Download or read book Reality Check written by Jeremy Dalton and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

Download or read book Immersive Technology in Smart Cities written by Sagaya Aurelia and published by Springer Nature. This book was released on 2021-07-07 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents recent trends and enhancements in the convergence of immersive technology and smart cities. The authors discuss various domains such as medical education, construction, brain interface, interactive storytelling, edification, and journalism in relation to combining smart cities, IoT and immersive technologies. The book sets up a medium to promulgate insights and in depth understanding among experts in immersive technologies, IoT, HCI and associated establishments. The book also includes case studies, survey, models, algorithms, frameworks and implementations in storytelling, smart museum, medical education, journalism and more. Various practitioners, academicians and researchers in the domain contribute to the book.

Download or read book UX for XR written by Cornel Hillmann and published by Apress. This book was released on 2021-06-13 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out a framework of user experience (UX) guidelines to close in on opportunities and challenges that lay ahead. This book defines, identifies, and analyzes UX practices for XR environments and reviews the techniques and tools for prototyping and designing XR user interactions. You'll approach the design for experiential state and spatial cognition, using established UX key performance indicators, while taking into account the social dynamics, emotional framework and wider industry context. UX design and strategy for the XR space is a new frontier, so UX for XR focuses on case studies and industry research to illustrate the relationship between UX design and the growth of immersive technologies. Practical examples will demonstrate how you should apply UX design principles using designing interactions in XR by identifying the importance of spaces, senses and storyboarding. What You'll Learn Explore the challenges and opportunities of designing for XR See how spatial interaction is revolutionizing human computer interaction Examine sensory input and interaction beyond the screen Work with 3D Interaction Design and build a strong 3D UX Understand VR and augmented reality essentials for emotion-rich user experiences Apply UX research techniques for the XR space Who This Book Is For This book is primarily for UX designers, consultants, and strategists; XR developers; and media professionals

Download or read book Metaverse and Immersive Technologies written by Chandrashekhar A and published by John Wiley & Sons. This book was released on 2023-09-29 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: METAVERSE AND IMMERSIVE TECHNOLOGIES The book covers the multidimensional perspectives of the metaverse through the prism of virtual reality, augmented reality, blockchain, artificial intelligence, and IoT, ranging from rudimentary to advanced applications. This book provides a thorough explanation of how the technology behind metaverse and other virtual reality technologies are changing the world. The primary objective is to present the revolutionary innovation of the 21st century—the metaverse—and exhibit its wide range of applications in different domains. Although blockchain and VR/AR were the first popularly known applications of the metaverse, several other applications also exist. While some still believe the metaverse is overhyped, in reality, it is transforming almost every industry—healthcare, 3D, 4D, industry, game industry, business management, artificial intelligence, and IoT, just to name a few. This technological breakthrough not only paved the way for virtual reality but also provided useful solutions for other areas of technology. The unique nature of the technology, which is a single, shared, immersive, persistent, 3D virtual space where humans experience life in ways not possible in the physical world, makes it suitable for all real-world applications; it has great potential to transform business, and companies are already in the race for different product offerings. Audience AI and computer science researchers, engineers and graduate students, IT personnel in business as well as entrepreneurs and policymakers.

Download or read book Augmented Reality and Virtual Reality Immersive Technologies Explained written by Michael Roberts and published by Richards Education. This book was released on with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into the world of immersive technology with Augmented Reality and Virtual Reality: Immersive Technologies Explained. This comprehensive guide takes you through the fascinating journey of AR and VR, from fundamental concepts and historical evolution to cutting-edge applications and future trends. Each chapter dives deep into the hardware, software, design principles, and industry applications of these transformative technologies. Whether you're a tech enthusiast, developer, educator, or business professional, this book provides valuable insights and practical advice to harness the power of AR and VR. Discover how these technologies are revolutionizing various industries, explore ethical and social implications, and get ready for the future of digital interaction.

Download or read book Cognitive and Affective Perspectives on Immersive Technology in Education written by Zheng, Robert Z. and published by IGI Global. This book was released on 2020-05-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immersive technology as an umbrella concept consists of multiple emerging technologies including augmented reality (AR), virtual reality (VR), gaming, simulation, and 3D printing. Research has shown immersive technology provides unique learning opportunities for experiential learning, multiple perspectives, and knowledge transfer. Due to its role in influencing learners’ cognitive and affective processes, it is shown to have great potential in changing the educational landscape in the decades to come. However, there is a lack of general cognitive and affective theoretical framework to guide the diverse aspects of immersive technology research. In fact, lacking the cognitive and affective theoretical framework has begun to hamper the design and application of immersive technology in schools and related professional training. Cognitive and Affective Perspectives on Immersive Technology in Education is an essential research book that explores methods and implications for the design and implementation of upcoming immersive technologies in pedagogical and professional development settings. The book includes case studies that highlight the cognitive and affective processes in immersive technology as well as the successful applications of immersive technology in education. Featuring a wide range of topics such as curriculum design, K-12 education, and mobile learning, this book is ideal for academicians, educators, policymakers, curriculum developers, instructional designers, administrators, researchers, and students.

