Download or read book La bo te outils du Responsable marketing omnicanal 3e d written by Nathalie Van Laethem and published by Dunod. This book was released on 2017-02-22 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment établir un diagnostic marketing ? Comment utiliser un arbre de segmentation ? Comment utiliser les modèles d’analyse stratégique ? Comment fixer des prévisions et objectifs ? Comment définir un mixmarketing ? Comment piloter les actions marketing ? Découvrez 62 outils et méthodes indispensables à la pratique du marketing au quotidien. Chaque outil, immédiatement utilisable à chacune des étapes de la démarche marketing, est traité de façon visuelle sur 2 ou 4 pages avec l’essentiel en français et en anglais, des conseils méthodologiques, ses avantages et ses limites, et pour certains un cas d’entreprise commenté. Dans cette 2e édition, vous trouverez un focus sur le marketing sectoriel ainsi que de nouveaux outils devenus indispensables pour appliquer les nouvelles techniques relatives au web marketing, aux médias sociaux ou à l’ethno-marketing. Des compléments vidéo vous présentent des outils en situation. Dans le cadre de votre mission, ce livre décrit et explique tous les outils dont vous avez besoin pour concevoir et réaliser votre démarche marketing, mais aussi préparer et rédiger vos notes, présentations et synthèses.

Download or read book La bo te outils du Responsable marketing omnicanal written by Nathalie Van Laethem and published by Dunod. This book was released on 2019-12-11 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment établir un diagnostic marketing ? Comment mieux connaitre ses clients ? Comment gérer la digitalisation du parcours client ? Comment utiliser les modèles d’analyse stratégique ? Comment établir son plan marketing ? Comment innover et optimiser son offre ? Découvrez 68 outils indispensables à la pratique du marketing au quotidien. Chaque outil est traité de façon visuelle sur 2 ou 4 pages par un schéma de synthèse, l’essentiel en français et en anglais, les objectifs, le contexte d’utilisation, des conseils méthodologiques, les avantages et les précautions à prendre. Dans cette 3e édition, vous trouverez un focus sur les nouveaux comportements des consommateurs, ainsi que de nouveaux outils indispensables pour appliquer les techniques du marketing omnicanal.

Download or read book La bo te outils du Responsable marketing 2e dition written by Yvelise Lebon and published by Dunod. This book was released on 2012-09-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment établir un diagnostic marketing ? Comment utiliser un arbre de segmentation ? Comment utiliser les modèles d’analyse stratégique ? Comment fixer des prévisions et objectifs ? Comment définir un mixmarketing ? Comment piloter les actions marketing ? Découvrez 62 outils et méthodes indispensables à la pratique du marketing au quotidien. Chaque outil, immédiatement utilisable à chacune des étapes de la démarche marketing, est traité de façon visuelle sur 2 ou 4 pages avec l’essentiel en français et en anglais, des conseils méthodologiques, ses avantages et ses limites, et pour certains un cas d’entreprise commenté. Dans cette 2e édition, vous trouverez un focus sur le marketing sectoriel ainsi que de nouveaux outils devenus indispensables pour appliquer les nouvelles techniques relatives au web marketing, aux médias sociaux ou à l’ethno-marketing. Des compléments vidéo vous présentent des outils en situation. Dans le cadre de votre mission, ce livre décrit et explique tous les outils dont vous avez besoin pour concevoir et réaliser votre démarche marketing, mais aussi préparer et rédiger vos notes, présentations et synthèses.

Download or read book La bo te outils du marketing written by Nathalie Van Laethem and published by . This book was released on 2019-12-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book La bo te outils du responsable marketing written by Nathalie Van Laethem and published by . This book was released on 2012 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un contenu directement opérationnel au quotidien. Une présentation synthétique et visuelle. Les points clés en français et en anglais. Comment établir un diagnostic marketing ? Comment utiliser un arbre de segmentation ? Comment utiliser les modèles d'analyse stratégique ? Comment fixer des prévisions et objectifs ? Comment définir un mixmarketing ? Comment piloter les actions marketing ? Découvrez 62 outils et méthodes indispensables à la pratique du marketing au quotidien. Chaque outil, immédiatement utilisable à chacune des étapes de la démarche marketing, est traité de façon visuelle sur 2 ou 4 pages avec l'essentiel en français et en anglais, des conseils méthodologiques, ses avantages et ses limites, et pour certains un cas d'entreprise commenté. Dans cette 2e édition, vous trouverez un focus sur le marketing sectoriel ainsi que de nouveaux outils devenus indispensables pour appliquer les nouvelles techniques relatives au web marketing, aux médias sociaux ou à l'ethno-marketing. Des compléments vidéo vous présentent de outils en situation. Dans le cadre de votre mission, ce livre décrit et explique tous les outils dont vous avez besoin pour concevoir et réaliser votre démarche marketing, mais aussi préparer et rédiger vos notes, présentations et synthèses. [Source : 4e de couv.]

