Download or read book Validating Product Ideas written by Tomer Sharon and published by Rosenfeld Media. This book was released on 2016-01-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Download or read book How to Transform Your Ideas Into Software Products written by Poornima Vijayashanker and published by Createspace Independent Publishing Platform. This book was released on 2014-11-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create products people will pay for before they're even built. You have an idea in your head. Maybe even more than one! But you're stuck simmering on it because you just don't know if it's the right one to pursue. You're wondering whether people will even use your product, let alone pay for it. The uncertainty is overwhelming, so you do ... nothing. But what if you were confident that your idea would help people? How would you feel if you turned your passion into a living, breathing software product ... and you made money from it? Poornima Vijayashanker has founded 3 startups and personally guided 100+ people who have launched products that make 6 and 7 figures per year. Everyone started with varying levels of technical and business know-how-or none at all-but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right roadmap in front of you, you can launch a winning software product too. "But I don't know how to code or run a business." The tangled world of startups and software development is intimidating and hard to navigate. To start with, not every entrepreneur knows how to code. Even the ones who do still need other skills to succeed; they need to design a good user experience, figure out how to attract paying customers, and hire and fire technical talent. There are hundreds of tools and services to help build products, and they need to know which ones are useless and which ones will save them time. They'll eventually run out of cash to keep paying rent and developing, and will need to figure out whether to get investors, apply to an accelerator, or bootstrap. Trial and error takes years of research, setbacks, and heartache ... not to mention a lot of money. You could go to design school, teach yourself how to code in the off-hours, and spend thousands of dollars testing marketing campaigns. Or you could... Follow a proven guide for turning your ideas into successful products (and even 6- to 7-figure businesses). This book will teach you how to: - Validate your idea before you spend time and money on it. - Talk to prospective customers without feeling awkward or pushy. - Leave competitors in the dust with good design and positioning. - Save time and heartache by building only the features people will actually use. - Hire talented people to build your product for you. - Get more paying customers with scrappy marketing strategies. - Find money to fund your business. This guide includes time-tested strategies and tools that entrepreneurs love: Over 13 case studies with the inside scoop on companies like Mint.com, AirBnB, and Zappos. The exact systems and tools Poornima and other startup founders have used to build rock-solid products. 7 interviews with successful startup founders and early employees like: - Melody McCloskey, CEO & Co-Founder of StyleSeat - Brittany Forsyth, Head of Human Relations at Shopify - Ben Congleton, CEO & Co-Founder of Olark - Julia Grace, Head of Engineering at Tindie - Thomson Nguyen, CEO & Co-Founder of Framed Data - Alyssa Ravasio, CEO & Co-Founder of Hipcamp - David Cummings, CEO & Co-Founder of Pardot

Download or read book Teach Your Gift written by Danny Iny and published by . This book was released on 2020-04-23 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONLINE COURSES CHANGED MY LIFE...AND THEY CAN CHANGE YOURS, TOO Inside these covers, you'll learn what the online course business opportunity really looks like in 2020 and beyond--and exactly what coaches, consultants, authors, speakers, and experts need to do to seize it. You'll learn... how I went from hundreds of thousands of dollars of debt to a multimillion-dollar business in just a few years, thanks to online courses. (Introduction) who is really buying online courses today and how to cater to their ­interests. (Part 1) what goes into a world-class course that protects your ­credibility as an expert. (Part 5) a simple but super ­effective ­methodology for quickly ­validating that your course idea has legs. (Part 3) how to attract paying students quickly--before you've even built out the whole course. (Part 4) the four different ways that online courses can fit into your business model. (Part 2) what the landscape for online courses looks like today, and how it has evolved over time. (Part 1) Not understanding that last part is probably the biggest reason why so many course entrepreneurs fail, and it's not their fault--so much of what you hear out there is hype based on a playbook that's five years out of date I'm not going to waste your time with rah-rah energy or pie-in-the-sky ­success stories. If you're familiar with my work at Mirasee or my past books like Teach and Grow Rich or Leveraged Learning, you already know what you can look forward to in these pages: the straight goods on how things really work today, and what it takes to be successful with online courses.

Download or read book Info Product Creation Strategies written by New Thrive Learning Institute and published by Lulu.com. This book was released on 2016-03-11 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a very good reason why it is called the information super-highway. Because that is exactly what the Internet is. Most people turn to the Internet for the purpose of getting answers to questions about everything you can imagine and a few things you would never want to try to imagine. They buy things and sell things...both require information. They search for ways to make money using their computers...for that they REALLY need information. They search for information about the illnesses they or their family face or they research projects for work or school. Information is THE Internet commodity that almost everybody with a computer wants - and will pay for, even if available for free. Information is the ultimate commodity and wealth goes to those there first with the timeliest information! Get this book now to get in on the Info Product Gold Rush!

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Download or read book How We Make Stuff Now Turn Ideas into Products That Build Successful Businesses written by Jules Pieri and published by McGraw Hill Professional. This book was released on 2019-04-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step DIY guide shows today’s entrepreneurs how to create and launch new products, package and market them to consumers, and build a thriving business.Thanks to high-speed Internet, game-changing technology, and innovative new platforms, individuals with vision and heart can go from idea to marketplace on a shoestring budget. In How We Make Stuff Now, Jules Pieri—cofounder and CEO of The Grommet, a product launch platform that helps innovative products reach a community of millions—takes readers through the entire consumer product creation process, showing how individual Makers, inventors, and entrepreneurs have utilized technology, the Maker Movement, and perseverance to turn ideas for innovative consumer goods into thriving businesses, breaking the rules of traditional retailing in the process. Jules details what goes into each of the steps they take: ideation, education, research, design and documentation, prototyping, funding, manufacturing, packaging, marketing, distribution, logistics, payments, customer service, financial and inventory management, and growth. Using case studies of successful startups, she reveals how entrepreneurs overcome obstacles, solve challenges, and rise above them to deliver innovations.If you’re an aspiring entrepreneur, Maker, or inventor, the first crucial step in your journey to turning your ideas into products that build thriving businesses is learning How We Make Stuff Now.

Download or read book Bringing Your Product to Market In Less Than a Year written by Don Debelak and published by John Wiley & Sons. This book was released on 2005-06-24 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to: * Recognize a valuable, moneymaking idea * Determine if your product is market-ready * Create a custom, step-by-step product-to-market strategy * Adjust your strategy for changing market conditions * Find financial help from investors and partners * Use turbo-outsourcing to bring your product to market in a year or less * Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it's easier and cheaper than ever to get your product on the shelves. So why wait? Whether you're an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak's expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don't miss the boat!

Download or read book Generating Breakthrough New Product Ideas written by Robert G. Cooper and published by Product Development Institute. This book was released on 2009-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Download or read book Developing New Products and Services written by Lawrence Sanders and published by Business Expert Press. This book was released on 2011-10-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Download or read book Maximize Your Earnings The Ultimate Guide to Profiting from Information Products and Boosting Sales written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your business to the next level and start maximizing your earnings? Look no further than "Maximize Your Earnings: The Ultimate Guide to Profiting from Information Products and Boosting Sales." This comprehensive guide takes you through every step of the process, from generating product ideas to creating effective sales funnels, and everything in between. With expert guidance and practical advice, you'll learn how to create digital products that meet the needs of your audience, market them effectively, and generate significant revenue. Discover the secrets to conducting effective market research, creating compelling product offerings, and developing comprehensive marketing strategies that attract and retain customers. Learn tried and true techniques for generating traffic, increasing revenue, and expanding your business. And, gain valuable insights into managing and analyzing sales data, avoiding common mistakes, and leveraging affiliates to boost your sales. If you're ready to take your business to new heights and maximize your earnings, "Maximize Your Earnings: The Ultimate Guide to Profiting from Information Products and Boosting Sales" is the perfect resource. With its expert guidance and practical advice, you'll have all the tools you need to succeed in the world of information products. Don't wait – get your copy today and start maximizing your earnings!

Download or read book Information Technology and Product Development written by Satish Nambisan and published by Springer Science & Business Media. This book was released on 2010-01-08 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied management areas as information services, technology management, marketing, operations, business strategy and organizational behavior, the book redefines the role of IT in product and service development and the organizational and management issues underlying the successful deployment of IT in innovation contexts, and provides a foundation for future research on the diverse types of IT applications in product development and their potential impact on both product and service innovation. Reflecting two critical shifts in the service sector – the increased complexity and convergence in products and services, along with the rise of the Internet and rapid digitization of products and services – the book is organized into three sections. Section 1 presents four chapters that focus on the traditional areas of project and process management; Section 2 presents four chapters focusing on the emerging areas of collaborative innovation and knowledge co-creation; and Section 3 presents one chapter that draws it all together and identifies some of the important themes and issues for future research. This important new work has much to offer academic researchers in management in its in-depth theoretical analysis of the wide range of organizational and management issues associated with the application of IT in product and service development. It will also appeal to researchers and thought-leaders in consulting organizations whose primary area of interest is product development or IT applications.

Download or read book Building For Everyone written by Annie Jean-Baptiste and published by John Wiley & Sons. This book was released on 2020-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.

Download or read book The Pursuit of New Product Development written by Marc Annacchino and published by Elsevier. This book was released on 2011-04-01 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. - Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle - Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance - Shows how to better identify and target product value propositions in product line extensions and in securing new markets

Download or read book Creating Breakthrough Products written by Jonathan Cagan and published by FT Press. This book was released on 2002 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Download or read book The Making of a Manager written by Julie Zhuo and published by Penguin. This book was released on 2019-03-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing. That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations? Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager. The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including: * How to tell a great manager from an average manager (illustrations included) * When you should look past an awkward interview and hire someone anyway * How to build trust with your reports through not being a boss * Where to look when you lose faith and lack the answers Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.