Download or read book Inside the Mind of a Voter written by Michael Bruter and published by Princeton University Press. This book was released on 2020-05-26 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A unique insight into the minds of voters around the world"--
Download or read book On Voter Competence written by Paul Goren and published by Oxford University Press, USA. This book was released on 2013 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues with the standard interpretation of the American voter as incompetent in matters of policy.
Download or read book A Citizen s Guide to the Political Psychology of Voting written by David P. Redlawsk and published by Routledge. This book was released on 2020-04-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the run-up to a contentious 2020 presidential election, the much-maligned American voter may indeed be wondering, “How did we get here?” A Citizen’s Guide to the Political Psychology of Voting offers a way of thinking about how voters make decisions that provides both hope and concern. In many ways, voters may be able to effectively process vast amounts of information in order to decide which candidates to vote for in concert with their ideas, values, and priorities. But human limitations in information processing must give us pause. While we all might think we want to be rational information processors, political psychologists recognize that most of the time we do not have the time or the motivation to do so. The question is, can voters do a “good enough” job even if they fail to account for everything during the campaign? Evidence suggests that they can, but it isn’t easy. Here, Redlawsk and Habegger portray a wide variety of voter styles and approaches—from the most motivated and engaged to the farthest removed and disenchanted—in vignettes that connect the long tradition of voter survey research to real life voting challenges. They explore how voters search for political information and make use of it in evaluating candidates and their positions. Ultimately, they find that American voters are reasonably competent in making well-enough informed vote choices efficiently and responsibly. For citizen voters as well as students and scholars, these results should encourage regular turnout for elections now and in the future.
Download or read book The People s Choice written by Paul F. Lazarsfeld and published by . This book was released on 1948 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Rationalizing Voter written by Milton Lodge and published by Cambridge University Press. This book was released on 2013-04-22 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.
Download or read book A California State of Mind written by Mark Baldassare and published by Univ of California Press. This book was released on 2002-10-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thought-provoking analysis by one of the most astute analysts of the California scene."—U.S. Senator Dianne Feinstein "If you care about the direction in which America is headed, then you must pay attention to California. To understand California today and decades from now, you must read Baldassare’s masterful assessment. He knows the issues and he takes you inside the head of California voters—old, young, Latino, white, he talks to them all. And you can forget your assumptions: Baldassare proves the stereotypes wrong."—Judy Woodruff, Anchor, CNN’s Inside Politics "Probing the social and political mindset of California offers a shortcut into the American future. No one knows California better in this regard than Baldassare, and never has he been more on top of his game than in this landmark study of California today—and America tomorrow."—Dr. Kevin Starr, State Librarian of California "Many people speculate about the expanding social and political clout of Latinos in California, but Baldassare uses solid evidence to reveal what's driving this dynamic population—from unique political attitudes to highest-level optimism. Read this book and you'll understand the profound influence that growing Latino participation will have on the Golden State's future."—Monica Lozano, President, La Opinion "Baldassare has probed as deeply and wisely as anyone ever has into that most fascinating and, at times, most enigmatic of public phenomena, the behavior of the California voter. With A California State of Mind, he has made an indispensable contribution to our understanding of the politics of our time."—Peter Schrag, author of Paradise Lost: California’s Experience, America’s Future "An invaluable book for policy makers in California and nationwide. Baldassare both provides a detailed and thoughtful analysis of the disconnect between Californians and their government and buttresses his argument with a wealth of data. Anyone interested in improving our political life will want to own this book."—Dan Yankelovich, Chairman, Public Agenda and Viewpoint Learning "No one knows how Californians think about politics better than Baldassare does. Anyone interested in California politics should read this book."—Jack Peltason, coauthor of Government by the People and Understanding the Constitution "Backed by stunningly thorough documentation, this book is an essential and sobering primer to understanding why California really is different."—Tom Goldstein, editor of Killing the Messenger "Baldassare has long been one of the most perceptive analysts of politics and public opinion in California. His new book is indispensable reading for anyone who wants to understand the changing political landscape, and the subtle shadings of public attitudes, in the nation’s largest state."—Ronald Brownstein, political columnist, Los Angeles Times
Download or read book How Voters Decide written by Richard R. Lau and published by Cambridge University Press. This book was released on 2006-06-26 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.
Download or read book The Psychology of Micro Targeted Election Campaigns written by Jens Koed Madsen and published by Springer Nature. This book was released on 2019-09-26 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Download or read book A Behavioral Theory of Elections written by Jonathan Bendor and published by Princeton University Press. This book was released on 2011-02-06 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most theories of elections assume that voters and political actors are fully rational. This title provides a behavioral theory of elections based on the notion that all actors - politicians as well as voters - are only boundedly rational.
Download or read book The Political Brain written by Drew Westen and published by PublicAffairs. This book was released on 2008-05-06 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists -- and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt -- and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said -- or could have said -- in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years -- such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how
Download or read book The Fight to Vote written by Michael Waldman and published by Simon and Schuster. This book was released on 2022-01-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: On cover, the word "right" has an x drawn over the letter "r" with the letter "f" above it.
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Download or read book The Reasoning Voter written by Samuel L. Popkin and published by University of Chicago Press. This book was released on 2020-05-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
Download or read book Why Do They Vote That Way written by Jonathan Haidt and published by Vintage. This book was released on 2018-10-02 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: To understand what drives the rift that divides our populace between liberal and conservative, social psychologist Jonathan Haidt has spent twenty-five years examining the moral foundations that undergird and inform two differing world views: the political left and right place different values of importance on order, care, fairness, loyalty, authority, and liberty. From one of our keenest dissectors of moral systems, Why Do They Vote That Way? explains how deeply ingrained moral systems have estranged conservatives and liberals from one another while crossing the political divide in a search for understanding the miracle of human cooperation. A Vintage Shorts Selection. An ebook short.
Download or read book Vote for US written by Joshua A. Douglas and published by . This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An expert on US election law presents an encouraging assessment of current efforts to make our voting system more accessible, reliable, and effective"--
Download or read book Making Young Voters written by John B. Holbein and published by Cambridge University Press. This book was released on 2020-02-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.
Download or read book The Myth of Voter Fraud written by Lorraine C. Minnite and published by Cornell University Press. This book was released on 2011-03-15 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allegations that widespread voter fraud is threatening to the integrity of American elections and American democracy itself have intensified since the disputed 2000 presidential election. The claim that elections are being stolen by illegal immigrants and unscrupulous voter registration activists and vote buyers has been used to persuade the public that voter malfeasance is of greater concern than structural inequities in the ways votes are gathered and tallied, justifying ever tighter restrictions on access to the polls. Yet, that claim is a myth. In The Myth of Voter Fraud, Lorraine C. Minnite presents the results of her meticulous search for evidence of voter fraud. She concludes that while voting irregularities produced by the fragmented and complex nature of the electoral process in the United States are common, incidents of deliberate voter fraud are actually quite rare. Based on painstaking research aggregating and sifting through data from a variety of sources, including public records requests to all fifty state governments and the U.S. Justice Department, Minnite contends that voter fraud is in reality a politically constructed myth intended to further complicate the voting process and reduce voter turnout. She refutes several high-profile charges of alleged voter fraud, such as the assertion that eight of the 9/11 hijackers were registered to vote, and makes the question of voter fraud more precise by distinguishing fraud from the manifold ways in which electoral democracy can be distorted. Effectively disentangling misunderstandings and deliberate distortions from reality, The Myth of Voter Fraud provides rigorous empirical evidence for those fighting to make the electoral process more efficient, more equitable, and more democratic.
