Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Collection of Essays by Legal Advisers of States Legal Advisers of International Organizations and Practitioners in the Field of International Law written by United Nations. Office of Legal Affairs and published by United Nations Publications. This book was released on 1999 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed radically since 1989, when the General Assembly declared the period from 1990 to 1999 as the United Nations Decade of International Law. During that time, the international community claimed some major achievements as reflected by the adoption of conventions and treaties. This publication presents a collection of essays from legal advisers of States and international organizations, all of whom are among those committed to promoting respect for international law. Their contribution provides a practical perspective on international law, viewed from the standpoint of those involved in its formation, application and administration.

Download or read book The Continental Shelf written by M. W. Mouton and published by Springer. This book was released on 2013-11-22 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Textbook of Translation written by Peter Newmark and published by . This book was released on 1987 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A History of the Mathematical Theory of Probability written by Isaac Todhunter and published by . This book was released on 1865 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Case for Islamo Christian Civilization written by Richard W. Bulliet and published by Columbia University Press. This book was released on 2006-03-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'clash of civilisations' so often talked about in connection with relations between the West and Arab nations is, argues Richard Bulliet, no more than dangerous sophistry based on misconceptions in American government. He sets out the common ground between Islam and Christianity.

Download or read book Military Strategy and Tactics written by Reiner Huber and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings forth a set of selected papers from the Conference on Modeling Land Sattle Systems for Military Planning. Sponsored by the Special Programme Panel on Systems Science of the NATO Science Committee, the conference took place in Ottobrunn, Germany, at the War Gaming Centre of Industrieanlagen-Betriebsgesellschaft. The idea to organize a conference on land battle systemmodelswas first suggested to me in 1g72 by Andreas Mortensen, then a member of the Norwegian Defence Research Establishment and presently at the SHAPE Technical Centre, when we discussed the apparent inconsistencies of various evaluations of force capability within NATO. Frequently, decision makers are confronted by contradictory results of different studies addressing essentially the same problern leaving them with the impression that the tools of systems analysis and operations research may not be very objective guides. However, experienced systems researchers know that a detailed comparison of models, their assumptions and inputs, would generally show that results are not really contradictory. But not only seem the decision processes in large national and international organizations tobe suchthat a comparison can hardly ever be accomplished, also the docu mentation available is rarely sufficient to really camprehend the differences in results. For these reasons, we felt that an effort to review the state of the art of model ing in support of force capabil ity assessments was overdue.

Download or read book Deliverology 101 written by Michael Barber and published by Corwin Press. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Joint Publication With Ontario Principals' Council."

Download or read book Glosario de T rminos written by Jon Gartenberg and published by . This book was released on 1989 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Glossary of Filmographic Terms provides an extensive list of credit terms and their related definitions in five languages, and is especially useful for compiling bibliographic records for items held in the Archive.

Download or read book Insect Viruses written by Byrony C Bonning and published by Academic Press. This book was released on 2006-09-22 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baculoviruses are perhaps unique among viruses in the breadth of their biotechnological applications: these insect specific viruses are used not only for insect pest management purposes, but also as laboratory research tools for production of recombinant proteins and for protein display, and as potential vectors for human gene therapy. In addition to highlighting recent advances, this volume provides a comprehensive review of the biotechnological applications of these and other insect viruses in both the academic and private sectors.

Download or read book Cultural Consultation written by Laurence J. Kirmayer and published by Springer Science & Business Media. This book was released on 2013-08-15 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a recently completed project of cultural consultation in Montreal, Cultural Consultation presents a model of multicultural and applicable health care. This model used clinicians and consultants to provide in-depth assessment, treatment planning, and limited interventions in consultation with frontline primary care and mental health practitioners working with immigrants, refugees, and members of indigenous and ethnocultural communities. Evaluation of the service has demonstrated that focused interventions by consultants familiar with patients’ cultural backgrounds could improve the relationship between the patient and the primary clinician. This volume presents models for intercultural work in psychiatry and psychology in primary care, general hospital and specialty mental health settings. The editors highlight crucial topics such as: - Discussing the social context of intercultural mental health care, conceptual models of the role of culture in psychopathology and healing, and the development of a cultural consultation service and a specialized cultural psychiatric service - Examining the process of intercultural work more closely with particular emphasis oto strategies of consultation, the identity of the clinician, the ways in which gender and culture position the clinician, and interaction of the consultant with family systems and larger institutions - Highlighting special situations that may place specific demands on the clinician: working with refugees and survivors of torture or political violence, with separated families, and with patients with psychotic episodes This book is of valuable use to mental health practitioners who are working in multidisciplinary settings who seek to understand cultural difference in complex cases. Psychiatrists, psychologists, social workers, nurse practitioners, primary care providers and trainees in these disciplines will make thorough use of the material covered in this text.

Download or read book Detailing Worlds written by Eric Bellin and published by A&C Black. This book was released on 2025-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Informing Cultural Policy written by J. Mark Davidson Schuster and published by Routledge. This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In any policy arena, the crafting of effective policy depends on the quality of the information infrastructure that is available to the participants in that arena. Such an information infrastructure is designed, developed, and managed as a critical element in policy formulation and implementation. While various attempts have been made to map the extent of the existing cultural policy information infrastructure in the United States, no structured attempt has been made to conduct a cross-national analysis intended to draw on the more highly developed models already in operation elsewhere.A cross-national comparative look provides valuable information on how this infrastructure has evolved, on what has succeeded and what has had less success, on what is sustainable and what is not, and on how the range of interests of the various individuals and institutions involved in the cultural policy arena can best be accommodated through careful design of the information infrastructure.In Informing Cultural Policy, international cultural policy scholar and researcher J. Mark Schuster relates the findings of a study that took him from North America to Europe to gain understanding of the cultural policy information infrastructure in place abroad. His findings are structured into a taxonomy that organizes the array of research and information models operating throughout the world into a logical framework for understanding how the myriad cultural agencies collect, analyze, and disseminate cultural policy data. Schuster discusses private- and public-sector models, including research divisions of government cultural funding agencies, national statistics agencies, independent nonprofit research institutes, government-designated university-based research centers, private consulting firms, cultural "observatories," non-institutional networks, research programs, and publications. For each case study undertaken, the author provides the Internet address, names, and information for key contacts, and background documents consulted.

Download or read book Lemurs of Madagascar written by Russell A. Mittermeier and published by Conservation International Tropical Pocket Guide Series. This book was released on 2009 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laminated identification guide illustrating 65 species of extant nocturnal prosimians in Madagascar.

Download or read book Handbook on the Peaceful Settlement of Disputes Between States written by United Nations. Codification Division and published by New York : United Nations. This book was released on 1992 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation and Morale in Industry written by Morris Simon Viteles and published by New York, Norton. This book was released on 1953 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Environmental Law written by Edith Brown Weiss and published by Brill Nijhoff. This book was released on 1992 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: The important new 1999 Supplement to this widely-used sourcebook contains the text of 48 major treaties and other legal instruments completed between 1991 and 1998. These instruments represent the important developments in international environmental law since the 1992 UN Conference on Environment and Development. Both volumes are ideally suited for adoption in international environmental law courses. Special classroom prices are available. Published under the Transnational Publishers imprint.