Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Download or read book The Experience Economy With a New Preface by the Authors written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2019-12-10 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Download or read book Infinite Possibility written by B. Joseph Pine and published by Berrett-Koehler Publishers. This book was released on 2011-08-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

Download or read book Look written by James H. Gilmore and published by Greenleaf Book Group. This book was released on 2016-08-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the Way You See the World Inspired by Edward de Bono’s Six Thinking Hats method, Jim Gilmore has created a unique and useful tool to help our ability to perceive. In his latest book, Look: A Practical Guide for Improving Your Observational Skills, Gilmore introduces the metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. The six skills include binoculars, bifocals, magnifying glass, microscope, rose-colored glasses, and blindfold looking. Each looking glass provides an observational lens through which to see the world differently. This framework will help its users to: • See the big picture • Overcome personal bias • Pinpoint significance • Better scrutinize numerous details • Uncover potential opportunities • See what’s in the mind’s eye These varying perspectives offer myriad practical applications: They can help any executive, manager, or designer more richly observe customer behavior, philanthropists and policy makers more keenly identify human needs, and anyone else interested in innovative thinking to first ground their ideation in practical observation. ​Gilmore helps readers grasp the Six Looking Glasses by including helpful everyday examples and practice exercises throughout. Put into practice, this method of looking will help you see the world with new eyes.

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2011 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.

Download or read book Do You Want to Keep Your Customers Forever written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2009 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.

Download or read book Mucho Mojo written by Joe R. Lansdale and published by Vintage Crime/Black Lizard. This book was released on 2010-10-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mucho Mojo is the basis for the second season of the new Sundance TV series Hap and Leonard. Hap and Leonard return in this incredible, mad-dash thriller, loaded with crack addicts, a serial killer, and a body count. Leonard is still nursing the injuries he sustained in the duo's last wild undertaking when he learns that his Uncle Chester has passed. Hap is of course going to be there for his best friend, and when the two are cleaning up Uncle Chester's dilapidated house, they uncover a dark little secret beneath the house's rotting floor boards—a small skeleton buried in a trunk. Hap wants to call the police. Leonard, being a black man in east Texas, persuades him this is not a good idea, and together they set out to clear Chester's name on their own. The only things standing in their way is a houseful of felons, a vicious killer, and possibly themselves.

Download or read book Notes from the Journey Westward written by Joe Wilkins and published by White Pine Press Poetry Prize. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that interrogates the idea of America--especially our westering, both historical and contemporary.

Download or read book A Body on Pine written by Joseph R. G. DeMarco and published by Lethe Press. This book was released on 2011 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Marco Fontana enters his friend's spa on Pine, he doesn't find the peaceful retreat he expected. Brad, the masseur, is missing. The spa is splattered with blood and a dead client lies sprawled on the floor. After a thorough search turns up more questions than answers, Marco calls the police. They find Brad's body a short distance from the spa and before long Marco understands that what appears to be a simple case of murder is anything but. The police want Marco off the case. However, when the body of a popular journalist is added to the death toll, Brad's case gets sidelined. Marco refuses to allow his friend's death to be ignored and convinces an overwhelmed young police detective to bring Marco into the hunt for the killer. He finds plenty to keep him busy. Abusive ex-boyfriends, stalker clients, politicians, scheming businessmen, and Eastern European mobsters swirl together in a dangerous mix which finds Marco in some of the most serious trouble he's encountered so Life at home doesn't stop for Marco, either. While he searches for Brad's killer, Marco's stripper troupe, StripGuyz, brings him face to face with a stripper's abusive boyfriend and, with Jean-Claude, a new member of the troupe who innocently comes between Marco and Anton, upsetting the fragile balance existing between them.

Download or read book Imaginative Communities written by Robert Govers and published by Reputo Press. This book was released on 2018-09-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.

Download or read book The Dull Knifes of Pine Ridge written by Joe Starita and published by Putnam Adult. This book was released on 1995 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Starita tells the triumphant and moving story of a Lakota-Northern Cheyenne family. In 1878, the renowned Chief Dull Knife, who fought alongside Crazy Horse, escaped from forced relocation in Indian Territory and led followers on a desperate six-hundred-mile freedom flight back to their homeland. His son, George Dull Knife survived the Wounded Knee Massacre and later toured in Buffalo Bill Cody's Wild West Show. Guy Dull Knife Sr. fought in World War I and took part in the Siege of Wounded Knee in 1973. Guy Dull Knife Jr. fought in Vietnam and is now an accomplished artist. Starita updates the Dull Knife family history in his new afterword for this Bison Books edition.

