Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Electronic and Photoelectron Spectroscopy written by Andrew M. Ellis and published by Cambridge University Press. This book was released on 2005-01-13 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic and photoelectron spectroscopy can provide extraordinarily detailed information on the properties of molecules and are in widespread use in the physical and chemical sciences. Applications extend beyond spectroscopy into important areas such as chemical dynamics, kinetics and atmospheric chemistry. This book aims to provide the reader with a firm grounding of the basic principles and experimental techniques employed. The extensive use of case studies effectively illustrates how spectra are assigned and how information can be extracted, communicating the matter in a compelling and instructive manner. Topics covered include laser-induced fluorescence, resonance-enhanced multiphoton ionization, cavity ringdown and ZEKE spectroscopy. The volume is for advanced undergraduate and graduate students taking courses in spectroscopy and will also be useful to anyone encountering electronic and/or photoelectron spectroscopy during their research.

Download or read book The Ethics of Geometry written by David Rapport Lachterman and published by . This book was released on 1989 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a wide-ranging study of the relationship between philosophy and mathematics, Lachterman discussing the importance of construction from Euclid to Kant and his successors.

Download or read book Artificial Intelligence in Society written by OECD and published by OECD Publishing. This book was released on 2019-06-11 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.

Download or read book Reason Illusion and Passion written by Émilie du Châtelet and published by . This book was released on 2019-09-16 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing scientist, mathematician, philosopher Émilie du Châtelet (1706-49) has widely been hailed as a rare female intellectual in the Enlightenment. At the same time, her own ideas and contributions remain largely unknown and her writings are rarely read. This is unfortunate, since she has interesting contributions to and explanations of physics, metaphysics, religion, translation, the equality of the sexes, and ethics.This book is a selection of du Châtelet's philosophical writings, in new English translations: -Foreword to "Foundations of Physics"-On the Principles of Our Knowledge (From "Foundations of Physics")-On the Existence of God (From "Foundations of Physics")-On Liberty-Translator's Preface to Mandeville's "Fable of the Bees"-On the Resurrection of the Dead (from "Examinations of the Bible")-On Happiness

Download or read book The Nineteenth Century written by C.L. Ten and published by Routledge. This book was released on 2016-07-10 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume covers many of the most important philosophers and movements of the nineteenth century, including utilitarianism, positivism and pragmatism.

Download or read book U S Research Reactors written by Battelle Memorial Institute. Columbus Laboratories and published by . This book was released on 1957 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decisions of the Commissioner of Patents written by and published by . This book was released on 1871 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hired Farm Workers written by United States. Employment Standards Administration and published by . This book was released on 1971 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Network Coding written by Khaldoun Al Agha and published by John Wiley & Sons. This book was released on 2012-12-27 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Network coding, a relatively new area of research, has evolved from the theoretical level to become a tool used to optimize the performance of communication networks – wired, cellular, ad hoc, etc. The idea consists of mixing “packets” of data together when routing them from source to destination. Since network coding increases the network performance, it becomes a tool to enhance the existing protocols and algorithms in a network or for applications such as peer-to-peer and TCP. This book delivers an understanding of network coding and provides a set of studies showing the improvements in security, capacity and performance of fixed and mobile networks. This is increasingly topical as industry is increasingly becoming more reliant upon and applying network coding in multiple applications. Many cases where network coding is used in routing, physical layer, security, flooding, error correction, optimization and relaying are given – all of which are key areas of interest. Network Coding is the ideal resource for university students studying coding, and researchers and practitioners in sectors of all industries where digital communication and its application needs to be correctly understood and implemented. Contents 1. Network Coding: From Theory to Practice, Youghourta Benfattoum, Steven Martin and Khaldoun Al Agha. 2. Fountain Codes and Network Coding for WSNs, Anya Apavatjrut, Claire Goursaud, Katia Jaffrès-Runser and Jean-Marie Gorce. 3. Switched Code for Ad Hoc Networks: Optimizing the Diffusion by Using Network Coding, Nour Kadi and Khaldoun Al Agha. 4. Security by Network Coding, Katia Jaffrès-Runser and Cédric Lauradoux. 5. Security for Network Coding, Marine Minier, Yuanyuan Zhang and Wassim Znaïdi. 6. Random Network Coding and Matroids, Maximilien Gadouleau. 7. Joint Network-Channel Coding for the Semi-Orthogonal MARC: Theoretical Bounds and Practical Design, Atoosa Hatefi, Antoine O. Berthet and Raphael Visoz. 8. Robust Network Coding, Lana Iwaza, Marco Di Renzo and Michel Kieffer. 9. Flow Models and Optimization for Network Coding, Eric Gourdin and Jeremiah Edwards.

