Download or read book ISP Marketing Survival Guide written by Christopher M. Knight and published by Wiley. This book was released on 2000-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key marketing strategies everyone must know to compete in the worldwide ISP business New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20% for the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you'll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real-world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business. This book shows you how to: * Raise your ISP's market value * Determine what makes your ISP unique * Increase the number of new subscribers * Develop a great marketing campaign * Reach and find your target audience * Attract, retain, and train the best customer service staff * Acquire new subscribers via acquisitions of other ISPs As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.
Download or read book ISP Survival Guide written by Geoff Huston and published by Wiley. This book was released on 1999 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the ISP bible for the networking and telecomm industry. To put it mildly, cyberspace business is booming. There are presently more than 6,000 Internet Service Providers worldwide, and about 600 new providers are springing up each quarter. However, the ISP business is still very young and without precedent-no how-to manual or foolproof start-up recipe exists for those who want a piece of the action. As ISPs mount an ambitious challenge against phone companies for control of the $300 billion telecommunications market, they need a step-by-step planning guide to creating, developing, and profiting from a solid service provider business. Networking pioneer Geoff Huston describes the technologies, business practices, and policies required to be a formidable player in the ISP business, covering architecture principles, network management, infrastructure, business models, public policy, future growth, and much more. ISP (Internet Service Provider) companies provide access for end-users to the Internet. ISPs range from small, regional providers to larger, well-known companies like America Online and Sprint. The Wiley Networking Council's mission is to fill an important gap in networking literature by publishing books that put technology into perspective for decision makers who need an implementation strategy, a vendor and outsourcing strategy, and a product and design strategy. It is comprised of four of the most influential leaders of the networking community: Lyman Chapin: Founding trustee of the Internet Society; chief scientist of BBN, a division of GTE Internetworking. Scott Bradner: Trustee of the Internet Society; Director of the Harvard University Network Switching Test Lab; Network World columnist. Vinton Cerf: Founding trustee of the Internet Society, often called the "Father of the Internet;" Senior Vice President, MCI/WorldCom. Ed Kozel: CTO and Senior VP for Product Development, Cisco Corporation,
Download or read book ISP Liability Survival Guide written by Timothy D. Casey and published by Wiley-Interscience. This book was released on 2000-05-22 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a jungle out there, (in ISP LiabilityLand) but your capable jungle guide, Tim Casey, takes you safely and firmly into and out of what would otherwise be very complex and potentially dangerous territory. Bring a camera.-Vinton Cerf Governments around the world are establishing laws and regulations that will have a great impact on the way Internet Service Providers (ISPs) do business. With existing and ongoing efforts to regulate the Internet, ISPs are in desperate need of expert guidance to sort out which laws apply to them. This is precisely what author Timothy Casey offers in his new book. As the preeminent technical legal counsel for MCI WorldCom and one of the framers of the Digital Millennium Copyright Act, Casey shows you how to protect yourself in this volatile market. This valuable guide gives you: * Detailed explanations on the varying laws and how their technical features impact running a liability-free ISP * Critical considerations for adopting effective policies and procedures that enable you to best structure your operations * Valuable insight on the important issues to consider when contracting with users, vendors, and sales channels to accommodate the laws and maximize your profitability Networking Council Books put technology into perspective for decision-makers who need an implementation strategy, a vendor and outsourcing strategy, and a product and design strategy. The series advisors are three of the most influential leaders of the networking community: Visit our Web site at www.wiley.com/compbooks/ Visit the Networking Council Web site at www.wiley.com/networkingcouncil