Download or read book Markets of One written by James H. Gilmore and published by Harvard Business Review (Hardc. This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to "go direct" to a customer, and it's what Dell Computer does instead of forcing mass-produced computers on its customers. And Dell's not alone. As Editors Jim Gilmore and Joe Pine point out in their introduction to Markets of One, mass customization is a trend that has caught on among consumer and business-to-business companies alike - think of Levi's jeans, Aramark's hospital services, Select Comfort mattresses, and Peapod or Streamline grocery delivery, to name a few. Companies customize their offerings to meet the unique needs of individual customers so that nearly everyone can obtain exactly what they want at a reasonable price. It's a paradigm shift away from the one-size-fits-all way managers have thought about markets over the past century- today, every individual customer is a market of one. This collection of ten Harvard Business Review articles chronicles the evolution of business competition from mass markets to markets of one-in other words, from creating standardized value through mass production to creating customer-unique value through mass customization. The book examines many of the resulting changes in approach to strategy and operations-for example, moving from pushing products to fulfilling individual needs, from focusing solely on market share to measuring customer share, and from marketing to the masses to cultivating learning relationships with each customer. Markets of One offers the best of the leading thinkers on the topic, exploring both the promise and pitfalls of mass customization. Practical applications are presented with examples of leading companies who successfully mass customize for markets of one. A Harvard Business Review Book

Download or read book Toxic Talk written by Bill Press and published by Macmillan. This book was released on 2010-05-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely cannon blast at the right-wing media machine and how it subverts the principles of democratic representation Talk radio has done an end run around the voting populace. With Rush Limbaugh now the unofficial leader of the Republican Party and the far right controlling the five major syndicates, conservatives have a disproportionate voice in the medium—even in liberal cities such as New York, Boston, and San Francisco. Writing with his characteristic and incisive wit, Bill Press exposes the destructive power of Rush, Glenn Beck, Mark Levin, Sean Hannity, Michael Savage, Bill O'Reilly, and the other polarizing figures of talk radio who dominate 90% of the political airwaves today. Citing their own words as evidence, Press brilliantly makes the case that much of what is broadcast on radio and television today is—at best—distorted and partisan, and—at worst—lies, propaganda and bigotry sold by these talented modern-day pitchmen who have followings in the millions.

Download or read book Pine Gilmore s Field Guide for the Experience Economy written by B. Joseph Pine and published by . This book was released on 2005-06-30 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Long Road to Mercy written by David Baldacci and published by Grand Central Publishing. This book was released on 2018-11-13 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing a remarkable new character from #1 New York Times bestselling writer David Baldacci: Atlee Pine, an FBI agent with special skills assigned to the remote wilds of the southwestern United States who must confront a new threat . . . and an old nightmare. Eeny, meeny, miny, moe. Catch a tiger by its toe. It's seared into Atlee Pine's memory: the kidnapper's chilling rhyme as he chose between six-year-old Atlee and her twin sister, Mercy. Mercy was taken. Atlee was spared. She never saw Mercy again. Three decades after that terrifying night, Atlee Pine works for the FBI. She's the lone agent assigned to the Shattered Rock, Arizona resident agency, which is responsible for protecting the Grand Canyon. So when one of the Grand Canyon's mules is found stabbed to death at the bottom of the canyon-and its rider missing-Pine is called in to investigate. It soon seems clear the lost tourist had something more clandestine than sightseeing in mind. But just as Pine begins to put together clues pointing to a terrifying plot, she's abruptly called off the case. If she disobeys direct orders by continuing to search for the missing man, it will mean the end of her career. But unless Pine keeps working the case and discovers the truth, it could spell the very end of democracy in America as we know it... "Love it!" --Lisa Gardner"Atlee Pine is unforgettable." --James Patterson "David Baldacci's best yet." --Lisa Scottoline "Heart-poundingly suspenseful." --Scott Turow "A stunning debut." --Douglas Preston "A perfect blend of action, secrets, and conspiracies." --Steve Berry "Baldacci is at the top of his game." --Kathy Reichs

Download or read book Television Talk written by Bernard M. Timberg and published by University of Texas Press. This book was released on 2010-01-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CHOICE Outstanding Academic Book Flip through the channels at any hour of the day or night, and a television talk show is almost certainly on. Whether it offers late-night entertainment with David Letterman, share-your-pain empathy with Oprah Winfrey, trash talk with Jerry Springer, or intellectual give-and-take with Bill Moyers, the talk show is one of television's most popular and enduring formats, with a history as old as the medium itself. Bernard Timberg here offers a comprehensive history of the first fifty years of television talk, replete with memorable moments from a wide range of classic talk shows, as well as many of today's most popular programs. Dividing the history into five eras, he shows how the evolution of the television talk show is connected to both broad patterns in American culture and the economic, regulatory, technological, and social history of the broadcasting industry. Robert Erler's "A Guide to Television Talk" complements the text with an extensive "who's who" listing of important people and programs in the history of television talk.