Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Individual Lawyer Advertising written by American Bar Association. Commission on Advertising and published by . This book was released on 1979 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Download or read book Proposed Revisions of the Rules of Professional Conduct Relating to Lawyer Advertising and Solicitation written by State Bar of California. Special Committee on Lawyer Advertising and Solicitation and published by . This book was released on 1978 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Truth About Lawyer Advertising written by and published by Word Association Publishers. This book was released on with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Professional Values and Individual Autonomy written by Joseph Gordon Hylton and published by . This book was released on 1998 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Values and Individual Autonomy: The United States Supreme Court and Lawyer Advertising begins with a comprehensive history of the issue of lawyer advertising in the United States from the early nineteenth century until 1977. It focuses on the changing nature of the legal profession's view of the compatibility of advertising with the concept of law as a "profession." The second part, which occupies most of the text, is a study the ten United States Supreme Court opinions decided since 1977 that address the limits of state power to outlaw lawyer advertising. In Bates v. State Bar of Arizona (1977) the Supreme Court for the first time ruled that the First Amendment places limitations on the power of states to restrict lawyer advertising. The Bates decision, which was -- and is -- highly controversial, dramatically altered the legal landscape. Although the Supreme Court has repeatedly revisited this issue, the propriety of lawyer advertising remains a much debated topic both within and without the legal profession. Hylton includes lightly edited versions of the ten opinions as well as extensive note material which address the way in which the bar and state courts and legislatures responded to these decisions. The book's purpose is to explore in depth the complex web of constitutional and professional concerns involved in the debate over lawyer advertising. Although the materials are arranged with an eye toward classroom use in law school courses on the legal profession, legal ethics, professional responsibility, First Amendment law, and law and sociology, the book is not exclusively a text book. Bar association officials, judges, and practicing lawyers can also benefit from this book.
Download or read book The Shocking Truth About Lawyer Advertising written by Jason Epstein and published by Jason Epstein. This book was released on 2012 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is full of insider tips that will help readers see through the common ¿tricks¿ in lawyer advertisements, and guide consumers through the process of picking the best lawyer for their case. Using a 5-step system Mr. Epstein explains, in easy-to-understand language, why not all lawyers have the same training or qualifications and what to look for when you need a lawyer. This book will arm you with the 15 questions you should ask any lawyer you interview and will teach you how to do your own research from home before you even pick up the phone to call an attorney. Jason Epstein is an attorney and a Seattle native. He attended Pepperdine University School of Law and has handled thousands of personal injury cases in Washington since he passed the bar in 2001. He practices personal injury law in Seattle. Visit www.PLG-PLLC.com to learn more about Jason Epstein and Premier Law Group.
Download or read book The Law Firm Associate s Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Download or read book The Lawyer s Guide to Effective Yellow Pages Advertising written by Kerry Randall and published by American Bar Association. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Download or read book Individual Lawyer Advertising written by and published by . This book was released on 1988* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Law Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Download or read book Advertising in the Legal Profession written by Jay Wobith Stein and published by . This book was released on 1993 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lawyer s Guide to Marketing Your Practice written by James A. Durham and published by American Bar Association. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Download or read book Lawyer Advertising written by Stewart Macaulay and published by . This book was released on 1985 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report and Recommendations Concerning Pilot Program in Lawyer Advertising written by State Bar of California. Board Committee on Professional Responsibility and published by . This book was released on 1975 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Birth of a Salesman written by Lori B. Andrews and published by . This book was released on 1980 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
