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Book Indie Author s Toolbox  How to create  publish  and market your Kindle book

Download or read book Indie Author s Toolbox How to create publish and market your Kindle book written by Nick Vulich and published by Lulu.com. This book was released on 2014-06-29 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read this if you want to sell more books, make more money as an author, or rank higher in your category. My name is Nick Vulich. The first thing you should know about me is I'm not a writer, and I'm not an expert on self-publishing either. I never worked in the industry, and I don't have any experience working for the big publishers. In fact, the only thing I consider myself an expert in is how to sell on eBay, Amazon, and Fiverr... So why should you listen to me? Like most indie authors, I came into publishing through the back door. I had a story to tell, and one day I just sat down and let it all come out. What I wrote wasn't pretty, or polished...but, it helped a lot of people sell more stuff on eBay. What I couldn't say with fancy prose, I made up for with enthusiasm. Because of that, my books sold. I'm not going to lie to you. It wasn't easy. I read just about every book available on self-publishing. I studied up on KDP Free days, Countdown Deals, price pulsing...

Book Jonathan Livingston Seagull

Download or read book Jonathan Livingston Seagull written by Richard Bach and published by Simon and Schuster. This book was released on 1970-09 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allegory about a sea gull who seeks to attain perfect flight. Copyright © Libri GmbH. All rights reserved.

Book The Self Publishing Toolbox

Download or read book The Self Publishing Toolbox written by Eric R Frick and published by . This book was released on 2020-02-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wanted to write a book but didn't know how to get started? Have you ever wondered what it takes to self publish a book? If you have ever asked yourself these questions, then this book is for you. In this book, I will show you some methods that I've used to set up a successful self-publishing business. I will tell you some of the tricks and tips that I've learned along the way that have helped me establish a regular, repeatable business with a stable side income. I will show you some of the tools that are available that can help you as a self-published author. Creating content on a consistent schedule is one of the keys to having a successful publishing business. I will describe the process that I use to help me do this. In addition to this process, I will also give you some tips for those times where you're stuck. I will show you some of the things you can do to get your writing back on track. I will also describe in detail all of the steps necessary to publish both a hard copy book and an ebook on Amazon Kindle. I round out this book with some motivation of why being a self-published author is such a unique opportunity and why it might be such an excellent fit for anyone who wants to write part-time or full time.

Book Amazon Ads for Indie Authors  A How to Guide from an Industry Expert

Download or read book Amazon Ads for Indie Authors A How to Guide from an Industry Expert written by Janet Margot and published by Book Geeks Marketing. This book was released on 2021-10-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.

Book How to Market a Book  Third Edition

Download or read book How to Market a Book Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Writers    Artists  Guide to Self Publishing

Download or read book Writers Artists Guide to Self Publishing written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2020-03-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-publishing is a growing area and writers need independent and reliable advice they can trust. This guide is full of practical, nuts-and-bolts information on each aspect of the DIY-publishing process, from editing and page layout, cover design and book production, publicity and selling. Each chapter is written by publishing professionals expert in supporting authors and is full of insights from successful self-published authors themselves. This guide is essential reading for any indie author who wants to go it totally alone, who wants to work with other independent professionals or who might choose to pay for self-publishing provider services. It gives the pros and cons and potential financial outlay for the various options available so writers can make informed decisions about the best approach for their own book.

Book How to Market a Book

    Book Details:
  • Author : Ricardo Fayet
  • Publisher : Independently Published
  • Release : 2021-01-26
  • ISBN :
  • Pages : 330 pages

Download or read book How to Market a Book written by Ricardo Fayet and published by Independently Published. This book was released on 2021-01-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.

