Download or read book Intelligent Integrated Media Communication Techniques written by Jurij F. Tasic and published by Springer Science & Business Media. This book was released on 2005-12-30 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.
Download or read book Communication of Smart Media written by Peng Duan and published by Springer Nature. This book was released on 2020-11-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections. As always, the inevitable result of upgrading and constant iterations of developing new communication technology, the media communication has turned out to be one of the most important means in the smart era. The book sheds new light on virtual reality (VR), a pioneering technology in smart media communication, as an entry point to explore why the core social networks of smart news and smart media communication could occupy the central position in smart media communication while to discuss issues such as platform society built using smart media communication, and further elaborate on the integration of 5G technology, media and social transformation. This book not merely covers disciplines such as journalism and communication, but also on the universal application of smart media communication, and furthermore, it provides practical guidance and reviews cutting-edge ideas. It serves as a good future reference to help scholars, graduate students as well as relevant professionals for thinking outside the box that in order to continually expand reader’s knowledge and professional capabilities, especially aware of the impact of observation and judgment, value analysis and lifelong learning.
Download or read book Integrated Marketing Communications written by David Pickton and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
Download or read book Cross Media Communications written by Drew Davidson and published by Lulu.com. This book was released on 2010 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2005 with total page 1664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2021-11-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Download or read book American Book Publishing Record written by and published by . This book was released on 2004 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Artificial Communication written by Elena Esposito and published by MIT Press. This book was released on 2022-05-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proposal that we think about digital technologies such as machine learning not in terms of artificial intelligence but as artificial communication. Algorithms that work with deep learning and big data are getting so much better at doing so many things that it makes us uncomfortable. How can a device know what our favorite songs are, or what we should write in an email? Have machines become too smart? In Artificial Communication, Elena Esposito argues that drawing this sort of analogy between algorithms and human intelligence is misleading. If machines contribute to social intelligence, it will not be because they have learned how to think like us but because we have learned how to communicate with them. Esposito proposes that we think of “smart” machines not in terms of artificial intelligence but in terms of artificial communication. To do this, we need a concept of communication that can take into account the possibility that a communication partner may be not a human being but an algorithm—which is not random and is completely controlled, although not by the processes of the human mind. Esposito investigates this by examining the use of algorithms in different areas of social life. She explores the proliferation of lists (and lists of lists) online, explaining that the web works on the basis of lists to produce further lists; the use of visualization; digital profiling and algorithmic individualization, which personalize a mass medium with playlists and recommendations; and the implications of the “right to be forgotten.” Finally, she considers how photographs today seem to be used to escape the present rather than to preserve a memory.
Download or read book Smart Intelligent Computing and Communication Technology written by V.D. Ambeth Kumar and published by IOS Press. This book was released on 2021-10-07 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent developments in the fields of intelligent computing and communication have paved the way for the handling of current and upcoming problems and brought about significant technological advancements. This book presents the proceedings of IConIC 2021, the 4th International Conference on Intelligent Computing, held on 26 and 27 March 2021 in Chennai, India. The principle objective of the annual IConIC conference is to provide an international scientific forum where participants can exchange innovative ideas in relevant fields and interact in depth through discussion with their peer group. The theme of the 2021 conference and this book is ‘Smart Intelligent Computing and Communication Technology’, and the 109 papers included here focus on the technological innovations and trendsetting initiatives in medicine, industry, education and security that are improving and optimizing business and technical processes and enabling inclusive growth. The papers are grouped under 2 headings: Evolution of Computing Intelligence; and Computing and Communication, and cover a broad range of intelligent-computing research and applications. The book provides an overview of the cutting-edge developments and emerging areas of study in the technological fields of intelligent computing, and will be of interest to researchers and practitioners from both academia and industry.
Download or read book Media Trust in a Digital World written by Thomas Osburg and published by Springer Nature. This book was released on 2019-11-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Strategic Communication and AI written by Simon Moore and published by Routledge. This book was released on 2021-09-09 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
Download or read book E marketing Intelligence written by Noman Rana and published by E-Marketing Intelligence. This book was released on 2009 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets & competitions have grown, the need is to implement another layer of e-marketing intelligence on top of these digital activities to achieve maximum results and get ahead of the competition. There is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence. This book also takes you to the journey from integrated marketing to E-mail, Search, Mobile, electronic PR and Social Media. It offers not only following innovative tips and tricks that you won't find in any other manual but much more to surprise you. [Marketing automation using the factory thinking approach. [Going green with digital marketing. [How to segment dead customer data in your CRM. [Promoting brand using E-mail marketing. [Successful deliverability and metrics for campaign management. [HTML rendering issues with Ms Outlook2007 and how to avoid them. [Mobile e-mail marketing. [SEM head and the long tail with bad, good and best examples. [SEO myths with keywords strategy. [Emergence of social media and its influence on consumer marketing. [Electronic Public Relations with Blogs. You can also learn and apply innovative tips and tricks on top of regular e-marketing process to become an e-Marketing Guru. This publication is also full of unique, rare and professional scenarios that a digital marketer may come across.
Download or read book Intelligence Communication in the Digital Era Transforming Security Defence and Business written by R. Arcos and published by Springer. This book was released on 2015-06-02 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume argues that producers of analysis need to shift from producing static, narrative products to much more dynamic, digitally-based platforms in order to remain competitive and relevant.
Download or read book Intelligent Communication Technologies and Virtual Mobile Networks written by S. Balaji and published by Springer. This book was released on 2019-08-12 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the outcomes of the Intelligent Communication Technologies and Virtual Mobile Networks Conference (ICICV 2019) held in Tirunelveli, India, on February 14–15, 2019. It presents the state of the art in the field, identifying emerging research topics and communication technologies and defining the future of intelligent communication approaches and virtual computing. In light of the tremendous growth ICT, it examines the rapid developments in virtual reality in communication technology and high-quality services in mobile networks, including the integration of virtual mobile computing and communication technologies, which permits new technologies based on the resources and services of computational intelligence, big data analytics, Internet of Things (IoT), 5G technology, automation systems, sensor networks, augmented reality, data mining, and vehicular ad hoc networks with massive cloud-based backend. These services have a significant impact on all areas of daily life, like transportation, e-commerce, health care, secure communication, location detection, smart home, smart city, social networks and many more.
Download or read book Intelligent Methods in Computing Communications and Control written by Ioan Dzitac and published by Springer Nature. This book was released on 2020-07-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the International Conference on Computers Communications and Control 2020 (ICCCC2020), covering topics such as theory for computing and communications, integrated solutions in computer-based control, computational intelligence and soft computing, decision-making and support systems. The ICCCC was founded in Romania in 2006, and its eight editions have featured respected keynote speakers and leading computer scientists from around the globe.
Download or read book The Encyclopaedia of Educational Media Communications and Technology written by Derick Unwin and published by Greenwood. This book was released on 1988 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique encyclopaedia addresses the need for a comprehensive information source that will continue to serve the needs of the educational community with regard to new developments in media communications and technology.