Download or read book La bo te outils du Marketing 4e d written by Béatrice Durand-Mégret and published by Dunod. This book was released on 2022-04-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment établir un diagnostic marketing ? Comment mieux connaitre ses clients ? Comment gérer la digitalisation du parcours client ? Comment utiliser les modèles d’analyse stratégique ? Comment établir son plan marketing ? Comment innover et optimiser son offre ? Découvrez 68 outils indispensables à la pratique du marketing au quotidien. Cette 4e édition accorde une large place aux nouveaux enjeux du secteur : RSE, économie circulaire, data, omnicanal, marketing automation, etc.

Download or read book La bo te outils du marketing written by Béatrice Durand-Mégret and published by . This book was released on 2022 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book La bo te outils du marketing vid o written by Thomas Gasio and published by Dunod. This book was released on 2019-09-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intégrer la vidéo dans sa stratégie marketing est indispensable : près de 80% du trafic global d'Internet est issu des vidéos. Comment intégrer la vidéo dans une stratégie marketing? Comment construire un contenu efficace? Quel matériel choisir? Comment être bien référencé pour développer son audience? Comment monétiser sa vidéo? Cette boîte à outils propose une soixantaine d'outils pour créer ses vidéos et gérer ses chaînes sur les réseaux sociaux (YouTube, Instagram, Facebook...). De nombreuses interviews et vidéos accompagnent les outils.

Download or read book La bo te outils de l exp rience client 2e d written by Laurence Chabry and published by Dunod. This book was released on 2020-03-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment concrètement mettre en oeuvre le management de la relation client ? Quelles sont les expertises à développer ? Comment aborder le design d’expérience client ? Quels outils pour progresser à partir de l’insatisfaction client ? Par quels indicateurs piloter l’expérience client et avec quels outils élaborer une relation qui fidélise ? Quelles bonnes pratiques au coeur du centre de contacts ? Comment développer dans les équipes une culture du service et de la relation client ? Découvrez 69 outils et méthodes indispensables pour aborder toutes les dimensions du management de la relation client. Chaque outil est traité de façon visuelle sur 2 ou 4 pages par un schéma de synthèse, l’essentiel en français et en anglais, les objectifs, le contexte d’utilisation, des conseils méthodologiques, les avantages et les précautions à prendre.

Download or read book Organizing Smart Buildings and Cities written by Elisabetta Magnaghi and published by Springer Nature. This book was released on 2021-02-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations included sustainable cities and communities in its 2030 SDGs. Cities and, on a smaller scale, neighborhoods, building managers and firms are now adopting technologies and information systems to help achieve the energy, economic, social and environmental transition. This volume gathers contributions on the key organizational success factors for this transition. To do so, it analyzes the role of information systems, use of data, and technological assistance solutions from multiple perspectives. The goal is to develop a framework that can successfully apply information systems to organizational and environmental issues for smart cities and smart buildings. Accordingly, the book addresses living-lab experiment evaluation techniques, and provides critical analyses of the role of the environment, context and users’ behavioral responses. In addition, it discusses key questions on the efficient management of resources, need for appropriate IT solutions, and employing co-creation with users to improve planning and organization.

Download or read book Leadership written by Barbara Kellerman and published by Prentice Hall. This book was released on 1984 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: An edited collection of thirteen original chapters by leadership experts from a variety of social science/business disciplines. The first treatment of leadership studies from an interdisciplinary perspective.

Download or read book The Palgrave Handbook of Comparative Economics written by Elodie Douarin and published by Springer Nature. This book was released on 2021-02-13 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to define comparative economics and to illustrate the breadth and depth of its contribution. It starts with an historiography of the field, arguing for a continued legacy of comparative economic systems, which compared socialism and capitalism, a field which some argued should have been replaced by institutional economics after the fall of the Berlin Wall. The process of transition to market capitalism is reviewed, and itself exemplifies a new combination of comparative analysis with a focus on institutional development. Going beyond, chapters broadening the application of comparative analysis and applying it to new issues and approaches, including the role and definition of institutions, subjective wellbeing, inequality, populism, demography, and novel methodologies. Overall, comparative economics has evolved in the past 30 years, and remains a powerful approach for analyzing important issues.

