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Book La dynamique des canaux et formules de distribution

Download or read book La dynamique des canaux et formules de distribution written by Marc Filser and published by . This book was released on 1985 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Canaux de distribution

Download or read book Canaux de distribution written by Marc Filser and published by FeniXX. This book was released on 1989-01-01T00:00:00+01:00 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le canal de distribution se compose de l'ensemble des institutions, qui assurent la relation entre le producteur et le consommateur. Cet ouvrage est consacré à la description, à l'analyse, et à la gestion de chacun des niveaux du canal et, surtout, des relations entre ces différents niveaux. La première partie présente une description structurée des institutions composant le canal, et de leur environnement. Une comparaison des canaux de distribution, en France et en Allemagne fédérale, illustre les apports pratiques de cette grille de présentation du canal. La seconde partie aborde l'analyse du fonctionnement et de l'évolution des canaux. Chacun des modèles analytiques est développé (économique, comportemental, intégrateur), dans une perspective critique qui dégage ses apports et ses limites. Enfin, la troisième partie expose les méthodes de gestion du canal de distribution utilisables, destinées d'une part au producteur, et d'autre part au distributeur, ainsi que la gestion des problèmes spécifiques de distribution (marchés industriels, services, exportation). Cet ouvrage est destiné aussi bien aux étudiants en gestion (IUT, écoles de commerce, maîtrise des sciences économiques et de sciences de gestion, IAE, DESS de marketing, DEA de gestion et de marketing), qu'aux praticiens du marketing dans les firmes industrielles et la distribution.

Book Retail and Marketing Channels  Rle Retailing and Distribution

Download or read book Retail and Marketing Channels Rle Retailing and Distribution written by Srinivas K. Reddy and published by Routledge. This book was released on 2012-08-09 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.

Book Marketing Management

Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

Book Dynamique des canaux de distribution et contexte juridique

Download or read book Dynamique des canaux de distribution et contexte juridique written by Joan Le Goff and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book L interaction comp  titive

Download or read book L interaction comp titive written by F. Bensebaa and published by . This book was released on 1997 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Reactor engineering and equipment

Download or read book Reactor engineering and equipment written by and published by . This book was released on 1965 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Proceedings  Reactor engineering and equipment

Download or read book Proceedings Reactor engineering and equipment written by and published by . This book was released on 1965 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Peaceful Uses of Atomic Energy

Download or read book Peaceful Uses of Atomic Energy written by and published by . This book was released on 1965 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Worlds of Flow

    Book Details:
  • Author : Olivier Darrigol
  • Publisher : Oxford University Press
  • Release : 2005-09
  • ISBN : 0198568436
  • Pages : 372 pages

Download or read book Worlds of Flow written by Olivier Darrigol and published by Oxford University Press. This book was released on 2005-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the first fully-fledged history of hydrodynamics, including lively accounts of the concrete problems of hydraulics, navigation, blood circulation, meteorology, and aeronautics that motivated the main conceptual innovations. Richly illustrated, technically competent, and philosophically sensitive, it should attract a broad audience and become a standard reference for any one interested in fluid mechanics.

Book Economics of Cities

Download or read book Economics of Cities written by Jean-Marie Huriot and published by Cambridge University Press. This book was released on 2000-02-13 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This integrated collection of essays exploring the economic theory of cities assembles work by a number of the world's leading exponents.

Book Berichte   ber Di Tagung

Download or read book Berichte ber Di Tagung written by International Association for Hydraulic Research and published by . This book was released on 1957 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Diagnostic  am  nagement et gestion des rivi  res  2e   d

Download or read book Diagnostic am nagement et gestion des rivi res 2e d written by DEGOUTTE Gérard and published by Lavoisier. This book was released on 2012-11-20 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce manuel pratique aide à comprendre les grands principes régissant la morphologie des cours d’eau et leur dynamique pour mieux concevoir des aménagements qui sauront résister aux crues sans déséquilibrer pour autant les écosystèmes. Le chapitre 1 donne les définitions, principes de base et résultats d’hydraulique à surface libre. Les chapitres 2 à 4 approfondissent le diagnostic des rivières en tenant compte du transport solide et de la constante interaction entre l’écoulement, le fond, les berges et le champ d’inondation. Les chapitres 5 à 9 exposent les différents aménagements et entretiens pour utiliser l’eau ou se protéger des crues. Cette 2e édition, entièrement réactualisée et augmentée de nombreux schémas et photos, aborde de nouveaux points : les calculs hydrauliques des déversoirs latéraux, des estimations de débit solide adaptées aux fortes pentes, la morphologie des torrents et les conséquences morphologiques des barrages, la restauration morphologique des rivières, les processus d’érosion par surverse, la conception des zones d’expansion de crues, des procédés de protection de berge ou de traitement des digues, la nouvelle norme sur les enrochements, etc... Diagnostic, aménagement et gestion des rivières s’adresse aux professionnels en charge de la gestion et de l’aménagement des cours d’eau ou de la police de l’eau : cabinets d’ingénierie, collectivités territoriales, établissements publics, sociétés d’aménagement régional et services déconcentrés et centraux de l’État. Il sera une aide précieuse pour les étudiants en écoles d’ingénieur ou en université et intéressera les chercheurs en mécanique des fluides, géomorphologie ou écologie fluviale.

Book International Catalogue of Scientific Literature  1901 1914

Download or read book International Catalogue of Scientific Literature 1901 1914 written by and published by . This book was released on 1902 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Annales de l Institut oc  anographique

Download or read book Annales de l Institut oc anographique written by and published by . This book was released on 1937 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Annales d astrophysique

Download or read book Annales d astrophysique written by and published by . This book was released on 1968 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: