Download or read book Karma Cola written by Gita Mehta and published by Vintage. This book was released on 2012-05-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them. In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them. Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.
Download or read book Karma Cola written by Gita Mehta and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Karma Cola written by Gita MEHTA and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Perspectives on Indian English Writings written by Malti Agarwal and published by Atlantic Publishers & Dist. This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives On Indian English Writings Is A Collection Of Thirty-Eight Research Papers On Various Fictionists, Dramatists And Poets Of Indian Origin. These Papers, Contributed By Scholars And Teachers Of Repute, Study In Depth The Major Works Of The Pioneers As Well As Emerging Indian Authors, Writing In English. The Writers Included In This Volume Are Kamala Markandaya, Jhumpa Lahiri, Shashi Deshpande, Nayantara Sahgal, Girish Karnad, Manju Kapur, Bharati Mukherjee, R.K. Narayan, Salman Rushdie, Arundhati Roy, Gita Mehta, Kamala Das, Nissim Ezekiel, Ruth Prawer Jhabvala And Many Others. The Wide Range Of The Authors, Covered In This Volume, Makes It Useful For Researchers, Teachers And Postgraduate Students, Studying In Various Universities Of India.
Download or read book Curry written by Naben Ruthnum and published by Coach House Books. This book was released on 2017-08-14 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: No two curries are the same. This Curry asks why the dish is supposed to represent everything brown people eat, read, and do. Curry is a dish that doesn't quite exist, but, as this hilarious and sharp essay points out, a dish that doesn't properly exist can have infinite, equally authentic variations.By grappling with novels, recipes, travelogues, pop culture, and his own background, Naben Ruthnum depicts how the distinctive taste of curry has often become maladroit shorthand for brown identity. With the sardonic wit of Gita Mehta's Karma Cola and the refined, obsessive palette of Bill Buford's Heat, Ruthnum sinks his teeth into the story of how the beloved flavour calcified into an aesthetic genre that limits the imaginations of writers, readers, and eaters. Following in the footsteps of Salman Rushdie's Imaginary Homelands, Curry cracks open anew the staid narrative of an authentically Indian diasporic experience.
Download or read book Greener Marketing written by John Grant and published by John Wiley & Sons. This book was released on 2020-07-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: strong style="font-family: Arial; font-size: 13.3333px;"***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
Download or read book Psychedelic White written by Arun Saldanha and published by U of Minnesota Press. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Psychedelic White is one of the most innovative, refreshingly different analyses of race I have read in the last decade." —Elizabeth Grosz, author of The Nick of Time: Politics, Evolution and the Untimely The village of Anjuna, located in the coastal Indian state of Goa, has been one of the premier destinations on the global rave scene for nearly two decades. The birthplace of Goa trance, the most psychedelic variety of electronic dance music, Anjuna first attracted adventurous Westerners in the 1970s who were drawn there by its tropical beaches, tolerant locals, and readily available drugs. Today, rave tourists travel to Goa to take part in round-the-clock dance parties and lose themselves in the crowds, the music, and the drugs. But do they really escape where they come from and who they are? A rich and theoretically sophisticated ethnography, Psychedelic White explains how race plays out in Goa’s white counterculture and grapples with how to make sense of racism when it is not supposed to be there. Goa is a site of particularly revealing forms of interracial collision, and contrary to author Arun Saldanha’s expectations that the nature of rave would create an inclusive atmosphere, he repeatedly witnessed stark segregation between white and Indian tourists. He came to understand race in its creative dimension as a shifting and fuzzy assemblage of practices, environments, sounds, and substances—dance skills, sunlight, conversation, cannabis, and tea. In doing so, his work shows how the rave scene in Goa harbors conflicting tendencies regarding race. The complicated intersection of cultures and phenotypes, Saldanha asserts, helps to consolidate whiteness. Race emerges not through rigid boundaries but rather through what he terms viscosity, the degree to which bodies gather together for pleasure and self-transformation. Challenging the prevailing conception of racial difference as a purely social construction and offering building on the works of Gilles Deleuze and Flix Guattari, Psychedelic White presents nothing less than a new materialist approach to race. Arun Saldanha is assistant professor of geography at the University of Minnesota.
Download or read book A River Sutra written by Gita Mehta and published by Vintage. This book was released on 2011-02-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: With imaginative lushness and narrative elan, Mehta provides a novel that combines Indian storytelling with thoroughly modern perceptions into the nature of love--love both carnal and sublime, treacherous and redeeming. "Conveys a world that is spiritual, foreign, and entirely accessible."--Vanity Fair. Reading tour.
Download or read book English for the IB MYP 4 5 Capable Proficient Phases 3 4 5 6 written by Ana de Castro and published by Hodder Education. This book was released on 2020-09-28 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are working with the IBO to gain endorsement for the MYP by Concept series. Drive meaningful inquiry for the new framework through a unique concept driven narrative. - Supports every aspect of assessment with opportunities that use the criteria - Gives you easy ways to differentiate and extend learning - Provides a meaningful approach by integrating the inquiry statement in a global context - Develops critical-thinking skills with activities and summative sections rooted in the ATL framework Also coming soon are Teaching and Learning Resources and eTextbooks via Dynamic Learning, our complete digital solution.