Download or read book Corporate Finance written by Pierre Vernimmen and published by John Wiley & Sons. This book was released on 2014-10-09 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merging theory and practice into a comprehensive, highly-anticipated text Corporate Finance continues its legacy as one of the most popular financial textbooks, with well-established content from a diverse and highly respected author team. Unique in its features, this valuable text blends theory and practice with a direct, succinct style and commonsense presentation. Readers will be introduced to concepts in a situational framework, followed by a detailed discussion of techniques and tools. This latest edition includes new information on venture finance and debt structuring, and has been updated throughout with the most recent statistical tables. The companion website provides statistics, graphs, charts, articles, computer models, and classroom tools, and the free monthly newsletter keeps readers up to date on the latest happenings in the field. The authors have generously made themselves available for questions, promising an answer in seventy-two hours. Emphasizing how key concepts relate to real-world situations is what makes Corporate Finance a valuable reference with real relevance to the professional and student alike. Readers will gain insight into the methods and tools that shape the industry, allowing them to: Analyze investments with regard to hurdle rates, cash flows, side costs, and more Delve into the financing process and learn the tools and techniques of valuation Understand cash dividends and buybacks, spinoffs, and divestitures Explore the link between valuation and corporate finance As the global economy begins to recover, access to the most current information and statistics will be required. To remain relevant in the evolving financial environment, practitioners will need a deep understanding of the mechanisms at work. Corporate Finance provides the expert guidance and detailed explanations for those requiring a strong foundational knowledge, as well as more advanced corporate finance professionals.

Download or read book SAP Nation written by Deal Architect and published by . This book was released on 2014-12-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its humble beginnings in Germany, SAP skyrocketed to become a global powerhouse and the technology backbone for tens of thousands of enterprises. The economy around it grew even faster, and "SAP Nation" now approaches the GDP of Ireland in size. This book documents both trajectories, based on decades of research and interviews of hundreds of customers, market analysts and competitors. SAP's influence has declined in the last decade, as enterprises invest in cloud, social, analytical and mobile technologies and in custom development of "systems of advantage" in their products, channels and business models. Yet, shockingly, customer spending in SAP Nation remains stubbornly high. The model in the book estimates post-recession investment at more than one trillion dollars (yes ). This book brings out loudly the voice of SAP customers as they cope with this runaway economy. Twenty-five case studies showcase a spectrum of strategies - some are "ring fencing" SAP with Workday, others are switching maintenance to Rimini Street, yet others are in-sourcing, while still others are evaluating newer SAP products like HANA and acquisitions like Concur. Part root cause analysis and part strategy manual, this book is a must-read for anyone with interest in SAP - as customer, employee, partner, investor or competitor. It is a fast-paced look at decades of what SAP has done well, and what it could have done better. Executives everywhere, even those in non-SAP settings, will benefit from the strategies described in the book to migrate inefficient back-office IT dollars to front-office innovation.

Download or read book Central Banking in Turbulent Times written by Francesco Papadia and published by Oxford University Press. This book was released on 2018-03-09 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central banks came out of the Great Recession with increased power and responsibilities. Indeed, central banks are often now seen as 'the only game in town', and a place to put innumerable problems vastly exceeding their traditional remit. These new powers do not fit well, however, with the independence of central banks, remote from the democratic control of government. Central Banking in Turbulent Times examines fundamental questions about the central banking system, asking whether the model of an independent central bank devoted to price stability is the final resting point of a complex development that started centuries ago. It dissects the hypothesis that the Great Recession has prompted a reassessment of that model; a renewed emphasis on financial stability has emerged, possibly vying for first rank in the hierarchy of objectives of central banks. This raises the risk of dilemmas, since the Great Recession brought into question implicit assumptions that the pursuit of price stability would also lead to financial stability. In addition, the border between monetary and fiscal policy was blurred both in the US and in Europe. Central Banking in Turbulent Times asks whether the model prevailing before the Great Recession has been irrevocably altered. Are we entering, as Charles Goodhart has hypothesized, into the 'fourth epoch' of central banking? Are changes to central banks part of a move away from the global liberal order that seemed to have prevailed at the turn of the century? Central Banking in Turbulent Times seeks to answer these questions as it examines how changes can allow for the maintenance of price stability, while adapting to the long-term consequences of the Great Recession.

Download or read book Empires of Oil written by Duncan Clarke and published by Profile Books. This book was released on 2010-08-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: We might think that the world's oil empires are invincible megaliths, dominated by American interests, but Duncan Clarke reveals the ways in which these empires will face huge challenges in the twenty-first century. Based on razor-sharp analysis of contemporary geopolitics and a deep knowledge of global history, he shows exactly why these empires are declining. He explains where the new empires of oil will be around the world; which of the hidden threats and unknown enemies are and will be the most serious; and where companies have gone wrong and can improve their global strategies. Empires of Oil reveals how the world will change because of global battles over the commodity that underpins our lives.

Download or read book One Billion Customers written by James McGregor and published by Simon and Schuster. This book was released on 2007-09-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket.