thinking about entrepreneurship policy and the complex issues surrounding its development.

Download or read book Actas del VII Congreso Internacional de Sinestesia Ciencia y Arte El Reto f sico digital VII International Congress Synaesthesia Science and Art The digital physical challenge 26 29 October 2022 live digital Granada Alcal la Real Spain Actividades Paralelas 2022 written by 51 autores investigadores and published by Fundación Internacional artecittà. This book was released on 2022-11-01 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro de Actas del VII Congreso Internacional de Sinestesia, Ciencia y Arte celebrado en Granada y Alcalá la Real, Jaén ( España) Sedes: Facultad de Bellas Artes Alonso Cano, Universidad de Granada, España. Convento de Capuchino, Alcalá la Real (Jaén), España. Teatro Martínez Montañés, Alcalá la Real (Jaén), España. Versión digital, Septiembre de 2022. Primera Edición/First edition: Septiembre 2022 E-book ISBN: 978-84-948665-6-2 Comité editorial: Mª José de Córdoba Serrano; Dina Riccò; Timothy B. Layden. Diseño imagen, trípticos de promoción y cartel: Federico Barquero Mesa. ©Editorial: Fundación Internacional Artecittà. Granada. 2022. C/Doctor Medina Olmos nº 44. 18015-Granada, España. [email protected] http://www.artecitta.es Nota aclaratoria: E-book interactivo. Formato PDF. Todo el material recogido en este libro de Actas está protegido por copyright, ley internacional, y no debe ser reproducido, distribuido, ni publicado sin el permiso expreso solicitado previamente a sus autores//All materials contained on this Book are protected by International copyright laws and cannot be reproduced, distributed, transmitted, displayed, published or broadcasted without the prior written permission of the publisher. Los textos se presentan como han sido enviados por los congresistas/investigadores, respetando si han querido publicar sus textos completos o sólo los resúmenes. Comité Organizador/Organization Committee: Comité de dirección: Mª José de Córdoba. F.I.A.C. y UGR, Granada, España.; Dina Riccò, Politecnico di Milano y F.I.A.C., Milán, Italia. Coordinadores FIAC: Julia López de la Torre y Timothy B Layden. Coordinadores Internacionales: Sean A Day, (IASAS y FIAC); Anton Sidoroff Dorso (Delegación FIAC Rusia); Ninghui Xiong (Delegación FIAC, (China); Timothy B Layden (Delegación FIAC, Inglaterra); Gaby Cardoso (Argentina). Comité Científico//scientific committee: Sean A Day, Joerg Jewanski, Anton Sidoroff Dorso, Danko Nikolic, Dina Riccò, Mª José de Córdoba, Helena Melero.

Download or read book Constructing Childhood written by Allison James and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a critical analysis of the social construction of childhood and children's agency. Through an interdisciplinary synthesis combining social theory, social policy and the empirical findings of social science research, it bridges the current gap between theory and practice, offering an incisive theoretical account of childhood that is grounded in substantive areas of children's lives such as health, education, crime and the family. This furthers understanding of the impact of policy on children's everyday lives and social experiences.