Book Perennial Seller

Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Book Book Marketing Is Dead

    Book Details:
  • Author : Derek Murphy
  • Publisher : Creativindie
  • Release : 2013-12-31
  • ISBN : 9780984655120
  • Pages : 160 pages

Download or read book Book Marketing Is Dead written by Derek Murphy and published by Creativindie. This book was released on 2013-12-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Book Writer s Toolbox

Download or read book Writer s Toolbox written by Connor Whiteley and published by CGD Publishing. This book was released on with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing boxset: Some things remain constant throughout our author career. For example, we always want to know how to self-publish and market books (Successful Self-Publishing) we need to build a human brand so readers can connect with us and ultimately we can sell more books (Human Branding For Authors) and we need to make money from our writing. (Turn Your Ideas into Money) The Boxset Includes: A Guide to Successful Self-Publishing: Do you want to publish your book? Do you want to free from traditional publishers and looking to self-publishing? Do you just want to get your book out into the world? If the answer is yes to any of those questions, then this is the book for you. As in this book you’ll learn about all the different self-publishing options as well as the amazing tools and opportunities that are available to us as self-published authors. By the end of this book, you’ll know all the major options that are available to use as a self-published author and you’ll know of the tools you’ll need to be able to successfully self-publish. If you like this book, then please check out Human Branding for Authors: How to be Human in an AI World? This book is perfect for anyone interested in self-publishing. Human Branding for Authors: How to be Human in an AI World? Do you want to make your author brand more human? Do you want to learn about the different methods that authors can use to create a brand? Do you want to learn how to show your humanity to your readers and fans? If the answer to any of these questions is yes then this is the book for you- because in this book you’ll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you’ll come away with a lot of knowledge and ideas that you can implement in your own author business to make you a more human brand as well as you’ll learn a bit about the technological changes ahead. If you like this book then please consider checking out my other Books for Writers and Authors. Turn Your Ideas into Money: A Guide to Making Money From Your Writing Do you want to make money with your writing? Do you want to learn how to make more money with your writing? Do you ready make money from your writing and want to know other ways you can turn your book into money? If the answer to those questions and more is yes then this is the book for you as you’ll learn the different ways how you can make money and potentially a living from your writing. As there are many, many ways to make money with your book and writing and this book tells you the different ways in a clear and easy to understand way. By the end of this book you will know how to make money your writing and you will probably have a list of things that you want to try out after reading this book. So, if you want to Turn your ideas into money then buy this book now! BOOK CONTAINS LINK TO FREE GIFT!

Book Be Your Own Boss As an Independent Author

Download or read book Be Your Own Boss As an Independent Author written by Ann Omasta and published by Createspace Independent Publishing Platform. This book was released on 2018-06-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to write a book? Have you written a book, but aren't sure what to do next? Would you like to sell your book to readers on Amazon (the largest online bookseller in the world)?If you answered 'yes' to any of these questions, this guidebook will unlock hot tip secrets, reveal common pitfalls, and lead you on your path to success.We live in unprecedented times with incredible opportunities for writers--anyone can write a book and post it for sale on Amazon. Easy-peasy, right? It can be... with the right help.This book will guide you through the process of making your precious book baby available for sale to the world via Amazon's Kindle bookstore. Once your book is published, the marketing fun begins.In this book, you'll benefit from the author's 5+ years of experience in this business, during which she has published over 20 books, hit the USA Today bestseller list multiple times, and made nearly every mistake imaginable. She openly shares exactly what to do (and what NOT to do) in order to thrive in the independent author business.Becoming an indie author is one of the most challenging, rewarding, demanding, life-changing, and fulfilling dreams imaginable. There will likely be mind-boggling highs and devastating lows. Let this book be there to help guide you, answer your questions, and build your confidence along the way. YOU CAN DO THIS.Your dream awaits... Download this book and jump-start your goal of becoming an indie author right now!

Book How to Self Publish a Book

Download or read book How to Self Publish a Book written by Barb Drozdowich and published by Barb Drozdowich. This book was released on 2022-02-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is a very thorough, detailed resource that is a must-have for anyone considering self-publishing a book” ~Jane Are you interested in self-publishing a book, but fear it is beyond your capabilities? When confronted with the confusing, multifaceted world of publishing, many authors make the assumption they aren’t capable of self-publishing, but nothing could be further from the truth! How to Self-Publish a Book: For the Technology Challenged Author is perfect for authors who have finished creating a story, but are intimidated by the next steps. This book’s step-by-step, friendly format will make it easy for you to shake off the anxiety of the unknown and find your way safely and quickly to the fun and profits of self-publishing. Many books on publishing focus only on Amazon. This book helps you understand the full range of choices available to all authors. It helps authors understand how to make their book available to as many readers as possible. Author & Technical Trainer Barb Drozdowich, has worked with non-technical authors for years and understands how to break complex topics down using non-technical language. She has traditionally published and self-published of 27 books and understands all of its forms. Barb cuts through all the technobabble to teach you what you need to know to successfully publish your book in a down-to-earth and practical way. Some of the skills you will learn from this book include: How to find an editor & cover designer What an ISBN is and where to get one for the country you live in How to structure and format your book Where you can sell your book, how to set up all the retailer accounts, and how to get paid What to look for in a service provider & where to find freelancers to help This book has a huge appendix filled with articles for further reading, lists of helpful videos, lists of distributors, a multi page glossary and much more. Don’t let your struggles with technology hold you back from self-publishing. Let Barb help you to learn the language and move forward into the publishing world with confidence. Pick up a copy and start publishing today.

Book Wealth  From Zero to Hero  A Beginner s Guide to Private Wealth

Download or read book Wealth From Zero to Hero A Beginner s Guide to Private Wealth written by Adella Pasos and published by Adella Pasos. This book was released on 2023-01-18 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of living paycheck to paycheck? Do you dream of financial freedom and achieving your goals without worrying about money? Look no further! "From Zero to Hero: A Beginner's Guide to Private Wealth" is the ultimate guide for anyone looking to take control of their finances and build a solid foundation for a wealthy future. This book will teach you the practical steps and proven strategies needed to turn your financial dreams into reality. With easy-to-understand language and real-life examples, this book is perfect for anyone, regardless of their current financial situation. Don't wait any longer to start your journey towards financial success, grab your copy of "From Zero to Hero: A Beginner's Guide to Private Wealth" today! Learn the following: Basic financial concepts and terminology Budgeting and financial planning Saving and investing strategies Building and managing a diversified portfolio Asset allocation and risk management Understanding and evaluating different investment vehicles such as stocks, bonds, and real estate Tax planning and optimization Strategies for building and preserving wealth Understanding and mitigating potential financial risks Creating and implementing a long-term financial plan The Basics of Creating Private Wealth Investment Strategies of the Wealthy Creating Multiple Streams of Income How to Protect Your Wealth from Taxes Risk Management & Estate Planning for Your Investments Leaving an inheritance for your children How to protect your assets from creditors and lawsuits The Do’s and Don’ts of Wealth Creating a plan for Philanthropy and Giving Back Choosing the right financial advisors for wealth

Book Kindle Publishing

    Book Details:
  • Author : Delfim Alvaro
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-04-13
  • ISBN : 9781545367193
  • Pages : 156 pages

