Download or read book Il capitale relazionale dell impresa written by Michele Costabile and published by McGraw-Hill Education. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovationship written by Federico Frattini and published by EGEA spa. This book was released on 2023-10-13T00:00:00+02:00 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Siamo abituati a credere che gli ingredienti fondamentali per fare innovazione con successo siano due: il capitale finanziario e quello tecnologico. In realtà oggi queste risorse sono ampiamente disponibili e accessibili. Ma per avere successo l’ingrediente fondamentale – ed è qui la novità di rilievo introdotta dal libro – è rappresentato dal capitale relazionale di chi guida e governa i processi di innovazione. Tutte le fasi tipiche dell’innovazione – dalla generazione del concept al suo sviluppo e trasformazione in nuovi prodotti e servizi – possono essere accelerate, rese più efficaci ed efficienti sfruttando la capacità di gestire e valorizzare al meglio il patrimonio relazionale di cui imprenditori, founder e manager dispongono. Il testo contiene un’approfondita analisi di ciò che la ricerca nel campo del management ha rivelato sulle interconnessioni tra capitale relazionale e processi di innovazione. Prendendo spunto dai concetti chiave, dalle tassonomie e dai modelli esistenti, approfondisce l’analisi di un ampio numero di casi – esperienze e punti di vista di noti protagonisti di processi di innovazione di successo, italiani e internazionali - in cui il capitale relazionale ha giocato un ruolo chiave nel successo dell’innovazione. Il testo, impostato in maniera narrativa, è corredato di indicazioni, tools e modelli da utilizzare nella pratica, con l’intento di lasciare al lettore una serie di metodologie e di riferimenti sintetici e grafici attraverso cui attivare e valorizzare il circolo virtuoso esistente tra innovazione e capitale relazionale. Perché l’innovazione di successo sarà sempre più quella guidata e alimentata da un corretto utilizzo delle relazioni.
Download or read book Il capitale relazionale delle associazioni di impresa written by Mina Pirovano and published by . This book was released on 2003 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La gestione d impresa in una prospettiva relazionale Il ruolo del social capital nello sviluppo strategico aziendale written by Pirolo and published by FrancoAngeli. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Il ruolo del capitale intellettuale nella creazione e nella comunicazione del valore dell impresa written by Simone La Bella and published by Gangemi Editore spa. This book was released on 2011-12-12T00:00:00+01:00 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nella moderna economia della conoscenza il capitale intellettuale, espressione delle risorse immateriali, di cui dispone l'impresa in un dato periodo della vita aziendale, rappresenta, rispetto alle risorse prive dell'elemento della tangibilità, un ruolo fondamentale nella corretta misurazione/rappresentazione delle reali performance aziendali e nella veritiera rappresentazione della grandezza patrimoniale dell'impresa. Infatti, la crescente complessità che ha caratterizzato la gestione d'impresa negli ultimi anni, nonché un ruolo efficace nell'attivazione di sinergie ed una posizione sempre più strategicamente rilevante da parte degli stakeholders nei processi di generazione di valore aziendale, stanno influenzando le imprese ad adottare nuovi modelli di reporting e di accounting, che tengano conto di aspetti e fattori intangibili finora non considerati con la giusta attenzione. In particolare nella prima parte del presente volume vengono evidenziati i principali contributi della letteratura in ordine alla definizione ed alle caratteristiche del capitale intellettuale; nella seconda, invece, viene presentata un'indagine empirica basata sull'analisi di un campione di imprese quotate appartenenti al segmento Star della borsa italiana. L'obiettivo della ricerca empirica consiste nel rilevare alcune ipotesi di studio che prevedono delle relazioni di causalità tra le imprese che comunicano informazioni in ordine agli "intangibles" ed alcuni indicatori di misurazione della "performance" aziendale.
Download or read book Capitale Intellettuale e strumenti di Valutazione written by Domenico Cerone and published by Lulu.com. This book was released on 2009-08-20 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il libro ha come obiettivi:- definire il capitale intellettuale e fare una cronistoria della letteratura economica a riguardo;- definire, riassumere e schematizzare i principali sistemi di valutazione;- analizzare alcuni casi pratici di capitale intellettuale
Download or read book CSR Governance and Value written by David Crowther and published by Springer Nature. This book was released on with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Engaging Brands written by Michela Addis and published by Routledge. This book was released on 2020-05-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.
Download or read book Competitive Strategies written by E. Valdani and published by Springer. This book was released on 2012-11-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Download or read book Performance aziendale e performance del capitale intellettuale Analisi dei fattori di moderazione written by Stefania Veltri and published by FrancoAngeli. This book was released on 2013-03-19T00:00:00+01:00 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.991
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Download or read book Capitale relazionale e creativit in azienda Il percorso di coaching come strumento per liberare il potenziale creativo written by Laura Conte and published by . This book was released on 2014 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Consumer Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Download or read book ePub Proceedings of the 4th European Conference on on Intellectual Capital written by and published by Academic Conferences Limited. This book was released on 2012 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Web Based Services Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-11-09 with total page 2461 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent explosion of digital media, online networking, and e-commerce has generated great new opportunities for those Internet-savvy individuals who see potential in new technologies and can turn those possibilities into reality. It is vital for such forward-thinking innovators to stay abreast of all the latest technologies. Web-Based Services: Concepts, Methodologies, Tools, and Applications provides readers with comprehensive coverage of some of the latest tools and technologies in the digital industry. The chapters in this multi-volume book describe a diverse range of applications and methodologies made possible in a world connected by the global network, providing researchers, computer scientists, web developers, and digital experts with the latest knowledge and developments in Internet technologies.
Download or read book Customer Centric Marketing Strategies Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
