Download or read book International Marketing Strategy for Tanzania as a Tourist Destination written by and published by . This book was released on 2012 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Travel and Tourism Marketing written by J. Alf Bennett and published by Juta and Company Ltd. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Download or read book Tourism Marketing for Cities and Towns written by Bonita M. Kolb and published by Routledge. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Download or read book Sustainable Tourism Development in Tanzania written by Wineaster Anderson and published by Cambridge Scholars Publishing. This book was released on 2020-12-11 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tanzania is rivalled by few countries, if any, in terms of its bountiful natural and cultural tourist attractions. Given that tourism development, if sustainable, is an outstanding policy for distributing welfare, even to less developed parts of a country, this field is of particular importance to Tanzania. In this edited volume, prominent scholars focus on the practises and policies of tourism development, with a particular eye on the case of Tanzania. They explore the demand for sustainability from international tourists, the need for local food and linkages between the tourism and agricultural sectors, and the production of tourism services in a responsible and inclusive way. The book will be a valuable source of knowledge for the tourism industry, as well as policymakers, scholars and students who are concerned about the development of a form of tourism which benefits a country, inclusively and responsibly.
Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector."--...
Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Bloomsbury Publishing. This book was released on 2016-01-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Download or read book The Marketing of Domestic Tourism in Tanzania written by Wineaster Anderson and published by . This book was released on 2005 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou and published by Emerald Group Publishing. This book was released on 2012-05-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Download or read book Tourism Marketing for Developing Countries written by Eli Avraham and published by Springer. This book was released on 2016-02-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Download or read book A Guide to Adventurous Tourism written by Dr. Njau Florence W, Caroline Kihara Njagi, Stephen Kamau Nguthi, Dr. Joyce Kivuva, Dr. John Manyanja and published by AJPO Journals USA LLC. This book was released on 2023-08-15 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Post Covid Resilience and Recovery Strategy for Tourism in Developing Countries: Tourism and Hospitality Innovations during the Covid-19 Pandemic Influence of Service Quality on Emotional Satisfaction in Game Lodges The Moderating Role of Visitors’ Nationality on the Relationship between Service Quality and Behavioural intentions in Star Rated Game Lodges Pull Motivation Factors Influencing Tourists’ Destination Loyalty in the Lake Victoria Region Tourism Circuit, Kenya Role of Forest Diversification in Promoting Tourism: A Critical Literature Review Influence of Demographic Factors, Economic Factors, Social-Cultural Factors and Geographic Factors on Demand for Domestic Tourism in Kenya: A Critical Literature Review
Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-08-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Download or read book The Role Played By Morogoro Residents In Promoting Tanzania s Tourism Industry written by Diatus Ishengoma and published by GRIN Verlag. This book was released on 2020-01-15 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Tourism - Miscellaneous, grade: 1, , course: Tourism Managment, language: English, abstract: This study discusses the role played by Morogoro residents in promoting Tanzania’s tourism industry. The study used a total of 30 respondents. Data was collected through questionnaires. Data analysis was done using SPSS program (20 versions) and presented in form of tables and percentages. Findings show that the most used promotion channel by Morogoro residents are TVs and Radios because a great number of people have access to TVs and Radios and believe it’s easy to reach them using these channels. Respondents also mentioned social media to be thesecond most used promotion channel, on the grounds that a lot of people have access to the internet and own multiple social media accounts such as Facebook and Twitter and it’s very easy to reach them that way. Based on these findings, it is recommended that the government support the promotion activities by reducing the cost of adverts at least on government broadcasting channels like government owed TV and radio stations and newspaper, this will easy the cost of other tourism stakeholders like the local communities in Morogoro municipal and tour operators to make adverts and air them to the public through mass media.
Download or read book Tourism Marketing written by Nilanjan Ray and published by CRC Press. This book was released on 2017-09-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Download or read book Progress in Tourism Marketing written by Metin Kozak and published by Routledge. This book was released on 2007-06-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Routledge. This book was released on 2013-12-03 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Download or read book Global Place Branding Campaigns across Cities Regions and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Download or read book Tourism Master Plan written by Tanzania. Wizara ya Maliasili na Utalii and published by . This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