Download or read book Kindle Publishing written by Delfim Alvaro and published by Createspace Independent Publishing Platform. This book was released on 2017-04-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUILD A PROFITABLE KINDLE PUBLISHING BUSINESS! Do you want to start a Kindle Publishing Business? Do You Want a Step-By-Step Blueprint Of The Entire Process? If so, "KINDLE PUBLISHING: How To Build A Successful Self-Publishing Business With Amazon Kindle and Createspace. A Detailed, Step-By-Step Guide To The Entire Process" by Delfim Alvaro is the exact guide you need! Delfim Alvaro is a successful Kindle Publisher who has been running his Publishing business for over 2 years. In that time, he has tried and tested many strategies, followed various courses and narrowed the process down to 9 essential lessons. Much like the 80/20 or Pareto's Principal. Focusing on truly understanding and employing only 9 steps allowed Delfim to be more efficient and grow a passive income quicker, ignoring all the other time-consuming or minimal-result-producing tasks. The refocus was so effective that it doubled Delfim's income to $3000 a month in just 3 months, and with only a total number of 13 books. And now he wants to share the same 9 lessons with you! Kindle Publishing is one of the simplest businesses to start, with low barrier to entry, low start-up cost and massive earning potential. And a business that just about anyone can start regardless of their previous business or internet marketing experience. Delfim's 9 essential Lessons will be putting you on the path to success with Kindle and on your way to a full-time income online. What Makes This Book The Best Book On The Subject? This book is a true step-by-step break-down of the entire process and should cost way more because of the value Delfim shares. You will be getting a proven blueprint to start your own online business from someone who has been there and done it, with the potential to quit your job, work from home or from anywhere in the world for such a small investment. Delfim covers everything from opening your publishing accounts, finding and analysing profitable niches, getting your book cover designed and book published, as well as how to market your books, manage and outsource your business. The book is also filled with screenshots and free video tutorials to make things even simpler for you. Giving you full confidence that you can also replicate the process. You Will Learn The Following: Exactly how Kindle Publishing works How to properly carry-out Niche and Keyword Research. Find topics that are in demand and profitable How to create a Title that sells How to order a eBook cover that stands-out How to write or better, outsource great book content Book descriptions that sell How to open your Kindle account How to Publish your first eBook on Kindle, step-by-step How to turn your eBook into a Paperback version How to Publish your first Paperback, step-by-step How to Promote and Market your book How to get Reviews for your book How to Scale, Manage and Outsource your Kindle Publishing business And much more! So, take this opportunity and order your copy of this guide by clicking the 'Buy Now' button. For a fraction of the value you will be getting in this book, you will be learning lessons that will pay you back tenfold. Take advantage of it while you can. By ordering your copy, you will also be given access to my private publishing community where you can share ideas, ask questions and grow your business with other publishers. Order Now and see you inside!

Book Kindle Create Secrets for Fiction Authors

Download or read book Kindle Create Secrets for Fiction Authors written by Nina Harrington and published by . This book was released on 2019-02-15 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the fast way to format your Word manuscript into both a Kindle eBook and Paperback print book using the free Kindle Create Software provided by Amazon Kindle Direct Publishing! If you are a fiction author who dreams of sharing your work online to a worldwide audience, then Amazon Kindle Direct Publishing is for you.Kindle Create takes indie publishing to the next level. Your manuscript will be transformed into both a professional looking eBook and a paperback book using custom themes with chapter titles, drop caps and image placement options. Why Kindle Create? Kindle Create transforms your text document into a file format which is acceptable for both the Kindle eBook of your novel and the paperback print on demand format of your novel or novella.You don't need to learn about coding or how to calculate margins or special formatting to design the interior of the paperback print version of your work, the software tool takes care of all of that automatically for you.It has been designed by Amazon specifically to support indie authors and to help them publish their work quickly and easily. In this book you will find step by step instructions on how to use Kindle Create to: Publish both your eBook and paperback using the Amazon Kindle Direct Publishing (KDP) platform and Kindle Create. Format your text with styles and themes. Build a table of contents. Add or edit text#Add, delete, resize, and/or align images. Edit your eBook later and quickly republish. Preview how your eBook will display on tablets, phones, and Kindle E-readers and create a file to publish to KDP. Automatically create a clickable table of contents for your eBook.#Automatically create a page number table of contents for your paperback print book. What's more, by using the Amazon custom software, you can be confident that your work will meet all of Amazon's requirements.I use a case study of my own mystery novel to demonstrate how Kindle Create works in the real world.No theory, no fluff or padding. Just simple, clear instructions on how to leverage the power of Kindle Create to publish your novel.Discover how Kindle Create can save you time, money and frustration.This book is the step by step guide to self-publishing your novel that you have been looking for.

Book Guerrilla Publishing

    Book Details:
  • Author : Derek Murphy
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-01-24
  • ISBN : 9781542722414
  • Pages : 152 pages

Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.

Book How to Market a Book

Download or read book How to Market a Book written by Joanna Penn and published by Curl Up Press via PublishDrive. This book was released on 2018-08-11 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 600,000 copies in 162 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: Part 1: Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement Part 2: Your Book Fundamentals Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series Part 3: No Platform Needed. Short-term Marketing How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed Part 4: Your Author Platform. Long-term Marketing Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media Part 5: Launching Your Book Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.