Download or read book Diffusion of Innovations 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.
Download or read book DIFFUSION OF INNOVATIONS 3RD E REV written by Everett M. Rogers and published by New York : Free Press ; London : Collier Macmillan. This book was released on 1983 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in organisations Change agents.
Download or read book Diffusion of Innovations 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Download or read book Models for Innovation Diffusion written by Vijay Mahajan and published by SAGE. This book was released on 1985 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
Download or read book Diffusion of Innovations in Health Service Organisations written by Sir Trisha Greenhalgh and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a systematic review on how innovations in health service practice and organisation can be disseminated and implemented. This is an academic text, originally commissioned by the Department of Health from University College London and University of Surrey, using a variety of research methods. The results of the review are discussed in detail in separate chapters covering particular innovations and the relevant contexts. The book is intended as a resource for health care researchers and academics.
Download or read book Information Seeking Behavior and Technology Adoption Theories and Trends written by Al-Suqri, Mohammed Nasser and published by IGI Global. This book was released on 2015-02-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasingly complex and ubiquitous data available through modern technology, digital information is being utilized daily by academics and professionals of all disciplines and career paths. Information Seeking Behavior and Technology Adoption: Theories and Trends brings together the many theories and meta-theories that make information science relevant across different disciplines. Highlighting theories that had their base in the early days of text-based information and expanding to the digitization of the Internet, this book is an essential reference source for those involved in the education and training of the next-generation of information science professionals, as well as those who are currently working on the design and development of our current information products, systems, and services.
Download or read book The Diffusion of Innovations written by Arun Vishwanath and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.
Download or read book The Chocolate Model of Change written by Diane Dormant and published by Lulu.com. This book was released on 2011-07-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.
Download or read book Entrepreneurship and Innovation written by Tim Mazzarol and published by Springer Nature. This book was released on 2019-11-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
Download or read book Innovation Diffusion as a Spatial Process written by Torsten Hägerstrand and published by . This book was released on 1973 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gaining Momentum written by Joseph Tidd and published by World Scientific. This book was released on 2010 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
Download or read book Diffusion and Adoption of Information Technology written by Karlheinz Kautz and published by Springer. This book was released on 2013-06-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It. is well known that t.he introduction of a new technology in one organization not always produces the intended benefits (Levine, 1994). In many cases, either the receivers do not reach the intended level of use or simply the technology is rejected because it does not match with the expectations (true or false) and the accepted psychological effort to use it. The case of formal methods is a paradigmatic example of continual failures. The published cases with problems or failures only constitute the visible part of a large iceberg of adoption cases. It. is difficult to get companies to openly express the problems they had; however, from the experience of the author, failure cases are very common and they include any type of company. Many reasons to explain the failures (and in some cases the successes) could be postulated; however, the experiences are not structured enough and it is difficult to extract from them useful guidelines for avoiding future problems. Generally speaking, there is a trend to find the root of the problems in the technol ogy itself and in its adequacy with the preexistent technological context. Technocratic technology transfer models describe the problems in terms of these aspects. Although it is true that those factors limit the probability of success, there is another source of explanations linked to the individuals and working teams and how they perceive the technology.
Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
Download or read book Local Governance Innovation in China written by Jessica C. Teets and published by Routledge. This book was released on 2014-10-30 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite a centralized formal structure, Chinese politics and policy-making have long been marked by substantial degrees of regional and local variation and experimentation. These trends have, if anything, intensified as China’s reform matures. Though often remarked upon, the politicsof policy formation, diffusion, and implementation at the subnational level have not previously been comprehensively described, let alone satisfactorily explained. Based on extensive fieldwork, this book explores how policies diffuse across China today, the mechanisms through which local governments actually arrive at specific solutions, and the implications for China’s political development and stability in the years ahead. The chapters examine how local-level institutions solve governance challenges, such as rural development, enterprise reform, and social service provision. Focusing on diverse policy areas that include land use, state-owned enterprise reform, and house churches, the contributors all address the same overarching question: how do local policymakers innovate in each issue area to address a governance challenges and how, if at all, do these innovations diffuse into national politics. As a study of local governance in China today, this book will appeal to both students and scholars of Chinese politics, comparative politics, governance and development studies, and also to policy-makers interested in authoritarianism and governance.
Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 1995 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing up when your body and mind insist on performing things that are far from normal must be like a hell on earth. Frank developed Tourette Syndrome before the disease was recognized as a physiological ailment, and eventually inherited all of its complications. After many admissions to hospitals where he was treated as a psych patient, he was finally admitted to New York Hospital and diagnosed with Tourette Syndrome.Some victims of TS have very mild symptoms, such as an occasional twitch, eye blinking, or throat clearing. Frank's severe tics in the form of loud barking noises, body twitches, picking at his skin, or poking others, plus ADHD, OCD, coprolalia (constantly using obscene language ), echolalia (repeating sentences and words over and over), all led to a life filled with experiences that most of us could not imagine. Through this book he has relived some of those events, and explains that he would probably have committed suicide if he had not believed such an action would condemn him to hell for all eternity. You will laugh and cry as you read his story, and obtain a better understanding of Tourette Syndrome or anyone afflicted with similar disorders.
Download or read book Managing Complexity in Social Systems written by Christoph E. Mandl and published by Springer. This book was released on 2019-02-21 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do policies and strategies often fail, and what can be done about it? How can complexity be managed in cases where it cannot be reduced? The answers to these questions are anything but trivial, and can only be found by combining insights from complexity science, system dynamics, system theory and systems thinking. Rooted in the seminal works of Gregory Bateson, Jay Forrester, Donella Meadows, Peter Senge, W. Brian Arthur, John Sterman and Thomas Schelling, this book bridges the gap between rigorous science and real-life experience to explore the potential and limitations of leverage points in implementing policies and strategies. It also presents diagnostic tools to help recognize system archetypes, as well as the powerful language of stock and flow diagrams, which allows us to think in terms of circular causality. These tools are subsequently employed to thoroughly analyze particularly thorny problems such as global climate change, the tragedy of the commons, path dependence, diffusion of innovations, and exponential growth of inequality.
