Download or read book Influence of Socio Economic Factors in Digital and Social Media Marketing written by Biswa Das and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convenience, novelty and simplicity are the prominent characteristics of Digital & Social Media Marketing (DSMM). At the same time, intensity and extensity of marketing activities on social media is a big challenge for any business, particularly in Developing countries. This very challenge provokes management studies researchers to explore as much as possible in terms of gathering deeper knowledge and to attempt to make it useful for all stake holders. This paper covers various socio-economic aspects of 'users' with their 'Engagement pattern', within the framework of DSMM in India. The aim is to create engagement opportunity and build up the relationship value and maintain it with long term objective. It tries to capture as to, how users look at online reviews and online purchases. Finally, their behaviour in terms of sharing the online experiences within friends, family and social group is examined. It is found that DSMM users of all age groups demonstrate quite positive indulgence in checking for online reviews and seeking information in social media. But the inclination to, share online experiences and influence buying decisions of others, actually declines with advancing age groups. It attempts to find out the contributions of most influencing factors, in making DSMM more effective and sustainable.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Strengthening SME Performance Through Social Media Adoption and Usage written by Qalati, Sikandar Ali and published by IGI Global. This book was released on 2023-03-17 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Download or read book Understanding the Digital Transformation of Socio Economic Technological Systems written by Tessaleno Campos Devezas and published by Springer Nature. This book was released on with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impact of Disruptive Technologies on the Socio Economic Development of Emerging Countries written by Mtenzi, Fredrick Japhet and published by IGI Global. This book was released on 2023-06-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global emergencies, such as the COVID-19 pandemic and environmental concerns, have challenged the readiness of societies and forced them to operate in more innovative ways. In response, the world has witnessed new technologies emerge and researchers continually finding better solutions to cope with these situations. It is crucial that these innovations are investigated so that we may better the world during times of crisis. Impact of Disruptive Technologies on the Socio-Economic Development of Emerging Countries provides relevant case studies, innovative disruptive applications, and the latest empirical research findings in the digital technology space. Additionally, it provides accounts of the design, development, and usage of digital solutions that have an impact on addressing societal problems in emerging economies. Covering topics such as e-social work, social media addiction, and adaptive testing, this premier reference source is an essential resource for government officials, entrepreneurs, politicians, business leaders, students and educators of higher education, sociologists, librarians, researchers, and academicians.
Download or read book Managing Social Media Practices in the Digital Economy written by Vandana Ahuja and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Download or read book Handbook of Research on Socio Economic Sustainability in the Post Pandemic Era written by Ole?ski, Jozef and published by IGI Global. This book was released on 2023-08-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic intensifies underlying structural obstacles and systemic inefficiencies. However, it also provokes the accelerated adoption of innovations made possible by the already growing technological development, before being accompanied by necessary institutional and systemic adjustments. This leads to multidimensional crises, while also opening new socio-economic challenges and prospects globally. The Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era engages global aspects of the crisis by means of standard and innovative economic policies at the national and international level. It confronts the challenges facing businesses and reveals models of effective transformations and strategies in the present circumstances. The book further investigates individual and collective societal challenges in light of sustaining our constantly upgrading humanitarian values in the 21st century. Covering topics such as fiscal adjustment measures, sustainable marketing, and state-society relations, this major reference work is a dynamic resource for government officials, sociologists, economists, business leaders, human resource managers, libraries, students and faculty of higher education, researchers, and academicians.
Download or read book Ethical Data Mining Applications for Socio Economic Development written by Hakikur Rahman and published by IGI Global. This book was released on 2013-05-31 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an overview of data mining techniques under an ethical lens, investigating developments in research best practices and examining experimental cases to identify potential ethical dilemmas in the information and communications technology sector"--Provided by publisher.
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Download or read book Effects of Social Media on Business Growth written by Munyandinda Theogene and published by GRIN Verlag. This book was released on 2019-10-31 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Akademische Arbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1.0, , Sprache: Deutsch, Abstract: Today, due to the spread of globalization and suppression of trade barriers that used to limit foreign competitors, all companies either those offering services or those offering products are in continuous competitions. One strategy used to make sure that a company beats its competitors is through the use of social media in their advertisement. The general objective of this study is to assess the effect of social media to the business development in the company. Specific objectives are: 1. To examine the types of social media used in CIMERWA Ltd, 2. To assess the level of development in CIMERWA Ltd from 2016 to 2018, 3. To find out the relationship between social media and business development within CIMERWA Ltd. Social media is among the communication channels that companies have adopted and started using in order to improve their performance. Despite widespread diffusion and use of ICT and social media in the society, it is not yet reported how and to what extent the social media have contributed to improvement of organizational performance. Some studies claim that the use of social network sites makes employees happier and therefore more productive, while other studies consider it as a reason for reduced productivity since it can waste time and be addictive. These studies argue that using social networking sites reduces productivity in the workplace looked only on at the time wasted as a result of social networking and ignored the possible indirect benefits such as enhanced job satisfaction, higher organizational commitment, lower absenteeism, higher retention rates, higher innovative behaviour and increased productivity. Therefore, with the aim to fill up the above gaps, the researcher sought to investigates the factors that influence the business development through usage of social media and never have there a study that explicitly tackled the problem and this necessitates conducting of the study. A case study carried out in CIMERWA Ltd period 2016-2018.
Download or read book Digital Business in Africa written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-06-29 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.
Download or read book Globalized Consumer Insights in the Digital Era written by Sahin, Fatih and published by IGI Global. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Download or read book Digital Technologies in the New Socio Economic Reality written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2021-11-16 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains contributions from the IX International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities,” which was organized by Samara State University of Economics (SSEU, Samara, Russia), 2021, and devoted to the 90th anniversary of this higher education institution. Digital technologies became even more in demand during the pandemic, when companies, state authorities, and educational organizations were forced to switch to a remote format of work. The “forced” digitization of the usual ways of activity required rapid and decisive changes. Understanding the ongoing digital transformation implies the relevance of further in-depth research of this issue in the context of various socioeconomic systems, interdisciplinary interactions, and cooperation between scientists and practitioners. The book is an attempt to analyze these changes and consider them from the point of view of various scientific areas (economics, management, education, law, sociology, and others). This book addresses theoretical and practical aspects by studying the digital technology application in terms of the new socioeconomic reality development: big data in the digital economy, data collection and exchange, artificial intelligence, intelligent communications, digital platforms and strategies for the sustainable development of socioeconomic systems, and new requirements of professional and business education. It provides significant value for scientists, teachers, and students of higher educational institutions.
Download or read book Cases on Social Media and Entrepreneurship written by Hossain, Syed Far Abid and published by IGI Global. This book was released on 2024-03-11 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.
Download or read book Responsible Investment Around the World written by Julia M. Puaschunder and published by Emerald Group Publishing. This book was released on 2023-08-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responsible Investment Around the World considers economic recovery undertaken in different regions around the world. Financing policies and investment solutions are proposed that can responsibly help address the world’s most pressing issues – in climate change, social injustice, and access to healthcare.
