Download or read book iPhone 3 0 Business Strategies For Dummies written by Joel Elad and published by John Wiley & Sons. This book was released on 2009-07-31 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the book covers: business models on the iPhone, including free apps for marketing, trial apps to entice users, advertising-sustained apps, and paid apps. The book discusses the pricing models prevalent on each type of application (games, fitness, utilities, and so on). The book provides a blueprint for the effect of competition, designing a business plan for the app store, assessing iPhone 3.0 business potential, and marketing your app. Series features: iPhone 3.0 Business Strategies For Dummies is written in the friendly, humorous, and easy-to-understand style that is the hallmark of the For Dummies brand.

Download or read book Content Marketing Strategies For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2016-01-26 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Download or read book iPhone Application Development For Dummies written by Neal Goldstein and published by John Wiley & Sons. This book was released on 2009-10-13 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Everything Easier! With iPhone® Application Development for Dummies, Second Edition, you'll learn to: Design small- or large-scale iPhone applications for profit or fun Create new iPhone apps using Xcode® Get your applications into the App Store Work with frameworks Got a good idea? Turn it into an app, have some fun, and pick up some cash! Make the most of the new 3.1 OS and Apple's Xcode 3.2! Neal Goldstein shows you how, and even illustrates the process with one of his own apps that's currently being sold. Even if you're not a programming pro, you can turn your bright idea into an app you can market, and Neal even shows you how to get it into the App Store! Mobile is different ? learn what makes a great app for mobile devices and how an iPhone app is structured What you need ? download the free Software Development Kit, start using Xcode, and become an "official" iPhone developer The nitty-gritty ? get the hang of frameworks and iPhone architecture Get busy with apps ? discover how to make Xcode work for you to support app development Off to the store ? get valuable advice on getting your apps into the App Store Want to go further? ? explore what goes into industrial-strength apps Open the book and find: What it takes to become a registered Apple developer How to debug your app What's new in iPhone 3.1 and Xcode 3.2 What goes into a good interface for a small device How applications work in the iPhone environment Why you must think like a user What the App Store expects of you What makes a great iPhone app Visit the companion Web site at www.dummies.com/go/iphoneappdevfd2e for source code and additional information on iPhone app development.

Download or read book Strategic Planning Kit For Dummies written by Erica Olsen and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints. Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more. The supplementary CD lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists, video links, and more Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge Includes practical, field-tested techniques Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.

Download or read book Business Plans Kit For Dummies written by Steven D. Peterson and published by John Wiley & Sons. This book was released on 2010-04-07 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the ins and outs of constructing a great business plan When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well. Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements. Refreshed examples and data sources for planning Updated “ten top plans” section CD includes new forms, worksheets, and resources If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Download or read book Business Analysis For Dummies written by Kupe Kupersmith and published by John Wiley & Sons. This book was released on 2013-07-22 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your go-to guide on business analysis Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead. Business Analysis For Dummies is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project’s expectations and on the path to success. Offers guidance on how to make an impact in your organization by performing business analysis Shows you the tools and techniques to be an effective business analysis professional Provides a number of examples on how to perform business analysis regardless of your role If you're interested in learning about the tools and techniques used by successful business analysis professionals, Business Analysis For Dummies has you covered.

Download or read book Business Models For Dummies written by Jim Muehlhausen and published by John Wiley & Sons. This book was released on 2013-05-20 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

Download or read book The Internet For Dummies written by John R. Levine and published by John Wiley & Sons. This book was released on 2010-01-06 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't miss the 12th edition of this bestseller, fully updated and now covering social networking! Sixteen years since the publication of the first edition, this smash hit book has outsold and outlasted all the competition. See what all the excitement is about with the newest edition, The Internet For Dummies, 12th Edition. You'll not only find a lot of the basics presented in an easy-to-follow and friendly style, you'll also get the latest on social networking, security, and much more-stuff barely on the horizon a couple of years ago that now dominates the online landscape. Introduces you to what's online, how to deal with annoyances like spam and spyware, and how to control what your kids see and do online Walks you through picking a provider, getting hooked up to the Internet, and sharing a connection in your home or with other devices Gives you a guided a tour through popular Web browsers, getting good search results; finding music and video; shopping; banking; and sharing files Also covers e-mail, connecting with friends, online chats, and more Helps you find the hot social networking sites and see how to handle photo and video sharing Using the Internet? Get thoroughly up to speed with this popular guide.

