Download or read book Internet Marketing for Accountants written by Nick Holliday and published by CreateSpace. This book was released on 2010-04-22 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing for Accountants will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn't hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with you and shows you how to strengthen your firm's bottom line through highly effective internet marketing. One click at a time.

Download or read book Internet Marketing for Accountants Accounting Firms written by Shawn Schueller and published by . This book was released on 2017-09-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Internet Marketing Bible for Accountants written by Nick Pendrell and published by Anchor Books. This book was released on 2012 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how to make the most of internet marketing techniques to promote your accounting firm. Discusses social media, building and improving your web site, newsletters, search engine optimisation and Google AdWords.

Download or read book Accountant Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to accountant marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your accountant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your accountant marketing to the next level.

Download or read book Accountant s Guide to the Internet written by Eric E. Cohen and published by John Wiley & Sons. This book was released on 2000-01-25 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition includes new and expanded chapters that show accountants, auditors and finance professionals how to cut down on their research time and increase billable hours. Written by a CPA in a language all accountants can understand it aims to enable the reader to cheaply and effectively market professional services electronically.

Download or read book Online Marketing for Accounting Firms written by Dekker Fraser and published by . This book was released on 2013-04-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice on how to get lots of new clients, increase your prices without client resistance, attract the best employees, and get more sales leads than you can handle. Learn the most effective marketing techniques used by accountants.

Download or read book Ultimate Guide Take Your Accounting Practice to the Next Level with Internet Marketing written by Shawn Schueller and published by Createspace Independent Publishing Platform. This book was released on 2017-09-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a brief guide that provides an overview of how to market your accounting services using various online platforms. It describes various online marketing techniques such as Online Advertising, Search Engine Optimization, Building SEO-Friendly Websites, Content Marketing, E-Mail marketing, as well as Social Media marketing. It gets you started with LinkedIn marketing, which is the best thing since the calculator for accountants. It also talks about marketing on Facebook, Twitter and Youtube. Moving forward, it also describes the impact of online marketing on your accounting practice and the pros and cons of online marketing.

Download or read book The Definitive Guide to Client Accounting Services written by Hitendra Patil and published by CPA Trendlines. This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Youtility for Accountants written by Jay Baer and published by Penguin. This book was released on 2014-03-11 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Download or read book Ultimate Guide to Search Engine Optimization Drive Traffic Boost Conversion Rates and Make Lots of Money written by Jon Rognerud and published by Jon Rognerud SEO. This book was released on 2008-03-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket! Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain exposure and land on page 1 of Google Create relationships with other sites through linking Use social media sites within your online marketing plan Turn traffic into sales Everything you ever needed to build a website and get results is right here-all in one place!

Download or read book Digital Authority written by Reginaldo Osnildo and published by Independently Published. This book was released on 2024-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a transformative path where accounting meets the vast and dynamic digital world. This book, "Digital Authority: Strategies for Accounting Firms to Attract Clients with Content", was meticulously crafted with you in mind - the modern accountant looking to not just survive, but thrive in the digital age. At this point, you may be asking yourself, "Why is this book different?" The answer is simple but powerful. Throughout these pages, I will not only share practical content marketing strategies adjusted to accounting realities, but I will also bring my unique insight to update traditional concepts, making them relevant for today. This book is the result of a careful synthesis of knowledge and experience, designed to facilitate your journey towards digital excellence. You're about to embark on a journey that ranges from founding an effective digital presence to expanding your online authority through engaging content. This book is your guide to attracting more clients, establishing trust, and positioning yourself as a thought leader in the accounting industry. With practical strategies distributed throughout cohesive and complete chapters, you'll discover how to personalize your brand, optimize your website for search engines, create valuable content, engage on social media, and much more. With each chapter, you will be invited to explore the next, in a flow that ensures continuity of learning and immediate applicability of the strategies discussed. This book is designed to be your constant companion in the pursuit of digital excellence, providing not only theory but also practical action. At the end of this journey, you will not only have gained knowledge, but you will also have implemented strategies that will transform the way you operate in the digital world. This is an invitation for you, the accountant, to take a step forward, embrace the changes and become a reference in the online accounting sector. Happy reading and a successful journey, Yours sincerely Reginaldo Osnildo

Download or read book Local Marketing for Accountants and CPAs written by Clarence Williams and published by . This book was released on 2013-12-27 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for Accountants & CPAs who approach the industry as business people and contributors to helping small business owners maintain profitable businesses. If you expect to be a competitive and successful accounting professionals, then local marketing has become essential to your online efforts. The most competitive Accountants & CPAs are finding an increasing number of ways to improve their online marketing results. With products that allow for target specific campaigning, implementing effective marketing strategies and using the right tools can help you carefully track results while maximizing your ROI with every campaign launched. You can get everything you need to know here. This is also a must read if you are hiring someone else to do your marketing. The things in this book are things you should know before you hire someone else to do it for you. Knowing this information will save you a tremendous amount of money in the future.

Download or read book Marketing for Accountants written by Barry Crockford and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an easy to read style, this book uniquely combines theory and practice to clearly explain the fundamental marketing concepts for non-marketing students. Each chapter offers exceptional learning elements and activities to help students develop their understanding of this interesting and challenging discipline.

Download or read book Implementing Value Pricing written by Ronald J. Baker and published by John Wiley & Sons. This book was released on 2010-11-29 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination

Download or read book Digital Transformation in Accounting written by Richard Busulwa and published by Routledge. This book was released on 2021-05-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation in Accounting is a critical guidebook for accountancy and digital business students and practitioners to navigate the effects of digital technology advancements, digital disruption, and digital transformation on the accounting profession. Drawing on the latest research, this book: Unpacks dozens of digital technology advancements, explaining what they are and how they could be used to improve accounting practice. Discusses the impact of digital disruption and digital transformation on different accounting functions, roles, and activities. Integrates traditional accounting information systems concepts and contemporary digital business and digital transformation concepts. Includes a rich array of real-world case studies, simulated problems, quizzes, group and individual exercises, as well as supplementary electronic resources. Provides a framework and a set of tools to prepare the future accounting workforce for the era of digital disruption. This book is an invaluable resource for students on accounting, accounting information systems, and digital business courses, as well as for accountants, accounting educators, and accreditation / advocacy bodies.

Download or read book Online Marketing Secrets for Your Tax Accounting Practice written by Nate Hagerty and published by . This book was released on 2022-05-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: