Download or read book Game Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Download or read book Pedagogy of the Family written by Enzo Catarsi and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Eurotragedy written by Ashoka Mody and published by Oxford University Press. This book was released on 2018 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: EuroTragedy is an incisive exploration of the tragedy of how the European push for integration was based on illusions and delusions pursued in the face of warnings that the pursuit of unity was based on weak foundations.

Download or read book Semantic Polarities and Psychopathologies in the Family written by Valeria Ugazio and published by Routledge. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between psychotherapeutic practice and clinical theory is ever widening. Therapists still don't know what role interpersonal relations play in the development of the most common psychopathologies. Valeria Ugazio bridges this gap by examining phobias, obsessive-compulsions, eating disorders, and depression in the context of the family, using an intersubjective approach to personality. Her concept of "semantic polarities" gives a groundbreaking perspective to the construction of meaning in the family and other interpersonal contexts. At no point is theory left in the wasteland of abstraction. The concreteness of the many case studies recounted, and examples taken from well-known novels, will allow readers to immediately connect the topics discussed with their own experience.

Download or read book The Mathematics Teacher in the Digital Era written by Alison Clark-Wilson and published by Springer Science & Business Media. This book was released on 2013-12-08 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the key issue of the initial education and lifelong professional learning of teachers of mathematics to enable them to realize the affordances of educational technology for mathematics. With invited contributions from leading scholars in the field, this volume contains a blend of research articles and descriptive texts. In the opening chapter John Mason invites the reader to engage in a number of mathematics tasks that highlight important features of technology-mediated mathematical activity. This is followed by three main sections: An overview of current practices in teachers’ use of digital technologies in the classroom and explorations of the possibilities for developing more effective practices drawing on a range of research perspectives (including grounded theory, enactivism and Valsiner’s zone theory). A set of chapters that share many common constructs (such as instrumental orchestration, instrumental distance and double instrumental genesis) and research settings that have emerged from the French research community, but have also been taken up by other colleagues. Meta-level considerations of research in the domain by contrasting different approaches and proposing connecting or uniting elements

Download or read book Designing for Learning in an Open World written by Gráinne Conole and published by Springer Science & Business Media. This book was released on 2012-09-21 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and associated technologies have been around for almost twenty years. Networked access and computer ownership are now the norm. There is a plethora of technologies that can be used to support learning, offering different ways in which learners can communicate with each other and their tutors, and providing them with access to interactive, multimedia content. However, these generic skills don’t necessarily translate seamlessly to an academic learning context. Appropriation of these technologies for academic purposes requires specific skills, which means that the way in which we design and support learning opportunities needs to provide appropriate support to harness the potential of technologies. More than ever before learners need supportive ‘learning pathways’ to enable them to blend formal educational offerings, with free resources and services. This requires a rethinking of the design process, to enable teachers to take account of a blended learning context.

Download or read book Learning Creating and Using Knowledge written by Joseph D. Novak and published by Routledge. This book was released on 2010-02-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition of Learning, Creating, and Using Knowledge recognizes that the future of economic well being in today's knowledge and information society rests upon the effectiveness of schools and corporations to empower their people to be more effective learners and knowledge creators. Novak’s pioneering theory of education presented in the first edition remains viable and useful. This new edition updates his theory for meaningful learning and autonomous knowledge building along with tools to make it operational ─ that is, concept maps, created with the use of CMapTools and the V diagram. The theory is easy to put into practice, since it includes resources to facilitate the process, especially concept maps, now optimised by CMapTools software. CMapTools software is highly intuitive and easy to use. People who have until now been reluctant to use the new technologies in their professional lives are will find this book particularly helpful. Learning, Creating, and Using Knowledge is essential reading for educators at all levels and corporate managers who seek to enhance worker productivity.

Download or read book Simplexity written by Alain Berthoz and published by Odile Jacob. This book was released on 2018-12-20 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Simplexity, as I understand it, is the range of solutions living organisms have found, despite the complexity of natural processes, to enable the brain to prepare an action and plan for the consequences of it. These solutions are simplifying principles that enable the processing of information or situations, by taking into account past experience and anticipating the future. They are neither caricatures, shortcuts, or summaries. They are new ways of asking questions, sometimes at the cost of occasional detours, in order to achieve faster, more elegant, more effective actions.” A. B. As Alain Berthoz demonstrates in this profoundly original book, simplicity is never easy; it requires suppressing, selecting, connecting, thinking, in order to then act in the best way possible. And what if we, in turn, are inspired by the living world to process the complexity that surrounds us? Alain Berthoz is professor at the Collège de France where he is co-director of the Laboratoire de physiologie de la perception et de l’action. [Laboratory for the physiology of perception and action]. He is a member of the French Academy of Sciences, and is the author of Le Sens du mouvement [The Brain's Sense of Movement] and La Décision [Emotion and Reason].

Download or read book Science on Stage written by Kirsten Shepherd-Barr and published by Princeton University Press. This book was released on 2018-06-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science on Stage is the first full-length study of the phenomenon of "science plays"--theatrical events that weave scientific content into the plot lines of the drama. The book investigates the tradition of science on the stage from the Renaissance to the present, focusing in particular on the current wave of science playwriting. Drawing on extensive interviews with playwrights and directors, Kirsten Shepherd-Barr discusses such works as Michael Frayn's Copenhagen and Tom Stoppard's Arcadia. She asks questions such as, What accounts for the surge of interest in putting science on the stage? What areas of science seem most popular with playwrights, and why? How has the tradition evolved throughout the centuries? What currents are defining it now? And what are some of the debates and controversies surrounding the use of science on stage? Organized by scientific themes, the book examines selected contemporary plays that represent a merging of theatrical form and scientific content--plays in which the science is literally enacted through the structure and performance of the play. Beginning with a discussion of Christopher Marlowe's Doctor Faustus, the book traces the history of how scientific ideas (quantum mechanics and fractals, for example) are dealt with in theatrical presentations. It discusses the relationship of science to society, the role of science in our lives, the complicated ethical considerations of science, and the accuracy of the portrayal of science in the dramatic context. The final chapter looks at some of the most recent and exciting developments in science playwriting that are taking the genre in innovative directions and challenging the audience's expectations of a science play. The book includes a comprehensive annotated list of four centuries of science plays, which will be useful for teachers, students, and general readers alike.

Download or read book Community in Quest written by and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

Download or read book The Architecture of Intelligence written by Derrick De Kerckhove and published by Springer Science & Business Media. This book was released on 2001 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: A refreshingly unconventional look at architecture and the World Wide Web. Using Vitruvius' classical text De Arquitectura as a starting point, De Kerckhove begins a journey into the exciting world of the Internet. On the one hand he explores the architecture of this revolutionary medium, on the other, he considers the wide-ranging opportunities which the IT world offers for architectonic design, revealing how this new medium for communication is as much based on tradition as on innovation. Derrick de Kerckhove is the Director of the McLuhan Institute and Professor at the University of Toronto. His research into the effects of innovative technology on human communication, of new media on traditional culture have gained worldwide recognition.

Download or read book Rethinking Pedagogy for a Digital Age written by and published by Routledge. This book was released on 2013-04-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a critical discussion of the issues surrounding the design, sharing and reuse of learning activities, the second edition of Rethinking Pedagogy for a Digital Age examines a wide range of perspectives on effectively designing and delivering learning activities to ensure that future development is pedagogically sound, learner-focused, and accessible. This powerful book: • examines the reality of design in practice • shares tools and resources to guide practice • analyses design within complex systems • discusses the influence of open resources on design • includes design principles for mobile learning • explores practitioner development in course teams • presents scenarios for design for learning in an uncertain future Illustrated by case studies from across disciplines and supported by a helpful appendix of tools and resources for researchers, practitioners and teachers, the second edition of Rethinking Pedagogy for a Digital Age is an essential guide to designing for 21st Century learning.

Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.

Download or read book Learning How to Learn written by Joseph D. Novak and published by Cambridge University Press. This book was released on 1984-09-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost a century, educational theory and practice have been influenced by the view of behavioural psychologists that learning is synonymous with behaviour change. In this book, the authors argue for the practical importance of an alternate view, that learning is synonymous with a change in the meaning of experience. They develop their theory of the conceptual nature of knowledge and describe classroom-tested strategies for helping students to construct new and more powerful meanings and to integrate thinking, feeling, and acting. In their research, they have found consistently that standard educational practices that do not lead learners to grasp the meaning of tasks usually fail to give them confidence in their abilities. It is necessary to understand why and how new information is related to what one already knows. All those concerned with the improvement of education will find something of interest in Learning How to Learn.

Download or read book Dictionary of Literary Themes and Motifs written by Jean-Charles Seigneuret and published by Greenwood. This book was released on 1988 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This index is a veritable who's who of the greats of Western literature. . . . The Board recommends it for every collection whose users conduct analytical studies of literature. Reference Books Bulletin The powerful hold that literature exercises is based primarily on recognition--the reader's ability to identify with others through shared human concerns that transcend ttace, time, and cultural boundaries. These universal themes, and how they have been treated in literature from the classical period to the present, are the subject of the critical essays comprising this volume. A fascinating resource for students and general readers and an essential research tool for scholars in literature, it is the first thematic reference on this scale to be published in English. The dictionary consists of 143 essays contributed by 98 specialists in world literature. Topics covered include themes relating to adventure, family life, the supernatural, eroticism, status, humor, idealism, terror, and many other categories of human experience. Each entry begins with a defintion and a sketch on the origin and historical background of the literary theme. The topical essay discusses the significance and occurrence of the theme in world literature and supplies information on geographical area, genre, style, and chronology. Entries conclude with a selected bibliography of scholarship in the area. A cross-index to themes and motifs will enable the reader to find information on secondary or related topics. Convenient to use and presented in a standardized format, this major new reference will be an important acquisition for libraries with collections in English, American, and world literature.

Download or read book Teaching as a Design Science written by Diana Laurillard and published by . This book was released on 2012 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching is changing. It is no longer simply about passing on knowledge to the next generation. Teachers in the twenty-first century, in all educational sectors, have to cope with an ever-changing cultural and technological environment. Teaching is now a design science. Like other design professionalsaOCo architects, engineers, programmers OCo teachers have to work out creative and evidence-based ways of improving what they do. Yet teaching is not treated as a design profession. Every day, teachers design and test new ways of teaching, using learning technology to help their students. Sadly, their discoveries often remain local. By representing and communicating their best ideas as structured pedagogical patterns, teachers could develop this vital professional knowledge collectively. Teacher professional development has not embedded in the teacherOCOs everyday role the idea that they could discover something worth communicating to other teachers, or build on each othersOCO ideas. Could the culture change? From this unique perspective on the nature of teaching, Diana Laurillard argues that a twenty-first century education system needs teachers who work collaboratively to design effective and innovative teaching."

Download or read book The psychology of meaningful verbal learning written by David P. Ausubel and published by . This book was released on 1968 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: