Download or read book Trends in European Internet Distribution written by Carl Henrik Marcussen and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internet Distribution of European Travel and Tourism Services written by Carl H. Marcussen and published by . This book was released on 1999 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Consumer Behavior Tourism and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Download or read book Tourism and Technology written by Dimitrios Buhalis and published by Goodfellow Publishers Ltd. This book was released on 2011-04-30 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.
Download or read book Strategic Management in written by Moutinho, L. and published by CABI. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tracking a Transformation written by Stephen S. Cohen and published by Brookings Institution Press. This book was released on 2004-02-18 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brookings Institution Press, Berkeley Roundtable on the International Economy, and the Institute on Global Conflict and Cooperation publication This book rests on the proposition that the information techology revolution of the last ten years marks the beginning of a fundamental economic transformation. This transformation will affect every activity in which organization, information processing, or communication is important. It may well require changes in ideas about ownership, property, and control--the way in which governments regulate economies in the broadest sense of that term. The e-commerce transformation presents remarkable opportunities for businesses, governments, and other organizations to remake themselves, recreate what it is that they can do, and reconstruct their relationships with customers, citizens, and constituents. A project of the Berkeley Roundtable on the International Economy (BRIE) and the Institute on Global Conflict and Cooperation (IGCC), this volume analyzes the way this transformation will affect market structure and pricing models in several major industries: retail financial services, air travel, music, automobiles, semiconductors, hearing instruments, food, textiles, and trucking.
Download or read book Information and Communication Technologies in Support of the Tourism Industry written by Pease, Wayne and published by IGI Global. This book was released on 2007-02-28 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the process of transformation as it relates to the tourism industry, and the changes to that industry from modern electronic communications. It covers not only geographically supportive technologies in communication, but also in terms of culture, economics, marketing, social, and regional issues"--Provided by publisher.
Download or read book New Business Opportunities in the Growing E Tourism Industry written by Eto, Hajime and published by IGI Global. This book was released on 2015-07-07 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the dual pressures of globalization and economic downturn, communities across the world formerly driven by agriculture and industry are increasingly turning toward tourism as an economic mainstay. In order for industry leaders to compete with the efforts of competitors and savvy marketers, new business models must be defined which allow for the incorporation of e-tourism tools and expansion into the global marketplace. New Business Opportunities in the Growing E-Tourism Industry offers case studies and research that highlights the impact of globalization on travel and tourism and offers solutions to potential problems. Targeting an audience of researchers and business professionals, this volume brings together a diverse international body of scholars and researchers to provide a holistic perspective of future developments in the e-tourism industry. This volume compiles the research and perspectives of researchers and industry professionals, uniting a variety of topics including medical tourism, traffic-management, route-planning, virtual museums, digital spot-hunting via film-mosaic, and tourism for the elderly and disabled.
Download or read book Air Transport Provision in Remoter Regions written by Svein Bråthen and published by Routledge. This book was released on 2016-03-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stems from a series of biennial conferences devoted to issues affecting air-transport provision in remoter regions that have been organized by the Centre for Air Transport in Remoter Regions at Cranfield University. The primary aim of the conferences has been to provide an opportunity for those responsible for operating, managing, regulating and financing air transport services and associated infrastructure in these areas to be informed of the latest best-practice initiatives, to contrast different policy approaches and to debate potential solutions to perennial problems. Remoter regions has been a neglected area of air transport, as much of the focus of public and media attention is on the larger airlines, airports and aircraft. While the number of large airports in the world is in the hundreds, there are many thousands of smaller airports providing communities all over the globe with vital air links. More often than not these services and the airports to which they are operated are loss making and require subsidies to sustain them. There are therefore many more interested parties involved in both providing and deciding issues relating to the provision of air transport in these situations, most especially central, regional and local governments who are charged with financing these activities. The book contains 17 chapters from experts in remote-region air transport, within the following 5 sections: - Key economic and socio-economic issues - Subvention mechanisms - Route development initiatives - Infrastructure provision - Issues affecting the provision of air services in remoter regions.
Download or read book Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2015-03-31 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization demands the creation of new business approaches to achieve high levels of competitiveness. Cultural differences factor into policies as companies expand their businesses in different countries and seek to collaborate with international entrepreneurs. The Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy brings together research on international business, entrepreneurship, and innovation in order to present a comprehensive publication for business professionals. This volume is an essential reference source for practitioners, academicians, researchers and upper-level students interested in learning about internationalization and innovation in a global market.
Download or read book Place Branding written by R. Govers and published by Springer. This book was released on 2016-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Download or read book DIGITAL MARKETING FOR SMALL AND MEDIUM SIZED TOURISM AND HOSPITALITY ENTERPRISES written by Salih Kuşluvan and published by Detay Yayıncılık. This book was released on with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transcending Borders in Tourism Through Innovation and Cultural Heritage written by Vicky Katsoni and published by Springer Nature. This book was released on 2022-04-27 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.
Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 2004 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annals of Cases on Information Technology written by Mehdi Khosrowpour and published by IGI Global. This book was released on 2002-07-01 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annals of Cases on Information Technology provides 37 case studies, authored by over 50 world-renowned academicians and practitioners in information technology each offering insight into how to succeeed in IT projects and how to avoid costly failures. These case studies describe private and public organizations including educational institutions, electronic businesses and governmental organizations ranging in size from small businesses to large organizations. Additionally, they focus on a variety of technology projects including electronic commerce and electronic business initiatives, enterprise resource planning and reengineering efforts, data mining projects and the human factors relating to IT projects.
Download or read book Human Computer Interaction INTERACT 2011 written by Pedro Campos and published by Springer. This book was released on 2011-09-01 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 6946-6949 constitutes the refereed proceedings of the 13th IFIP TC13 International Conference on Human-Computer Interaction, INTERACT 2011, held in Lisbon, Portugal, in September 2011. The fourth volume includes 27 regular papers organized in topical sections on usable privacy and security, user experience, user modelling, visualization, and Web interaction, 5 demo papers, 17 doctoral consortium papers, 4 industrial papers, 54 interactive posters, 5 organization overviews, 2 panels, 3 contributions on special interest groups, 11 tutorials, and 16 workshop papers.
