Download or read book I d Like the World to Buy a Coke written by David Greising and published by Wiley. This book was released on 1998-03-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
Download or read book I d Like the World to Buy a Coke written by David Greising and published by Wiley. This book was released on 1998-03-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
Download or read book I d Like to Buy the World a Coke written by Karen Leslie Olick and published by . This book was released on 1983 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Counter Cola written by Amanda Ciafone and published by University of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits.
Download or read book Christ to Coke written by Martin Kemp and published by Oxford University Press. This book was released on 2012 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the origins and evolution of eleven visual iconic images still found in today's culture, including Jesus, the Coke bottle, and Einstein's famous equation, e equals mc squared.
Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Download or read book Colonial Advertising Commodity Racism written by Wulf D. Hund and published by LIT Verlag Münster. This book was released on 2013 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colonial Advertising & Commodity Racism is the latest volume in LIT Verlag's series Racism Analysis - Series B: Yearbooks. This series explores racial discrimination in all its varying historical, ideological, and cultural patterns. It examines the invention of race and the dimensions of modern racism, and it inquires into racism avant la lettre. Racism Analysis brings together scholars from various disciplines and schools of thought, with the key aim of contributing to the conceptualization of racism and to identify the practices of dehumanization that are intrinsic to it. The contents of Colonial Advertising & Commodity Racism include: Advertising White Supremacy: Capitalism, Colonialism, and Commodity Racism * Come and Join the Freedom-Lovers: Race, Appropriation, and Resistance in Advertising * Buffalo Bill's Wild West: The Racialization of the Cosmopolitan Imagination * Fun Without Vulgarity? Commodity Racism and the Promotion of Blackface Fantasies * From Oecumene to Trademark: The Symbolism of the Moor in the Occident * Bittersweet Temptations: Race and the Advertising of Cocoa * The German Alternative: Nationalism and Racism in Afri-Cola. (Series: Racism Analysis - Series B: Yearbooks - Vol. 4)
Download or read book Mastering the Globalization of Business written by Roger Cartwright and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Download or read book For God Country and Coca Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Download or read book Deep Spiritual Thoughts written by Trevor Feltham and published by WestBow Press. This book was released on 2015-01-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you to experience God on a much deeper level. If you follow the simple advice mentioned in this book it will help you to practice hearing from God and teach you how you can be in Gods presence all day, even while at work.
Download or read book The Revolution Was Televised written by Alan Sepinwall and published by Simon and Schuster. This book was released on 2013 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on twelve innovative television dramas that changed the medium and the culture at large (including The Sopranos, Oz, The Wire, Deadwood, The Shield, Lost, Buffy the Vampire Slayer, 24, Battlestar Galactica, Friday Night Lights, Mad Men, and Breaking Bad) Sepinwall weaves incisive criticism with entertaining reporting about the real-life characters and conflicts behind the scenes.
Download or read book The Complete Guide to Advertising written by Torin Douglas and published by . This book was released on 1984 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information about the advertisers, the advertising agencies, and the media as well as the makeup of a successful advertising campaign.
Download or read book The New Yale Book of Quotations written by Fred R. Shapiro and published by Yale University Press. This book was released on 2021-08-31 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised, enlarged, and updated edition of this authoritative and entertaining reference book—named the #2 essential home library reference book by the Wall Street Journal “Shapiro does original research, earning [this] volume a place on the quotation shelf next to Bartlett's and Oxford's.”—William Safire, New York Times Magazine (on the original edition) “The most accurate, thorough, and up-to-date quotation book ever compiled.”—Bryan A. Garner, Los Angeles Review of Books Updated to include more than a thousand new quotations, this reader-friendly volume contains over twelve thousand famous quotations, arranged alphabetically by author and sourced from literature, history, popular culture, sports, digital culture, science, politics, law, the social sciences, and all other aspects of human activity. Contemporaries added to this edition include Beyoncé, Sandra Cisneros, James Comey, Drake, Louise Glück, LeBron James, Brett Kavanaugh, Lady Gaga, Lin-Manuel Miranda, Barack Obama, John Oliver, Nancy Pelosi, Vladimir Putin, Bernie Sanders, Donald Trump, and David Foster Wallace. The volume also reflects path-breaking recent research resulting in the updating of quotations from the first edition with more accurate wording or attribution. It has also incorporated noncontemporary quotations that have become relevant to the present day. In addition, The New Yale Book of Quotations reveals the striking fact that women originated many familiar quotations, yet their roles have been forgotten and their verbal inventions have often been credited to prominent men instead. This book’s quotations, annotations, extensive cross-references, and large keyword index will satisfy both the reader who seeks specific information and the curious browser who appreciates an amble through entertaining pages.
Download or read book Mukho Memories written by Don Haffner and published by Dog Ear Publishing. This book was released on 2017-05-18 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mukho Memories Don Haffner was a Peace Corps Volunteer in South Korea from 1972 through 1975. He taught ESL (English as a Second Language) to first-year middle school students in the town of Mukho, Gangwon Province. In the summer of 1975, Don also served as a Volunteer TESOL (Teaching English to Speakers of Other Languages) Instructor for the K-35 (Peace Corps/Korea’s 35th) training program. Mukho Memories is the humorous and entertaining story of Don Haffner’s Peace Corps Service. Peace Corps/Korea Peace Corps volunteers served in the Republic of Korea (South Korea) from 1966 through 1981. The majority of volunteers who served in Korea during this fifteen-year period taught English as a Second Language. Others served in various health programs. By 1981 South Korea was rapidly developing into the modern capitalist and democratic nation that it is today, and Peace Corps ended all its programs in the country.
Download or read book Record Makers and Breakers written by John Broven and published by University of Illinois Press. This book was released on 2011-08-11 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is an engaging and exceptional history of the independent rock 'n' roll record industry from its raw regional beginnings in the 1940s with R & B and hillbilly music through its peak in the 1950s and decline in the 1960s. John Broven combines narrative history with extensive oral history material from numerous recording pioneers including Joe Bihari of Modern Records; Marshall Chess of Chess Records; Jerry Wexler, Ahmet Ertegun, and Miriam Bienstock of Atlantic Records; Sam Phillips of Sun Records; Art Rupe of Specialty Records; and many more.
Download or read book Cultural Theory and Popular Culture written by John Storey and published by Routledge. This book was released on 2021-02-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this ninth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Retaining the accessible approach of previous editions and using appropriate examples from the texts and practices of popular culture, this new edition remains a key introduction to the area. New to this edition: updated throughout with contemporary examples of popular culture revised and expanded sections on Richard Hoggart and Utopian Marxism brand new discussions on Black Lives Matter and intersectionality updated student resources at www.routledge.com/cw/storey This new edition remains essential reading for undergraduate and postgraduate students of cultural studies, media studies, communication studies, the sociology of culture, popular culture and other related subjects.