Download or read book Platform Based Design and Immersive Technologies for Manufacturing and Assembly in Offsite Construction written by Lilia Potseluyko and published by Springer Nature. This book was released on 2023-06-27 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the applications of virtual reality technologies in building design and offsite construction. Its focus is on how small and medium-sized architectural and construction practices with limited budgets and time can implement innovation through visualisation creation. Virtual reality technologies, known as empathy machines, offer a productive interaction process for clients and professionals. Gaming and simulation have already proven their efficacy in solving problems in science and business. However, the next challenge is designing data-rich virtual environments that can enhance clients' spatial understanding, simplify architect-client communications, provide customisation options, consolidate quantification, and export data directly to manufacturers' software, minimizing fragmentation across the entire building information management (BIM) lifecycle. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology. With this book, architects and construction professionals can learn how to leverage virtual reality technologies to improve their work processes and enhance client engagement. Whether you're new to virtual reality or an experienced practitioner, this book provides valuable insights and practical tips to help you harness the power of this exciting technology.

Download or read book Virtual and Augmented Reality in Education Art and Museums written by Guazzaroni, Giuliana and published by IGI Global. This book was released on 2019-11-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growing prevalence of artificial intelligence technologies, schools, museums, and art galleries will need to change traditional ways of working and conventional thought processes to fully embrace their potential. Integrating virtual and augmented reality technologies and wearable devices into these fields can promote higher engagement in an increasingly digital world. Virtual and Augmented Reality in Education, Art, and Museums is an essential research book that explores the strategic role and use of virtual and augmented reality in shaping visitor experiences at art galleries and museums and their ability to enhance education. Highlighting a range of topics such as online learning, digital heritage, and gaming, this book is ideal for museum directors, tour developers, educational software designers, 3D artists, designers, curators, preservationists, conservationists, education coordinators, academicians, researchers, and students.

Download or read book Immersive Technologies to Accelerate Innovation written by Sylvain Fleury and published by John Wiley & Sons. This book was released on 2022-01-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as visualize and interact with models and data. The challenges of innovation and digital transformation within companies are now converging. Research shows the potential that immersive technologies have to accelerate the first steps of the innovation process. The objective of this book is to provide a clear vision of the state of research on immersive technologies for design and to deliver practical recommendations for companies wishing to improve their innovation process.

Download or read book Immersive Technology and Experiences written by Githa S. Heggde and published by Springer Nature. This book was released on 2023-12-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world examples that demonstrate how immersive technology is being used in different industries. Chapters in this book are from academicians and industry professionals to create a fine balance of knowledge and practice perspective of today’s immersive technology. It is written in accessible language that is easy for non-experts to understand. It focuses on the future of immersive technology, exploring its potential impact on society and the economy. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in the years to come. It is a valuable resource for anyone learning more about immersive technology.

Download or read book Virtual Reality and Light Field Immersive Video Technologies for Real World Applications written by Gauthier Lafruit and published by IET. This book was released on 2021-12-22 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by MPEG-I and JPEG-PLENO standardization activities, this book is for readers who want to understand 3D representations and multi-camera video processing for novel immersive media applications. The authors address new challenges that arise beyond compression-only, such as depth acquisition and 3D rendering.

Download or read book Immersive Video Technologies written by Giuseppe Valenzise and published by Academic Press. This book was released on 2022-09-29 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a broad overview of the different modalities of immersive video technologies—from omnidirectional video to light fields and volumetric video—from a multimedia processing perspective. From capture to representation, coding, and display, video technologies have been evolving significantly and in many different directions over the last few decades, with the ultimate goal of providing a truly immersive experience to users. After setting up a common background for these technologies, based on the plenoptic function theoretical concept, Immersive Video Technologies offers a comprehensive overview of the leading technologies enabling visual immersion, including omnidirectional (360 degrees) video, light fields, and volumetric video. Following the critical components of the typical content production and delivery pipeline, the book presents acquisition, representation, coding, rendering, and quality assessment approaches for each immersive video modality. The text also reviews current standardization efforts and explores new research directions. With this book the reader will a) gain a broad understanding of immersive video technologies that use three different modalities: omnidirectional video, light fields, and volumetric video; b) learn about the most recent scientific results in the field, including the recent learning-based methodologies; and c) understand the challenges and perspectives for immersive video technologies. - Describes the whole content processing chain for the main immersive video modalities (omnidirectional video, light fields, and volumetric video) - Offers a common theoretical background for immersive video technologies based on the concept of plenoptic function - Presents some exemplary applications of immersive video technologies

Download or read book Augmented Reality and Virtual Reality written by M. Claudia tom Dieck and published by Springer Nature. This book was released on 2021-05-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Download or read book Reshaping Learning with Next Generation Educational Technologies written by Braman, James and published by IGI Global. This book was released on 2024-05-06 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional educational landscape often struggles to keep pace with the rapid advancements in technology and the evolving needs of both students and educators. This challenge has given rise to a crucial question; how can we effectively harness the full potential of next-generation educational technologies to shape a brighter future for education? A solution to this very question can be found within the pages ofReshaping Learning with Next Generation Educational Technologies. This book delves deep into the convergence of artificial intelligence (AI), disruptive technologies, and cutting-edge educational practices, revealing their transformative power. Through practical examples, visionary insights, and thought-provoking analyses, it provides a roadmap for educators, researchers, and professionals to navigate this changing educational landscape. It's a call to action, urging academia to seize the transformative potential of these groundbreaking technologies.

