Download or read book Contemporary International Business in the Asia Pacific Region written by Alain Verbeke and published by Cambridge University Press. This book was released on 2019-04-02 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.
Download or read book International Business in the New Asia Pacific written by Terry Wu and published by Springer Nature. This book was released on 2022-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA
Download or read book Trade in Services in the Asia Pacific Region written by Takatoshi Ito and published by University of Chicago Press. This book was released on 2007-11-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the tremendous growth of the service sector—including international trade in services—has outstripped that of manufacturing in many industrialized nations. As the importance of services has grown, economists have begun to focus on policy issues raised by them and have tried to understand what, if any, differences there are between production and delivery of goods and services. This volume is the first book-length attempt to analyze trade in services in the Asia-Pacific region. Contributors provide overviews of basic issues involved in studying the service sector; investigate the impact of increasing trade in services on the economies of Taiwan, Korea, and Hong Kong; present detailed analyses of specific service sectors (telecommunications, financial services, international tourism, and accounting); and extend our understanding of trade in services beyond the usual concept (measured in balance of payment statistics) to include indirect services and services undertaken abroad by subsidiaries and affiliates.
Download or read book International Marketing An Asia Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 1999 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Place Event Marketing in the Asia Pacific Region written by Waldemar Cudny and published by Routledge. This book was released on 2021-08-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
Download or read book International Business Strategy written by Alain Verbeke and published by Cambridge University Press. This book was released on 2013-03-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Download or read book The Economic Geography of the IT Industry in the Asia Pacific Region written by Philip Cooke and published by Routledge. This book was released on 2013-07-18 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of the information technology (IT) industry in the Asia Pacific region faces two challenges. Firstly, can its established physical, technical, regional and governance infrastructures be adapted to meet the challenges embedded in the set of products and processes created by the IT industry? Secondly, as this adaptation evolves, which cities and regions will be best suited to connect to or lead global responses to these challenges? The chapters in this book have set out to explore these questions, providing details of change in a range of aspects of the IT industry such as mobile phones, software services, and flat screen design in regions in Japan, Korea, Taiwan, India, China and Australia. The book also outlines the policy responses of national and regional governments in Singapore, India and China and India. These case studies provide a basis to understand effective strategies which could be formulated for the future. This book’s originality emerges from the fine detail provided about firms, in particular regions and cities, from research carried out by young scholars in the past two years. This makes it very useful for readers keen to understand the recent changes in this dynamic industry in a fast growth part of the world, and it will also help to shape thinking by policy makers on policy settings that can be applied.
Download or read book Social Capital in the Asia Pacific written by Yuliani Suseno and published by Routledge. This book was released on 2020-05-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social capital is broadly conceptualised as consisting of resources and network ties embedded in the social structures and relationships that facilitate beneficial outcomes for the actors within those structures. Despite the number of research studies on social capital, there have been fewer attempts to examine social capital in the context of service-oriented firms, particularly in the Asia Pacific. This is surprising as the service industry plays an important role in the global services trade transactions and business activities. Social capital enables and maintains social relations for business transformation for service-oriented firms. Indeed, it would be unimaginable for any economic activity, particularly in service-oriented firms, to occur without social capital. This examination of social capital in the Asia Pacific region provides the context for recognising the cultural, social and economic opportunities and challenges of several Asia Pacific countries that can potentially enrich our knowledge and understanding of the region. Contributions are drawn from cases based in Thailand, Indonesia, South Korea, China and Australia, for relevant application in the areas of social capital and service-oriented firms in the Asia Pacific. This book was originally published as a special issue of the Asia Pacific Business Review.
Download or read book Trends in Asia Pacific Business and Management Research written by Chris Rowley and published by Routledge. This book was released on 2022-03-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the review of literature on different themes related to business and management in the Asia Pacific context. All seven chapters included in this book explore the past, present and future of business and research. They cover diverse topics in the Asia Pacific context ranging from different ways of thinking to innovation implementation and efficiency, responsible tourism, internal marketing to leadership. This book will be useful for researchers, practitioners and policy makers. The chapters in this book were originally published as a special issue of the Asia Pacific Business Review.
Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 2014 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Download or read book Innovation in the Asia Pacific written by Thomas Clarke and published by Springer. This book was released on 2017-10-20 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book promotes the creation of advanced knowledge-based economies driven by innovation networks and the continuous development of human capital and capability. It provides valuable insights into the growing emergence of knowledge-based industries of the Asia Pacific, and highlights research on: modes of creativity and innovation; intellectual property; the components of national innovation systems such as firms, education and training; knowledge and technical infrastructure; and public policy. The Asia Pacific region is currently in the process of transforming from being the manufacturing centre of the global economy to a centre of innovation for the knowledge economy, with the successful IPO of Alibaba in 2014 being a prime example of this shift. From a neo-Schumpeterian perspective, the region is increasingly engaged in shortening and intensifying cycles of innovation. The historic agreement at the Beijing APEC meeting between China and the US to radically reduce carbon emissions indicates that one imperative of this innovation is to contribute to sustainability. The fact that the US Government is moving away from this historic commitment, while the Chinese Government is endorsing the commitment, indicates an emerging opportunity for Asia to lead the world technologically in a vital industrial sector of the future.
Download or read book Leadership in the Asia Pacific written by Chris Rowley and published by Routledge. This book was released on 2016-05-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the vital nature of the subject of leadership in Asia and looks, in particular, at the processes and practices within the Asia Pacific region. It describes how leadership processes differ across various regions and teaches managers how to better employ these processes in order to improve the success of their organisations. The work moves beyond looking only at Western ideas and explores further leadership perspectives based on differing cultural foundations. It considers the influences of Confucianism, Daoism, Mohism and Legalism and also reflects the character of different leadership styles, such as paternalistic, benevolent transactional and transformational styles, as well as authentic and entrepreneurial approaches. Throughout the text, a wide range of international contributors adopt an array of leadership and other theories, cases, sectors and methods to discuss leadership in Asia. This book was originally published as a special issue of the Asia Pacific Business Review.
Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 1991-03-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Download or read book How Asia Advertises written by Jim Aitchison and published by . This book was released on 2002-06-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
Download or read book International Marketing written by Rajagopal and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv
