Download or read book Internal Marketing as an Approach to Human Resource Management a Response to Hales written by M. Rafiq and published by . This book was released on 1997 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Internal Marketing written by David M. Brown and published by Routledge. This book was released on 2020-10-29 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

Download or read book Internal Marketing Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic

Download or read book An Internal Marketing Approach to Public Sector Management written by Michael T. Ewing and published by . This book was released on 1997 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Internal Relationship Management written by Michael D. Hartline and published by Routledge. This book was released on 2004 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can better develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) and offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.

Download or read book British Reports Translations and Theses written by British Library. Document Supply Centre and published by . This book was released on 1997 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book British Reports Translations and Theses written by British Library. Lending Division and published by . This book was released on 1997 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for Mar. 1981 contains index for Jan.-Mar. 1981 in microfiche form.

Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by . This book was released on 2022-12-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline. As internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Download or read book Internal Marketing written by Susan Foreman and published by . This book was released on 1995 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Investigating the Relevance of Human Resource Management in Marketing of Services written by H. Bansal and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Internal Marketing s Role in Organizations written by Leyland F. Pitt and published by . This book was released on 1995-01-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Download or read book Personnel Management Abstracts written by and published by . This book was released on 1993 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Employment Contract in Transforming Labour Relations written by Lammy Betten and published by Springer. This book was released on 1995-10-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Employment Contract in Transforming Labour Relations provides a world-wide analysis of the changing role of the contract of employment in modern societies. The central question in this book is whether the contract of employment still serves its traditional purpose in a period marked by the so-called `globalisation of the economy' with the concomitant calls for flexibility in and deregulation of the labour markets in capitalist countries. Highly regarded authors from a number of European countries, as well as Japan, Australia and the United States, have contributed to this exciting comparative exercise which provides vital reading for anyone interested in the restructuring which labour relations must undergo to meet the demands of a newly emerging (post) industrial society.

Download or read book A Relationship Mediated Theory of Internal Marketing written by David Ballantyne and published by . This book was released on 2004 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Employee Relations International written by and published by . This book was released on 1997 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Human Resource Management written by Debi S. Saini and published by . This book was released on 2000 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: