Download or read book Interactive Broadband Media written by Nikolaus Mohr and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
Download or read book Interactive Broadband Media written by Nikolaus Mohr and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term.
Download or read book Interactive Broadband Media written by Nikolaus Mohr and published by Springer Science & Business Media. This book was released on 2002-10-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
Download or read book MBone interactive Multimedia on the Internet written by Vinay Kumar and published by New Riders Publishing. This book was released on 1996 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the required and optimal equipment necessary for administering a site for multimedia applications. It also discusses, in detail, Internet and MBone resources as well as how to produce and distribute Internet MPEG, QuickTime, and AVI videos. -- Appeals to PC, Macintosh, and Unix users on the Internet -- Examines the solutions to video conferencing, 3D virtual shopping, and Web TV commercials for site administrators -- Shows users how to broadcast, advertise, and display their products on the Internet -- Addresses the Internet site administrator's concerns about the effects of video on a network
Download or read book Cross Media Service Delivery written by Diomidis Spinellis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digitisation of traditional media formats, such as text, images, video, and sound provides us with the ability to store, process, and transport content in a uniform way. This has led the formerly distinct industries of media, telecommunications, and information technology to converge. Cross-media publishing and service delivery are important new trends emerging in the content industry landscape. Mass-media organizations and content providers traditionally targeted content production towards a single delivery channel. However, recent economic and technological changes in the industry led content providers to extend their brands to cover multiple delivery channels. Following the content industry trend to "create once and publish everywhere"-COPE, a number of architectures, technologies, and tools are currently being developed and deployed to facilitate the automatic conversion of content to multiple formats, and the creation of innovative multi-platform services. This new approach enables the seamless access to information over different network infrastructures and client platforms. This work aims to bring together a cross-disciplinary core of contributors to address the technical and business issues of cross-media publishing and service delivery. The volume is based on papers presented at the conference on Cross-Media Service Delivery-CMSD-2003 that took place in Santorini, Greece in May 2003. Each contribution was reviewed by at least two reviewers-typically three. From the 30 papers that were submitted 20 were selected for presentation at the conference. Those were further "shepherded" by programme committee members to be improved according to the review suggestions.
Download or read book Hypertext and Hypermedia written by Jakob Nielsen and published by . This book was released on 1990 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews the features and applications of a broad range of computer software systems that allow the user to choose the sequence of text or other display at the time of use. Contains a well-annotated bibliography. Annotation copyright Book News, Inc. Portland, Or.
Download or read book Social Consequences of Internet Use written by James E. Katz and published by MIT Press. This book was released on 2002-08-30 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the impact of Internet use on American society, based on a series of nationally representative surveys conducted from 1995 to 2000. Drawing on nationally representative telephone surveys conducted from 1995 to 2000, James Katz and Ronald Rice offer a rich and nuanced picture of Internet use in America. Using quantitative data, as well as case studies of Web sites, they explore the impact of the Internet on society from three perspectives: access to Internet technology (the digital divide), involvement with groups and communities through the Internet (social capital), and use of the Internet for social interaction and expression (identity). To provide a more comprehensive account of Internet use, the authors draw comparisons across media and include Internet nonusers and former users in their research. The authors call their research the Syntopia Project to convey the Internet's role as one among a host of communication technologies as well as the synergy between people's online activities and their real-world lives. Their major finding is that Americans use the Internet as an extension and enhancement of their daily routines. Contrary to media sensationalism, the Internet is neither a utopia, liberating people to form a global egalitarian community, nor a dystopia-producing armies of disembodied, lonely individuals. Like any form of communication, it is as helpful or harmful as those who use it.
Download or read book Textbook of Critical Care written by Mitchell P. Fink and published by Saunders. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new multimedia e-dition package includes the book and CD-ROM plus access to the continuously updated website! The website (http://www.criticalcaretext.com) also offers links to important websites, calculators, the full text online, and all the illustrations--downloadable for presentations. A completely new editorial team presents the radical revision to this leading critical care text, previously edited by Shoemaker et al. Today's best coverage of both adult and pediatric critical care, with contributions from an impressive roster of world experts. In addition to numerous new chapters and many extensively rewritten ones, it features a completely new section on commonly encountered problems and a new, more user-friendly organization. Covers both adult and pediatric critical care. Features the authority of the top names in critical care from around the world, including an outstanding new editorial team as well as authors who are among the most highly respected researchers, instructors, and clinicians in the field. Offers a brand-new section that provides quick access to practical guidance on the problems most frequently encountered in the ICU. Explores hot new topics such as Inter- and Intra-Hospital Transport, Disaster Medicine for the ICU Physician, and Teaching Critical Care. Provides a new, more user-friendly organization. Presents only the most essential references within the text, with the rest provided on the enclosed CD-ROM. Is available in a multimedia package that combines the book with access to a fully searchable, continuously updated web site!. Your purchase entitles you to access the web site until the next edition is published, or until the current edition is no longer offered for sale by Elsevier, whichever occurs first. If the next edition is published less than one year after your purchase, you will be entitled to online access for one year from your date of purchase. Elsevier reserves the right to offer a suitable replacement product (such as a downloadable or CD-ROM-based electronic version) should access to the web site be discontinued.
