Download or read book Impact of Delivery Time on Consumer Behavior in Quick Commerce written by Alice Harter and published by BoD – Books on Demand. This book was released on 2024-03-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs. The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question. The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
Download or read book Impact of Delivery Time on Consumer Behavior in Quick Commerce written by Alice Harter and published by BoD – Books on Demand. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quick Commerce written by Mahdi Abrar and published by MAHDI ABRAR. This book was released on 2024-05-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced world, convenience and speed are paramount. Enter the era of Quick Commerce, where delivery times are measured in minutes, not days. "Quick Commerce: Factors Influencing Customer Satisfaction in Quick Commerce in the Netherlands" is your comprehensive research paper to understanding this business model, some statistics based on Netherland’s market, consumer preference and crucial factors and transformative trend reshaping the retail landscape. This insightful book is basically a thesis paper that explores the origins, growth, and future of Quick Commerce, delving into how businesses are leveraging technology to meet the ever-increasing demands of consumers. From groceries and essentials to fashion and electronics, Quick Commerce is setting new standards for how we shop and live. Inside, you'll discover: The Evolution of Retail: Trace the journey from traditional brick-and-mortar stores to e-commerce and the advent of Quick Commerce. Technological Innovations: Learn about the cutting-edge technologies driving this revolution, including AI, robotics, and advanced logistics. Business Strategies: Understand how leading companies are adapting their models to thrive in the Quick Commerce era. Consumer Behavior: Gain insights into how consumer expectations are changing and what they mean for the future of retail. Challenges and Opportunities: Explore the hurdles faced by businesses and the potential for growth in this rapidly evolving market. Influencing factors: Examine influencing factors of successful Quick Commerce. Whether you're a business leader, entrepreneur, or simply curious about the future of retail, "Quick Commerce: Factors Influencing Customer Satisfaction in Quick Commerce in the Netherlands" offers valuable perspectives and practical knowledge to navigate and succeed in this dynamic environment. Embark on a journey through the world of Quick Commerce and discover how it's redefining the boundaries of convenience and efficiency. Get your copy today and stay ahead in the retail revolution!
Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Download or read book Effect of Shipping Alternatives on Consumer Behavior in E Commerce written by Carina Sophie Polomsky and published by . This book was released on 2019 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subscription-based program Amazon Prime, which offers free shipping along with other incentives to customers, is one of the largest and most prominent examples of membership free shipping. Customers who subscribe to membership free shipping prepay a fixed membership fee and receive unlimited free shipping for a specific time. Despite the widespread application of membership free shipping in e-commerce over the last few years, there is only limited academic research on it. The goal of this research is to study the effect of the relatively new membership free shipping schedule on customer purchase behavior. In order to analyze the effect, this research uses a dataset from a B2C e-commerce company which implemented membership free shipping in 2017. The results of this research suggest that membership free shipping is associated with an increase in the average order frequency, average order volume, total spending, and a considerable decrease in the average order value. This research also provides evidence that almost half of the customers who subscribe to membership free shipping experience a flat-rate bias, because they overestimate their usage. To conclude, the findings contribute to the closure of the gap in the literature and provide valuable insights for online businesses.
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Download or read book Understanding Whether and How Fast Delivery Affects Product Returns and Fast Return handling Affects Customer Retention written by Jisu Cao and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product returns are one of the most significant pain points of the retail industry, especially for online retailers. Two key priorities in managing product returns are to reduce product returns and to better handle product returns, as processing returns incurs substantial costs, and poorly handled product returns can hurt customer loyalty and lead to lost future revenue. Based on 4.3 million purchase and return records from a quarter million representative customers, we present a causal analysis of whether and how fast delivery affects product returns and fast return-handling affects customer retention. We exploited a natural experiment of the opening of a new fulfillment center by a large e-commerce platform in China which significantly reduced the delivery time and return-handling time of serving nearby customers but had little impact on those further away customers. On product delivery, we find that a 10% improvement in delivery speed lowers the average product return rate from 14.37% to 13.50%. The rich purchase data also allowed us to provide corroborating evidence in support of the competition mechanism as a potential explanation for this effect: a longer delivery time may encourage consumers to reconsider their purchased item and opt for a cheaper alternative. On return handling, we find that a 10% improvement in return-handling speed leads to a remarkable 23.96% increase in the monetary value of the customer's next purchase. This accelerated return-handling not only allows customers to receive their refunds faster so that they have budget for future purchases, but also significantly enhances customer satisfaction. Our study represents the first attempt to causally examine the benefits of fast delivery and return handling from a product return and customer retention perspective and offers valuable insights for online retailers seeking to enhance their service quality and optimize customer satisfaction.
Download or read book Logistics Performance Ratings and Its Impact on Customer Purchasing Behavior and Sales in E commerce Platforms written by Vinayak Deshpande and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Problem Definition: We examine the impact of logistics performance metrics such as delivery time, and customer's requested delivery speed on logistics service ratings and third-party sellers' sales on an e-commerce platform. Academic/Practical Relevance: While e-commerce retailers like Amazon have recently invested heavily in their logistics networks to provide faster delivery to customers, there is scant academic literature that tests and quantifies the premise that convenient and fast delivery will drive sales. In this paper, we provide empirical evidence on whether this relationship holds in practice by analyzing a mechanism that connects delivery performance to sales through logistics ratings. Prior academic work on online ratings in ecommerce platforms has mostly analyzed customers' response to product functional performance and biases that exist within. Our study contributes to this stream of literature by examining customer experience from a service quality perspective by analyzing logistics service performance, logistics ratings, and its impact on customer purchase probability and sales. Methodology: Using an extensive data set of more than 15 million customer orders on the Tmall platform and Cainiao network (logistics arm of Alibaba), we employ the Heckman ordered regression model to explain the variation in customers' rating of logistics performance, as well as the likelihood of customers posting a logistics rating. Next, we develop a generic customer choice model that links the customer's likelihood of making a purchase to the logistics ratings provided by prior customers. We implement a two-step estimation of the choice model to quantify the impact of logistics ratings on customer purchase probability and third-party seller sales. Results: We surprisingly find that even customers with no promise on delivery speed are likely to post lower logistics ratings for delivery times longer than two days. Although these customers are not promised an explicit delivery deadline, they seem to have a mental threshold of two days and expect deliveries to be made within that time. Similarly, we find that priority customers (those with two-day and one-day promise speed) provide lower logistics ratings for delivery times longer than their anticipated delivery date. We estimate that reducing the delivery time of all three-day delivered orders on this platform (which makeup approximately 35% of the total orders) to two days would improve the average daily third-party seller sales by 13.3% on this platform. The impact of delivery time performance on sales is more significant for sellers with a higher percentage of three-day delivered orders and a higher spend per order. Managerial Implications: Our study emphasizes that delivery performance and logistics ratings, which measure service quality, are essential drivers of the customer purchase decision on e-commerce platforms. Further, by quantifying the impact of delivery time performance on sales, our study also provides a framework for online retailers to assess if the increase in sales due to improved logistics performance can offset the increase in additional infrastructure costs required for faster deliveries. Our study's insights are relevant to third-party sellers and e-commerce platform managers who aim to improve long-term online customer traffic and sales.
Download or read book Global Applications of the Internet of Things in Digital Marketing written by Naim, Arshi and published by IGI Global. This book was released on 2023-05-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Download or read book COVID 19 and E commerce written by United Nations Publications and published by . This book was released on 2022-04-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Download or read book Research Anthology on E Commerce Adoption Models and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Realities of Reality Part III Impacts of Speed and Time Optimization on Reality written by Fritz Dufour, MBA, DESS and published by Fritz Dufour. This book was released on 2019-08-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The main theme of this book is the impacts of speed and time optimization on reality, or more precisely on our modern society. But first, it sets the background by exploring the physics behind the concepts of speed and time, how they came about, how we became aware of them, and how did the new world of speed emerge, and why does it seem to be inescapable? It explores the speed of light and the speed of sound by linking them to our environment. It introduces the notion of Arrow of time or entropy, which grows from the past to the present, is expected to keep growing in the future, and hypothesizes that this is perhaps why our craving for speed and time optimization is here to stay with no end in sight. An important point discussed is that because of memories and experiences, people may choose to live either in the past, present, or future, which leads to the notions of presentism and eternalism. The book argues that while for presentists only the present is real, for eternalists both the past, present, and future are equally real. The book makes the case about speed and time optimization as a legacy of modernity by laying out the differences between modernism, modernization, and modernity itself. It shows how modernity is all about the now or the present, rather than the past and, how, as such, it’s all about the new. So then, the changes that are now happening in our modern world can be traced back to a segment of history that dates back to the beginning of modernity, that is, which began with the Protestant Reformation and, is now rapidly approaching closure in the world of today’s extreme finance. It argues about the technological implications of speed and time in the 21st century. It shows how technology has become an integral part of human existence and that it is inconceivable one can even think of escaping it. This Part III of the series shows the link between high-speed trading and faster connectivity and faster computers. It shows how, thanks to the Internet, information became freely accessible and is spreading faster and faster. It shows how supercomputers not only allow people to address the biggest and most complex problems, they also allow people to solve problems faster, even those that could fit on servers or clusters of PCs. This rapid time to solution is critical in some aspects of emergency preparedness and national defense, where the solutions produced are only valuable if they can be acted on in a timely manner. Finally, the social and psychological implications of speed and time in the 21st century are also addressed by considering the upside and the downside of moving fast, meaning leading a fast-paced life. The argument presented in the book is based on the analysis and the importance of stress in our daily lives and also explains the notion of chronobiology. Our biological clocks drive our circadian rhythms. An interesting point is that blind people may not perceive time the same way as the non-blind. Furthermore, the book shows how we perceive time differently as we age compared to when we were young. It also makes the case for the perception of time in dreams and in real life. Speed and time optimization may be deceiving, according to this Part III of the series. This can be proven by questions such as, (1) Is going over the speed limit really worth it? and (2) Is the saying “Slow down to go faster” a paradox?
Download or read book How Time Pressure Factor Influences Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-04-27 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter FourTime pressure consumption decisionmaking process characteristicsHow we can predict or know the consumer time pressure in whom decision making process? Will it bring advantages or disadvantages to influence the businessmens' benefits? I shall indicate some different consumption situations or environments to explain what will be impacted to sale number is increased or decreased to businesses when the consumer feel time pressure to avoid whom behavioral consumption to the product or the service.Firstly, I shall explain that what effects of product popularity and time pressure on online shopping behaviors are . Electronic ecommerce is popular to any countries, in special, US, UK, China large areas countries, because when one customer feels need to spend one hour even more time to catch any transportation tool to arrive the shop to buy the kind of product. Then, due to far distance reason, he/she will choose to apply internet to buy the kind of product . If the seller has website to let the consumers to choose online shopping. However, it seems that online shopping behavior can reduce the consumer individual time pressure, when he/she feels need to catch any kinds of transportation tool to arrive the shop to buy the product. Moreover, when the consumer can turn on home computer to enter its website to choose the styles of the kind of products, which one is the most situable to choose. He/she can spend time to search the different styles kinds of product information to compare and evaluate which brand of product will b whose purchase choice easily at home. Hence, in psychological view, he/she can feel that spending time to search information from internet behavior which is more valuable and it can bring more economic benefit to make final purchase decision more than the behavior of spending long time to catch any transportation tools to visit the shop. Moreover, it is possible to bring failure risk that he/she wastes time to catch any transportation tools to visit the shop if he/she can not find any one of suitable product(s) to choose to buy. Hence, it seems the online shopping can influence the consumer reduced time pressure and wastes time to do any shopping decision.This is online shopping's attractive strengths to the consumers when they need to spend long time to catch any kinds of transportation tools to visit the shop or when the consumer feels hurry to do other important matters, he/she can not allow himself/herself to spend long time to do his/her visiting the shop behavior. Moreover, another online shopping's advantage is that product popularity can be perceived by examining the information presended on websites. For example, research on onlin reviews confirms the review quantity presented with products become positively influences to consumers' purchase intention and it can persuade the online visitor can make decision to buy the product when he/she has enter the seller's online website to find the most suitable product to choose to buy more easily. Hence, it seems that it is more easy to persuade the online visitor to make final purchase decision more than visiting the shop, when the online visitor can attempt to do the click mouse behavior to enter the seller's online shop, such as website. Then, he/she will be influenced to view the seller's different kinds of colourful and attractive product pictures from the seller's wesite.
Download or read book Managing Service Quality written by Paul Kunst and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
