Download or read book French Management written by Jean-Louis Barsoux and published by Routledge. This book was released on 2013-07-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading, but very different companies * Michelin * L'Air Liquide * L'Oreal * Carrefour. Also included is an examination of general management attitudes to labour relations, and the book includes an overview of the distinctive features of French management, future trends, and the changes that further European integration may or may not bring.
Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Download or read book Managing Operations written by Select Knowledge and published by Select Knowledge Limited. This book was released on with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explores different aspects of this vast topic including the strategic role of operations within the wider organisation, balancing demand with capacity and resource availability.
Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Download or read book The Objective is Quality written by Michel Jaccard and published by CRC Press. This book was released on 2013-04-23 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality is a form of management that is composed of the double approach of driving an organization towards excellence, while conforming to established standards and laws. The objective of quality confers advantages to companies: it makes them more resilient to change that can be unexpected or even chaotic; it makes them more competitive by identify
Download or read book Sport Brands written by Patrick Bouchet and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Download or read book French for Management and Business written by Brian Griffiths and published by Springer. This book was released on 1990-03-09 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.
Download or read book Wine Management and Marketing Volume 2 written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2024-07-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Download or read book OECD Public Governance Reviews Towards More Effective and Dynamic Public Management in Mexico written by OECD and published by OECD Publishing. This book was released on 2011-06-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This public governance review of Mexico examines the regulatory framework in Mexico, explains how e-government could be used to find new approaches to old challenges, and looks at the challenge of professionalising public servants in Mexico.
Download or read book Proceedings of the 3rd International Conference of Economics and Management CIREG 2016 Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Download or read book Hypnotic Approaches in Cancer and Palliative Care written by Sylvain Néron and published by PUQ. This book was released on 2014-02-14T00:00:00-05:00 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This patient-centered and case-based eBook is intended for health care professionals who use—or may decide to use—clinical hypnosis in their professional work with cancer patients. With a personalized and flexible navigation system stimulating learning, it provides direct access to patients’ experiences and to the comments and analyses of two specialists. Each case features an original full session video recording and a full transcript of the session of real patients experiencing hypnosis focused on self-regulation improvements, pain relief, palliation of symptoms, and hope enhancement in the face of advanced or terminal cancer illness. The reader is invited to use these recordings to examine and inform his/her own practice and is encouraged to do such examination in an active and alert learning state. He/she will find several ways of incorporating hypnotic modalities at several points of the illness trajectory and in different contexts of the treatment continuum. For example, hypnosis will be observed in settings such as busy oncology clinics and at bedside, as well as in the preparation and execution of medical and diagnostic procedures. Hypnotherapy addressing existential and spiritual issues will also be presented. This innovative eBook, by putting emphasis on clinical relevance, interactions, and skill acquisition through demonstration, provides a unique opportunity to identify hypnotic phenomena and to understand the necessary modifications of classical hypnotic strategies clinically relevant to illness progression and hospice care.
Download or read book La France et ses administrations un tat des savoirs written by Jean-Michel Eymeri–Douzans and published by Primento. This book was released on 2013-06-12 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: En pleine congruence avec l’ambition du Groupe Européen pour l’Administration Publique d’encourager les échanges interculturels, ce livre constitue une entreprise originale, mi-anglophone mi-francophone. Cet ouvrage issu du Congrès du GEAP 2010 a pour objet de combler un déplorable fossé et de donner une visibilité internationale au « cas français ». Dès lors ce livre, en 18 chapitres rédigés en français par une équipe interdisciplinaire (politistes, sociologues, historiens, socio-historiens, juristes) avec plus de 150 pages en anglais et une vaste bibliographie unifiée, entend offrir à tous les spécialistes de l’administration publique de par le monde un point d’accès unique au plus récent état des savoirs sur l’administration en France – ce pays où le mot État s’écrit avec un E majuscule. ============================================ In full compliance with the ambition of the European Group for Public Administration to encourage cross-cultural exchanges, this book is a genuinely original undertaking. It is a hybrid Anglophone-Francophone product. This book from EGPA 2010 Conference purpose to bridge a regrettable gap and to give international visibility to the “French case”. Thus, this book, in 18 chapters written in French by an interdisciplinary team (political scientists, sociologists, historians, sociohistorians, jurists) with more than 150 pages in English and a vast unified bibliography, offers to all students of public administration in the world a unique entry gate to the latest state of the art of administrative studies in France – this country where the State is to be spelled with a capital S.