Download or read book Arundhati Roy s The God of Small Things written by Amar Nath Prasad and published by Sarup & Sons. This book was released on 2004 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Karma Cola written by Gita Mehta and published by . This book was released on 1998 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transcultural English Studies written by Frank Schulze-Engler and published by Rodopi. This book was released on 2009 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is most strikingly new about the transcultural is its sudden ubiquity. Following in the wake of previous concepts in cultural and literary studies such as creolization, hybridity, and syncretism, and signalling a family relationship to terms such as transnationality, translocality, and transmigration, 'transcultural' terminology has unobtrusively but powerfully edged its way into contemporary theoretical and critical discourse. The four sections of this volume denote major areas where 'transcultural' questions and problematics have come to the fore: theories of culture and literature that have sought to account for the complexity of culture in a world increasingly characterized by globalization, transnationalization, and interdependence; realities of individual and collective life-worlds shaped by the ubiquity of phenomena and experiences relating to transnational connections and the blurring of cultural boundaries; fictions in literature and other media that explore these realities, negotiate the fuzzy edges of 'ethnic' or 'national' cultures, and participate in the creation of transnational public spheres as well as transcultural imaginations and memories; and, finally, pedagogy and didactics, where earlier models of teaching 'other' cultures are faced with the challenge of coming to terms with cultural complexity both in what is being taught and in the people it is taught to, and where 'target cultures' have become elusive. The idea of 'locating' culture and literature exclusively in the context of ethnicities or nations is rapidly losing plausibility throughout an 'English-speaking world' that has long since been multi- rather than monolingual. Exploring the prospects and contours of 'Transcultural English Studies' thus reflects a set of common challenges and predicaments that in recent years have increasingly moved centre stage not only in the New Literatures in English, but also in British and American studies.
Download or read book Gurus in America written by Thomas A. Forsthoefel and published by State University of New York Press. This book was released on 2012-02-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gurus in America provides an excellent introduction to the guru phenomenon in the United States, with in-depth analyses of nine important Hindu gurus—Adi Da, Ammachi, Mayi Chidvilasananda, Gurani Anjali, Maharishi Mahesh Yogi, Osho, Ramana Maharshi, Sai Baba, and Swami Bhaktivedanta. All of these gurus have attracted significant followings in the U.S. and nearly all have lived here for considerable periods of time. The book's contributors discuss the characteristics of each guru's teachings, the history of each movement, and the particular construction of Hinduism each guru offers. Contributors also address the religious and cultural interaction, translation, and transplantation that occurs when gurus offer their teachings in America. This is a fascinating guide that will elucidate an important element in America's diverse and ever-changing spiritual landscape.
Download or read book Prison Ramen written by Clifton Collins and published by Workman Publishing. This book was released on 2015-11-03 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and edgy cookbook, Prison Ramen takes readers behind bars with more than 65 ramen recipes and stories of prison life from the inmate/cooks who devised them, including celebrities like Slash from Guns n’ Roses and the actor Shia LaBeouf. Instant ramen is a ubiquitous food, beloved by anyone looking for a cheap, tasty bite—including prisoners, who buy it at the commissary and use it as the building block for all sorts of meals. Think of this as a unique cookbook of ramen hacks. Here’s Ramen Goulash. Black Bean Ramen. Onion Tortilla Ramen Soup. The Jailhouse Hole Burrito. Orange Porkies—chili ramen plus white rice plus ½ bag of pork skins plus orange-flavored punch. Ramen Nuggets. Slash’s J-Walking Ramen (with scallions, Sriracha hot sauce, and minced pork). Coauthors Gustavo “Goose” Alvarez and Clifton Collins Jr. are childhood friends—one an ex-con, now free and living in Mexico, and the other a highly successful Hollywood character actor who’s enlisted friends and celebrities to contribute their recipes and stories. Forget flowery writing about precious, organic ingredients—these stories are a first-person, firsthand look inside prison life, a scared-straight reality to complement the offbeat recipes.
Download or read book Snakes and Ladders written by Gita Mehta and published by Anchor. This book was released on 2010-09-29 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a land of contrasts. It is the world's most populous democracy, but it still upholds the caste system. It is a burgeoning economic superpower, but one of the poorest nations on earth. It is the home of the world's biggest movie industry after Hollywood, as well as to the world's oldest religions. It is an ancient civilization celebrating fifty years as a modern nation. Now, as never before, the world wants to know what contemporary India is all about. As she has proved in three previous books--her wry take on the marketing of the mystic East in Karma Cola; the rich historical saga of Raj; and the beguiling tales of A River Sutra--there is no better guide to India's multihued mosaic than Gita Mehta. She knows India in all its rich detail--its folkways and history, its culture and politics, its ancient traditions and current concerns. In Snakes and Ladders, she gives a loving but unflinching assessment of India today, in an account that is entertaining, informative, and wholly personal.
Download or read book In Gethsemane written by Mark Ulyseas and published by Notion Press. This book was released on 2016-07-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark likes to explore the underbelly of society as well as intellectual pursuers. In these pages we meet a cast of characters that range from musicians to transvestites and prostitutes and cowboys, hucksters and hipsters and Indian gentlemen. The stories are as entertaining as they are thought-provoking. He recognizes hypocrisy and the frailty of human nature and makes it ring true. Jill Gocher, artist, writer, photographer, philosopher
Download or read book The Journalist S Handbook written by M V Kamath and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other book on journalism has dealt with some of the themes discussed in his present work, such as house journals, development journalism, economic reporting and science reporting. There are separate chapters on radio and television writing and copywriting, as well as on law and the reporter.
