Download or read book IAPD IPRA Membership Directory and Buyers Guide written by and published by . This book was released on 2009 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book IAPD IPRA Buyers Guide written by and published by . This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains membership directory.
Download or read book Measure What Matters written by Katie Delahaye Paine and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Download or read book Introduction to Computer Security written by Matt Bishop and published by Addison-Wesley Professional. This book was released on 2005 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Computer Security draws upon Bishop's widely praised Computer Security: Art and Science, without the highly complex and mathematical coverage that most undergraduate students would find difficult or unnecessary. The result: the field's most concise, accessible, and useful introduction. Matt Bishop thoroughly introduces fundamental techniques and principles for modeling and analyzing security. Readers learn how to express security requirements, translate requirements into policies, implement mechanisms that enforce policy, and ensure that policies are effective. Along the way, the author explains how failures may be exploited by attackers--and how attacks may be discovered, understood, and countered. Supplements available including slides and solutions.
Download or read book Strategic Employee Communication written by Gail S. Thornton and published by Springer. This book was released on 2018-10-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Download or read book Measuring the Networked Nonprofit written by Beth Kanter and published by John Wiley & Sons. This book was released on 2012-10-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
Download or read book Parks written by Lebert Howard Weir and published by . This book was released on 1928 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Among the Maples written by S. A. Jackson and published by . This book was released on 1908 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Branding and Authenticity written by Sian Rees and published by Routledge. This book was released on 2020-01-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.
Download or read book THINK Public Relations written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Download or read book Public Relations in the Digital Age 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Download or read book Computer Security written by Matt Bishop and published by Addison-Wesley Professional. This book was released on 2018-11-27 with total page 2104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comprehensive Guide to Computer Security, Extensively Revised with Newer Technologies, Methods, Ideas, and Examples In this updated guide, University of California at Davis Computer Security Laboratory co-director Matt Bishop offers clear, rigorous, and thorough coverage of modern computer security. Reflecting dramatic growth in the quantity, complexity, and consequences of security incidents, Computer Security, Second Edition, links core principles with technologies, methodologies, and ideas that have emerged since the first edition’s publication. Writing for advanced undergraduates, graduate students, and IT professionals, Bishop covers foundational issues, policies, cryptography, systems design, assurance, and much more. He thoroughly addresses malware, vulnerability analysis, auditing, intrusion detection, and best-practice responses to attacks. In addition to new examples throughout, Bishop presents entirely new chapters on availability policy models and attack analysis. Understand computer security goals, problems, and challenges, and the deep links between theory and practice Learn how computer scientists seek to prove whether systems are secure Define security policies for confidentiality, integrity, availability, and more Analyze policies to reflect core questions of trust, and use them to constrain operations and change Implement cryptography as one component of a wider computer and network security strategy Use system-oriented techniques to establish effective security mechanisms, defining who can act and what they can do Set appropriate security goals for a system or product, and ascertain how well it meets them Recognize program flaws and malicious logic, and detect attackers seeking to exploit them This is both a comprehensive text, explaining the most fundamental and pervasive aspects of the field, and a detailed reference. It will help you align security concepts with realistic policies, successfully implement your policies, and thoughtfully manage the trade-offs that inevitably arise. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Download or read book The Sanskrit Language written by Thomas Burrow and published by Motilal Banarsidass Publ.. This book was released on 2001 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sanskrit Language presents a systematic and comprehensive historical account of the developments in phonology and morphology. This is the only book in English which treats the structure of the Sanskrit language in its relation to the other Indo-European languages and throws light on the significance of the discovery of Sanskrit. It is this discovery that contributed to the study of the comparative philology of the Indo-European languages and eventually the whole science of modern linguistics. Besides drawing on the works of Brugmann and Wackernagel, Professor Burrow incorporates in this book material from Hittite and taking into account various verbal constructions as found in Hittite, he relates the perfect form of Sanskrit to it. The profound influence that the Dravidian languages had on the structure of the Sanskrit language has also been presented lucidly and with a balanced perspective. In a nutshell, the present work can be called, without exaggeration, a pioneering endeavour in the field of linguistics and Indology.
Download or read book Effective Public Relations written by Glen M. Broom and published by Pearson/Education. This book was released on 2008 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.
Download or read book State of the Art in Applied Cryptography written by Bart Preneel and published by Springer. This book was released on 2003-05-20 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Department of Electrical Engineering-ESAT at the Katholieke Universiteit Leuven regularly runs a course on the state of the art and evolution of computer security and industrial cryptography. The rst course took place in 1983, the second in 1989, and since then the course has been a biennial event. The course is intended for both researchers and practitioners from industry and government. It covers the basic principles as well as the most recent - velopments. Our own interests mean that the course emphasizes cryptography, but we also ensure that the most important topics in computer security are covered. We try to strike a good balance between basic theory and real-life - plications, between mathematical background and judicial aspects, and between recent technical developments and standardization issues. Perhaps the greatest strength of the course is the creation of an environment that enables dialogue between people from diverse professions and backgrounds. In 1993, we published the formal proceedings of the course in the Lecture Notes in Computer Science series (Volume 741). Since the el d of cryptography has advanced considerably during the interim period, there is a clear need to publish a new edition. Since 1993, several excellent textbooks and handbooks on cryptology have been published and the need for introductory-level papers has decreased. The growth of the main conferences in cryptology (Eurocrypt, Crypto,and Asiacrypt) shows that interest in the eld is increasing.
