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EBookClubs

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Book Naptime with Joey

    Book Details:
  • Author : Laura Izumikawa
  • Publisher : Simon and Schuster
  • Release : 2017-10-03
  • ISBN : 150117407X
  • Pages : 132 pages

Download or read book Naptime with Joey written by Laura Izumikawa and published by Simon and Schuster. This book was released on 2017-10-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: From viral Instagram sensation, lifestyle photographer, and mommy blogger Laura Izumikawa comes Naptime with Joey, a ridiculously delightful photo book of her now internet-famous daughter dressed up in various pop culture costumes—a perfect gift for new parents everywhere. Lights, Camera…Nap! Joey Marie wears many hats (or, rather, wigs): she’s dressed up as Inigo Montoya, Britney Spears, Beyoncé, Pikachu, Anna Wintour, Moana, and Barb from Stranger Things. She’s taken trips to Hawaii, baked croissants, and blasted off to the moon as an astronaut (at least, in her dreams). She’s held occupations such as pizza chef, aerobics instructor, and handy-dandy-fixer-upper (figuratively, of course). She’s inspired a parenting blog, been the face of her mom Laura Izumikawa’s Instagram account—and for the first time, she’s taken the leap from the ranks of internet-baby-snoredom to the pages of a book. Naptime with Joey is chockablock full of over a hundred deliciously adorable photos of Joey dressed up as various pop culture characters, movie stars, musicians, vacationers, and holiday-goers, making this the most fun, festive, and downright delightful gift under the sun!

Book The Profit Planner

    Book Details:
  • Author : Emmelie De La Cruz
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-09
  • ISBN : 9781975753375
  • Pages : 294 pages

Download or read book The Profit Planner written by Emmelie De La Cruz and published by Createspace Independent Publishing Platform. This book was released on 2017-09 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shouldn't feel so hard. There is an easy way for coaches, consultants, creatives, influencers, and authors to make more money online. Does this sound like you? -You're struggling to make money online. -You feel frustrated, because you keep downloading resources and taking classes but still feel stuck. -Part of you doesn't even believe that it's possible to make real money on the Internet. -You want to feel more organized and like you aren't all over the place when it comes to marketing. Introducing the Profit Planner, the only planner with the room and the guidance for you to master sales, revenue, and daily organization in your business. Topics Covered in the Book Include: Pick A Problem You Can Solve Package Your Solution for Sale How to Calculate Your Price Point Plan Your Entire Product With An Outline Create your sales page Writing A Persuasive Sales Page Validate Your Idea for a Product or Service Create Your Offering Set Up Your Funnel and Product Path Create Content to Promote Your Freebie and Your Offering Track Everything with Google Analytics Set your sales goal Getting New People Into Your Funnel The Launch Process Getting Traffic To Your Site Measure and Analyze Your Success See what's inside: https: //youtu.be/FaOPdyQEpR0

Book Jab  Jab  Jab  Right Hook

Download or read book Jab Jab Jab Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Book DIGITAL PAYBACK

    Book Details:
  • Author : ANUJ TANWAR
  • Publisher : Blue Rose Publishers
  • Release : 2023-05-05
  • ISBN :
  • Pages : 666 pages

Download or read book DIGITAL PAYBACK written by ANUJ TANWAR and published by Blue Rose Publishers. This book was released on 2023-05-05 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.

Book Race Talk and the Conspiracy of Silence

Download or read book Race Talk and the Conspiracy of Silence written by Derald Wing Sue and published by John Wiley & Sons. This book was released on 2016-02-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Uncomfortable Conversations into Meaningful Dialogue If you believe that talking about race is impolite, or that "colorblindness" is the preferred approach, you must read this book. Race Talk and the Conspiracy of Silence debunks the most pervasive myths using evidence, easy-to-understand examples, and practical tools. This significant work answers all your questions about discussing race by covering: Characteristics of typical, unproductive conversations on race Tacit and explicit social rules related to talking about racial issues Race-specific difficulties and misconceptions regarding race talk Concrete advice for educators and parents on approaching race in a new way "His insistence on the need to press through resistance to have difficult conversations about race is a helpful corrective for a society that prefers to remain silent about these issues." —Christopher Wells, Vice President for Student Life at DePauw University "In a Canadian context, the work of Dr. Derald Wing Sue in Race Talk: and the Conspiracy of Silence is the type of material needed to engage a populace that is often described as 'Too Polite.' The accessible material lets individuals engage in difficult conversations about race and racism in ways that make the uncomfortable topics less threatening, resulting in a true 'dialogue' rather than a debate." —Darrell Bowden, M Ed. Education and Awareness Coordinator, Ryerson University "He offers those of us who work in the Diversity and Inclusion space practical tools for generating productive dialogues that transcend the limiting constraints of assumptions about race and identity." —Rania Sanford, Ed.D. Associate Chancellor for Strategic Affairs and Diversity, Stanford University "Sue's book is a must-read for any parent, teacher, professor, practioner, trainer, and facilitator who seeks to learn, understand, and advance difficult dialogues about issues of race in classrooms, workplaces, and boardrooms. It is a book of empowerment for activists, allies, or advocates who want to be instruments of change and to help move America from silence and inaction to discussion, engagement, and action on issues of difference and diversity. Integrating real life examples of difficult dialogues that incorporate the range of human emotions, Sue provides a masterful illustration of the complexities of dialogues about race in America. More importantly, he provides a toolkit for those who seek to undertake the courageous journey of understanding and facilitating difficult conversations about race." —Menah Pratt-Clarke, JD, PhD, Associate Provost for Diversity, University of Illinois Urbana-Champaign

Book The Prairie Homestead Cookbook

Download or read book The Prairie Homestead Cookbook written by Jill Winger and published by Flatiron Books. This book was released on 2019-04-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jill Winger, creator of the award-winning blog The Prairie Homestead, introduces her debut The Prairie Homestead Cookbook, including 100+ delicious, wholesome recipes made with fresh ingredients to bring the flavors and spirit of homestead cooking to any kitchen table. With a foreword by bestselling author Joel Salatin The Pioneer Woman Cooks meets 100 Days of Real Food, on the Wyoming prairie. While Jill produces much of her own food on her Wyoming ranch, you don’t have to grow all—or even any—of your own food to cook and eat like a homesteader. Jill teaches people how to make delicious traditional American comfort food recipes with whole ingredients and shows that you don’t have to use obscure items to enjoy this lifestyle. And as a busy mother of three, Jill knows how to make recipes easy and delicious for all ages. "Jill takes you on an insightful and delicious journey of becoming a homesteader. This book is packed with so much easy to follow, practical, hands-on information about steps you can take towards integrating homesteading into your life. It is packed full of exciting and mouth-watering recipes and heartwarming stories of her unique adventure into homesteading. These recipes are ones I know I will be using regularly in my kitchen." - Eve Kilcher These 109 recipes include her family’s favorites, with maple-glazed pork chops, butternut Alfredo pasta, and browned butter skillet corn. Jill also shares 17 bonus recipes for homemade sauces, salt rubs, sour cream, and the like—staples that many people are surprised to learn you can make yourself. Beyond these recipes, The Prairie Homestead Cookbook shares the tools and tips Jill has learned from life on the homestead, like how to churn your own butter, feed a family on a budget, and experience all the fulfilling satisfaction of a DIY lifestyle.

Book The Lazy Genius Way

Download or read book The Lazy Genius Way written by Kendra Adachi and published by WaterBrook. This book was released on 2020 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be productive without sacrificing peace of mind using Lazy Genius principles that help you focus on what really matters and let go of what doesn't. If you need a comprehensive strategy for a meaningful life but are tired of reading stacks of self-help books, here is an easy way that actually works. No more cobbling together life hacks and productivity strategies from dozens of authors and still feeling tired. The struggle is real, but it doesn't have to be in charge. With wisdom and wit, the host of The Lazy Genius Podcast, Kendra Adachi, shows you that it's not about doing more or doing less; it's about doing what matters to you. In this book, she offers fourteen principles that are both practical and purposeful, like a Swiss army knife for how to be a person. Use them in combination to "lazy genius" anything, from laundry and meal plans to making friends and napping without guilt. It's possible to be soulful and efficient at the same time, and this book is the blueprint. The Lazy Genius Way isn't a new list of things to do; it's a new way to see. Skip the rules about getting up at 5 a.m. and drinking more water. Let's just figure out how to be a good person who can get stuff done without turning into The Hulk. These Lazy Genius principles--such as Decide Once, Start Small, Ask the Magic Question, and more--offer a better way to approach your time, relationships, and piles of mail, no matter your personality or life stage. Be who you already are, just with a better set of tools.

Book The Home Edit

    Book Details:
  • Author : Clea Shearer
  • Publisher : Clarkson Potter
  • Release : 2019-03-19
  • ISBN : 0525572651
  • Pages : 256 pages

Download or read book The Home Edit written by Clea Shearer and published by Clarkson Potter. This book was released on 2019-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the stars of the Netflix series Get Organized with The Home Edit (with a serious fan club that includes Reese Witherspoon, Gwyneth Paltrow, and Mindy Kaling), here is an accessible, room-by-room guide to establishing new order in your home. “A master class on how to arrange even your most unattractive belongings—and spaces—in an aesthetically pleasing and easy-to-navigate way.”—Glamour (10 Books to Help You Live Your Best Life) Believe this: every single space in your house has the potential to function efficiently and look great. The mishmash of summer and winter clothes in the closet? Yep. Even the dreaded junk drawer? Consider it done. And the best news: it’s not hard to do—in fact, it’s a lot of fun. From the home organizers who made their orderly eye candy the method that everyone swears by comes Joanna and Clea’s signature approach to decluttering. The Home Edit walks you through paring down your belongings in every room, arranging them in a stunning and easy-to-find way (hello, labels!), and maintaining the system so you don’t need another do-over in six months. When you’re done, you’ll not only know exactly where to find things, but you’ll also love the way it looks. A masterclass and look book in one, The Home Edit is filled with bright photographs and detailed tips, from placing plastic dishware in a drawer where little hands can reach to categorizing pantry items by color (there’s nothing like a little ROYGBIV to soothe the soul). Above all, it’s like having your best friends at your side to help you turn the chaos into calm. Includes a link to download and print the labels from a computer (you will need 8-1/2 x 11-inch clear repositionable sticker project paper, such as Avery 4397).

Book Time of Our Lives

Download or read book Time of Our Lives written by Emily Wibberley and published by Penguin. This book was released on 2021-02-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Emily and Austin have a reputation for delivering heartwarming, provoking, and real contemporary YA novels."--BuzzFeed Fitz Holton waits in fear for the day his single mother's early-onset Alzheimer's starts stealing her memory. He's vowed to stay close to home to care for her in the years to come--never mind the ridiculous college tour she's forcing him on to visit schools where he knows he'll never go. Juniper Ramirez is counting down the days until she can leave home, a home crowded with five younger siblings and zero privacy. Against the wishes of her tight-knit family, Juniper plans her own college tour of the East Coast with one goal: get out. When Fitz and Juniper cross paths on their first college tour in Boston, they're at odds from the moment they meet-- while Juniper's dying to start a new life apart from her family, Fitz faces the sacrifices he must make for his. Their relationship sparks a deep connection--in each other's eyes, they glimpse alternate possibilities regarding the first big decision of their adult lives.

Book Love from Scratch

Download or read book Love from Scratch written by Kaitlyn Hill and published by Delacorte Press. This book was released on 2022-04-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rival interns with sizzling chemistry in and out of the kitchen? That’s a recipe for love. “Sweet and satisfying!”—Jenna Evans Welch, New York Times bestselling author of Love & Gelato This summer, Reese Camden is trading sweet tea and Southern hospitality for cold brew and crisp coastal air. She's landed her dream marketing internship at Friends of Flavor, a wildly popular cooking channel in Seattle. The only problem? Benny Beneventi, the relentlessly charming, backwards-baseball-cap-wearing culinary intern—and her main competition for the fall job. Reese's plan to keep work a No Feelings Zone crumbles like a day-old muffin when she and Benny are thrown together for a video shoot that goes viral, making them the internet's newest ship. Audiences are hungry for more, and their bosses at Friends of Flavor are happy to deliver. Soon Reese and Benny are in an all-out food war, churning homemade ice cream, twisting soft pretzels, breaking eggs in an omelet showdown—while hundreds of thousands of viewers watch. Reese can't deny the chemistry between her and Benny. But the more their rivalry heats up, the harder it is to keep love on the back burner...

Book Get Good with Money

Download or read book Get Good with Money written by Tiffany the Budgetnista Aliche and published by Rodale Books. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER • A ten-step plan for finding peace, safety, and harmony with your money—no matter how big or small your goals and no matter how rocky the market might be—by the inspiring and savvy “Budgetnista.” “No matter where you stand in your money journey, Get Good with Money has a lesson or two for you!”—Erin Lowry, bestselling author of the Broke Millennial series Tiffany Aliche was a successful pre-school teacher with a healthy nest egg when a recession and advice from a shady advisor put her out of a job and into a huge financial hole. As she began to chart the path to her own financial rescue, the outline of her ten-step formula for attaining both financial security and peace of mind began to take shape. These principles have now helped more than one million women worldwide save and pay off millions in debt, and begin planning for a richer life. Revealing this practical ten-step process for the first time in its entirety, Get Good with Money introduces the powerful concept of building wealth through financial wholeness: a realistic, achievable, and energizing alternative to get-rich-quick and over-complicated money management systems. With helpful checklists, worksheets, a tool kit of resources, and advanced advice from experts who Tiffany herself relies on (her “Budgetnista Boosters”), Get Good with Money gets crystal clear on the short-term actions that lead to long-term goals, including: • A simple technique to determine your baseline or “noodle budget,” examine and systemize your expenses, and lay out a plan that allows you to say yes to your dreams. • An assessment tool that helps you understand whether you have a “don't make enough” problem or a “spend too much” issue—as well as ways to fix both. • Best practices for saving for a rainy day (aka job loss), a big-ticket item (a house, a trip, a car), and money that can be invested for your future. • Detailed advice and action steps for taking charge of your credit score, maximizing bill-paying automation, savings and investing, and calculating your life, disability, and property insurance needs. • Ways to protect your beneficiaries' future, and ensure that your financial wishes will stand the test of time. An invaluable guide to cultivating good financial habits and making your money work for you, Get Good with Money will help you build a solid foundation for your life (and legacy) that’s rich in every way.

Book Maximizing LinkedIn for Sales and Social Media Marketing  an Unofficial  Practical Guide to Selling and Developing B2B Business on LinkedIn

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing an Unofficial Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Book Ninja Selling

Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Book Boundless

    Book Details:
  • Author : Ben Greenfield
  • Publisher : Victory Belt Publishing
  • Release : 2020-01-21
  • ISBN : 1628603976
  • Pages : 640 pages

Download or read book Boundless written by Ben Greenfield and published by Victory Belt Publishing. This book was released on 2020-01-21 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the ability to look, feel, and perform at peak capacity wasn’t the stuff of lore but instead was within easy reach? In a perfect world, you would be able to have it all: complete optimization of mind, body, and spirit. In Boundless, the New York Times bestselling author of Beyond Training and health and fitness leader Ben Greenfield offers a first-of-its-kind blueprint for total human optimization. To catapult you down the path of maximizing cognition, mental clarity, and IQ, you will discover: • How to rewire your skull’s supercomputer (and nine ways to fix your neurotransmitters) • The twelve best ways to heal a leaky brain • Eight proven methods to banish stress and kiss high cortisol goodbye • Ten foods that break your brain, and how to eat yourself smart • How to safely utilize nootropics and smart drugs, along with eight of the best brain-boosting supplement stacks and psychedelics • The top nutrient for brain health that you probably aren’t getting enough of • Six ways to upgrade your brain using biohacking gear, games, and tools • How to exercise the cells of your nervous system using technology and modern science • Easy ways to train your brain for power, speed, and longevity • The ultimate guide to optimizing your sleep, maximizing mental recovery, and stopping jet lag To ensure that you look good naked and live a long time, you will learn: • Sic ways to get quick, powerful muscles (and why bigger muscles aren’t better) • How to burn fat fast without destroying your body • The fitness secrets of sic of the fittest old people on the planet • The best training program for maximizing muscle gain and fat loss at the same time • One simple tactic for staying lean year-round with minimal effort • A step-by-step system for figuring out exactly which foods to eat • Fourteen ways to build an unstoppable immune system • Little-known tactics, tips, and tricks for recovering from workouts with lightning speed • The best tools for biohacking your body at home and on the road • How to eat, train, and live for optimal symmetry and beauty (and how to raise kids with superhuman bodies and brains) And to help you live a fulfilling and happy life, you will learn: • Twelve techniques to heal your body using your own internal pharmacy • What the single most powerful emotion is and how to tap into it every day • Four of the best ways to heal your body and spirit using sounds and vibrations • Six ways to enhance your life and longevity with love, friendships, and lasting relationships • How to biohack the bedroom for better sex and longer orgasms, and the top libido-enhancing herbs, supplements, and strategies • The perfect morning, afternoon, and evening routines for enhancing sleep, productivity, and overall happiness • Twenty-eight ways to combine ancestral wisdom and modern science to enhance longevity, including the best foods, herbs, supplements, injections, medical treatments, biohacks, fasting strategies, and much more • The four hidden variables that can make or break your mind, body, and spirit • The exercise that will change your life forever (and how to reverse-engineer your perfect day) Boundless guides you every step of the way to becoming an expert in what makes your brain tick, your body work, and your spirit happy. You can flip open the book to any chapter and discover research-proven, trench-tested techniques to build muscle, burn fat, live longer, have mind-blowing sex, raise robust children, and much, much more!

Book Social Media Marketing

Download or read book Social Media Marketing written by Melissa S. Barker and published by Cengage Learning. This book was released on 2012-03-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Book Romancing the Beat

    Book Details:
  • Author : Gwen Hayes
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016
  • ISBN : 9781530838615
  • Pages : 0 pages

Download or read book Romancing the Beat written by Gwen Hayes and published by Createspace Independent Publishing Platform. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a romance novel a romance? How do you write a kissing book?Writing a well-structured romance isn't the same as writing any other genre-something the popular novel and screenwriting guides don't address. The romance arc is made up of its own story beats, and the external plot and theme need to be braided to the romance arc-not the other way around.Told in conversational (and often irreverent) prose, Romancing the Beat can be read like you are sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure. The way she does with her clients. Some of whom are regular inhabitants of the New York Times and USA Today bestseller lists.Romancing the Beat is a recipe, not a rigid system. The beats don't care if you plot or outline before you write, or if you pants your way through the drafts and do a "beat check" when you're revising. Pantsers and plotters are both welcome. So sit down, grab a cuppa, and let's talk about kissing books.

Book Managing Content Marketing  The Real World Guide for Creating Passionate Subscribers to Your Brand

Download or read book Managing Content Marketing The Real World Guide for Creating Passionate Subscribers to Your Brand written by Robert Rose and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2011-08-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps no function in the business organization has been as fundamentally revolutionized as marketing. The social and mobile Web has completely changed the speed, efficiency, and ease with which consumers can engage with each other and has had a tremendous impact on brands. This new engagement of the consumer with keen awareness of their relationships and emerging social networks now correlates to every single aspect of our business. So, yes, marketing has changed. The question is what are we going to do about it?Content and Subscription: The New Marketing OpportunityAs growth of the social and mobile Web changes the methods of communication, the old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and share their opinions (both good and bad) with increasing ease, they can become more persuasive than even the company's voice itself. Every one of these groups becomes a powerful ally or enemy depending on what we do. All of them will be constantly in flux developing levels of trust and requiring varying levels of transparency to filter content and determine buying decisions. They will expand and collapse with great velocity, and it will all happen with or without our participation.Content marketing has been around for hundreds of years. But the application of a specific strategic process around content marketing is still new. The amount of budget that is allotted for new content creation is going to become a significant part of your "new media" budget. And subject matter experts in the organization are going to have new responsibilities. It's a transformative new process and it won't happen overnight. But it can, and should, happen. Get Content Get Customers showed us the light but there's been no book to show us the way. There is an ancient Chinese proverb that says a "crisis" is simply an "opportunity riding the dangerous wind." As marketers we now have the opportunity to develop new processes with our marketing strategy, power them with content, and ultimately keep that wind at our back.Successful programs will focus on creating a thoughtful strategy and process to foster this content marketing. This book is a detailed "how-to" to build that successful content marketing process.