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Book Identity and Strategy

Download or read book Identity and Strategy written by Olaf G. Rughase and published by Edward Elgar Publishing. This book was released on 2006 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book exemplifies one of the most complete and rigorous examples of scholarship relative to its subject matter that I have ever seen. Russell L. Ackoff, University of Pennsylvania, US This is a book written by someone who makes a living from helping organizations make strategy. It is also, though, written by a scholar someone who has thought hard about the topic and knows what other scholars think. This mix makes a book that is both thorough, well argued, and yet of great significance for consultants and managers. It unashamedly takes an inside-out view of strategy making, and this is what makes it so practical. It focuses on what those who manage want to do with their organization, rather than on some notion of what they should do. The book takes the field of strategic management forward by bringing theory and practice together more management writing needs to come from practitioner scholars. Colin Eden, University of Strathclyde Graduate School of Business, UK Olaf Rughase successfully unlocks important insights for creative market strategy development by linking it to central ideas about organizational identity. He provides a compelling theoretical rationale and useful practical process insights for how to induce creative market strategy formation through articulating current desired organizational identities. The book is clearly written, the claims well documented and well illustrated, providing a fresh and useful perspective on how to enable market strategies that work. Jane E. Dutton, University of Michigan, US In his well-researched book, Olaf Rughase introduces a new element into the concept of strategy which has so far been neglected to a surprising degree: the human factor. Strategy development certainly consists of data research, analysis and synthesis but after all, it is at least as much driven by fear and hope, will and might, the vision and the experience of the people involved. Only approaches that take this into account can claim any relevance for real-life strategy making. Viewed in this light, Olaf Rughase s book fills a gaping hole in the existing world of strategic thinking. Jörg Fengler, Management Consultancy, E.ON Ruhrgas AG, Germany Theorists and practitioners often underestimate the subtlety of each others thinking. Rughase s work engages seriously with both groups, and as a result is both deep and thoroughly practical. This is a genuinely original contribution. David Sims, Cass Business School, London, UK . . . this book is not just an academic treatise. Its insights grow out of facilitating strategy making, and one of these experiences is described in some detail. There are many practical observations to be found here. Political realities are acknowledged. Alternative paths anticipated. The ideas advanced here are, in combination, a genuine departure from past efforts. The theoretic development, which moves back and forth from experience to academic explanation, is convincing. From the foreword by Anne S. Huff This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented which emphasizes the importance and dynamics of organizational identity and corresponding time discrepancies for strategy making. Whilst most strategists use the economically and analytically best strategy as a measure, Olaf Rughase introduces a new measure for strategy making that takes personal feelings, values and aspirations of organizational members into account. Claiming that individually desired organizational identities which can be seen as individual visions give direction, motivation and impetus for strategy action and developme

Book Identity s Strategy

Download or read book Identity s Strategy written by Dana Anderson and published by Univ of South Carolina Press. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is an investigation into the persuasive techniques inherent in presentations of identity. strategies involved in the expression of personal identity. Drawing on Kenneth Burke's Dialectic of Constitutions, Anderson analyzes conversion narratives to illustrate how the authors of these autobiographical texts describe dramatic changes in their identities as a means of influencing the beliefs and action of their readers. capacity for self-understanding and self-definition. Communicating this self-interpretation is inherently rhetorical. Expanding on Burkean concepts of human symbol use, Anderson works to parse and critique such inevitable persuasive ends of identity constitution. Anderson examines the strategic presentation of identity in four narratives of religious, sexual, political, and mystical conversions: Catholic social activist Dorothy Day's The Long Loneliness, political commentator David Brock's Blinded by the Right, Deirdre McCloskey's memoir of transgender transformation, Crossing, and the well-known Native American text Black Elk Speaks. Mapping the strategies in each, Anderson points toward a broader understanding of how identity is made - and how it is made persuasive.

Book The Oxford Handbook of Organizational Identity

Download or read book The Oxford Handbook of Organizational Identity written by Michael G. Pratt and published by Oxford University Press. This book was released on 2016 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mapping the organizational identity (OI) field -- Critical perspectives on OI -- Integrative models of OI -- How individuals relate to OI -- Sources and processes of OI -- OI and the environment -- Implications of OI

Book Strategic Acts in the Study of Identity

Download or read book Strategic Acts in the Study of Identity written by Vaia Touna and published by Culture on the Edge. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: tackles the problem of how to examine the historicity of identity. Six scholars of religion engage in a dialogue mediating and critically cross-examining issues of identity formation.

Book Corporate and Organizational Identities

Download or read book Corporate and Organizational Identities written by Bertrand Moingeon and published by Routledge. This book was released on 2002-07-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

Book Atomic Habits

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Book The New Guide to Identity

Download or read book The New Guide to Identity written by Wolff Olins and published by Routledge. This book was released on 2017-03-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.

Book Taking Brand Initiative

Download or read book Taking Brand Initiative written by Mary Jo Hatch and published by John Wiley & Sons. This book was released on 2008-03-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.

Book Closing the Opportunity Gap

Download or read book Closing the Opportunity Gap written by Vijay Pendakur and published by Taylor & Francis. This book was released on 2023-07-03 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel and proven approach to the retention and success of underrepresented students. It advocates a strategic approach through which an institution sets clear goals and metrics and integrates the identity support work of cultural / diversity centers with skill building through cohort activities, enabling students to successfully navigate college, graduate on time and transition to the world of work. Underlying the process is an intersectional and identity-conscious, rather than identity-centered, framework that addresses the complexity of students’ assets and needs as they encounter the unfamiliar terrain of college.In the current landscape of higher education, colleges and universities normally divide their efforts between departments and programs that explicitly work on developing students’ identities and separate departments or programs that work on retaining and graduating higher-risk students. This book contends that the gap between cultural/diversity centers and institutional retention efforts is both a missed opportunity and one that perpetuates the opportunity gap between students of color and low-income students and their peers.Identity-consciousness, the central framework of this book, differs from an identity-centric approach where the identity itself is the focus of the intervention. For example, a Latino men’s program can be developed as an identity-centered initiative if the outcomes of the program are all tied to a deeper or more complex understanding of one’s Latino-ness and/or masculinity. Alternately, this same program can be an identity-conscious student success program if it is designed from the ground up with the students’ racial and gender identities in mind, but the intended outcomes are tied to student success, such as term-to-term credit completion, yearly persistence, engagement in high-impact practices, or timely graduation.Following the introductory chapter focused on framing how we understand risk and success in the academy, the remaining chapters present programmatic interventions that have been tested and found effective for students of color, working class college students, and first-generation students. Each chapter opens with a student story to frame the problem, outlines the key research that informs the program, and offers sufficient descriptive information for staff or faculty considering implementing a similar identity-conscious intervention on their campus. The chapters conclude with a discussion of assessment, and suggested “Action Items” as starting points.

Book Cambridge Handbook of Strategy as Practice

Download or read book Cambridge Handbook of Strategy as Practice written by Damon Golsorkhi and published by Cambridge University Press. This book was released on 2016-06-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this extended and thoroughly updated handbook introduces researchers and students to the growing range of theoretical and methodological perspectives being developed in the vibrant field of strategy as practice. With new authors and additional chapters, it shows how the strategy as practice approach in strategic management moves away from disembodied and asocial studies of firm assets, technologies and practices to explore and explain the contribution that strategizing makes to people working at all levels of an organization. It breaks down many of the traditional paradigmatic barriers in strategy to investigate who the strategists are, what they do, how they do it, and what the consequences or outcomes of their actions are. This essential work summarizes recent developments in the field while presenting a clear agenda for future research.

Book Designing Brand Identity

    Book Details:
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release : 2012-10-11
  • ISBN : 1118418743
  • Pages : 338 pages

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Book Identity Strategies of Stateless Ethnic Minority Groups in Contemporary Poland

Download or read book Identity Strategies of Stateless Ethnic Minority Groups in Contemporary Poland written by Ewa Michna and published by Springer Nature. This book was released on 2020-04-29 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique description of the identity strategies of stateless ethnic minorities in Poland. It describes and analyses the identity politics carried out by these groups, aimed at obtaining recognition of a separate status from the Polish state (a dominant group) in the symbolic and legal realms. On the one hand, comparative analysis of the activity undertaken by Lemkos, Polish Tatars, Roma, Kashubians, Karaims and Silesians will allow us to present the specifics of each of the communities, resulting from the special nature of their ethnicity. On the other hand, it will show some typical strategies for stateless groups in the field of identity and ethnicity. Critical factors here are processes such as building ethnic borders, dealing with a non-privileged position, striving to achieve recognition for the status quo of a particular identity or politicization of ethnicity. The subjects are mostly indigenous groups, and the lack of legitimacy of emancipation in their own nation-state can determine their status as an ‘in-between’ in the context of ethnic relations in Poland. In the analysis undertaken in the book of the activity of the ethnic groups there are three main contexts: intragroup, state policy and the global discourse of the rights of minorities. They determine the choice of identity strategy and adopted policy of identity. Not without significance is also the historical context, especially the political transformation in Poland after 1989, when Polish state policy towards ethnic minorities changed fundamentally - moving from the mono-national ideology of a socialist state to a pluralistic model of a democratic state. Gathering diverse examples in one volume will allow the reader to become familiar with the complex topic of ethnic relations in the world today, and especially in Central Europe, which is still in the process of change.

Book Constructing Identity in and Around Organizations

Download or read book Constructing Identity in and Around Organizations written by Steve Maguire and published by Oxford University Press. This book was released on 2012-01-19 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume in the Perspectives on Process Organization Studies series focuses on the notion of identity, in particular how individual and organizational identities evolve and come to be constructed through on-going activities and interactions.

Book The Quest for Identity

Download or read book The Quest for Identity written by Klaus Schmidt and published by Burns & Oates. This book was released on 1995 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and de

Book Corporate Identity

Download or read book Corporate Identity written by Wally Olins and published by . This book was released on 1992 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share

Book Identity Conscious Supervision in Student Affairs

Download or read book Identity Conscious Supervision in Student Affairs written by Robert Brown and published by Routledge. This book was released on 2019-11-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers current and future student affairs practitioners a new conceptual framework for identity-conscious and intersectional supervision. Presenting an original and transformative model to address day-to-day challenges, this book gives practitioners a strategic approach to engage in self-work, identity exploration, relationship building, consciousness raising, trust development, and organizational change, ultimately helping them become more adept at supervising people from a range of backgrounds and experiences. Chapters include theoretical underpinnings, practical tips, case studies, and discussion questions to explore strategies in real-life contexts. Identity-Conscious Supervision in Student Affairs is a key tool for student affairs practitioners to effectively change systems of dominance and inequity on their campuses.

Book Brand Identity

Download or read book Brand Identity written by Stephan McDonald and published by . This book was released on 2020-12-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: