Download or read book Impact of the Internet and Advertising on Patients and Physicians 2000 2001 written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigated public reactions and physicians' views on the effects of direct-to-consumer advertising (DTCA) of prescription medications and health information on the Internet. To this end, separate surveys of the general public (Part 1) and physicians (Part 2) were conducted. The Survey of the Public collected data on demographics, health status, health insurance coverage, perceived quality of medical care, sources of medical information, and attitudes toward and experience with DTCAs and health information on the Internet. Respondents who had seen a DTCA or health information on the Internet in the past 12 months, perceived it as personally relevant, and discussed it with their physician were asked about the last time they had done this, e.g., whether they scheduled the doctor visit specifically because they wanted to discuss information they got from the Internet, whether, during or after the visit, the doctor diagnosed them with the disease or medical condition that a DTCA related to, and whether or not their physician ordered a test, changed their medication or treatment, or referred them to a specialist when they talked about a DCTA during the visit. Similarly, the Survey of Physicians explored the most recent occasion when physicians talked to a patient about information the patient found on the Internet or obtained from a DTCA. Physicians expressed their views on the impact of this information on health outcomes, health service utilization, and the physician-patient relationship. Additional topics covered by the Survey of Physicians included the role physicians played in their patients' health care decisions and role they would like to play in these decisions, physicians' use of the Internet for purposes related to the practice of medicine, and physicians' practice profiles, income, age, race, and Hispanic origin. The data from the Survey of Physicia ... Cf. : http://webapp.icpsr.umich.edu/cocoon/ICPSR-STUDY/03994.xml.
Download or read book The Internet and Health Care written by Monica Murero and published by Routledge. This book was released on 2013-09-13 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and Health Care: Theory, Research, and Practice presents an in-depth introduction to the field of health care and the Internet, from international and interdisciplinary perspectives. It combines expertise in the areas of the social sciences, medicine, policy, and systems analysis. With an international collection of contributors, it provides a current examination of key issues and research projects in the area. Methods and data used in the chapters include personal interviews, focus groups, observations, regional and national surveys, online transcript analysis, and much more. Sections in the book cover: *e-Health trends and theory; *searching, discussing, and evaluating online health information at the individual level of analysis; *discussing health information at the group or community level; and *implementing health information systems at the regional and social level. The Internet and Health Care will prove useful for university educators and students in the social, public health, and medical disciplines, including Internet researchers. It is also oriented to professionals in many disciplines who will appreciate an integrative theoretical, empirical, and critical analysis of the subject matter, including developers and providers of online health information.
Download or read book Technology Communication Disparities and Government Options in Health and Health Care Services written by Jennie Jacobs Kronenfeld and published by Emerald Group Publishing. This book was released on 2014-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes papers related to issues of technology, communication, health disparities and government options in health and health care services. It fills an existing gap by providing a clear sociological overview and focus on these topics.
Download or read book Handbook of Survey Research written by Peter V. Marsden and published by Emerald Group Publishing. This book was released on 2010-04-28 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters on: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods, this title includes topics such as measurement models, the role of cognitive psychology, and surveying networks.
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of the Internet on the Patient Physician Relationship written by Maryam Davodi-Far and published by LAP Lambert Academic Publishing. This book was released on 2010-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emerging digital economy within the United States has produced an economic expansion far exceeding the expectations of many. Information technology is largely viewed as a component to the success of the New Economy. New technology facilitates change creating new challenges for society. In particular, the Internet has changed many elements within society such as health care. Many Web sites provide medical advice and information to anyone that has access to the Internet. This availability of information has made it conceivable for health care consumers to be better informed without having to visit a physician in person. Both the patient and the physician using the Internet may retrieve the same health care information. Current research has not adequately assessed the impact of the Internet on the patient-physician relationship. Health care professionals as well as social scientists do not clearly comprehend what role the Internet may have on the patient-physician relationship. Little is known about the way in which the role of the clinician is changing in response to the Internet and the changing roles of patients.
Download or read book the impact of direct to consumer drug advertising on seniors health and health care costs written by and published by DIANE Publishing. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Health Impact of Direct to Consumer Advertising of Prescription Drugs July 2001 January 2002 written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of Direct to consumer Drug Advertising on Seniors Health and Health Care Costs written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2006 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Healthcare Information Systems written by Wickramasinghe, Nilmini and published by IGI Global. This book was released on 2008-06-30 with total page 1566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare, a vital industry that touches most of us in our lives, faces major challenges in demographics, technology, and finance. Longer life expectancy and an aging population, technological advancements that keep people younger and healthier, and financial issues area constant strain on healthcare organizations' resources and management. Focusing on the organization's ability to improve access, quality, and value of care to the patient may present possible solutions to these challenges. The Encyclopedia of Healthcare Information Systems provides an extensive and rich compilation of international research, discussing the use, adoption, design, and diffusion of information communication technologies (ICTs) in healthcare, including the role of ICTs in the future of healthcare delivery; access, quality, and value of healthcare; nature and evaluation of medical technologies; ethics and social implications; and medical information management.
Download or read book The Network Society written by Manuel Castells and published by Edward Elgar Publishing. This book was released on 2004 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manuel Castells has drawn together a group of contributors to explore the patterns and dynamics of the network society in its cultural and institutional diversity.
Download or read book Index Medicus written by and published by . This book was released on 2004 with total page 1780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Download or read book See Your Doctor written by Qiang Liu and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical firms continue to advertise more and more prescription drugs directly to consumers, advocating them to discuss the focal health condition and the efficacy of the advertised drug with their physicians. In this paper, we investigate the effectiveness of such direct-to-consumer advertising (DTCA) on different types of patients. Specifically, we examine the impact of DTCA on patients with different affliction levels and the effectiveness of television versus print ads as an influence on more severely versus mildly afflicted patients to visit their physicians. Briefly, using data from the erectile dysfunction category, we find that DTCA generates stronger response from new patients with severer versus milder afflictions. We also find that DTCA in print media generate stronger response from new patients with severer versus milder afflictions whereas DTCA on television are more effective for new patients with milder conditions. We discuss the implications of our findings for policy makers concerned with improving public health as well as for pharmaceutical firms seeking to target different types of patients through print versus television ads.
Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Communication Yearbook 26 written by William B. Gudykunst and published by Routledge. This book was released on 2003-01-30 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.
Download or read book Digital Strategies in the Pharmaceutical Industry written by L. Lerer and published by Springer. This book was released on 2003-01-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