Download or read book The On Line Business Survival Guide in Management Marketing Featuring the Wall Street Journal Interactive Edition written by Budi Martokoesoemo and published by Wiley. This book was released on 1998-01-22 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Handbook of Network Industries written by Matthias Finger and published by Edward Elgar Publishing. This book was released on 2011 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'To learn about how economic and institutional forces have shaped the network industries and policies towards them, read the first part of the book. To discover their impacts on particular industries, read the second part. And to find out what has happened in particular countries, read the third part. I think anyone interested in network industries should read all of it! The book's structure allows for many interesting comparisons across countries and sectors.' Richard Green, University of Birmingham, UK 'This is a very useful and comprehensive guide to reforms in network industries in communications, energy, transport and water. It is organized by generic topic, sector and region. Its authors are acknowledged experts. I am confident that this Handbook will be a widely read and valuable resource for many years.' Martin Cave, London School of Economics, UK 'Quite an accomplishment, this Handbook provides by far the most comprehensive overview of the role of the private sector and competition in infrastructure industries, with thoughtful surveys of each of the major infrastructure sectors and of the key regions and countries.' José Gómez-Ibáñez, Harvard University, US In recent decades, all infrastructures have undergone significant restructuring. This worldwide phenomenon is often labelled 'liberalization' and although expectations were high with respect to lower prices, greater efficiency and innovation, the expected gains have not always been fully realized. This extensive, state-of-the-art Handbook provides a comprehensive overview of the various experiences of liberalization across different sectors, regions and disciplines. The multidisciplinary approach focuses on the economic, political and institutional aspects of liberalization as well as, to a lesser extent, on technological issues. As such, it constitutes a unique contribution, as this broad overview is often lost in the sector specific, country-focused and purely disciplinary approaches prevalent in the current literature. Sectors explored include telecoms, the Internet, energy and transport, whilst the truly global perspective incorporates unique case studies from an array of developed and developing countries including the US, China, India and the EU. The International Handbook of Network Industries will become the definitive volume for academics researchers and students of economics, political science and law interested in infrastructure regulation. It will also prove a valuable guide to practitioners and policy-makers involved in liberalization and competition.
Download or read book The E commerce Question and Answer Book written by Anita Rosen and published by Amacom Books. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Download or read book Internet Performance Survival Guide written by Geoff Huston and published by John Wiley & Sons. This book was released on 2000-03-02 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A critical guide through the tangled thicket of hype, assumptions, and facts about Quality of Service in IP Networks." - Scott Bradner, Senior Consultant at Harvard and Transport Area Director, IETF The next wave of Internet services will include voice and video as well as data. Supporting this will be the next generation of multiservice network platforms. This technology guide provides a comprehensive examination of the tools used to construct multiservice Internet networks, and provides up-to-the-minute solutions that deliver accurate services. Detailing every part of this important topic, this book covers the latest in standards work, Quality of Service architectures, detailed evaluation of performance-tuning tools, and design guidelines for achieving optimum performance from Internet networks. With this book, you'll gain an unprecedented look at the key issues that arise when engineering Internet networks to deliver defined levels of performance and learn how to fully utilize the wide array of service performance tools that are available in current Internet networks. Networking Council Books put technology in perspective or decision-makers who need an implementation strategy, a vendor and outsourcing strategy, and a product and design strategy. Series advisors are three of the most influential leaders of the networking community: Visit our Web site at www.wiley.com/compboo ks/ Visit the Networking Council Web site at www.wiley.com/ networkingcouncil
Download or read book Marketing Scheme on Peer to Peer P2P Communication Software Anticipating 4G written by Steffen Dubiel and published by diplom.de. This book was released on 2004-11-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This diploma thesis paper is, after contemplating the current state of ITC / telco's shift towards commoditisation and challenges in facing the upcoming overall mobile / wireless development (beyond 3G, B3G, / 4G) aimed at prosperously resolving a marketing proposition on a quite ingenious Siemens mobile P2P communication solution, named Siemens Anyw@re PocketSERVent, by virtue of the marketers' generic means, the Product-marketing mix dedicated to fundamental questions of product, price, promotion, place (P4). Strategic marketing and ITC business as well as down-to-earth / operational themes will get propelled. The chief emphasis is put on surging virtualisation related to product / svce / property and, as usually less exposed, the shift towards intangible values, foremost customer relationship and momentum of the hi-tech. brand (perception). The intend is to supply a big yet detailed P2P, 3G / B3G and wireless picture to the marketer (even accountant) as well as applied marketing / pricing issues to the S/W developer or mobile techn. expert. After a brief overview (ch. 1), chapter 2 is about introducing the main points rel. peer-to-peer (P2P) it's rather social impacts, technological mindset and ongoing research, as well as contemporary benefits. The intention is to free both the subject and evaluation from hype or byzantine aspects; to present P2P's potential as well as existent contributions to corporations aware of bus. value from IT, parelleling the fashion well-known IT players dominate e.g. Web services. Chapter 3 prepares a general understanding of present-day and forthcoming ITC leitmotivs, more precisely, for why ITC, esp. 3G innovations, have been disappointing. Analysing soft product and service (svce / svc.) innovations is upon hard value; at the dawn of this decade's decentralisation / mobilisation and virtualisation following results and side effects of globalisation the tractate's author is going to constantly question whether proven and established marketing practice can answer the train of virtual i.e. through-and-through digital products, value chains, organisations or business and / or value creation communities. Nevertheless ch. 3's focal point is the wireless or mobile wireless, resp., upgrowth (convergence rel. mobile IP, P2P, B3G / 4G). At beginning of the new millennium telcos are forced to get out of the industrial age's proprietary hardware and services. Less because of customer's [...]
Download or read book Internet Marketing For Dummies written by Frank Catalano and published by For Dummies. This book was released on 2000-11-15 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Download or read book The Dot bomb Survival Guide written by Sean Carton and published by McGraw-Hill Companies. This book was released on 2002 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A close look at the dotcom failures and what went wrong from staff members, venture capitalists and industry analysts.
Download or read book Network Administrators Survival Guide written by Anand Deveriya and published by Pearson Education. This book was released on 2006 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-in-one practical guide to supporting Cisco networks using freeware tools.
Download or read book Web Project Survival Guide Real World Tips for Bringing Projects in on Time on Budget written by Stan Shinn and published by RareClarity Publishing. This book was released on 2004-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Client Server Survival Guide written by Robert Orfali and published by Wiley. This book was released on 1999-02-08 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die komplett überarbeitete Neuauflage dieses preisgekrönten Buchs von Bestseller-Autor Orfali wird zweifellos zum neuen Standardwerk der Client/Server-Technologie. Zahlreiche Neuentwicklungen der letzten beiden Jahre - JavaBeans, XML, Dynamic HTML, Middleware wie COM/DCOM, Betriebs- und Netzwerksysteme wie Windows 98, Data Warehouses, Groupware wie Microsoft Exchange 5.5 wurden berücksichtigt. Ein unverzichtbares Hilfsmittel für jedes Unternehmen, das seine Client/Server-Umgebung konsequent pflegen und ausbauen will. (12/98)
Download or read book Advanced Internet Protocols Services and Applications written by Eiji Oki and published by John Wiley & Sons. This book was released on 2012-03-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the internet and computer networking are essential parts of business, learning, and personal communications and entertainment. Virtually all messages or transactions sent over the internet are carried using internet infrastructure- based on advanced internet protocols. Advanced internet protocols ensure that both public and private networks operate with maximum performance, security, and flexibility. This book is intended to provide a comprehensive technical overview and survey of advanced internet protocols, first providing a solid introduction and going on to discuss internetworking technologies, architectures and protocols. The book also shows application of the concepts in next generation networks and discusses protection and restoration, as well as various tunnelling protocols and applications. The book ends with a thorough discussion of emerging topics.
Download or read book Network Magazine written by and published by . This book was released on 2000 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Big Book of Network Marketing Survival Guide written by Nishant K. Baxi and published by Createspace Independent Publishing Platform. This book was released on 2016-02-27 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Survive The Network Marketing Jungle In The 21st Century"
Download or read book Computer Industry Forecasts written by and published by . This book was released on 1998 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
