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Book Transcultural Marketing

Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

Book Continental Order

Download or read book Continental Order written by Vincent Mosco and published by Rowman & Littlefield. This book was released on 2001 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eleven contributions from North American scholars discuss "cybercapitalism" and the transnationalization of the capitalist political economy. They assess the extent of continental integration throughout the culture, media, telecommunications, and information industries since the 1989 Canada-U.S. Free Trade Agreement (CUSFTA) and the 1993 North American Free Trade Agreement (NAFTA). A sampling of topics includes networking the North American higher education industry, the print media in Canada and Mexico, and the North American entertainment economy. c. Book News Inc.

Book Language Diversity in the USA

Download or read book Language Diversity in the USA written by Kim Potowski and published by Cambridge University Press. This book was released on 2010-08-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the most widely spoken non-English languages in the USA? How did they reach the USA? Who speaks them, to whom, and for what purposes? What changes do these languages undergo as they come into contact with English? This book investigates the linguistic diversity of the USA by profiling the twelve most commonly used languages other than English. Each chapter paints a portrait of the history, current demographics, community characteristics, economic status, and language maintenance of each language group, and looks ahead to the future of each language. The book challenges myths about the 'official' language of the USA, explores the degree to which today's immigrants are learning English and assimilating into the mainstream, and discusses the relationship between linguistic diversity and national unity. Written in a coherent and structured style, Language Diversity in the USA is essential reading for advanced students and researchers in sociolinguistics, bilingualism, and education.

Book Hispanics and the Future of America

Download or read book Hispanics and the Future of America written by National Research Council and published by National Academies Press. This book was released on 2006-02-23 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanics and the Future of America presents details of the complex story of a population that varies in many dimensions, including national origin, immigration status, and generation. The papers in this volume draw on a wide variety of data sources to describe the contours of this population, from the perspectives of history, demography, geography, education, family, employment, economic well-being, health, and political engagement. They provide a rich source of information for researchers, policy makers, and others who want to better understand the fast-growing and diverse population that we call "Hispanic." The current period is a critical one for getting a better understanding of how Hispanics are being shaped by the U.S. experience. This will, in turn, affect the United States and the contours of the Hispanic future remain uncertain. The uncertainties include such issues as whether Hispanics, especially immigrants, improve their educational attainment and fluency in English and thereby improve their economic position; whether growing numbers of foreign-born Hispanics become citizens and achieve empowerment at the ballot box and through elected office; whether impending health problems are successfully averted; and whether Hispanics' geographic dispersal accelerates their spatial and social integration. The papers in this volume provide invaluable information to explore these issues.

Book A Future for the Latino Church

Download or read book A Future for the Latino Church written by Daniel A. Rodriguez and published by InterVarsity Press. This book was released on 2011-05-04 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Rodriguez argues that effective Latino ministry and church planting is now centered in second-generation, English-dominant leadership and congregations. Based on his observation of cutting-edge Latino churches across the country, Rodriguez reports on how innovative congregations are ministering creatively to the next generations of Latinos.

Book Imagining Multilingual Schools

Download or read book Imagining Multilingual Schools written by Ofelia García and published by Multilingual Matters. This book was released on 2006 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together visions and realities of multilingual schools throughout the world so as to examine the pedagogical, socioeducational and sociopolitical issues that impact on their development and success. It considers issues of multilingual schooling in different countries and for diverse populations.

Book Pedagogical Translanguaging

Download or read book Pedagogical Translanguaging written by Jasone Cenoz and published by Cambridge University Press. This book was released on 2022-01-27 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning through the medium of a second or additional language is becoming very common in different parts of the world because of the increasing use of English as the language of instruction and the mobility of populations. This situation demands a specific approach that considers multilingualism as its core. Pedagogical translanguaging is a theoretical and instructional approach that aims at improving language and content competences in school contexts by using resources from the learner's whole linguistic repertoire. Pedagogical translanguaging is learner-centred and endorses the support and development of all the languages used by learners. It fosters the development of metalinguistic awareness by softening of boundaries between languages when learning languages and content. This Element looks at the way pedagogical translanguaging can be applied in language and content classes and how it can be valuable for the protection and promotion of minority languages. This title is also available as Open Access on Cambridge Core.

Book Educating Emergent Bilinguals

Download or read book Educating Emergent Bilinguals written by Ofelia Garcia and published by Teachers College Press. This book was released on 2018-04-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible guide introduces readers to the issues and controversies surrounding the education of language minority students in the United States. What makes this book a perennial favorite are the succinct descriptions of alternative practices for transforming our schools and students' futures, such as building on students' home languages and literacy practices, incorporating curricular and pedagogical innovations, using proven-effective approaches to parent engagement, and employing alternative assessment tools.

Book Chicano Periodical Index

Download or read book Chicano Periodical Index written by and published by . This book was released on 1982 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Spanish across Domains in the United States

Download or read book Spanish across Domains in the United States written by and published by BRILL. This book was released on 2020-07-27 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume adopts a new angle on the study of Spanish in the United States, one that transcends the use of Spanish as an ethnic language and explores it as a language spreading across new domains: education, public spaces, and social media. It aims to position Spanish in the United States in the wider frame of global multilingualism and in line with new perspectives of analysis such as superdiversity, translanguaging, indexicality, and multimodality. All the 15 chapters analyze Spanish use as an instance of social change in the sense that monolingual cultural reproduction changes and produces cultural transformation. Furthermore, these chapters represent five macro-regions of the United States: the Southwest, the West, the Midwest, the Northeast, and the Southeast.

Book Changing the Terms

    Book Details:
  • Author : Sherry Simon
  • Publisher : University of Ottawa Press
  • Release : 2000
  • ISBN : 0776605240
  • Pages : 309 pages

Download or read book Changing the Terms written by Sherry Simon and published by University of Ottawa Press. This book was released on 2000 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the theoretical foundations of postcolonial translation in settings as diverse as Malaysia, Ireland, India and South America. Changing the Terms examines stimulating links that are currently being forged between linguistics, literature and cultural theory. In doing so, the authors probe complex sequences of intercultural contact, fusion and breach. The impact that history and politics have had on the role of translation in the evolution of literary and cultural relations is investigated in fascinating detail. Published in English.

Book Assimilation in American Life

Download or read book Assimilation in American Life written by Milton M. Gordon and published by Oxford University Press. This book was released on 2010-12-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first full-scale sociological survey of the assimilation of minorities in America, this classic work presents significant conclusions about the problems of prejudice and discrimination in America and offers positive suggestions for the achievement of a healthy balance among societal, subgroup, and individual needs.

Book Encyclopedia of Bilingual Education

Download or read book Encyclopedia of Bilingual Education written by Josue M. Gonzalez and published by SAGE. This book was released on 2008-06-05 with total page 1057 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is arranged alphabetically from Academic English to Zelasko, Nancy.

Book The Oxford Handbook of Multicultural Identity

Download or read book The Oxford Handbook of Multicultural Identity written by Veronica Benet-Martinez and published by Oxford University Press. This book was released on 2015-08-01 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiculturalism is a prevalent worldwide societal phenomenon. Aspects of our modern life, such as migration, economic globalization, multicultural policies, and cross-border travel and communication have made intercultural contacts inevitable. High numbers of multicultural individuals (23-43% of the population by some estimates) can be found in many nations where migration has been strong (e.g., Australia, U.S., Western Europe, Singapore) or where there is a history of colonization (e.g., Hong Kong). Many multicultural individuals are also ethnic and cultural minorities who are descendants of immigrants, majority individuals with extensive multicultural experiences, or people with culturally mixed families; all people for whom identification and/or involvement with multiple cultures is the norm. Despite the prevalence of multicultural identity and experiences, until the publication of this volume, there has not yet been a comprehensive review of scholarly research on the psychological underpinning of multiculturalism. The Oxford Handbook of Multicultural Identity fills this void. It reviews cutting-edge empirical and theoretical work on the psychology of multicultural identities and experiences. As a whole, the volume addresses some important basic issues, such as measurement of multicultural identity, links between multilingualism and multiculturalism, the social psychology of multiculturalism and globalization, as well as applied issues such as multiculturalism in counseling, education, policy, marketing and organizational science, to mention a few. This handbook will be useful for students, researchers, and teachers in cultural, social, personality, developmental, acculturation, and ethnic psychology. It can also be used as a source book in advanced undergraduate and graduate courses on identity and multiculturalism, and a reference for applied psychologists and researchers in the domains of education, management, and marketing.

Book The Oxford Handbook of Acculturation and Health

Download or read book The Oxford Handbook of Acculturation and Health written by Seth J. Schwartz and published by Oxford University Press. This book was released on 2017 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Acculturation and Health brings together acculturation theory and methodology with work linking acculturative processes to overall health outcomes. The blending of these two streams of literature is critical to move advances in acculturation theory and research into practical application for researchers, practitioners, educators, and policy makers.