Download or read book Alkaline Earth Hydroxides in Water and Aqueous Solutions written by I. Lambert and published by Elsevier. This book was released on 2013-10-22 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains evaluated data on the solubility of beryllium hydroxide, magnesium hydroxide, calcium hydroxide, strontium hydroxide and barium hydroxide in water and in a number of electrolyte and nonelectrolyte solutions in water. The alkaline earth hydroxides can be divided into two groups depending on the hydration of the solid. First, the sparingly soluble anhydrous beryllium, magnesium and calcium hydroxides, whose freshly precipitated solids are poorly crystalline and show decreasing solubility with aging, and whose solubility in water decreases with increasing temperature. Second, the soluble strontium and barium hydroxide octahydrates that form crystalline precipitates which do not show changes in solubility on aging, and whose solubility in water increases with increasing temperature.

Download or read book Ergodic Theory and Fractal Geometry written by Hillel Furstenberg and published by American Mathematical Society. This book was released on 2014-08-08 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fractal geometry represents a radical departure from classical geometry, which focuses on smooth objects that "straighten out" under magnification. Fractals, which take their name from the shape of fractured objects, can be characterized as retaining their lack of smoothness under magnification. The properties of fractals come to light under repeated magnification, which we refer to informally as "zooming in". This zooming-in process has its parallels in dynamics, and the varying "scenery" corresponds to the evolution of dynamical variables. The present monograph focuses on applications of one branch of dynamics--ergodic theory--to the geometry of fractals. Much attention is given to the all-important notion of fractal dimension, which is shown to be intimately related to the study of ergodic averages. It has been long known that dynamical systems serve as a rich source of fractal examples. The primary goal in this monograph is to demonstrate how the minute structure of fractals is unfolded when seen in the light of related dynamics. A co-publication of the AMS and CBMS.

Download or read book Appropriate Technology for Developing Countries written by Willem Riedijk and published by . This book was released on 1982 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serious, capable and experienced people, engineers, scientists and managers cooperatimg with base groups in the field of appropiate technology. Thousands of projects run by hundreds of organisations, institutesand groups, worldwide. That is the picture of AT today. So many people, so much work, so much hardware, but little recognition. Somany novelties, so few implementations. Is it the lack of funding and the lack of quality related with it? I don't think so. In third world countries A.T. is often seen as second best, even as a form of neocolonialism.

Download or read book Math in 100 Key Breakthroughs written by Richard Elwes and published by Quercus. This book was released on 2013-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Elwes is a writer, teacher and researcher in Mathematics, visiting fellow at the University of Leeds, and contributor to numerous popular science magazines. He is a committed and recognized popularizer of mathematics. Of Elwes, Sonder Books 2011 Standouts said, "Dr. Elwes is brilliant at giving the reader the broad perspective, with enough details to fascinate, rather than confuse." Math in 100 Key Breakthroughs offers a series of short, clear-eyed essays explaining the fundamentals of the mathematical concepts everyone should know. Professor Richard Elwes profiles the most important, groundbreaking, and astonishing discoveries, which together have profoundly influenced our understanding of the universe. From the origins of counting--traced back to more than 35,000 years ago--to such contemporary breakthroughs as Wiles' Proof of Fermat's Last Theorem and Cook & Woolfram's Rule 110, this compulsively readable book tells the story of discovery, invention, and inspiration that have led to humankind's most important mathematical achievements.

Download or read book Introduction to Cryptography written by Wade Trappe and published by Prentice Hall. This book was released on 2006 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is for a course in cryptography for advanced undergraduate and graduate students. Material is accessible to mathematically mature students having little background in number theory and computer programming. Core material is treated in the first eight chapters on areas such as classical cryptosystems, basic number theory, the RSA algorithm, and digital signatures. The remaining nine chapters cover optional topics including secret sharing schemes, games, and information theory. Appendices contain computer examples in Mathematica, Maple, and MATLAB. The text can be taught without computers.