Download or read book Immersive Realm of Extended Reality written by Suman Dutta and published by BPB Publications. This book was released on 2024-01-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay prepared for the next wave of technological innovation with VR and AR KEY FEATURES ● Gain a deep understanding of history, development, and applications in fields of gaming, education, healthcare, and architecture. ● Developing benefits and risks of virtual and extended reality. ● Case studies, examples, and discussions demonstrating how to apply concepts and monetize them in the real world. DESCRIPTION Virtual and extended reality technologies have come a long way since their inception, and today, they are poised to change how we work, learn, and interact with the world. From gaming and entertainment to education, healthcare, and beyond, these technologies have the potential to revolutionize many aspects of our lives. Understand the advancement of VR hardware, then master immersive design principles and analyze the powerful role of AI in XR. Explore the frontiers of VR/AR applications, from revolutionizing healthcare with virtual surgery simulations to bringing history to life with interactive AR experiences. Learn the business landscape of VR/AR, perfect the ethical considerations, and gain a deep understanding of the technical workings behind these incredible technologies. With practical guidance on building VR apps in Unity and monetizing your creations. By the end of the book, readers will have a deep understanding of the potential benefits and risks of these technologies, as well as the knowledge and tools needed to build successful VR and AR applications that are both innovative and ethical. WHAT YOU WILL LEARN ● Understand fundamentals of Immersive technologies like AR, VR, and XR. ● In-depth understanding of the concepts of presence. ● Understand the ethical considerations surrounding VR and AR. ● How VR applications can be built with unity and the scope of monetization. WHO THIS BOOK IS FOR This book is for tech enthusiasts, educators, healthcare professionals, artists, and entrepreneurs alike, offering a captivating journey into the future of immersive technologies. TABLE OF CONTENTS 1. Immersive Technology Promise and Potential 2. The Psychology of Presence in Immersive Technologies 3. Designing Immersive Experience 4. Evolution of VR Hardware 5. The Role of AI in AR, VR, and XR 6. Business Landscape of AR, VR, and XR 7. Applications of AR, VR, and XR in Healthcare 8. Applications of AR, VR, and XR in Education 9. Ethics in Immersive Technologies 10. 3D Modeling and User Interface Design 11. Building VR Applications with Unity 12. Building and Monetizing Successful VR and AR Applications

Download or read book Advances of Immersive Entertainment Experience in Tourism written by 陈丽英 and published by Scientific Research Publishing, Inc. USA. This book was released on 2024-03-08 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studied the newly emerged business format of immersive entertainments experience, mainly focusing on offline forms, which have been proved to contribute a lot to the upgrading of modern culture and tourism industry development. With solid theoretical research on interactive digital narrative and immersive experience etc., it defined the immersive entertainment. Based on comprehensive analysis of immersive entertainment industry development at home and abroad, the research team initiated a thorough investigation of status quo of immersive entertainment in Shanghai. By deep interviewing with professionals, operators and consumers in the immersive entertainment industry, it aims to explore the reasons behind the popularity of immersive entertainment experience and the booming immersive industry, introduce typical formats and classification methods of immersive experiences, compare common development models in the immersive entertainment industry, identify development bottlenecks, and discuss future trends and suggestions in the immersive entertainment industry. This book is the collaborative effort of researchers led by Chen Liying’s research team. Chen Liying established the research framework for the entire project and oversaw the final manuscript and revisions. Tao Tingfang contributed a lot to the original idea and framework of the book. Zhangjing was responsible for the initial draft of Chapter 4, 5, 6. Yin Weihua was responsible for the Shanghai immersive entertainment development. Guan Xu was responsible for international cases and experiences. Chen Liying was responsible for Chapter 1, 2, 3, 7 and the initial draft of Chapter 8, as well as supplementing some case studies. Ma Yingjie was responsible for the technological path of Chapter 7.

Download or read book Immersive Theatres written by Josephine Machon and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text is the first survey to explore the theory, history and practice of immersive theatre. Charting the rise of the immersive theatre phenomenon, Josephine Machon shares her wealth of expertise in the field of contemporary performance, inviting the reader to immerse themselves within this abundantly illustrated text. The first section of the book introduces concepts of immersion, situating them within a historical context and establishing a clear critical vocabulary for discussion. The second section then presents contributions from a wealth of immersive artists. Assuming no prior knowledge with its critical commentary, this is a rich resource for lecturers and students at all levels and internationally, including undergraduates and post-graduates, as well as practitioners and researchers of contemporary performance. This would also be an ideal text for general enthusiasts and readers with an interest in immersive theatre.