Download or read book L interface client dans la distribution multi canal written by Annie Munos and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La Satisfaction Du Client Dans Un Contexte de Distribution Multi Canal written by SECK-A. and published by Omniscriptum. This book was released on 2011-08 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: En complément des réseaux physiques de distribution, le téléphone, Internet... sont autant de canaux permettant à une entreprise et à ses clients d'interagir. Face à tous ces canaux de distribution, les clients adoptent de plus en plus un comportement multi canal en utilisant ou en combinant plusieurs canaux dans leur processus d'achat ou dans leur relation avec l'entreprise. Dans cette recherche, nous cherchons à mieux comprendre ce comportement multi canal du client et à identifier les facteurs de qualité influençant sa satisfaction globale. La démarche méthodologique s'appuie sur deux études: une étude qualitative exploratoire menée dans le secteur bancaire auprès d'experts impliqués dans la distribution multi canal des services et auprès de leurs clients, suivie d'une étude quantitative. Notre recherche a pour principaux apports une meilleure compréhension du comportement multi canal du client en termes de satisfaction et la mise en avant de l'importance de la qualité de l'intégration multi canal sur la satisfaction du client. Les implications théoriques et managériales des résultats de cette recherche sont présentées et discutées.
Download or read book La coordination d un r seau de distribution multicanal written by Loïc Plé and published by . This book was released on 2006 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: La multiplication de nouveaux canaux (centres d’appels, Internet...) en sus des traditionnelles agences conduit les banques de détail à s’interroger sur le fonctionnement et la coordination de leurs réseaux de distribution devenus multicanaux. Ces questions fondent notre recherche. La littérature leur offrant encore peu de réponses, nous empruntons tout d’abord la voie d’une étude de cas exploratoire, dont les résultats orientent la réflexion théorique. L’émergence de liens entre participation client, d’un côté, et mécanismes et processus de coordination de l’autre, aboutit finalement à cette problématique : dans quelle mesure la participation client influence-t-elle la coordination des employés en contact dans un réseau de distribution multicanal ? Les réponses sont apportées par deux études de cas. Elles montrent que le client génère des interdépendances entre les canaux. Par ailleurs, à travers des rôles de filtre et de catalyseur résultant de ses interactions avec les employés en contact, il influence à la fois mécanismes et processus de coordination. Cette influence procède d’une double logique ex-ante et ex-post, et intervient globalement et localement. Elle est en outre modulée par la nature et l’historique de l’échange entre le client et l’employé en contact.
Download or read book La coordination d un r seau de distribution multicanal written by Loïc Plé and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: La multiplication de nouveaux canaux (centres d'appels, Internet ...) en sus des traditionnelles agences conduit les banques de détail à s'interroger sur le fonctionnement et la coordination de leurs réseaux de distribution devenus multicanaux. Ces questions fondent notre recherche. La littérature leur offrant encore peu de réponses, nous empruntons tout d'abord la voie d'une étude de cas exploratoire, dont les résultats orientent la réflexion théorique. L'émergence de liens entre participation client, d'un côté, et mécanismes et processus de coordination de lautre, aboutit finalement à cette problématique : dans quelle mesure la participation client influence-t-elle la coordination des employés en contact dans un réseau de distribution multicanal? Les réponses sont apportées par deux études de cas. Elles montrent que le client génère des interdépendances entre les canaux. Par ailleurs, à travers des rôles de filtre et de catalyseur résultant de ses interactions avec les employés en contact, il influence à la fois mécanismes et processus de coordination. Cette influence procède d'une double logique ex-ante et ex-post, et intervient globalement et localement. Elle est en outre modulée par la nature et l'historique de l'échange entre le client et l'employé en contact.
Download or read book Crosscanal et Omnicanal 2e d written by Bertrand Belvaux and published by Dunod. This book was released on 2018-05-23 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage consacré à la stratégie omnicanal est une véritable synthèse des connaissances et des pratiques concernant les stratégies multicanal, crosscanal et omnicanal. S’appuyant sur des travaux de recherche, des exemples de différents secteurs et des avis d’experts, les auteurs font le point sur : • l’importance du numérique dans les usages de consommation et dans la stratégie marketing des entreprises ; • la manière dont les entreprises intègrent les canaux digitaux ; • la capacité de la stratégie omnicanal à créer de la valeur pour le client et à établir de nouvelles relations entre l’entreprise et les consommateurs ; • les conséquences organisationnelles de l’intégration des canaux. Cette 2e édition, entièrement à jour des évolutions du marketing et de la communication, propose un éclairage indispensable pour comprendre puis développer une stratégie digitale.
Download or read book Designing Interactive Hypermedia Systems written by Everardo Reyes-Garcia and published by John Wiley & Sons. This book was released on 2017-02-06 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at exploring and illustrating the different ways in which hypermedia systems and tools are designed according to those aspects. The design and visualization schemes included in any system will be related to the variety of social and technical complexities confronted by researchers in social, communication, humanities, art and design.
Download or read book Annales des t l communications written by and published by . This book was released on 2003 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 2001-07-09 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Computerworld written by and published by . This book was released on 1979-01-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2010-02-26 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
Download or read book Mastering Shiny written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2021-04-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the Shiny web framework—and take your R skills to a whole new level. By letting you move beyond static reports, Shiny helps you create fully interactive web apps for data analyses. Users will be able to jump between datasets, explore different subsets or facets of the data, run models with parameter values of their choosing, customize visualizations, and much more. Hadley Wickham from RStudio shows data scientists, data analysts, statisticians, and scientific researchers with no knowledge of HTML, CSS, or JavaScript how to create rich web apps from R. This in-depth guide provides a learning path that you can follow with confidence, as you go from a Shiny beginner to an expert developer who can write large, complex apps that are maintainable and performant. Get started: Discover how the major pieces of a Shiny app fit together Put Shiny in action: Explore Shiny functionality with a focus on code samples, example apps, and useful techniques Master reactivity: Go deep into the theory and practice of reactive programming and examine reactive graph components Apply best practices: Examine useful techniques for making your Shiny apps work well in production
Download or read book CMA written by and published by . This book was released on 1998 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Network World written by and published by . This book was released on 2000-06-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Download or read book The Handbook of Logistics and Distribution Management written by Alan Rushton and published by Kogan Page Publishers. This book was released on 2000 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students, young managers and seasoned practitioners alike, this handbook explains the nuts and bolts of the modern logistics and distribution world in plain language. Illustrated throughout, this second edition includes new chapters on areas previously not covered, such as: intermodal transport; benchmarking; environmental matters; and vehicle and depot security.
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Download or read book Logistics Transportation Systems written by MD Sarder and published by Elsevier. This book was released on 2020-10-17 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics Transportation Systems compiles multiple topics on transportation logistics systems from both qualitative and quantitative perspectives, providing detailed examples of real-world logistics workflows. It explores the key concepts and problem-solving techniques required by researchers and logistics professionals to effectively manage the continued expansion of logistics transportation systems, which is expected to reach an estimated 25 billion tons in the United States alone by 2045. This book provides an ample understanding of logistics transportation systems, including basic concepts, in-depth modeling analysis, and network analysis for researchers and practitioners. In addition, it covers policy issues related to transportation logistics, such as security, rules and regulations, and emerging issues including reshoring. This book is an ideal guide for academic researchers and both undergraduate and graduate students in transportation modeling, supply chains, planning, and systems. It is also useful to transportation practitioners involved in planning, feasibility studies, consultation and policy for transportation systems, logistics, and infrastructure. Provides real-world examples of logistics systems solutions for multiple transportation modes, including seaports, rail, barge, road, pipelines, and airports Covers a wide range of business aspects, including customer service, cost, and decision analysis Features key-term definitions, concept overviews, discussions, and analytical problem-solving
Download or read book Simulation Modeling and Analysis with ARENA written by Tayfur Altiok and published by Elsevier. This book was released on 2010-07-26 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simulation Modeling and Analysis with Arena is a highly readable textbook which treats the essentials of the Monte Carlo discrete-event simulation methodology, and does so in the context of a popular Arena simulation environment. It treats simulation modeling as an in-vitro laboratory that facilitates the understanding of complex systems and experimentation with what-if scenarios in order to estimate their performance metrics. The book contains chapters on the simulation modeling methodology and the underpinnings of discrete-event systems, as well as the relevant underlying probability, statistics, stochastic processes, input analysis, model validation and output analysis. All simulation-related concepts are illustrated in numerous Arena examples, encompassing production lines, manufacturing and inventory systems, transportation systems, and computer information systems in networked settings. Introduces the concept of discrete event Monte Carlo simulation, the most commonly used methodology for modeling and analysis of complex systems Covers essential workings of the popular animated simulation language, ARENA, including set-up, design parameters, input data, and output analysis, along with a wide variety of sample model applications from production lines to transportation systems Reviews elements of statistics, probability, and stochastic processes relevant to simulation modeling
