Download or read book Variations on Metaphor written by Ilaria Rizzato and published by Cambridge Scholars Publishing. This book was released on 2021-08-13 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor is a fascinating and, at the same time, complex phenomenon. It can be approached from a multitude of perspectives, and the linguistic realizations of metaphors vary not only across languages, but also across text genres, cultures, and time. This book reflects such complexity and variability by gathering a collection of studies that adopt different theoretical views and explore the actual uses of metaphors in different text types (literary, folkloric, journalistic, and scientific) and languages (Hungarian, Chinese, French, English, Italian, Latin, and Ancient Greek). By providing the reader with a view of metaphor and current metaphor research which is both diversified and coherent, this volume will provide insights for cognitive linguists, scholars involved in metaphor studies, and more generally readers interested in linguistic variation.
Download or read book Researching and Applying Metaphor written by Graham Low and published by Cambridge University Press. This book was released on 1999-02-11 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how metaphor needs to be researched using multiple methods of investigation.
Download or read book Washing the Brain written by Andrew Goatly and published by John Benjamins Publishing. This book was released on 2007-01-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.
Download or read book Metaphor Identification in Multiple Languages written by Susan Nacey and published by John Benjamins Publishing Company. This book was released on 2019-11-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores linguistic metaphor identification in a wide variety of languages and language families. The book is an essential read for anyone interested in researching language and metaphor, from students to experienced scholars. Its primary goals are to discuss the challenges involved in applying the Metaphor Identification Procedure Vrije Universiteit (MIPVU) to a range of languages across the globe, and to offer theoretically grounded advice and guidelines enabling researchers to identify metaphors in multiple languages in a valid and replicable way. The volume is intended as a practical guidebook that identifies and discusses procedural challenges of metaphor identification across languages, thus better enabling researchers to reliably identify metaphor in a multitude of languages. Although able to be read independently, this volume – written by metaphor researchers from around the world – is the ideal companion volume for the 2010 Benjamins book A Method for Linguistic Metaphor Identification: From MIP to MIPVU.
Download or read book Metaphor in Use written by Fiona MacArthur and published by John Benjamins Publishing. This book was released on 2012 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world providing important insights into the different factors that produce variation but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.
Download or read book Beyond Cognitive Metaphor Theory written by Monika Fludernik and published by Routledge. This book was released on 2012-03-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative collection, an international group of scholars come together to discuss literary metaphors and cognitive metaphor theory. The volume presents recent approaches to metaphor, illustrates a range of successful applications of the new cognitive models to literary texts, and provides an assessment of cognitive metaphor theory from a literary point of view.
Download or read book Metaphor and Political Discourse written by A. Musolff and published by Springer. This book was released on 2004-08-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far from being rhetorical ornaments, metaphors play a central role in public discourse, as they shape the structure of political categorisation and argumentation. Drawing on a very large bilingual corpus, this book, now in paperback, analyses the distribution of 'metaphor scenarios' in more than a decade of public discourse on European integration, elucidating differences in UK and German attitudes and argumentation. The corpus analysis leads to a refinement of cognitive metaphor theory by systematically relating conceptual, semantic and argumentation levels and incorporating the historical dimension of metaphor evolution. Finally, drawing on examples of metaphor negotiation and on a reassessment of Hobbes' concept of metaphor in Leviathan, the book highlights the ethical dimension of metaphor in politics.
Download or read book Ecological and Salutogenic Design for a Sustainable Healthy Global Society written by Ken Yeang and published by Cambridge Scholars Publishing. This book was released on 2022-02-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together several leading scientists and practitioners from around the world to discuss the ecological and salutogenic design principles for creating a healthy built environment. These principles and applications are the most important scientific topic of health promotion that provides the context for a healthy lifestyle. The challenge for ecological design is to provide a green context for a healthy society dealing with built infrastructure that creates clean air, clean water, clean food, and clean land, which in turn are necessary for human health and wellbeing. In this book, these principles are intertwined with those of salutogenic design, which support human health globally.
Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Download or read book Where Metaphors Come from written by Zoltán Kövecses and published by Oxford University Press, USA. This book was released on 2015 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kövecses recasts CMT as a contextual theory of metaphor, expanding and refining it to account for the ways in which many verbal metaphors are tied to context.
