Download or read book Jake Rubicam s Flying Horses written by Henry W. Shoemaker and published by . This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of an unusual carousel in Hepler, Northumberland County, Pa.
Download or read book Jake Rubican s Flying Horses written by Henry W. Shoemaker and published by . This book was released on 1952 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the unusual caroussel of Jake Rubican with the contributions of Mike Courtney, principally in Hepler, Northumberland County, Pa.
Download or read book Horse Crazy Tales book One written by Sarah Maslin Nir and published by Cameron Kids. This book was released on 2023-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From author of the memoir Horse Crazy, the first in a series of fictional middle-grade novels inspired by real horses and the people who love them Trendsetter is a horse destined to fly--in more ways than one. Sarah is a horse-loving seventh grader who has a secret and a fear of losing the one thing she loves most in the world. Separated by an ocean, a horse and a girl's parallel struggles to be their best include lots of luck and grit, some stubbornness, and a few failures. It is only when they find each other that the two kindred spirits find themselves. Together they learn that what's important in life isn't greatness--it's being great at being you. Inspired by a real horse and a real girl, The Flying Horse will make horse-lovers' hearts soar.
Download or read book Flying Horse written by Bonnie Bryant and published by Turtleback. This book was released on 1995-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: When her boyfriend issues a challenge she cannot refuse, Stevie aggressively trains her horse, Belle, until Mrs. King convinces Stevie that she and the horse need a break.
Download or read book Keystone Folklore Quarterly written by and published by . This book was released on 1956 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Feivel s Flying Horses written by Heidi Smith Hyde and published by . This book was released on 2010 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Jewish immigrant who is saving money to bring his wife and children to join him in America creates ornate horses for a carousel on Coney Island, one for each member of his family.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Corporate Diplomacy written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Download or read book Billboard written by and published by . This book was released on 1946-05-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Reputation written by Charles J. Fombrun and published by Harvard Business Review Press. This book was released on 1996 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Download or read book Princeton Alumni Weekly written by and published by princeton alumni weekly. This book was released on 1943 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Brand Nations Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Download or read book Nick of Time written by Ted Bell and published by St. Martin's Griffin. This book was released on 2008-05-13 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nick of Time is the first young reader's book written by bestselling author Ted Bell - a wondrous tale of time travel, adventure, and riches, in which twelve-year-old Nick McIver sets out to become "the hero of his own life." The setting is England, 1939, on the eve of war. Nick and his younger sister, Kate, live in a lighthouse on the smallest of the Channel Islands. Nick and Kate come to the aid of their father who is engaged in a desperate war of espionage with German U-boat wolf packs that are circling the islands. The information they provide to Winston Churchill is vital as he tries to warn England of the imminent Nazi invasion. One day Nick discovers an old sea chest, left for him by his ancestor, Captain Nicholas McIver of the Royal Navy. Inside, he finds a time machine and a desperate plea for help from the captain. He uses the machine to return to the year 1805. Captain McIver and, indeed, Admiral Nelson's entire fleet are threatened by the treachery of the French and the mutinous Captain Billy Blood. Nick must reach deep inside, using his wits, courage, and daring to rescue the imperiled British sailors. His sister, Kate, meanwhile, has enlisted the aid of two of England's most brilliant "scientific detectives," Lord Hawke and Commander Hobbes, to thwart the invading Nazis. She and Nick must face England's underwater enemies, a challenge made all the more difficult when they discover the existence of Germany's supersecret submarine. In this striking adventure for readers of all ages, Nick must fight ruthless enemies across two different centuries, on land and sea, to help defeat those determined to destroy his home and his family.
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Download or read book Billboard written by and published by . This book was released on 1956-08-18 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book The Cigarette Century written by Allan M. Brandt and published by Basic Books. This book was released on 2009-01-06 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.
