Download or read book Advanced Topics in Multimedia Research written by Sagarmay Deb and published by BoD – Books on Demand. This book was released on 2012-02-17 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: As multimedia has become a very important technology, significantly improving people's lives, this book provides an up-to-date scenario of various fields of research being carried out in the area. The book covers topics including web-based co-operative learning, effective distance learning through multimedia, quality control of multimedia on the internet, recovery of damaged images, Network-on-Chip (NoC) as a global communication vehicle, and Network GPS for road conditions (such as traffic and checkpoints). We believe that the book will help researchers in the field to proceed further in their research on multimedia.
Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Download or read book Systems Science and Collaborative Information Systems Theories Practices and New Research written by Currás, Emilia and published by IGI Global. This book was released on 2011-11-30 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent changes in information science have emerged as a result of challenges faced by the business, social, and scientific worlds, as well as continued progress in information and communication technologies. Organizations have begun to seek collaborative and joint efforts that allow them to better participate in challenging and competitive opportunities. This is illustrated by the creation of highly integrated supply chains, virtual libraries and organizations, and virtual laboratories. Systems Science and Collaborative Information Systems: Theories, Practices and New Research examines the impact of new information services on day-to-day activities from a range of contemporary technical and socio-cultural perspectives. This collection also creates a sound theoretical basis for information systems and new research opportunities in the field.
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book AC E Digital Culture Annual Report 2014 written by AC/E and published by Dosdoce. This book was released on 2014-04-02 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The AC/E Digital Culture Annual Report aims to become an annual document of reference that analyses the evolution of digital trends in the cultural sector (museums, libraries, publishing companies, booksellers, theatre companies, film production, music companies, etc.) It is designed to be a manual for constant reference and consultation for cultural sector professionals wishing to discover the advantages & benefits derived from the use of new technologies. The first report, coordinated by Javier Celaya of Dosdoce.com, analyses the impact of the Internet in the overall cultural sector, as well as it provides a specific focus on the use of new technologies in the performing arts (production, promotion, staging, distribution, etc.). Each year, the report will focus on a specific area of the cultural sector. The aim of the study is to exchange knowledge by identifying cases of success and good practices at both the national and international levels in order to enhance performing arts professionals' awareness of the possibilities new technologies can offer their entities and also of the digital trends they will need to bear in mind in the coming years. In this regard, the report is much more than just an initial compilation of the statistical data needed to establish the point of departure and current use of different types of technology. This study involves preliminary research and is open to the participation of any cultural entity wishing to contribute its experience and present cases of good practice and success in the use of different types of technology applied to the performing arts.
Download or read book European Retail Research written by Bernhard Swoboda and published by Springer Science & Business Media. This book was released on 2009-01-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Download or read book Educational Metaverse Pocket Edition written by Francisco Tupy and published by Arco 43. This book was released on 2023-05-08 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are entering into the next great world technological revolution. The metaverse is a virtual world that replicates reality, seeking to expand social connections. In the very near future, the boundaries between the physical and the virtual will slowly dissolve. In the metaverse, we will be able to go to work, attend concerts, meet friends, study and do practically everything else we currently do in the physical world. This book explores concepts, reflections, examples of use, platforms, applications, devices, new marketing techniques, pedagogical activities and many other contents related to this new virtual world, seeking to introduce education professionals to a subject that, despite still being so controversial, is extremely important for our understanding of the future.
Download or read book 7th International Conference on Knowledge Management in Organizations Service and Cloud Computing written by Lorna Uden and published by Springer Science & Business Media. This book was released on 2012-07-18 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh International Conference on Knowledge Management in Organizations (KMO) brings together researchers and developers from industry and the academic world to report on the latest scientific and technical advances on knowledge management in organisations. KMO 2012 provides an international forum for authors to present and discuss research focused on the role of knowledge management for innovative services in industries, to shed light on recent advances in cloud computing for KM as well as to identify future directions for researching the role of knowledge management in service innovation and how cloud computing can be used to address many of the issues currently facing KM in academia and industrial sectors. The conference took place at Salamanca in Spain on the 11th-13th July in 2012.
Download or read book Selflessness in Business written by Dominika Ochnik and published by Vernon Press. This book was released on 2019-09-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book deals with a controversial and seemingly paradoxical relationship between selflessness and business. It depicts the primary and lasting controversy between the selfish (egoistic, competitive) and selfless (pro-social, co-operative) behavior in view of social, organizational and individual benefits. Therefore, it takes a step towards finding a solution to some of the challenges of the twenty-first century, particularly sustainable growth. The miscellaneous and transatlantic background of the Authors origins (USA, Colombia, Germany, Poland, UK, Spain) and their various perspectives (psychological, economic or philosophical) guarantee multi-voiced argumentation for strong relationships between selflessness and business. Selflessness is understood from a social perspective as related to self-transcendence and connectedness to others. This perspective can be helpful in providing a deeper understanding of pro-social behavior in organizations and its implications for productivity and effectiveness. The manifestations of this approach can be found in acts such as organizational altruism, loyalty, quantum leadership, or pro-social vocational interests. One can make an in-depth analysis of selflessness’s manifestations on a social, organizational and individual level. The ensuing question is how to achieve self-regulation in order to maintain sustainable growth, and selflessness turns out to be the answer. This book offers strong evidence for high organizational and individual benefits stemming from selfless behavior. Therefore, it is not selfish behavior that enables and encourages productivity and effectiveness but rather selfless behavior. The book also tackles gender issues in business, especially regarding the social female role as being traditionally related to selflessness. The authors aim to reveal possible solutions to present and future challenges and enhance the meaning of positive outcomes of selfless behavior in business and work environments, which seems to be crucial and indispensable for future growth. The book will be useful not only for academic and business specialists but also for everyone interested in a broader perspective at contemporary challenges of business and organizational psychology.
Download or read book Tendencias de la comunicaci n para el turismo written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La empresa en la web 2 0 written by Ester Pallarès and published by Grupo Planeta (GBS). This book was released on 2011 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter, Facebook, LinkedIn, Tuenti han irrumpido con una fuerza abrumadora en la sociedad. Si estas tecnologías sociales están cambiando radicalmente la manera en que se comunican y relacionan los ciudadanos, ¿de verdad cree que el entorno empresarial va a permanecer aislado en esta transformación?Este libro ha sido calificado como una inmejorable guía para cualquier persona que quiera entender las implicaciones del impacto de internet en el mundo empresarial. Estamos siendo testigos de la creación de nuevas dinámicas de trabajo, de nuevas interacciones sociales que no sólo nos proveen de información sino que incluso motivan decisiones de compra de todo tipo de productos y servicios. Escuchar y, sobre todo, conversar y relacionarse con los clientes a través de las tecnologías sociales supone una transformación total de la cultura corporativa de la empresa, lo que muchos directivos consideran, equivocadamente, una odisea.Esta nueva edición de La empresa en la Web 2.0, ampliada y actualizada, nos sumerge y ahonda aún más en el concepto de web social, a la vez que determina las implicaciones que puede tener en los modelos de negocio del siglo XXI: toma de decisiones en tiempo real, gestión del conocimiento compartido, innovación generada por los usuarios, organizaciones más lineales y transparentes, valorar los errores cometidos en el proceso de aprendizaje son los nuevos retos a los que se enfrentan las empresas. En este contexto de transformación sin retorno en el que nos adentra la evolución de internet, las empresas deberían empezar a familiarizarse con las particularidades de todas las tecnologías sociales para entender qué está pasando en la sociedad y hacia dónde nos llevan las futuras innovaciones tecnológicas.
Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Download or read book xito con o sin crisis written by Jorge Díaz Cardiel and published by Editorial Almuzara. This book was released on 2012-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: En lo bueno y en lo malo. Así es como una empresa demuestra su liderazgo y buena gestión frente a la que es flor de un día. Por ello, Jorge Díaz-Cardiel aprovecha su bagaje como experto en el mundo de la gestión y la economía para hacer un homenaje a todas aquellas compañías que han sabido evolucionar y anticiparse a los tiempos difíciles y, como consecuencia, siguen estando en lo más alto. Además, el autor resalta la importancia que tiene el papel de los responsables de Comunicación en la consecución de tan buenos resultados. Éxito con o sin crisis analiza el recorrido de las compañías que cumplen con al menos 25 parámetros empresariales incluidos en su código genético: en los tiempos de bonanza, esos factores son arietes, puntas de lanza que les ayudan a mejorar la cuenta de resultados, distribuir más dividendo a los accionistas o ganar cuota de mercado. Y, en los complicados, todo se hace más llevadero. Las empresas analizadas son: Telefónica, Iberdrola, Danone, Microsoft, HP, Intel, La Caixa, Abertis, El Corte Inglés, Novartis, AC Hoteles, NH, Iberostar, Sol Meliá, Paradores de Turismo, Mapfre, Caser, Sanitas, Seguros Pelayo, Línea Directa Aseguradora, Santander, Indra, Deloitte y PWC.
Download or read book MANUAL CEN written by José Carlos Ramos Carrasco and published by Lulu.com. This book was released on 2012-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: La practica de la consultoria estrategica de negocio. La crisis demanda profesionales excepcionales que ayuden a las organizaciones a adaptarse a una nueva realidad que poco tiene que ver con la forma de concebir la estrategia y la direccion en empresas tradicionales. Cada vez mas emprendedores, directivos y profesionales deciden orientar su carrera a la Consultor a Estrat gica de Negocio (CEN). MANUAL CEN est dise ado de manera modular para comenzar a trabajar en cualquiera de las necesidades de la empresa. Su enfoque es eminentemente pr ctico lo que facilita la aplicaci n de las ideas presentadas al tiempo que cuenta con un fundamento solido, cientifico y probado. "El manual CEN estructura el pensamiento directivo y planifica un proyecto de alto impacto en el negocio." Jose Carlos Ramos Carrasco
Download or read book Handbook of Research on Practices and Outcomes in E Learning Issues and Trends written by Yang, Harrison Hao and published by IGI Global. This book was released on 2009-10-31 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book includes a selection of world-class chapters addressing current research, case studies, best practices, pedagogical approaches and strategies, related resources and projects related to e-learing"--Provided by publisher.
