Download or read book La era del acceso written by Jeremy Rifkin and published by Grupo Planeta (GBS). This book was released on 2000 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imaginese que un dia se despierta y se encuentra con que practicamente todas las actividades que puede desarrollar fuera de su entorno familiar se han convertido en experiencias B+de pagoB; . Pues bien, segun Jeremy Rifkin, este panorama desolador formaria parte de un cambio fundamental que se esta produciendo en la naturaleza de los negocios: la irrupcion de la B+era del accesoB; , una epoca radicalmente distinta a todo lo que conociamos hasta ahora. En la economia hipercapitalista, comprar cosas en los mercados y tener propiedades son algo obsoleto, pues lo que se impone como norma es el acceso B+puntualB; a casi toda clase de servicios a traves de las inmensas redes comerciales que operan en el ciberespacio. Ha llegado un momento en que pagamos mas por la experiencia de usar cosas -en forma de suscripciones, cuotas de ingreso y anticipos de pago-- que por las cosas en si mismas. En todas partes las empresas venden sus propiedades y reducen su inventario, arriendan sus equipamientos y subcontratan las actividades: es decir, se vuelven B+ingravidasB; . Y la posesion de bienes fisicos, antano considerada un activo valioso, es contemplada ahora, en el ambito empresarial, como una desventaja. A partir de todo esto, Rifkin afirma que la aventura capitalista, que comenzo con la mercantilizacion de bienes y la tenencia de propiedades, llega a su culminacion con la mercantilizacion del tiempo y la experiencia humana. Y de ahi a un sistema sustentado en la venta de la propia experiencia cultural solo hay un paso. Los viajes y el turismo global, las ciudades y los parques tematicos, la moda y la cocina, los juegos y los deportes, la musica, el cine, la television e incluso las causas socialesestan convirtiendose rapidamente en el centro de una economia cuyo objetivo comercial ba

Download or read book Historiofagia written by Damian Arias - Matos and published by Palibrio. This book was released on 2012-05 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Esta compilaciaon de artaiculos que fueron publicados por el autor en los diarios, La Informaciaon de Santiago, Diario Libre y en 'Clave Digital' entre Julio de 2007 hasta la desapariciaon de este aultimo en Agosto de 2010, contiene una selecciaon de temas nacionales e internacionles."

Download or read book Culturas y artes de lo poshumano written by Lucia Santaella and published by Editorial San Pablo. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Women in Management and Life Cycle written by A. Kaufmann and published by Springer. This book was released on 2008-04-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploratory study, based on group discussions and in-depth interviews of real managers, that examines different aspects of the life cycle to clarify why so few women get to the top. It offers advice on how to establish priorities, and explores existing stereotypes within organizations regarding women in upper management.

Download or read book Branded entertainment Cuando el Branded Content se convierte en entretenimiento written by de Aguilera Moyano, Joaquín and published by ESIC. This book was released on 2016-01-11 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: «El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes, profesional o académicamente, nos ocupamos de esta disciplina. El marketing tradicional, desarrollado sobre todo a partir de los años sesenta, hoy aparece como un anciano irreconocible. Estamos en un nuevo contexto que exige nuevas comunicaciones de marketing centradas en la creación y distribución de unos contenidos tan relevantes para el consumidor que sea él mismo quien decida acceder libremente a ellos. Algunas marcas han elegido la producción de entretenimiento como vehículo de transmisión de sus mensajes de marca, aplicando los conocimientos de la industria del entretenimiento a la creación de unos contenidos propios, al servicio de los valores de la marca, capaces de despertar deseos y emociones por sí mismos. Estas marcas, han optado por el branded entertainment: contenido de entretenimiento, creado y producido por una marca, lo suficientemente interesante y atractivo como para que su público lo elija frente a otros productos de entretenimiento. En este libro, se profundiza en el conocimiento del branded entertainment; una herramienta de comunicación comercial que debe alcanzar un adecuado equilibrio entre la identificación de la marca y la capacidad del contenido creado para proporcionar una experiencia positiva para el consumidor. A través de sus páginas se van desgranando las características del branded entertainment y, mediante los ejemplos, se ponen de relieve las posibilidades de esta técnica capaz de llegar al consumidor como nunca antes se había logrado. Ha llegado el momento de decir adiós a la interrupción de contenidos elegidos para el consumidor, forzándole a ver publicidad que no desea, y de dar la bienvenida al branded entertainment, contenidos relevantes para el consumidor, que él mismo elige, distribuidos por una marca. ÍNDICE (Casi) todo está cambiando.- El marketing postmoderno.- La comunicación en el marketing postmoderno: los mensajes híbridos.- Branded content.- Content marketing.- Branded entertainment.- Situación actual del branded content en España.- Publicidad nativa.- El selfie de Ellen DeGenere.