Download or read book Much More Than Metaphor written by Elżbieta Chrzanowska-Kluczewska and published by Interfaces. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The monograph argues for a return to a more fine-grained repertoire of tropes than the limiting analyses focused on metaphor or on the metaphor-metonymy duet. A list of ten master tropes is proposed, not only as candidates for tropological universals but also important text-forming strategies and a reflection of artistic imagination. The author presents a three-layered model of their organization into micro-, macro- and mega-/metatropes that partake in the construal of tropological space and figurative worlds. The book brings together Anglo-American and French-language philosophy of rhetoric, cognitive studies, and a tradition of Russian formalistic-semiotic research. It straddles the boundary between linguistic and literary stylistics as well as between post-structural and cognitive poetics, pointing also to an interdisciplinary nature of tropes.
Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.
Download or read book Visual and Multimodal Communication written by Charles Forceville and published by Oxford University Press. This book was released on 2020-07-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
Download or read book Metaphor and Gesture written by Alan J. Cienki and published by John Benjamins Publishing. This book was released on 2008 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to offer an overview on metaphor and gesture a new multi-disciplinary area of research. Scholars of metaphor have been paying increasing attention to spontaneous gestures with speech; meanwhile, researchers in gesture studies have been focussing on the abstract ideas which receive physical representation through metaphors when speakers gesture. This book presents a snapshot of the state of the art in these converging fields, offering research papers as well as commentaries from multiple perspectives. In addition to conceptual metaphor theory it includes different theoretical approaches to semiotics, and the methods used range from controlled experimentation, to cognitive ethnography, to lexical semantic analysis. The use of metaphor in gesture is shown to reflect idiosyncracies of thought in the moment of speaking as well as structural, cultural, and interactional patterns. The series of commentaries discusses the potential importance of studying metaphor and gesture from the perspectives of such fields as anthropology, cognitive linguistics, conversation analysis, psychology, and semiotics.
Download or read book Attitude and Stance in Discourse written by Liliana Ionescu-Ruxăndoiu and published by . This book was released on 2023-04-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stancetaking is inherent in verbal communication, as it is connected with the expression of subjectivity and the construction of intersubjectivity in discourse. This book presents theoretical findings in this field and their practical implications, exploring the variations in time and space of meaning negotiation processes in a large variety of communicative forms, including political and judicial discourse, journalism, fiction, private letters, informal conversations, and school debates. Some articles refer to events with a strong impact on social and political life, such as the COVID-19 pandemic or Ceaușescu's trial. The volume's approach is mainly pragma-rhetoric and interactional, but also interdisciplinary, promoting dialogue between stance researchers in different fields. There is a specific focus on possible applications of some key findings of stance research in improving inter-ethnic communication and the teaching of foreign languages, as well as students' communicative abilities.
Download or read book Mapping the Origins of Figurative Language in Comparative Literature written by Richard Trim and published by Routledge. This book was released on 2021-10-05 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the origins of figurative language in literary discourse within a cognitive framework. It represents an interface between linguistics and literature and develops a 6-tier theoretical model which analyses the different factors contributing to the creation of figurative words and expressions. By examining features ranging from language structure to figurative thought, cultural history, reference, narrative and the personal experience of authors, it develops a global overview of the processes involved. Due to its particularly innovative characteristics in literature, the theme of death is explored in relation to universal concepts such as love and time. These aspects are discussed in the light of well-known authors in comparative literature such as D.H. Lawrence, Simone De Beauvoir, Hermann Hesse and Jorge Luis Borges. The origins can involve complex conceptual mappings in figures of speech such as metaphor and symbolism. They are often at the roots of an author’s personal desires or represent the search for answers to human existence. This approach offers a wide variety of new ideas and research possibilities for postgraduate and research students in modern languages, linguistics and literature. It would also be of interest to academic researchers in these disciplines as well as the general public who would like to delve deeper into the relevant fields.
Download or read book Studying Scientific Metaphor in Translation written by Mark Shuttleworth and published by Taylor & Francis. This book was released on 2017-03-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying Scientific Metaphor in Translation presents a multilingual examination of the translation of metaphors. Mark Shuttleworth explores this facet of translation and develops a theoretically nuanced description of the procedures that translators have recourse to when translating metaphorical language. Drawing on a core corpus consisting of six Scientific American articles in the fields of neurobiology and biotechnology dating from 2004, along with their translations into Chinese, French, German, Italian, Polish and Russian, Shuttleworth provides a data-driven and theoretically informed picture of the processes that underpin metaphor translation. The book builds interdisciplinary bridges between translation scholars and metaphor researchers, proposes a new set of procedures for metaphor translation conceived within the context of descriptive translation studies, and puts forward a possible resolution to the debate on metaphor translatability.
