Download or read book Interaction Strategies for the Management of Buyer seller Relationships in Industrial Markets written by N. C. G. Campbell and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buyer supplier Relationships in International Industrial Markets written by Hyun-Young Byun and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Business Markets written by Industrial Marketing & Purchasing Group and published by . This book was released on 1990 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual sobre las operaciones de marketing donde se analizan los conceptos básicos, el desarrollo de estrategias, el marketing internacional, la interacción y las redes entre las actividades de negocios de compra y venta y las relaciones de mercado en un contexto internacional.
Download or read book Dependence in Buyer Supplier Relationships written by Tobias Mandt and published by Springer. This book was released on 2019-03-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations frequently rely on the support of external parties to access necessary resources. In many cases, the resulting buyer-supplier relationships last for decades; some might even become indispensable for one or both parties in achieving its desired business goals. These dependencies between organizations are ubiquitous. This book focuses on such instances, discussing them in a cumulative manner: It begins with an introduction of previous research on the issue, before empirically explaining the emergence of dependencies, their different forms of existence and management approaches as well as its development over time. This book is of special interest for scholars focusing on dyadic partnerships within the domains of industrial marketing, supply chain management or strategic purchasing. Practitioners involved in managing long term buyer-supplier relationships in goods- as well as service-oriented industries might find it insightful as well.
Download or read book Analyzing and comparing transactional and relationship marketing Interaction approach and organizational buying written by Fotini Mastroianni and published by GRIN Verlag. This book was released on 2017-05-09 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: In today’s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created “relationship marketing” which deals with the study of these relationships. The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM’s case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory.
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Download or read book Business to Business Marketing Management written by Mark S. Glynn and published by Emerald Group Publishing. This book was released on 2012-04-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Download or read book The Dynamics of Buyer seller Relationships in Industrial Markets written by A. F. Blackaby and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Strategic Marketing written by Ross Brennan and published by Bloomsbury Publishing. This book was released on 2007-10-12 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
Download or read book Buyer Seller Relationships Strategies in the Hong Kong Markets for Electrical and Mechanical Industrial Products written by Wai-Kei Anthony Cheng and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Future of Relationship Marketing written by David Bejou and published by Routledge. This book was released on 2013-11-26 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. The Future of Relationship Marketing provides new and challenging findings important to anyone involved with buyer-seller relationships, brought together in one volume. This multidisciplinary collection of studies reaches beyond basic marketing strategies to provide a broad yet in-depth examination of the subject. The book links theory to practice, provides innovative methodologies for research, and forecasts what the future holds for relationship marketing. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas. The Future of Relationship Marketing topics include: dialogical interaction customer trust, satisfaction, and loyalty Customer Relational Management (CRM) the question of whether variety-seeking behavior make customers “bad” an analysis of underlying worldviews in relationship marketing the positivist approach in organizational theory and strategy the interpretativist approach in organizational theory and strategy configuration theory an analysis of CRM implementation models buyer-seller face-to-face negotiations The Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, and professionals in customer relationship marketing.
Download or read book Dynamics of Buyer seller Relationships in Industrial Markets written by John O'Keeffe and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Handbook of Strategic Supply Management written by Christine Harland and published by SAGE. This book was released on 2013-01-23 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook is the first substantive, multidisciplinary academic work to make coherent analysis of supply systems from the perspective of purchasing and supply, operations management, logistics, supply chain management, service management, industrial or relationship marketing, and inter-organisation networks. Selected by a team of leading international scholars, chapters examine key issues in the context of globalization and the move towards co-operative interorganisation network working. Expert contributors examine supply at different systems levels and differentiate between supply policy, strategy, management and operations. Organised into themed parts, the insightful introduction provides the framework for the Handbook that is divided into themed parts; it positions empirical research in the current academic context and highlights possible directions for future exploration. The Handbook will be the touchstone of any researcher interested in broadening and deepening their understanding of supply systems.
Download or read book Building and Sustaining Buyer seller Relationships in Mature Industrial Markets written by Das Narayandas and published by . This book was released on 2003 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the empirical research in relationship management in industrial markets has taken a snapshot of a relationship at a given time and speculated about "how did it get here?" and "where can it go?", this despite researchers' unanimous agreement that adopting a longitudinal perspective and focusing directly on process models better answers such questions. We use a longitudinal, field investigative approach to study the evolution of three industrial buyer-seller relationships characterized by varying degrees of initial asymmetry that evolved in dramatically different ways over time. Based on our findings, we advance a set of nine propositions that elucidate five important processes that affect the initiation and subsequent evolution of industrial buyer-seller relationships in commodity markets. Moreover, we find that less powerful firms can structure and thrive in equitable relationships with more powerful partners because the effect of imbalances created by initial asymmetries can subsequently be diluted through the development of high levels of inter-organizational commitment and inter-personal trust across the dyad.
Download or read book The Oxford Handbook of Project Management written by Peter W. G. Morris and published by OUP Oxford. This book was released on 2012-07-19 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Project Management presents and discusses leading ideas in the management of projects. Positioning project management as a domain much broader and more strategic than simply 'execution management', this Handbook draws on the insights of over 40 scholars to chart the development of the subject over the last 50 years or more as an area of increasing practical and academic interest. It suggests we could be entering an emerging 'third wave' of analysis and interpretation following its early technical and operational beginnings and the subsequent shift to a focus on projects and their management. Topics dealt with include: the historical evolution of the subject; its theoretical base; professionalism; business and societal context; strategy; organization; governance; innovation; overruns; risk; information management; procurement; relationships and trust; knowledge management; practice and teams. This handbook is of particular relevance to those interested in the research issues underlying project management.
Download or read book Journal of Business Research written by and published by . This book was released on 1992 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Marketing Strategies written by Ian Chaston and published by SAGE. This book was released on 1999-07-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing. Go to the Teaching Material link below to view a complete set of Powerpoint overheads covering key teaching points for each chapter. Instant Student Support Facility is also included in these pages.