Download or read book PCs All in One For Dummies written by Mark L. Chambers and published by John Wiley & Sons. This book was released on 2010-07-02 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: One-stop shopping for everything you need to know about PCs! If you're a PC owner, you have a pretty good idea of just how much there is to discover about your PC, whether you use it for work or play. Comprised of eight minibooks, this All-in-One guide covers essential PC topics from soup through nuts, including the latest updates to PC hardware, Windows 7, the Internet, Office 2010, digital media, upgrading and troubleshooting, social media, and home networking. This new edition features expanded coverage of using popular social media such as Twitter, Facebook, WordPress, and blogging. Plus, you’ll walk through the new Windows 7 operating system and explore revisions for each of the Office 2010 applications. Provides PCs users of all levels of experience with a series of eight minibooks that include the most up-to-date coverage of PC hardware, Windows 7, the Internet, Office 2010, digital media, upgrading and troubleshooting, social media, and home networking Explores step-by-step procedures for using the new Windows 7 operating system Discusses updates to each of the Office 2010 applications, the latest features of version 8 of Internet Explorer, and new information on the latest PC hardware Reviews ways to protect your PC from viruses, troubleshooting tips, and upgrading and supercharging your PC. PCs All-in-One For Dummies covers everything you need to know in order to get acquainted with your PC!

Download or read book Business Statistics For Dummies written by Alan Anderson and published by John Wiley & Sons. This book was released on 2013-10-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Score higher in your business statistics course? Easy. Business statistics is a common course for business majors and MBA candidates. It examines common data sets and the proper way to use such information when conducting research and producing informational reports such as profit and loss statements, customer satisfaction surveys, and peer comparisons. Business Statistics For Dummies tracks to a typical business statistics course offered at the undergraduate and graduate levels and provides clear, practical explanations of business statistical ideas, techniques, formulas, and calculations, with lots of examples that shows you how these concepts apply to the world of global business and economics. Shows you how to use statistical data to get an informed and unbiased picture of the market Serves as an excellent supplement to classroom learning Helps you score your highest in your Business Statistics course If you're studying business at the university level or you're a professional looking for a desk reference on this complicated topic, Business Statistics For Dummies has you covered.

Download or read book KenKen For Dummies written by Tetsuya Miyamoto and published by John Wiley & Sons. This book was released on 2010-08-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your fun guide to the latest brain-teasing puzzle sensation Originally developed by a Japanese math teacher, Tetsuya Miyamoto, KenKen is the world's newest and most addictive puzzle phenomenon. The "successor of Sudoku," KenKen For Dummies is a great way for enthusiasts to tackle more than 200 easy to treacherous logic puzzles and exercise their brains at the same time. This guide takes the mystery out of the puzzles, offering strategies for solving them with ease. Learn to use all four mathematic operations to tackle these mind bending puzzles with the aid of step-by-step information, strategies, and advice, along with solutions Helps you find the most effective way to solve each KenKen puzzle Perfect for the puzzle enthusiast and makes a great gift In addition to lots of space for solving these addictive puzzles, KenKen For Dummies also offers helpful tips so any reader can become a puzzle master!

Download or read book Personal Finance Workbook For Dummies written by Sheryl Garrett and published by John Wiley & Sons. This book was released on 2012-02-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands-on tools and strategies to boost your financial fitness From analyzing assets to planning for retirement, this new edition of Personal Finance Workbook For Dummies gives you the information and resources you need to get your finances under control. Personal Finance Workbook For Dummies walks you through a private financial counseling session, using worksheets, checklists, and formulas for assessing financial health, providing for day-to-day financial management, making wise financial decisions, and investing for financial growth. Addresses the latest changes in tax and credit laws and regulations Strong focus on behavioral finance and how these issues impact decision-making with regard to personal money management Tips to plan for big-ticket purchases Expanded coverage on building and managing wealth Information on how effective asset allocation can help reduce volatility and/or increase opportunity Websites and ideas on how to get the most bang for your buck in everyday household expenditures From budgeting and cutting expenses to getting out of debt and planning for retirement, Personal Finance Workbook For Dummies is a solution for those looking to avoid bankruptcy as well as those looking for something to help them plan for a successful financial future.