Download or read book Creativity and Time A Sociological Exploration written by Juan A. Roche Cárcel and published by Springer Nature. This book was released on 2021-10-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book defends that the pursuit of originality constitutes one of the most important characteristics of creativity, but that originality refers, etymologically, to both origin and originary. Hence, the book is structured into two parts, dedicated, respectively, to the creative categories of origin and the creative categories of originary. Within the former are creation myths, games – the origin of all cultural activity, the dialectic chaos-order, axial civilizations – the germ of our time, and the struggle between generations – a factor of social transformation, and, within the second, creative capitalism, creative work in the context of the global economy of risk and uncertainty, and representative democracy. However, these two concepts are not isolated, but deeply interrelated, in a way that explains how creative originality builds a temporal narrative. It has been dislocated in late modernity and, with it, creativity has been broken.

Download or read book Global Communication written by Karin Wilkins and published by Routledge. This book was released on 2013-09-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume interrogates what "global" means in the context of "communication," and who benefits from global communication practices and industries. Emerging scholars contribute their unique perspectives in communication scholarship, charting innovative directions for research that connects empirical evidence with pressing questions of social significance. This critical reflection leads to considering problems that result from the way global communication becomes mobilized, in the practice of journalism and development as well as the ICT industry. Global Communication defines the term "globalization," through understanding the cultural geography of global, regional, national, and local media. Critical evaluations of media production, distribution, and consumption practices, within cultural contexts, offer insights into how people "mediate" the global. Chapters draw attention to communications in Latin America, the Arab World, and South Asia, complicating territorial boundaries and exploring how local audience and industry practices work within global as well as local configurations.

Download or read book Digital Labour Society and the Politics of Sensibilities written by Adrian Scribano and published by Springer. This book was released on 2019-03-18 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a multidisciplinary perspective on a set of transformations in social practices that modify the meaning of everyday interactions, and especially those that affect the world of labour. The book is composed of two types of texts: some dedicated to exploring the modifications of labour in the context of the ‘digital age’, and others that point out the consequences of this era and those transformations in the current social structuration processes. The authors examine interwoven possibilities and limitations that act in renewed ways to release/repress the creative energy of human beings, just a few of the potential paths for investigating the connections between work and society that are nowadays involved in the battle of sensibilities.

Download or read book De Centring Cultural Studies written by Patricia Bastida-Rodríguez and published by Cambridge Scholars Publishing. This book was released on 2014-09-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic resistance that cultural studies has encountered remains especially visible in Eastern and Southern European countries. One such example is Spain, where cultural studies is seen at best as an emergent research field. Hence the interest of this volume, conceived in Spain by an all-Spanish editorial team and written by a diverse range of authors who prove that, in spite of all difficulties, cultural studies continues to bloom – even in Southern and Eastern Europe. The different chapters offer interdisciplinary insights into a wide selection of cultural materials whose relevance goes well beyond purely aesthetic issues. Altogether, the volume (1) provides interesting theoretical reflections on the subtle (yet arbitrary) borders between popular and canonical culture; (2) explores how the popular culture of yesteryear has influenced and inspired later “canonical” cultural materials; and (3) studies how the reception of, and representation in, popular culture can be accounted for from the crucially relevant perspectives of gender and age. This collection of essays studies and explores the connections between a wide range of materials, including relevant examples of classic and contemporary literature, Arthuriana, pop music and videos, political and mainstream film, newspaper advertising, television, and the phenomenon of the (trans)media star.

Download or read book Introduction to Spanish Private Law written by Teresa Rodriguez de las Heras Ballell and published by Routledge. This book was released on 2009-09-10 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topics addressed in this book have traditionally been covered in separate publications on civil and commercial law. This dualism of regimes has made it difficult for students and professionals alike to comprehend Spanish private law as a whole. In the past this has led to inefficient duplication of explanations, gaps in key areas and an altogether fragmented picture. Introduction to Spanish Private Law presents a consolidated, modern, and realistic image of today’s Spanish private legal system. It combines both civil and commercial law and integrates them in the same book, making the overall subject far more accessible to readers. This united approach results in a more logical and efficient process of learning. Finally the issues that are addressed reflect the reality of today’s economic and legal scene. This book attempts to provide the readers with the necessary legal instruments to tackle the real problems arising from a globalized modern society. The general principles in this book are presented from a practical point of view that emanates from the authors’ conception of a legal system as an instrument to solve social problems in accordance with a set of principles, values and aims.

Download or read book Contemporary Left Wing Activism Vol 2 written by Joseph Ibrahim and published by Routledge. This book was released on 2018-12-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within many societies across the world, new social and political movements have sprung up that either challenge formal parliamentary structures of democracy and participation, or work within them and, in the process, fundamentally alter the ideological content of democratic potentials. At the same time, some parliamentary political parties have attracted a new type of ‘populist’ political rhetoric and support base. This collection, along with its accompanying volume 2, examines the emergence of, and the connections between, these new types of left-wing democracy and participation. Through an array of examples from different countries, it explains why left-wing activism arises in new and innovative spaces in society and how this joins up with conventional left-wing politics, including parliamentary politics. It demonstrates how these new forms of politics can resonate with the real life experiences of ordinary people and thereby win support for left-wing agendas.

Download or read book Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Download or read book Changing Female Identities written by A. Kaufmann and published by Springer. This book was released on 2011-10-27 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing Female Identities explores the influence of parental figures, the role models that women adopt, the diverse feelings that arise as a result of family mandates and the emotions that arise from cooperation or competition among siblings.

Download or read book Relaciones socioeducativas written by Úcar Martínez, Xavier and published by Editorial UOC. This book was released on 2016-09-12 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las personas aprendemos, nos socializamos y nos educamos a través de las relaciones interpersonales que mantenemos con los otros en el marco de unos determinados contextos socioculturales, físicos y virtuales. ¿Cómo pueden hacer frente los profesionales de lo social y lo cultural a la incerteza e imprevisibilidad de dichas relaciones? Este libro analiza los principales elementos que intervienen en la relación socioeducativa, se cuestiona algunas de las ideas tradicionales sobre la acción e intervención socioeducativas y genera nuevos enfoques y perspectivas sobre la acción de los profesionales. Unos enfoques que les ayudarán a descubrir los límites y las oportunidades que caracterizan sus quehaceres profesionales, pero que, sobre todo, les proporcionarán nuevas herramientas teóricas y metodológicas para afrontar una tarea tan compleja como la de acompañar a las personas en las situaciones y problemáticas de su vida cotidiana.

Download or read book Transforming Barcelona written by Tim Marshall and published by Psychology Press. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work, written by local experts in the city, deals with the transformation of Barcelona. It will be of interest to architects, planners and urban designers, as well as those interested in the social and economic impacts of regeneration.

Download or read book Cibermedios Latinoamericanos written by Tatiana Hern Ndez Soto and published by Palibrio. This book was released on 2012-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tatiana Hernández Soto Licenciada en Periodismo Doctora en Ciencias de la información por la Universidad Complutense de Madrid (UCM) Especialista universitario en Comunicación Digital Correo: [email protected] Blog: http: //thernandez.blogia.com/ Skype: thernandezsoto Twitter: @tatianahsoto

Download or read book Latin America s Quest for Globalization written by Félix E. Martín and published by Routledge. This book was released on 2016-12-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investments by Spanish firms in Latin America have grown since the early 1990s by taking over many of the state-owned firms put out to tender. Second only to the United States, these investments make Spain one of the largest markets of foreign direct investment for Latin America. This multidisciplinary volume focuses on the emergence of Spanish multinational enterprises in this region. Furthermore, it analyzes the sociological and political consequences of these investments and exhibits several theoretical and methodological approaches that make the book a useful aid for teaching. It is essential reading for those who want to understand structural reforms, their consequences and the international impact of economic reform.