Download or read book L explosion de la communication written by Philippe Breton and published by La Découverte. This book was released on 2016-06-30 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quatrième édition de cette référence incontournable qui, à l'aide de nombreux exemples, fait le point sur les grands débats, propose une cartographie des grandes théories dans le champ de la communication et analyse les compétences communicationnelles nécessaires dans le monde d'aujourd'hui. S'appuyant sur une histoire des techniques de communication depuis la préhistoire et l'Antiquité jusqu'aux outils les plus récents, ce livre fournit les points de repères essentiels pour comprendre et décrypter la " culture de la communication " qui marque le nouveau siècle. De façon claire et synthétique, avec de nombreux exemples, ses auteurs font le point des grands débats sur le sujet, proposent une cartographie des grandes théories dans le champ de la communication et analysent les compétences communicationnelles nécessaires dans le monde d'aujourd'hui. Depuis sa première publication, cet ouvrage est devenu l'équivalent d'un manuel pour les étudiants et les professionnels de la communication, mais aussi pour tous ceux qui souhaitent disposer d'une vision d'ensemble des enjeux liés à la communication sous ses différents aspects : nouvelles technologies, médias, publicité. Ses rééditions successives en France et au Québec, ainsi que ses traductions dans de nombreuses langues étrangères, en ont fait un ouvrage de référence incontournable. Cette nouvelle édition prend en compte les évolutions récentes survenues dans le monde de la communication, l'irruption des réseaux sociaux et des nouveaux usages du Web, le retour de la propagande et de la manipulation, les nouvelles idéologies, mais aussi les grandes avancées théoriques permettant de mieux comprendre ces mutations.
Download or read book L explosion de la communication l aube de XXIe si cle written by Philippe Breton and published by . This book was released on 2002 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mod le de procuration donner par les b n ficiers les nobles poss dant fiefs les veuves les femmes poss dant divis ment les filles majeures nobles les mineurs propri taires de fiefs written by and published by . This book was released on 1789 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L explosion de la communication written by Philippe Breton and published by . This book was released on 1993 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presentación desde un punto de vista global de todas las técnicas de comunicación social tanto en Europa cono en América del Norte, haciendo un análisis histórico del desarrollo de estas técnicas y de la nueva cultura que surge hoy en día en este contexto.
Download or read book L explosion de la communication written by and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L explosion de la communication l aube du XXIe si cle written by Philippe Breton and published by Editions La Découverte. This book was released on 2002 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dresse un état des lieux à travers l'histoire des techniques de communication depuis la préhistoire jusqu'aux outils les plus récents comme Internet. Panorama des théories de la communication, des nouvelles technologies, des médias et de la publicité. Prend en compte les évolutions récentes comme le retour de la propagande et de la manipulation, ainsi que des nouvelles idéologies.
Download or read book Communication Explosion written by and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture and Explosion written by Juri Lotman and published by Walter de Gruyter. This book was released on 2009 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates, with copious examples, how culture influences the way that humans experience 'reality'. This work is suitable for students and researchers in semiotics, cultural/literary studies and Russian studies worldwide, as well as anyone with an interest in understanding contemporary intellectual life.
Download or read book The Communications Explosion written by Arts in Society and published by . This book was released on 1972 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Crisis Communication PB written by Steven Fink and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW
Download or read book Communication written by Olivier Aim and published by Dunod. This book was released on 2015-06-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quels sont les champs pratiques et théoriques de la communication aujourd’hui ? Pourquoi la communication est-elle devenue une valeur centrale dans la société contemporaine et un enjeu de plus en plus stratégique pour les organisations ? Quel est l’impact des nouveaux médias sur les pratiques de communication ? En quoi les notions d’opinion, d’image, de réputation et, bien sûr, de relation, sontelles structurantes ? Pourquoi la communication devient-elle relationnelle, au risque d’être disqualifiée ? Profondément redéfinie par l’explosion des médias sociaux et l’émergence de nouveaux comportements, la communication ne peut être envisagée hors du contexte de société dans lequel elle se déploie. C’est l’objet de ce manuel d’ouvrir les perspectives économiques, sociologiques, sémiotiques et ethnologiques indispensables à l’étudiant pour réussir sa licence ou son bachelor. Ce manuel propose : des cas concrets pour introduire les concepts ; un cours en couleur, illustré d’exemples et de visuels ; l’actualité des concepts proposés par des enseignantschercheurs dont la contribution est prolongée par le témoignage de professionnels ; des exercices d’application pour faciliter l’acquisition des connaissances de manière ludique, s’évaluer et s’entraîner.
Download or read book Communication Explosion written by Globe Fearon and published by . This book was released on 1999-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond Communication written by J-P Dr Deranty and published by BRILL. This book was released on 2009 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few thinkers have made such significant contribution to social and political thinking over the last three decades as Axel Honneth. His theory of recognition has rejuvenated the political vocabulary and allowed Critical Theory to move beyond Habermas. "Beyond Communication" is the first full-scale study of Honneth s work, covering the whole range of his writings, from his first sociological articles to the latest publications. By relocating the theory of recognition within the tradition of European social theory, the book exposes the full depth and breadth of Honneth s philosophical intervention. The book will be an indispensable resource for anyone interested in contemporary philosophy and the social sciences.
Download or read book Organizational Communication and Sustainable Development ICTs for Mobility written by Hallin, Anette and published by IGI Global. This book was released on 2009-10-31 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering advantages as well as disadvantages, explores how mobility meets sustainability in contemporary organizational communication.
Download or read book Rhetorical and Critical Approaches to Public Relations II written by Dr Robert L Heath and published by Routledge. This book was released on 2013-11-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
Download or read book Communication written by Olivier Aïm and published by . This book was released on 2015 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quels sont les champs pratiques et theoriques de la communication aujourd hui ? Pourquoi la communication est-elle devenue une valeur centrale dans la societecontemporaine et un enjeu de plus en plus strategique pour les organisations ? Quel est l impact des nouveaux medias sur les pratiques de communication ? En quoi les notions d opinion, d image, de reputation et, bien sur, de relation, sontellesstructurantes ? Pourquoi la communication devient-elle relationnelle, au risque d etre disqualifiee ?Profondement redefinie par l explosion des medias sociaux et l emergence de nouveaux comportements, la communication ne peut etre envisagee hors du contexte de societe dans lequel elle se deploie. C est l objet de ce manuel d ouvrir les perspectives economiques, sociologiques, semiotiques et ethnologiques indispensables a l etudiant pour reussir sa licence ou son bachelor.Ce manuel propose: des cas concrets pour introduire les concepts;un cours en couleur, illustre d exemples et de visuels;l actualite des concepts proposes par des enseignantschercheurs dont la contribution est prolongee par le temoignage de professionnels;des exercices d application pour faciliter l acquisition des connaissances de maniere ludique, s evaluer et s entrainer."
Download or read book Communicating Science in Social Contexts written by Donghong Cheng and published by Springer Science & Business Media. This book was released on 2008-07-15 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly dynamic science that melds theoretical approaches with practical experience. Formerly well-established theoretical models now seem out of step with the social reality of the sciences, and the previously clear-cut delineations and interacting domains between cultural fields have blurred. Communicating Science in Social Contexts examines that shift, which itself depicts a profound recomposition of knowledge fields, activities and dissemination practices, and the value accorded to science and technology. Communicating Science in Social Contexts is the product of long-term effort that would not have been possible without the research and expertise of the Public Communication of Science and Technology (PCST) Network and the editors. For nearly 20 years, this informal, international network has been organizing events and forums for discussion of the public communication of science.
