Download or read book Japan s Marketing Structure written by Herbert Glazer and published by . This book was released on 1970 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing Theory of capturing Japans market written by Patrick Niedenführ and published by GRIN Verlag. This book was released on 2014-02-17 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Download or read book Marketing Strategies And Distribution Channels For Foreign Companies In Japan written by Erich Batzer and published by Routledge. This book was released on 2019-03-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Download or read book Strategy and Structure of Japanese Enterprises written by Toyohiro Kono and published by Routledge. This book was released on 2016-07-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composed of a series of 12 articles, this work analyzes China's rural reforms. The articles cover such topics as the responsibility system, privatization, industrialization, social conflict, urban-rural relations and rural urbanization.
Download or read book Marketing Strategy for Small Manufacturers in Japan written by 山本久義 and published by . This book was released on 2004-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Download or read book The Adaptation and Marketing Strategies of the Japanese Manufacturing Firms Operating in the United States written by Hirobumi Matsuzaki and published by . This book was released on 1966 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Download or read book Marketing Japanese Style written by Paul Herbig and published by Praeger. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Download or read book Japanese Distribution Channels written by Takeshi Kikuchi and published by Psychology Press. This book was released on 1994 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. These scholars have not only closely studied these systems for many years and in numerous cases worked in them, but have also, as consumers, relied on these channels to meet their needs. This combination of scholarship and experience is an ideal synergy that is unmatched in the existing literature on Japanese distribution channels. It stands in stark contrast to other books on Japanese distribution where foreign researchers spend a few weeks or months visiting Japan and then become "instant experts" on Japanese distribution by writing about what they have seen. Although there are many misconceptions about Japanese distribution channels, this first and only guidebook in English on the subject clarifies many of these misconceptions. The authoritative contributors reveal a great depth of insight on many aspects of distribution systems in Japan, including: structure of Japanese distribution channels nature of Japanese markets public policy toward distribution changes in distribution structure environmental effects on distribution intrachannel relationships in Japan business practices in Japan effects on distribution channels from Toys "R" Us trends and problems in Japanese distribution Those who seek an understanding of Japanese distribution channels--international business executives from top to middle management, marketing managers, export managers, government officials, consultants, academics and students--benefit from reading this penetrating analysis. The depth of expertise and insight provided by Japanese research scholars who have studied, worked in, and relied on Japanese distribution channels throughout their lifetimes cannot be found in any other source. Business executives, academics, consultants, government officials, and any serious students of Japanese distribution channels can significantly enhance their knowledge from reading this authoritative book.
Download or read book Understanding the Japanese Food and Agrimarket written by Andrew D O'Rourke and published by CRC Press. This book was released on 1994-02-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that affect markets in Japan and specific situations faced in marketing grain, livestock, and seafood products; fruits; vegetables; and wood products. Many of the contributors speak and read Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and distribution system behaves as it does. They draw on their expertise to fully explore various Japanese food and fiber markets. As they demystify the Japanese market, they illustrate for readers several systematic approaches to mastering the Japanese food and fiber markets. Readers will discover that effective long-term marketing strategies in Japan must be based on sound analytical information. The contributors provide such needed material with chapters on items as diverse as wine, grain products, beef, and fruits and vegetables. Some of the specific topics covered include: changes in Japanese food consumption Japanese food distribution system demand for beef products in Japan demand for vegetables and vegetable seeds Japanese wine market demand for bakery products new food products for the Japanese market developing trade relations in wood products Executives of commodity associations or firms exporting foods to Japan will find the general sections most interesting as well as chapters specific to their products. Teachers and students exploring exporting to the Japanese market will be intrigued by the various dimensions of the “multifaceted” nature and opportunities of the Japanese market.
Download or read book The Changing World of the Executive written by Peter Drucker and published by Routledge. This book was released on 2013-10-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book brings together this celebrated author's most useful ideas and insights on ways in which managers can better understand the new duties and responsibilities created by their constantly changing world. `a brilliant collection of forty of his articles, most of which were published originally in the Wall Street Journal....absorbing even to the non-specialist' Publishers Weekly The book brings together this celebrated author's most useful ideas and insights on ways in which managers can better understand the new duties and responsibilities created by their constantly changing world.
Download or read book Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States written by Joseph P. Helgert and published by . This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.
Download or read book The Japanese Enterprise System written by W. Mark Fruin and published by Oxford University Press. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume merges four streams of inquiry and interpretation in a study of the evolution and emergence of Japan's leading industrial firms during the twentieth century. First, it is a historical study of how the industrial institutions of modern Japan appeared and matured. Second, it is anorganization study of the basic forms of social and economic interaction in Japan. Third, it is a development study of how circumstances of rapid technical and economic change have shaped the Japanese business system. It is also a strategy study of how Japanese managers have responded to andshaped these circumstances. This fourfold synthesis offers a model of institutional development under conditions of late economic development and private initiative that falls somewhere between a capitalist development state and a free market economy. Business policy rather than industrial policy is accentuated, revealing aset of robust institutions and a dynamic to activate and interrelate them.
Download or read book Relentless written by Johny K. Johansson and published by . This book was released on 1996 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors make the analogy with Zen practice, rather than rational analysis.
Download or read book Japanese Management Structures 1920 80 written by Yoshitaka Suzuki and published by Springer. This book was released on 2016-07-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series on the modern Japanese economy which explores all the major areas of Japanese economic life, this book examines the managerial hierarchies of large-scale Japanese industrial companies since their emergence.