Download or read book Converging Media written by John Vernon Pavlik and published by Allyn & Bacon. This book was released on 2004 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. The book does not contend that every media product, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital. --Publisher description.
Download or read book Cable Optics Monthly Newsletter written by and published by Information Gatekeepers Inc. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Farm Fresh Broadband written by Christopher Ali and published by MIT Press. This book was released on 2021-09-21 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the failure of U.S. broadband policy to solve the rural–urban digital divide, with a proposal for a new national rural broadband plan. As much of daily life migrates online, broadband—high-speed internet connectivity—has become a necessity. The widespread lack of broadband in rural America has created a stark urban–rural digital divide. In Farm Fresh Broadband, Christopher Ali analyzes the promise and the failure of national rural broadband policy in the United States and proposes a new national broadband plan. He examines how broadband policies are enacted and implemented, explores business models for broadband providers, surveys the technologies of rural broadband, and offers case studies of broadband use in the rural Midwest. Ali argues that rural broadband policy is both broken and incomplete: broken because it lacks coordinated federal leadership and incomplete because it fails to recognize the important roles of communities, cooperatives, and local providers in broadband access. For example, existing policies favor large telecommunication companies, crowding out smaller, nimbler providers. Lack of competition drives prices up—rural broadband can cost 37 percent more than urban broadband. The federal government subsidizes rural broadband by approximately $6 billion. Where does the money go? Ali proposes democratizing policy architecture for rural broadband, modeling it after the wiring of rural America for electricity and telephony. Subsidies should be equalized, not just going to big companies. The result would be a multistakeholder system, guided by thoughtful public policy and funded by public and private support.
Download or read book The Ambivalent Internet written by Whitney Phillips and published by John Wiley & Sons. This book was released on 2017-05-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the weird and mean and in-between that characterize everyday expression online, from absurdist photoshops to antagonistic Twitter hashtags to deceptive identity play. Whitney Phillips and Ryan M. Milner focus especially on the ambivalence of this expression: the fact that it is too unwieldy, too variable across cases, to be essentialized as old or new, vernacular or institutional, generative or destructive. Online expression is, instead, all of the above. This ambivalence, the authors argue, hinges on available digital tools. That said, there is nothing unexpected or surprising about even the strangest online behavior. Ours is a brave new world, and there is nothing new under the sun – a point necessary to understanding not just that online spaces are rife with oddity, mischief, and antagonism, but why these behaviors matter. The Ambivalent Internet is essential reading for students and scholars of digital media and related fields across the humanities, as well as anyone interested in mediated culture and expression.
Download or read book Critical Evaluation of Internet Advertising written by Marcella Vurro and published by GRIN Verlag. This book was released on 2010-02 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
Download or read book Plunkett s Entertainment Media Industry Almanac written by and published by . This book was released on 2009 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadband Strategies and Technologies for Wide Area and Local Access Networks written by Roberto Vercelli and published by SPIE-International Society for Optical Engineering. This book was released on 1996 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadband written by National Research Council and published by National Academies Press. This book was released on 2002-02-25 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadband communication expands our opportunities for entertainment, e-commerce and work at home, health care, education, and even e-government. It can make the Internet more useful to more people. But it all hinges on higher capacity in the "first mile" or "last mile" that connects the user to the larger communications network. That connection is often adequate for large organizations such as universities or corporations, but enhanced connections to homes are needed to reap the full social and economic promise. Broadband: Bringing Home the Bits provides a contemporary snapshot of technologies, strategies, and policies for improving our communications and information infrastructure. It explores the potential benefits of broadband, existing and projected demand, progress and failures in deployment, competition in the broadband industry, and costs and who pays them. Explanations of broadband's alphabet soup â€" HFC, DSL, FTTH, and all the rest â€" are included as well. The report's finding and recommendations address regulation, the roles of communities, needed research, and other aspects, including implications for the Telecommunications Act of 1996.
Download or read book Advertising and Integrated Brand Promotion written by Thomas C. O'Guinn and published by South Western Educational Publishing. This book was released on 2003 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