Download or read book Nouvelle d marche d organisation et d informatisation comprendre pour transformer Coll management et informatique written by CHELLI Henri and published by Lavoisier. This book was released on 2012-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour atteindre l'excellence opérationnelle, toute entreprise cherche à améliorer les différentes tâches qui composent son activité. Que ce soit pour servir au mieux un client, un partenaire ou un membre du personnel, la finalité peut aussi bien être d'augmenter la productivité d'un poste de montage, de mutualiser les activités de recherche-développement, de fidéliser ses clients, de personnaliser ses offres. Cet ouvrage propose une démarche d'organisation et d'informatisation qui s'adapte à l'environnement spécifique de chaque entreprise. Il permet aux managers des grandes fonctions et des processus d'identifier les voies d'amélioration de leur efficacité opérationnelle. Il aide les responsables informatiques à repositionner leur rôle au sein de l'entreprise en établissant un réel dialogue centré sur la finalité des métiers. Enfin, il propose aux enseignants et étudiants des filières de management et de gestion, une nouvelle vision de l'entreprise et des voies d'amélioration de son fonctionnement et de son pilotage.
Download or read book Examining Innovation Management from a Fair Process Perspective written by Thomas Limberg and published by Springer Science & Business Media. This book was released on 2008-08-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thomas Limberg investigates a new approach to the management of human relationships in the knowledge-based work environment and analyses empirically the relationship between fair process and innovation performance.
Download or read book Socio Economic Approach to Management Treatise written by Henri Savall and published by IAP. This book was released on 2023-05-01 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of half a century of research and experimentation in economics and management, this Treatise is intended for management practitioners. Socio-economic management (SEAM) makes the demands of humanism in professional life and sustainable economic prosperity compatible. It is illustrated with numerous cases from 2,150 companies and organizations from a wide variety of sectors and presents observed and measured results. Most of these chapters are written jointly by managers or executives of companies and organizations, and scholars or consultants involved in the pilot actions. This book is the work of 193 authors, from 16 countries and 4 continents, practitioners or academics in management sciences and management. This reflects the diversity of national and sectoral contexts of SEAM applications. Some chapters situate this concept in relation to the major currents of current thought. Each chapter is preceded by abstracts in French, English and Spanish. The prefaces, signed by Herman Aguinis and Rene Ricol, show the scope of socio-economic theory and management beyond the borders of the company. The book illustrates the international influence (48 countries) of the innovative and robust methods created and developed by the ISEOR team. Socio-economic theory constitutes a "breakthrough innovation", both in terms of its conceptual contribution and the practical methods and tools of its applications. This holistic approach touches on the different functions of the company and its multiple problems. It provides a structured change management method, focused on stimulating Human Potential and on self-financing the development of the company or organization, through the periodic recycling of hidden costs.
Download or read book Ethics and Accountability in a Context of Governance and New Public Management written by Annie Hondeghem and published by IOS Press. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics and accountability have become important themes for modern government, as in most of the countries there is a severe crisis of legitimacy. Increasingly there is a feeling that performance management alone will not solve this crisis. Citizens also expect from politicians and public servants ethical responsible conduct. As to the ethics, however, there is a problem. Governance and new public management have raised new problems which cannot be solved by referring to the traditional bureaucratic ethics. Devolution and decentralisation processes have enhanced the responsibility of public servants. The increase of transparency and openness and the service orientation of public organisations have challenged the traditional values of discretion and equality before the rule. The growing interaction between the public and the private sector have raised the question of integrity. In light of these developments, it is important to update the ethical system, or reversibly, the traditional values of the public service can question some actual evolutions in government.