Download or read book Sherlock Holmes For Dummies written by Steven Doyle and published by John Wiley & Sons. This book was released on 2010-03-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a comprehensive guide to this important literary figure and his author. A classic literary character, Sherlock Holmes has fascinated readers for decades -- from his repartee with Dr. Watson and his unparalleled powers of deduction to the settings, themes, and villains of the stories. Now, this friendly guide offers a clear introduction to this beloved figure and his author, Sir Arthur Conan Doyle, presenting new insight into the detective stories and crime scene analysis that have has made Sherlock Holmes famous. Inside you'll find easy-to-understand yet thorough information on the characters, recurring themes, and locations, and social context of the Sherlock Holmes stories, the relationship of these stories to literature, and the forensics and detective work they feature. You'll also learn about the life of the author. Better understand and enjoy this influential literary character with this plain-English guide. Gain insight on these classic Doyle tales -- from the classic Hound of the Baskervilles to the lesser-known short stories to Holmes stories written by other mystery writers. Explore the appearance of Sherlock Holmes on film, TV, and stage. Examine Holmes today -- from the ever-expanding network of fans worldwide to story locations that fans can visit. It's elementary! Sherlock Holmes For Dummies is an indispensable guide for students and fans alike!

Download or read book Marketing to Millennials For Dummies written by Corey Padveen and published by John Wiley & Sons. This book was released on 2017-05-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!

Download or read book Facebook For Dummies written by Leah Pearlman and published by John Wiley & Sons. This book was released on 2009-10-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eagerly anticipated update to the bestselling first edition is here! Facebook's popularity is seemingly unstoppable. The site experienced a huge boom in registered users in the latter half of 2008. It was at that time that Facebook also underwent a radical facelift and introduced numerous changes. Packed with hundreds of screen shots, this anxiously awaited new edition presents you with a thorough update on all the exciting changes to Facebook's interface since the first edition hit the shelves a mere one year ago. Authored by two Facebook employees, Facebook For Dummies, 2nd Edition, features unique insight and insider knowledge of Facebook that can't be found anywhere else. You'll explore optimum ways to get familiar with Facebook, tips for representing yourself online, best practices for keeping connected, how to run a business on Facebook, and more. Walks you through creating a profile, navigating the interface, and setting up privacy features Explains how to find and add friends, fill out your profile, add applications, and upload photos Discusses ways to join a network or group or use Facebook as a scheduler Addresses using Facebook to promote your business and buy ad space on Facebook Put your best face forward and dive in to all the exciting new features that Facebook offers!

Download or read book Ethics For Dummies written by Christopher Panza and published by John Wiley & Sons. This book was released on 2010-06-01 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-grasp guide to addressing the principles of ethics and applying them to daily life How do you define "good" versus "evil?" Do you know the difference between moral "truth" and moral relativity? Whether or not you know Aristotle from Hume, Ethics For Dummies will get you comfortable with the centuries-old study of ethical philosophy quickly and effectively! Ethics For Dummies is a practical, friendly guide that takes the headache out of the often-confusing subject of ethics. In plain English, it examines the controversial facets of ethical thought, explores the problem of evil, demystifies the writings and theories of such great thinkers through the ages as Aristotle, Confucius, Descartes, Kant, Nietzsche, and so much more. Provides the tools to tackle and understand today's important questions and ethical dilemmas Shows you how to apply the concepts and theories of ethical philosophy to your everyday life Other title by Panza: Existentialism For Dummies Whether you're currently enrolled in an ethics course or are interested in living a good life but are vexed with ethical complexities, Ethics For Dummies has you covered!

Download or read book Probiotics For Dummies written by Shekhar Challa and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the pros of probiotics Probiotics are beneficial, live microorganisms (in most cases, bacteria) that are similar to those found naturally in the human intestine. Also known as "friendly" or "good" bacteria, probiotics are the cornerstone of any successful health program because they restore a healthy balance between friendly and bad bacteria in the intestinal tract, a balance that is critical for the health of the entire body. Probiotics are associated with treating everything from IBS to certain forms of cancer, allergies, eczema, and even the effects of aging. Probiotics For Dummies reveals how taking the right probiotics—in the form of food and supplements— as part of a total health program benefits one's overall health, as well as improving specific conditions. This hands-on, essential guide features 20 probiotic recipes and gives you a step-by-step plan for infusing probiotics into your diet to improve the health of the GI tract, alleviate allergies and asthma, restore reproductive and urinary tracts, bolster the immune system against disease, enhance weight loss, and more. Advice on how to ingest the right probiotics 20 probiotic recipes from breakfast to dessert Information on naturally occurring probiotic compounds as well as the effectiveness of supplements Probiotics For Dummies gives you everything you need to make informed decisions about adding probiotics to your daily diet.