Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Tales of the San Francisco Cacophony Society written by Kevin Evans and published by Last Gasp. This book was released on 2019-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A template for pranksters, artists, adventurers and anyone interested in rampant creativity, this is the history of the most influential underground cabal that has never been exposed by the mainstream media. Rising from the ashes of the mysterious and legendary Suicide Club, the Cacophony Society at its zenith hosted chapters in most major US cities and influenced much of what was once called the 'underground'. Packed with original art, never before published photographs, original documents and incredulous news stories this is an homage to the San Francisco group.
Download or read book The Saxophone written by Stephen Cottrell and published by Yale University Press. This book was released on 2013-02-05 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first fully comprehensive study of one of the world's most iconic musical instruments, Stephen Cottrell examines the saxophone's various social, historical, and cultural trajectories, and illustrates how and why this instrument, with its idiosyncratic shape and sound, became important for so many different music-makers around the world.After considering what led inventor Adolphe Sax to develop this new musical wind instrument, Cottrell explores changes in saxophone design since the 1840s before examining the instrument's role in a variety of contexts: in the military bands that contributed so much to the saxophone's global dissemination during the nineteenth century; as part of the rapid expansion of American popular music around the turn of the twentieth century; in classical and contemporary art music; in world and popular music; and, of course, in jazz, a musical style with which the saxophone has become closely identified.
Download or read book The Compassionate Contrarians written by Catherine Amey and published by . This book was released on 2014-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Although New Zealand's economy has long depended on the bodies and infant milk of animals, this country also has a hidden history of vegetarianism. While some early vegetarians were concerned with health, spirituality, and purity, others took a broader view, speaking out on issues that included peace, feminism, animal rights, socialism, prison reform, and the environment. Yet others set up cafes, organised picnics, and wrote cookbooks. The Compassionate Contrarians uncovers the quirks of the vegetarian experience in a land of meat and dairy. More importantly, it acknowledges the hard work and courage of a group of idealists who dedicated their lives to creating a more just world for all sentient beings."--Publisher information.
Download or read book The Illio written by and published by . This book was released on 1911 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Age of Reason written by Thomas Paine and published by ReadHowYouWant.com. This book was released on 2009-02-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books for All Kinds of Readers. ReadHowYouWant offers the widest selection of on-demand, accessible format editions on the market today. Our 7 different sizes of EasyRead are optimized by increasing the font size and spacing between the words and the letters. We partner with leading publishers around the globe. Our goal is to have accessible editions simultaneously released with publishers' new books so that all readers can have access to the books they want to read. To find more books in your format visit www.readhowyouwant.com
Download or read book Principles of Advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Camps and Camping written by and published by . This book was released on 1927 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A City Lost and Found written by Robyn Annear and published by Black Inc.. This book was released on 2014-03-26 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Old landmarks fall in nearly every block ... and the face of the city is changing so rapidly that the time is not too far distant when a search for a building 50 years old will be in vain.” — Herald, 1925. The demolition firm of Whelan the Wrecker was a Melbourne institution for a hundred years (1892-1992). Its famous sign – ‘Whelan the Wrecker is Here’ on a pile of shifting rubble – was a laconic masterpiece and served as a vital sign of the city’s progress. It’s no stretch to say that over three generations, the Whelan family changed the face of Melbourne, demolishing hundreds of buildings in the central city alone. In A City Lost and Found, Robyn Annear uses Whelan’s demolition sites as portals to explore layers of the city laid bare by their pick-axes and iron balls. Peering beneath the rubble, she brings to light fantastic stories about Melbourne’s building sites and their many incarnations. This is a book about the making – and remaking – of a city.
Download or read book Women of the Vine written by Deborah Brenner and published by Turner Publishing Company. This book was released on 2007-01-22 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes you on a very different journey to wine country, inviting you to enjoy the remarkable stories of twenty dynamic women in the world of wine. These women share their lives, wine tips, pairings, and most important, enthusiasm for wine while imparting their rich life lessons and wine expertise—a wonderful way to share your love for wine with the enterprising women who help bring it to your table.
Download or read book Three Times Table written by Sara Maitland and published by Virago Press. This book was released on 1990 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cancer Slam written by Ansley Dauenhauer and published by Three Towers Press. This book was released on 2011-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: After her mother is diagnosed with breast cancer, Hannah discovers that life goes on, even in the face of adversity. She learns a lot about breast cancer and a bit about herself, too.
Download or read book Palmetto Blood written by Reed Bunzel and published by Ingalls Publishing Group, Incorporated. This book was released on 2012 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just what did TV reporter Rebecca Rose do that got her brutally murdered and left in a dirty gutter in downtown Charleston? That's what Jack Conner -- crime scene clean-up technician, recently discharged Iraq War veteran, and the victim's one-time lover -- wants to know when he and his crew are called early one morning to sanitize her murder scene. The Charleston police are seeking answers to the same question, and when they learn of Conner's romantic link to the victim they waste no time bringing him in for questioning as a "person of interest." Still dealing with emotional and physical scars from the battlefield, Conner takes it upon himself to find Rebecca's real killer -- a search that leads him to start scratching the underbelly of the South Carolina Lowcountry.
Download or read book Men Beware Women written by Gwen B. Thompson and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiction. Malcolm has read so many English novels that Oxford feels as familiar as it does foreign when he arrives from New York to study Shakespeare in the intervals between crew practice. But all it takes is one drama student for life to shake loose his grasp of literature. Emma isn't the prettiest girl he's ever slept with, or the most well-read, but her mind most matches his. When she lands a part in a play Off-Off-Broadway and decamps to New York leaving no forwarding address, the irony that in a book would be artistic rankles in real life. Cast adrift, Malcolm miscalculates and breaks two ribs rowing. His Shakespeare tutor warns him not to let love get in the way of literature or at least not till they do the tragedies but as soon as term ends, Malcolm hops a plane to New York. Will he be able to steer his own course to the middle way his tutor's always touting? Or do happy endings only exist in books? "Gwen Thompson portrays Oxford dons, Upper East Side executives, and working-class English girls with the same breezy mastery, while reveling in the minutiae of Elizabethan drama, pub crawling, competitive rowing, and getting your heart broken. A thoroughly charming performance from a very talented young writer." Ralph Lombreglia"
Download or read book Dakota Datebook written by David Haeselin and published by . This book was released on 2019-08-15 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prairie Public's beloved Dakota Datebook radio series is now in book form! The students of the University of North Dakota's Writing, Editing, and Publishing program combed the archives and selected 365 of their favorites for this endearing, compelling, and humorous collection. North Dakota's history includes many strange stories of eccentric towns, unforgettable animals, war heroes, crafty criminals, and various colorful characters. Read all about them with this Dakota Datebook.
Download or read book The Comic Almanack written by George Cruikshank and published by Hansebooks. This book was released on 2017-10-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comic Almanack - Vol. 1 is an unchanged, high-quality reprint of the original edition of 1878. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.
