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Book Choice Models in Marketing

Download or read book Choice Models in Marketing written by Sandeep R. Chandukala and published by Now Publishers Inc. This book was released on 2008 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Book Testing Stochastic Models of Consumer Choice Behavior

Download or read book Testing Stochastic Models of Consumer Choice Behavior written by R. Dale Wilson and published by . This book was released on 1977 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior

Download or read book Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior written by R. Dale Wilson and published by . This book was released on 1978 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Modelling Consumer s Purchase Behavior as a Stochastic Process

Download or read book Modelling Consumer s Purchase Behavior as a Stochastic Process written by Tanniru R. Rao and published by . This book was released on 1968 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Stochastic Consumer Brand Choice Models

Download or read book Stochastic Consumer Brand Choice Models written by Franz Böcker and published by . This book was released on 1981 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Regulatory Focus and Decision Rules

Download or read book Regulatory Focus and Decision Rules written by Jooyoung Lim and published by . This book was released on 2017 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to investigate the potential consumer-specific driver for decision rules between utility maximization or regret minimization in discrete choice modeling to gain a better understanding of consumers' decision process, while introducing the random regret minimization (RRM) model in marketing to examine consumer choices. Drawing upon regulatory focus theory, we posit that promotion-focused consumers, who are inclined to maximize their opportunities, are more likely to be utility maximizers while prevention-focused consumers, who are inclined to minimize negative outcomes, are more likely to be regret minimizers. Using a finite mixture discrete choice model of utility-maximizing and regret-minimizing behavioral classes, we confirm our hypotheses with an online choice-based conjoint experiment data on US consumers. Our empirical findings further suggest that, while the RRM alone can perform as well as the conventional multinomial logit, it is important to incorporate structural heterogeneity to gain additional insights on consumer preference and the market structure.

Book Modeling Consumer Choice Processes for High tech Durable Goods

Download or read book Modeling Consumer Choice Processes for High tech Durable Goods written by Judi Ella Strebel and published by . This book was released on 1997 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The History Of Marketing Science

Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

Book Review of Marketing Research

Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-10-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Book Review of Marketing Research

Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2008-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

Book Stochastic Modeling of Consumer Purchase Behavior

Download or read book Stochastic Modeling of Consumer Purchase Behavior written by Albert C. Bemmaor and published by . This book was released on 2016 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper develops alternative brand purchase models. These models are based on distinct assumptions about the product class purchasing process over a fixed time-period. In each case, the brand choice process conditioned on a product purchase being made is assumed to be heterogeneous zero order. New analytical closed-form results are derived. These results include various market statistics such as the brand penetration, the mean and variance of the brand purchase distribution and the aggregate brand purchase distribution itself. These theoretical expressions are based on the assumption of independence between brand choice probability and mean product purchase rate across the population.

Book Semiparametric Methods for Choice Models in Panel Data with Persistence

Download or read book Semiparametric Methods for Choice Models in Panel Data with Persistence written by Kelly C. Paulson and published by . This book was released on 2013 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research explores the intersection of econometric theory and consumer choice applications. Consumer choice panel data often exhibit persistence in choices which could be explained by unobservable heterogeneity across consumers, like brand preferences, or structural state dependence, like habit formation and brand loyalty. A semiparametric method for identifying and estimating structural parameters in a binary choice model with structural state dependence in the form of a lagged choice variable is presented. The method requires the availability of auxiliary data that satisfy a conditional exogeneity assumption the additional data must adequately explain any systematic relationship between observable and unobservable components of the model. However, it is not necessary to specify the functional form of the relationship. The distribution of the error term is also left unspecified, and certain types of serial correlation of the errors are accommodated. A constructive two-step estimation procedure is proposed. The method is applied to consumer choice data using the IRI Academic Dataset. For a variety of datasets that may be available to marketing researchers, data that may satisfy the assumptions required for the new method is suggested. This discussion highlights specific applications where using the method described above can be helpful in disentangling structural state dependence from unobservable heterogeneity. Simulations show that the semiparametric method estimates structural state dependence better than the usual techniques. A brand choice application using data from the milk product category indicates that standard techniques may overestimate structural state dependence.

Book A Normative Methodology for Modeling Consumer Response to Innovation

Download or read book A Normative Methodology for Modeling Consumer Response to Innovation written by John R. Hauser and published by . This book was released on 1975 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: After emphasizing the role of consumers in the success and failure of products and services, a methodology is proposed to improve the effectiveness of the creative design and strategic implementation of innovative new products and services. This methodology integrates knowledge in the fields of psychometrics, utility theory and stochastic choice modeling. The methodology consists of a consumer response and a managerial design process. The design process is one of idea generation, evaluation, and refinement while the consumer response is based on consumer measurement, models of the individual choice process, and aggregation of predictions of individual choices.