Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Download or read book Interviewing written by Daphne Keats and published by UNSW Press. This book was released on 1999-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. An accessible and practical volume which provides good ideas for anyone looking to improve their interviewing skills. It provides interesting ideas on how to build rapport and interpret both verbal and non-verbal responses. It includes chapters on interviewing children, adolescents, older people, people with disabilities and interviewing across cultures.
Download or read book Interviewing Techniques for Managers written by Carolyn B. Thompson and published by McGraw Hill Professional. This book was released on 2002-08-26 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interview Strategies for Always Getting the Information You Need For managers, interviewing is about gathering useful information in every face-to-face encounter, from project planning meetings to client discussions to speaking with prospective employees. Interviewing Techniques for Managers shows you how to master every aspect of the interview process to ensure that you always get honest, helpful, and results-oriented answers. Look to this important addition to McGraw-Hill's Briefcase Books series for workplace-tested interviewing methods including: When and how to ask the key questions Tips for getting a difficult interview back on track Techniques for telephone, e-mail, and other arms-length interviews Separating fact from fiction when interviewing potential employees ... Solving workplace problems ... Uncovering how best to meet customer needs ... The ability to interview others is among the most valuable skills a manager can have. Interviewing Techniques for Managers will help you end each interview with the information you need, by beginning each interview with a solid, results-oriented plan--and the know-how to execute that plan.
Download or read book Interview Techniques for UX Practitioners written by Chauncey Wilson and published by Newnes. This book was released on 2013-11-23 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews. This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven't been discussed before – readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques. Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.
Download or read book Interviewing written by Ben Emans and published by Routledge. This book was released on 2019-12-05 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conducting a good interview is more difficult than one might imagine. Of course, thorough preparation is essential, but equally important are knowledge of the specific subject area and effective communication skills. Interviewing: Theory, Techniques and Training presents relevant theoretical perspectives, provides material to help develop a range of communication skills and describes tried and tested ways of preparing for interviews. There have been many developments in the field of interviewing in recent years. Computer-assisted protocols now play a prominent role in interviewing and there has been much research into the role of communication processes in interviews. Interviewing incorporates these recent developments and insights and offers up-to-date examples and practical suggestions.
Download or read book Effective Interviewing and Interrogation Techniques written by Nathan J. Gordon and published by Elsevier. This book was released on 2006-01-18 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Interviewing and Interrogation Techniques, Second Edition, is completely revised and updated so as to cover all the information a student needs to know to obtain answers from a witness, a victim, or a suspect and how to interpret these answers with the utmost accuracy. Building on the previous edition's ground-breaking search for truth in criminal and non-criminal investigations, this book contains five new chapters which include coverage of false confessions, interviewing the mentally challenged, and the ethics of interrogation in a post 9/11 world. This new edition includes highly illustrated chapters with topics ranging from the psycho-physiological basis of the forensic assessment to preparation for the interview/interrogation; question formulation; projective analysis of unwitting verbal clues; interviewing children and the mentally challenged; and pre-employment interviewing. Also included are several model worksheets and documents, case studies, and complete instructions for using the authors' Integrated Interrogation Technique, a 10-point, highly successful approach to obtaining confessions that can stand up in court. The book concludes with an insightful look at the future of truth verification. This book will be of benefit to attorneys, coroners, detectives, educators, forensic psychophysiologists (lie detection), human resource professionals, intelligence professionals, and investigators as well as journalists/authors, jurists, medical professionals, psychological professionals, researchers, and students. - Expanded coverage of Statement Analysis, including actual statements from real cases.- New photos to aid in assessing nonverbal behavior.- Added section on assessment of written statements.
Download or read book Communication and Interviewing Skills for Practice in Social Work Counselling and the Health Professions written by Patricia Higham and published by Routledge. This book was released on 2019-07-30 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book supports and develops the communication and interviewing skills of professional practitioners and student practitioners in social work, counselling, and the health professions. Combining work on personal and social constructs, the search for meaning, and ecological theory, this book both provides an integrated discussion of practice and presents a balanced approach when discussing psychological, biological, and social influences on individual well-being. Furthermore, it emphasises the influence of social contexts on behaviour and well-being, as well as valuing and encouraging the application of practitioners’ prior experience and learning (APEL) to new knowledge and understanding. Containing a range of practice examples to stimulate learning, this book promotes a collaboration between the professions, and welcomes the contributions of people who use services, patients, and clients. Communication and Interviewing Skills for Practice in Social Work, Counselling and the Health Professions will be of interest to all undergraduate and postgraduate social work students, as well as new and experienced professional health care practitioners.
Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Download or read book Basic Interviewing Skills written by Raymond L. Gorden and published by Waveland Press. This book was released on 1998-05-22 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing skills are not simple motor skills. Rather, they involve a high-order combination of observation, empathic sensitivity, and intellectual judgment. This guidebook, now available from Waveland Press, provides a process model and a corresponding set of classroom-tested exercises designed to improve basic interviewing skills. The modelcalled the Skill Learning Cycleprovides an initial, guided experience for the complete interview-learning process, including planning, doing, and analyzing phases. It also stands as a model for the student to use in the future for continued growth in interviewing skills. In order to focus on the most basic interviewing skills, only the information-gathering function, which is common to all interviews, is discussed.
Download or read book Advanced Interviewing Techniques written by Jack Schafer and published by Charles C Thomas Publisher. This book was released on 2022-12-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Law enforcement officers face difficult challenges in light of the new social environment in which they must work. With additional public scrutiny on police tactics and interviewing methods, new techniques must be developed to address the changing political and social landscape. Interviewing and interrogating methods must change in concert with the increased focus on community policing and the public demand to take a softer approach to interviewing and interrogation. The new edition of this book presents positive interviewing techniques to conduct less intrusive, non-threatening interviews and interrogations without forfeiting investigative integrity. Positive interviewing techniques focus on rapport building, which serves as the keystone for successful interviews. and interrogations. Suspects and witnesses who like the people who are interviewing them are more likely to confess or provide information of value. Positive interviewing relies on psychological principles instead of threats and coercion to obtain needed information. The psychological principles presented in this book derive from proven psychological research and have been proven effective in the field. As with the previous book editions, this edition was written with working professionals in mind and contains advanced interviewing techniques. Some basic topics emphasized in other interviewing books will not be addressed. This book was designed as a quick reference guide rather than a comprehensive manual. The enhanced outline format of the text and the extended Table of Contents provide for easy reference, reading, and comprehension. The marketplace is replete with interviewing books and manuals; however, quickly locating information buried in thick manuscripts is costly and time-consuming. The style of this book is consistent with the manner in which law enforcement officers like to receive information: quickly, authoritatively, and to the point.
Download or read book Interviewing Techniques for Professionals written by Geir-Egil Løken and published by . This book was released on 2021-11-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is loaded with information. We enjoy immediate access to most of it through laptops, smartphones and the Internet. There is, however, a great deal of information that professionals cannot reach unless they talk to their clients, patients, job applicants and others. In fact, the number of professions in need of accurate and reliable information through professional conversations is huge. The way professionals approach these interpersonal meetings will have profound impact not only on the subsequent decisions the information-gathering is intended to support but also equally on the clients' trust in the interviewer and their organisations. No interview setting has been subjected to more systematic and critical research than police detectives in their interpersonal encounters with victims, witnesses and suspects of crime. This research has provided the police with innovative interviewing techniques. The knowledge and principles underpinning the concept of Investigative Interviewing, its models and techniques, provide more accurate and reliable information than any other known interview technique. It is founded on ethical, interpersonal communication theories and informed by cognitive and social psychology. Equally important, it is designed for practitioners and delivered through a practical step-by-step model - a model we are confident is of great utility value, far beyond police stations.
Download or read book Strategies of Effective Interviewing written by Samuel G. Trull and published by . This book was released on 1964-01-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Interviewing written by Peter Laufer and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is a primer for the digital age yet one embracing age-old lessons that make clear the crucial importance of successful interviewing techniques for productive civic engagement.
Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Download or read book Standardized Survey Interviewing written by Floyd J. Fowler, Jr. and published by SAGE. This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accuracy, reliability, verifiable and error-free results - these are the goals that anyone involved in survey interviewing desires. A practical guide to producing standardized - and reliable - interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and a compilation of research evidence from other prominent methodologists. How to avoid errors, sampling design issues, question construction methods, supervision techniques, training methods and the organization of data collection staffs are all thoroughly examined. In addition, prescriptions for improving the quality of survey data results are clear and concise. Both students learning survey research methods for the first time and experienced, active researchers will find this volume indispensable.
Download or read book A Guide to Interviewing Children written by Claire Wilson and published by Routledge. This book was released on 2012-11-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children may be witnesses to crimes or accidents, or suspected victims of abuse or neglect, or they may be involved in some form of legal action such as custody cases. In these situations, they may need to be interviewed formally, and if this is not done properly, incorrect or inadequate information may be recorded or the child's position may not be correctly represented later in court. In cases of child abuse, the child may not be the only witness, and the quality of their verbal evidence is critical. A Guide to Interviewing Children is a practical guide the evidential interviewing techniques needed by a range of professionals: social workers, forensic psychologists, lawyers, police and teachers. It outlines basic techniques, explains how to deal with children of different ages (from pre-school to fifteen years), how to deal with parents, the particular issues of sexual abuse, handling multiple interviews of one child and so on. It is written for an international readership, and will be more practical and cover a broader range of contexts than the other titles currently available.
Download or read book The Art of the Interview written by Lawrence Grobel and published by Crown. This book was released on 2010-05-05 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE INSIDER’S LOOK AT THE FINE ART OF INTERVIEWING “I had a fantasy the other night that this interview is so great that they no longer want me to act—just do interviews. I thought of us going all over the world doing interviews—we’ve signed for three interviews a day for six weeks.” —Al Pacino, in an interview with Lawrence Grobel Highly respected in journalist circles and hailed as “the Interviewer’s Interviewer,” Lawrence Grobel is the author of well-received biographies of Truman Capote, Marlon Brando, James Michener, and the Huston family, with bylines from Rolling Stone and Playboy to the New York Times. He has spent his thirty-year career getting tough subjects to truly open up and talk. Now, in The Art of the Interview, he offers step-by-step instruction on all aspects of nailing an effective interview and provides an inside look on how he elicted such colorful responses as: “I don’t like Shakespeare. I’d rather be in Malibu.” —Anthony Hopkins “Feminists don’t like me, and I don’t like them.”—Mel Gibson “I hope to God my friends steal my body out of a morgue and throw a party when I’m dead.”—Drew Barrymore “I want you out of here. And I want those goddamn tapes!”—Bob Knight “I smoked pot with my father when I was eleven in 1973. . . . He thought he was giving me a mind-extending experience just like he used to give me Hemingway novels and Woody Allen films.”—Anthony Kiedis In The Art of the Interview, Grobel reveals the most memorable stories from his career, along with examples of the most candid moments from his long list of famous interviewees, from Oscar-winning actors and Nobel laureates to Pulitzer Prizewinning writers and sports figures. Taking us step by step through the interview process, from research and question writing to final editing, The Art of the Interview is a treat for journalists and culture vultures alike.
