Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Download or read book Internal Marketing and Organizational Commitment written by Colin S. McLeod and published by . This book was released on 1995 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internal Marketing Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Download or read book Internal Marketing in the Hospitality Industry written by Shu-hua Hsu and published by . This book was released on 2002 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internal Relationship Management written by Michael D Hartline and published by Routledge. This book was released on 2012-12-06 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related behaviors career entry—the initial stages of the internal relationship management process organizational support—services provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee branding—employees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindset—the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.
Download or read book The Power of Internal Marketing written by Lamar D. Berry and published by . This book was released on 1996-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNAL MARKETING presents a clear alternative to TQM for those businesses which compete in the service sector, according to Lamar D. Berry. Through hard-won professional experience & personal study, Berry identifies & describes the clear vision & solid values which have helped a number of businesses weather the winds of change & approach the 21st century with confidence. Berry maintains that companies which lack a strong root system of values risk being snapped off at the stem, like tumbleweeds, & pushed along at the whim of environmental winds. Berry' theory links the social erosion identified by pundits & the customer service/credibility erosion many see in corporate America today. He calls that link The Great Disconnect. Through an engrossing narrative peppered with real-life observations, case studies & examples of "storytelling" in the workplace, Berry lays the groundwork for a cultural crusade in corporate America. To order contact: Publisher: Good Reading Books, P.O. Drawer 13708, New Orleans, LA 70185-3708; phone: 504-523-8088.
Download or read book Internal Marketing and Its Positive Effect on Employee Word of Mouth written by Melissa Fredrichsdorf and published by . This book was released on 2016 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Download or read book Organizational Commitment and Knowledge Sharing in Contemporary Companies written by Anna Wziątek-Staśko and published by Taylor & Francis. This book was released on 2022-03-08 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: When evaluating the success of an organization, the value of employees’ organizational commitment and the process of knowledge sharing among staff must be considered. As illustrated in this volume, these two concepts are key conditions for organizational success in the contemporary world. This book explores the concept of organizational commitment, what it is, and how to use and understand the value in knowledge management and sharing for both employees and organizations as a whole. A profound analysis of the global literature exposes organizational commitment and knowledge sharing as key determinants of the effectiveness of the organization management process, including human capital management. While much space in the literature on the subject is devoted to the exploration of the above-mentioned concepts, treated as categories subject to separate analysis, the diagnosis and analysis of the relationship between them should be treated as a poorly recognized process. This book fills a research gap, providing a theoretical foundation and important information on organizational commitment and knowledge sharing, highlighting the relationship between both research categories. It will be of interest to researchers, academics, practitioners, and students in the fields of human resource management, leadership, and organizational studies.
Download or read book Internal Marketing as an Antecedent to Service Quality written by Rahim Mosahab and published by . This book was released on 2014 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Employee Perceptions of Internal Marketing in Relation to Their Organizational Commitment in the Higher Education Sector of Australian Capital Territory and Southern New South Wales written by Sidrah Asif and published by . This book was released on 2015 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This thesis examines the depth of understanding and the applicability of Internal Marketing in the higher education sector which is not a conventional service industry. It also focuses on the relationship between perceptions of Internal Marketing and Organizational Commitment of the employees in the higher education sector."
Download or read book The Effects of Internal Marketing Program Implementation written by Ashley J. Kilburn and published by . This book was released on 2006 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effect of Internal Marketing Implementation Upon the Organizational Buyers Satisfaction written by Hala F. Al-Jweinat and published by . This book was released on 2009 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internal Marketing written by Nicola Murphy and published by LAP Lambert Academic Publishing. This book was released on 2010 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration into the effects of internal branding on employee understanding and commitment to the charity brand. The aim is to identify a link between internal brand identity and brand image and to recognise the influence that employees have in communicating brand image to customers. To carry out the research, both quantitative and qualitative methods are used. A questionnaire survey was distributed to employees of not-for-profit organisations in order to gain an insight into their level of understanding and commitment. Interviews were held to establish the extent of internal branding practices undertaken by the charitable organisations. The findings indicate that internal branding strategies are practiced and have an effect on employee loyalty and commitment despite marketing as a function sometimes taking a back seat.
Download or read book Internal Marketing and Internal Branding in the 21st Century Organization written by Rachel Sussman-Wander Kaplan and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper provides insight into the concepts of internal marketing and internal branding. The internal marketing concept stresses that people need to form relationships with the company, the brand, co-workers, and management. Internal branding, akin to internal marketing, has been described as the “sum of a company's efforts to communicate to existing and prospective staff that it is a desirable place to work” (Lloyd, 2002, p. 65). Both concepts stress the importance of the employee and the employee's experience in the organization ultimately leading to a quality experience for the consumer. Lastly, this paper seeks to explore applications of these concepts in the current organizational environment.
Download or read book Internal Marketing written by Nermin Morsy and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widely acknowledged interest and recognition of the importance of internal marketing as a management approach that provides a systematic framework for managing employees towards a market orientation by aligning external marketing objectives with the internal capabilities of the organization. It is reasonable to expect that the concept has a clear meaning and a related body of empirical findings. However, marketing scholars have not agreed upon a single, common definition of internal marketing. The extant literature on internal marketing contains a variety of interpretations in relation to the domain of internal marketing, its aims and its focus. Therefore, much of the knowledge available is mainly derived from normative work as the proportion of empirical studies remains limited. Internal marketing practice remains limited, probably because of the lack of a proper underlying philosophy as well as the mixed evidence relating to implementation. This study proposes a conceptual framework which seeks to define the domain of the internal marketing concept, together with its' antecedents and consequences. The subject of internal marketing is investigated within the context of tourism as a unique service industry in which there is a high level; of contact between customers and employees and where internal programmes aimed at employees have value to complement external programmes targeted at customers. A qualitative case study of one of the leading travel firms in UK from an employment perspective is used to shed light on the unique culture that underlies internal marketing practices, how internal marketing is practiced in reality, the way in which it affects both internal and external aspects of the organisation The findings highlight the importance of organisational culture and the manner in which culture underpins effective internal marketing within a business context. Internal marketing practices are shown to be vital in building and sustaining a people- and service-orientated culture throughout the organisation. The organisational managerial approach appears to have considerable consequences for an internal marketing programme as well as for the employees' performance which, in turn, will affect customer satisfaction.
Download or read book Internal Marketing Practices and Job Satisfaction written by O. Ogunnaike and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of organizational vision and values, quality delivery of external marketing as well as quality delivery of interactive marketing. It was also established that there was strong and positive relationship between internal marketing and job satisfaction. The research measures showed good psychometric values. These findings were discussed and situated within the Nigerian university environment. It was recommended that the university should place more emphasis on internal marketing practices thereby enhancing the quality delivery of both interactive and external marketing of the university. The university was advised to promote extrinsic job satisfaction among its staff. Areas of further studies were also suggested.
