Download or read book Marketing business to business written by Philippe Malaval and published by Pearson Education France. This book was released on 2005 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-seller sur le sujet, Marketing Business to Business aborde tous les thèmes classiques du marketing appliqués aux entreprises fournissant d'autres entreprises ou collectivités locales (segmentation, positionnement, plan marketing, politique de produit, de prix, de distribution et de communication). Il développe également des sujets peu abordés en marketing mais essentiels dans un contexte B to B comme la maintenance, la veille, les normes et la qualité, le marketing vert ou la formation des clients. Cette nouvelle édition prend résolument en compte les deux visages du marketing B to B : d'un côté le marketing qualifié de récurrent, entre fournisseurs et clients réguliers pour des contrats durables et portant sur de grosses quantités, de l'autre le marketing de projet ou d'affaires, aujourd'hui en plein essor, développé pour une vente unique et portant souvent sur un projet d'envergure. La nouvelle structure en parties souligne la nécessaire continuité entre " marketing études ", " marketing stratégique " et " marketing opérationnel ". Le développement des partenariats public-privé et des techniques de lobbying leur vaut désormais de constituer des chapitres à part entière. Enfin, sont introduits un chapitre sur les stratégies d'alliance et un chapitre sur l'éthique et le développement durable. Les nombreux exemples ont été actualisés et complétés, notamment avec des analyses sur Areva, Club Med, Dell, Eiffage, Lafarge, Suez, Total, Valeo ou Vinci Energies. La pédagogie de l'ouvrage a été tout particulièrement soignée et les illustrations, encadrés, résumés, bibliographies complémentaires, exercices et études de cas achèvent de faire de Marketing Business to Business un manuel vivant, attractif et efficace. Cet ouvrage s'adresse aux enseignants et étudiants des universités et des écoles de gestion et d'ingénieurs désireux de maîtriser le marketing dans le contexte B to B, ainsi qu'aux responsables d'entreprises du secteur industriel et des services (directeurs marketing ou commerciaux, chefs de produits ou de projets, ingénieurs d'affaires, responsables des achats

Download or read book Marketing Business to Business written by Philippe Malaval and published by Pearson Education France. This book was released on 2013-06-14 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage de référence, illustré de nombreux exemples et cas, fait un panorama complet de tous les types de marketing B-to-B. Cette 5e édition, très orientée web et réseaux sociaux, propose un chapitre dédié à la e-communication.

Download or read book L essentiel du marketing business to business written by Philippe Malaval and published by . This book was released on 1999 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'Essentiel du Marketing Business to Business présente de façon synthétique les composantes et les différents outils du marketing appliqués aux entreprises vendant des biens et des services à d'autres entreprises ou organisations. S'appuyant sur l'ouvrage déjà paru Marketing Business to Business, il constitue un manuel de marketing dans lequel sont traités les concepts de base et les outils du marketing. Contrairement à la plupart des ouvrages qui tirent leurs illustrations du domaine de la grande consommation, L'Essentiel du marketing business to business est illustré par des exemples issus de la vente interentreprises, qu'il s'agisse de services professionnels, de biens d'équipement, de biens intermédiaires ou de matières transformées. Il concerne de nombreux secteurs d'activités tels que la bureautique, l'emballage, le textile, la chimie, le bâtiment, l'équipement automobile, l'aéronautique et les services professionnels. Ce livre de marketing industriel est donc destiné en premier lieu, aux étudiants des Ecoles de Gestion, d'Ingénieurs et de l'Université, qui pourront mieux comprendre les applications du marketing au monde industriel. En second lieu, il s'adresse aux cadres d'entreprises, ingénieurs ou gestionnaires de formation, qui trouveront l'adaptation des concepts du marketing aux entreprises dans lesquelles ils travaillent. Dans les différents chapitres, les principaux outils du marketing business to business sont présentés. Il s'agit des outils permettant l'élaboration de l'offre avec le marketing achat, la veille et les études, la gestion de la qualité et des normes et le design. Il s'agit également des outils permettant d'influencer les clients, avec les salons, la presse professionnelle, le marketing direct ainsi que la maintenance et la formation. Un chapitre est consacré à la politique de marque, à sa gestion et aux spécificités de la marque industrielle, véritable faciliteur de performance pour le client professionnel.

Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

Download or read book Marketing business to business written by Philippe Malaval and published by Pearson Education France. This book was released on 2009 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Lean Business Systems and Beyond written by Tomasz Koch and published by Springer Science & Business Media. This book was released on 2008-01-28 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean Manufacturing has proved to be one of the most successful and most powerful production business systems over the last decades. Its application enabled many companies to make a big leap towards better utilization of resources and thus provide better service to the customers through faster response, higher quality and lowered costs. Lean is often described as “eyes for flow and eyes for muda” philosophy. It simply means that value is created only when all the resources flow through the system. If the flow is stopped no value but only costs and time are added, which is muda (Jap. waste). Since the philosophy was born at the Toyota many solutions were tailored for the high volume environment. But in turbulent, fast-changing market environment and progressing globalization, customers tend to require more customization, lower volumes and higher variety at much less cost and of better quality. This calls for adaptation of existing lean techniques and exploration of the new waste-free solutions that go far beyond manufacturing. This book brings together the opinions of a number of leading academics and researchers from around the world responding to those emerging needs. They tried to find answer to the question how to move forward from “Spaghetti World” of supply, production, distribution, sales, administration, product development, logistics, accounting, etc. Through individual chapters in this book authors present their views, approaches, concepts and developed tools. The reader will learn the key issues currently being addressed in production management research and practice throughout the world.

Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Download or read book French for Management and Business written by Brian Griffiths and published by Springer. This book was released on 1990-03-09 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.

Download or read book Marketing written by Inès Gicquel and published by Vuibert. This book was released on 2015-05-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un outil complet de révision du cours de marketing : fiches de cours, QCM commentés et exercices corrigés. Organisé en vingt-deux fiches thématiques, l'ouvrage propose de réviser les fondamentaux du marketing. Chaque fiche comprend l'essentiel des connaissances au programme, un QCM dont le corrigé est l'occasion de rappeler les notions incontournables, et des exercices corrigés. Cette deuxième édition comprend de nombreuses mises à jour.

Download or read book Marketing Business to Business written by Philippe Malaval and published by . This book was released on 2017-09-22 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Véritable livre de référence, Marketing Business to Business traite de manière exhaustive et opérationnelle de tous les thèmes fondamentaux du marketing appliqué aux entreprises fournissant d'autres organisations privées ou publiques. Parmi ses points forts : les études (veille et détection d'affaires, segmentation); la stratégie (positionnement, plan marketing et matrices stratégiques) ; l'élaboration de l'offre (innovation produit/service, pricing, efficience commerciale) ; sa valorisation et sa diffusion (communication, lobbying). Par ailleurs, le livre met l'accent sur le rôle fondamental du destinataire final. Outre l'organisation cliente, les auteurs soulignent trois types de cibles qui correspondent à trois types de démarche marketing : les salariés de l'organisation cliente - BtoB to Employee ; les clients de l'organisation cliente - BtoB to Consumer ; les usagers de l'organisation cliente (services publics,administration...) - B to Administration to User. La 5e édition actualisée de Marketing Business to Business intègre : les changements récents dans le domaine, comme la législation des marchés publics, modifiée en 2016 ; de nombreux exemples, comme l'alliance entre Faurecia et ZF scellée en 2017 ; l'évolution des usages liés au numérique et notamment au big data (actualisation de la présentation des enquêtes en ligne et des données chiffrées). Particulièrement pédagogique, ce livre est illustré de très nombreux exemples, tirés de secteurs et d'entreprises très variés (informatique, télécoms, bâtiment, aéronautique, restauration, automobile, conseil, etc.). Il offre également une sélection de visuels, des questions et des mini-cas, qui en font un manuel aussi efficace qu'attractif.

Download or read book Analyzing Workplace Arrogance and Organizational Effectiveness Emerging Research and Opportunities written by Tamzini, Khaled and published by IGI Global. This book was released on 2018-03-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arrogance plays a problematic role in organizations, and it is a unique and difficult challenge to address. Taking proper steps towards recognizing and measuring the effect of arrogance in job performance becomes an important step in improving workplace environments. Analyzing Workplace Arrogance and Organizational Effectiveness: Emerging Research and Opportunities provides emerging research on the effects entitlement and superiority have in the workplace, particularly from those in managerial and administrative positions. Highlighting a range of pertinent topics, such as contextual performance, strategic scope, and workplace arrogance scale, this book is an important resource for academics, researchers, students, and managers seeking current research on the relationship between performance and arrogance in the workplace.

Download or read book Willing s Press Guide written by and published by . This book was released on 2000 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.

Download or read book Cases on Born Globals written by Erik S. Rasmussen and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.

Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Download or read book French Management written by Jean-Louis Barsoux and published by Routledge. This book was released on 2013-07-04 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading, but very different companies * Michelin * L'Air Liquide * L'Oreal * Carrefour. Also included is an examination of general management attitudes to labour relations, and the book includes an overview of the distinctive features of French management, future trends, and the changes that further European integration may or may not bring.

Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.